Axalta extends automotive color leadership with the 69th Global Automotive Color Popularity Report

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Axalta (NYSE: AXTA) has released its 69th annual Global Automotive Color Popularity Report, revealing that white remains the most popular vehicle color at 35%, followed by black and gray at 19% each. Notably, gray's popularity increased by 4 percentage points globally. The report highlights a decline in white vehicles, down 3% from previous years, particularly influenced by a significant 7% drop in China. The automotive market faced challenges in 2021 due to semiconductor chip shortages affecting vehicle production, impacting consumer preferences for colors.

Positive

• Gray vehicles gained popularity, increasing by four percentage points worldwide.
• The report indicates Axalta's sustained leadership in automotive color trends.

Negative

• White vehicles declined by 3% globally, with a significant 7% drop in China.
• The automotive market is challenged by semiconductor chip shortages affecting production.

GLEN MILLS, Pa., Dec. 21, 2021 /PRNewswire/ -- Axalta (NYSE: AXTA), a leading global supplier of liquid and powder coatings, released its 69^th annual Global Automotive Color Popularity Report revealing most cars on today's roads are white (35%), black (19%) and gray (19%). Gray increased by four percentage points worldwide. The results of Axalta's Global Automotive Color Popularity Report are tabulated on Axalta's analysis of 2021 automotive build data in major markets and are an indicator of current market trends.

White vehicles have been found in the most abundance on the roads since 2011 worldwide, with Asia leading in white vehicle builds. Overall, the popularity of white hit a long-term high of 39% in 2017 and has seen declines in several regions each year since. This year, white declined three percentage points, largely due to a decrease seen in all regions, especially China, with a 7% decrease.

For the third year in a row, Europe is the only major region to report gray as the most popular color at 27%. Silver is most popular in South America as it ranks second place with 23% usage. Black is most found in Europe at 22% and continues to lead in the luxury segment. North America has the most amount of new red cars on the road at 8%.

This year proved to be challenging in the automotive market due to the impact of the semiconductor chip shortages affecting automotive builds. "Consumer demand is expected to showcase trends in upcoming automotive color popularity," said Nancy Lockhart, global product manager of color at Axalta.

Axalta began reporting on the industry's coatings color in 1953 and continues to report on color trends and color preferences. In addition, color forecasts are reported in Axalta's global annual color trend forecast. The future landscape of automotive color continues to change as vehicle and consumer preferences evolve. Axalta designs conceptual colors that are aesthetically and functionally beneficial to the vehicle surfaces. For more information, visit the company's annual Global Automotive Color Popularity Report, Color Trend Report and Consumer Preferences Survey. Prior years' reports can be found here.

About Axalta
Axalta is a global leader in the coatings industry, providing customers with innovative, colorful, beautiful and sustainable coatings solutions. From light vehicles, commercial vehicles and refinish applications to electric motors, building facades and other industrial applications, our coatings are designed to prevent corrosion, increase productivity and enhance durability. With more than 150 years of experience in the coatings industry, the global team at Axalta continues to find ways to serve our more than 100,000 customers in over 130 countries better every day with the finest coatings, application systems and technology. For more information, visit axalta.com and follow us @axalta on Twitter.

Contact
Jessica Iben
M: +1-267-398-8163
jessica.iben@axalta.com
axalta.com

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SOURCE Axalta Coating Systems Ltd.

FAQ

What does Axalta's Global Automotive Color Popularity Report reveal for 2021?

The report shows that white (35%), black (19%), and gray (19%) are the most popular vehicle colors.

How has the popularity of white vehicles changed according to Axalta's report?

White vehicles declined by 3% globally, down from 39% in 2017.

What color gained popularity in Axalta's 2021 report?

Gray vehicles increased in popularity by four percentage points worldwide.

How did semiconductor shortages impact the automotive market in 2021?

The shortages affected vehicle production, altering consumer color preferences.