AXIL Brands Signs Multi-Year Licensing Agreement with Feld Entertainment® for Monster Jam®-Branded Hearing Protection Products

Rhea-AI Summary

AXIL Brands has secured a multi-year licensing agreement with Feld Entertainment to produce and sell Monster Jam-branded hearing protection products. The agreement covers adult and youth product lines including earbuds, earmuffs, hearing devices, and ear plugs for U.S. distribution channels. The products will feature AXIL's signature sound quality and hearing protection technology.

The new product lines are expected to launch in spring 2025 across various retail outlets and online platforms. Monster Jam, known for its motorsport events with 350 global live shows annually, will extend its brand presence through this partnership, offering fans branded hearing protection equipment that combines safety with fan merchandise.

Positive

• New revenue stream through Monster Jam-branded product line
• Access to Monster Jam's large fan base (350 global live events annually)
• Product launch in multiple distribution channels (retail and online)
• Expansion of market reach through branded merchandise

Negative

• None.

Insights

Licensing and Brand Strategy Analyst

This multi-year licensing agreement represents a significant strategic expansion for AXIL, tapping into Monster Jam's massive audience of over 350 global live events annually. The partnership is particularly well-crafted for several reasons:

The timing of the spring 2025 launch aligns perfectly with Monster Jam's peak season, maximizing initial sales potential. The multi-product approach - spanning earbuds, earmuffs, hearing devices, and ear plugs - creates multiple revenue streams while addressing different price points and user preferences.

The youth market focus is especially strategic, as it:

• Establishes brand loyalty early through Monster Jam's family-friendly appeal
• Creates potential for repeat purchases as children grow
• Addresses a growing parental concern about hearing protection at loud events

The distribution strategy through various retail outlets and online platforms suggests a comprehensive market penetration approach. This broad availability, combined with Monster Jam's established brand recognition, could significantly reduce customer acquisition costs and accelerate market adoption.

While the financial terms aren't disclosed, licensing agreements in the consumer electronics space typically involve royalty rates between 5-8% of wholesale prices. The real value proposition lies in the brand association and access to Monster Jam's dedicated fanbase, which could substantially reduce marketing expenses while driving higher margins through premium pricing of branded products.

New line of Monster Jam-branded earbuds, earmuffs, hearing devices, and ear plugs to be sold in U.S. distribution channels

LOS ANGELES, Feb. 19, 2025 (GLOBE NEWSWIRE) -- AXIL Brands, Inc. (“AXIL” or the “Company”), a leader in innovative hearing protection, hearing enhancement, and Bluetooth^®/wireless technology, has entered into a multi-year licensing agreement with Feld Entertainment^® and Monster Jam^®, the most approachable, family-friendly motorsport in the world today, for a Monster Jam-branded hearing protection product portfolio.

Under the terms of the agreement, AXIL will produce and sell new adult and youth lines of Monster Jam-branded earbuds, earmuffs, hearing devices, and ear plugs in distribution channels in the United States. The new product lines will feature the signature AXIL sound quality, hearing protection, and enhancement functionality designed for fans of all ages. They are anticipated to be available for purchase in the spring of 2025 at various shops, retail outlets, and online platforms. 

"This new collaboration with Feld Entertainment for Monster Jam-branded hearing protection products reflects our commitment to superior hearing safety, while simultaneously capturing the energy and excitement of motorsports,” said AXIL CEO Jeff Toghraie. “Together, we can offer the millions of Monster Jam fans high-quality hearing protection, allowing them to fully enjoy the thrill of the event while safeguarding their hearing."

Unexpected, unscripted, and unforgettable, Monster Jam features world-class athletes competing for championships on perfectly engineered dirt tracks that push these ever-evolving, state-of-the-art trucks to the limit. Beyond the 350 global live events each year, the Monster Jam brand extends off the track into the home through products, content, and merchandise that keeps the fun alive year-round.

“We are thrilled to be partnering with AXIL on a new line of Monster Jam-branded hearing protection,” said Jeff Bialosky, Senior Vice President of Global Partnerships and Licensing for Feld Entertainment. “Monster Jam fans are passionate about displaying their love for the sport, and through this partnership, they’ll now be able to showcase that fandom on earbuds, earmuffs, hearing devices, and ear plugs.”

About Feld Entertainment®
Feld Entertainment®, family owned and operated, is the worldwide leader in producing and presenting live touring family entertainment experiences that bring people together and uplift the human spirit. Properties include Ringling Bros. and Barnum & Bailey®, Monster Jam®, Disney On Ice, Monster Energy AMA Supercross, and the SuperMotocross World Championship. Across the brand portfolio, Feld Entertainment has entertained millions of families in more than 80 countries and on six continents. For more information, see www.feldentertainment.com.

About AXIL Brands
AXIL Brands (NYSE American: AXIL) is an emerging global consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL^® brand and premium hair and skincare products under its in-house Reviv3^® brand - selling products in the United States, Canada, the European Union, and throughout Asia.

To learn more, please visit the Company's AXIL^® website at www.axilbrands.com and its Reviv3^® website at www.reviv3.com

Forward-Looking Statements
This press release contains a number of forward-looking statements within the meaning of the federal securities laws. The use of words such as “anticipate,” “believe,” “expect,” “continue,” “will,” “prepare,” “should,” and “focus,” among others, generally identify forward-looking statements. These forward-looking statements are based on currently available information, and management’s beliefs, projections, and current expectations, and are subject to a number of significant risks and uncertainties, many of which are beyond management’s control and may cause the Company’s results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things: (i) the Company’s ability to grow its net sales and operations, including developing new products and expanding internationally, and perform in accordance with any guidance; (ii) our ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company product costs and other costs of doing business, and reduce the Company’s earnings; (vii) the Company’s ability to engage in strategic partnerships and expand its distribution and retail channels; and (viii) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, including the effects of the Ukraine-Russia conflict and the Israel-Hamas conflict, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.

Investor Relations:
Media Relations:
Todd McKnight
(917) 349-2175
investors@goaxil.com

FAQ

When will AXIL's Monster Jam-branded hearing protection products be available for purchase?

The new Monster Jam-branded products are expected to be available for purchase in spring 2025 through various retail outlets and online platforms.

What types of Monster Jam-branded products will AXIL manufacture under the licensing agreement?

AXIL will produce adult and youth lines of Monster Jam-branded earbuds, earmuffs, hearing devices, and ear plugs.

Where will AXIL's Monster Jam-branded hearing protection products be distributed?

The products will be distributed through various shops, retail outlets, and online platforms in the United States.

How many Monster Jam events are held annually that could drive AXIL product sales?

Monster Jam hosts 350 global live events annually, providing significant potential exposure for AXIL's branded hearing protection products.