AXIL Brands Sets Sights on Offline Expansion and Global Market Growth
AXIL Brands (NYSE American: AXIL) has announced an 18-month strategic initiative focusing on offline retail expansion and global market penetration. The company, known for its innovative hearing protection and enhancement technology, aims to achieve a balanced revenue distribution of 30% each from retail, online sales, and international markets by the end of 2026.
The company's marketing campaign will highlight the global hearing loss issue affecting 1.5 billion people while promoting AXIL's solutions for both recreational and occupational users. In the U.S., AXIL is expanding partnerships with major retailers and distributors. Internationally, the company has secured distribution agreements in the European Union and is in early-stage negotiations in Asia-Pacific markets.
Additionally, AXIL is exploring options for its legacy hair care and skin care subsidiary to maintain focus on its core hearing protection business.
AXIL Brands (NYSE American: AXIL) ha annunciato un'iniziativa strategica di 18 mesi incentrata sull'espansione del retail offline e sulla penetrazione del mercato globale. L'azienda, nota per la sua innovativa tecnologia di protezione e miglioramento dell'udito, mira a raggiungere una distribuzione equilibrata delle entrate del 30% ciascuna da vendite al dettaglio, vendite online e mercati internazionali entro la fine del 2026.
La campagna di marketing dell'azienda metterà in evidenza il problema globale della perdita dell'udito che colpisce 1,5 miliardi di persone, promuovendo le soluzioni di AXIL per utenti ricreativi e professionali. Negli Stati Uniti, AXIL sta espandendo le partnership con importanti rivenditori e distributori. A livello internazionale, l'azienda ha ottenuto accordi di distribuzione nell'Unione Europea ed è in fase di negoziazione preliminare nei mercati dell'Asia-Pacifico.
Inoltre, AXIL sta esplorando opzioni per la sua storica sussidiaria di cura dei capelli e della pelle per mantenere il focus sul suo core business di protezione dell'udito.
AXIL Brands (NYSE American: AXIL) ha anunciado una iniciativa estratégica de 18 meses centrada en la expansión del retail offline y la penetración en el mercado global. La empresa, conocida por su innovadora tecnología de protección y mejora auditiva, tiene como objetivo lograr una distribución equilibrada de ingresos del 30% cada uno de ventas al por menor, ventas en línea y mercados internacionales para finales de 2026.
La campaña de marketing de la empresa destacará el problema global de la pérdida auditiva que afecta a 1.5 mil millones de personas, al tiempo que promociona las soluciones de AXIL para usuarios recreativos y ocupacionales. En EE. UU., AXIL está ampliando asociaciones con importantes minoristas y distribuidores. A nivel internacional, la empresa ha asegurado acuerdos de distribución en la Unión Europea y está en negociaciones iniciales en los mercados de Asia-Pacífico.
Además, AXIL está explorando opciones para su subsidiaria de cuidado del cabello y la piel, manteniendo el enfoque en su negocio principal de protección auditiva.
AXIL Brands (NYSE American: AXIL)는 오프라인 소매 확장 및 글로벌 시장 침투에 중점을 둔 18개월 전략 이니셔티브를 발표했습니다. 혁신적인 청각 보호 및 향상 기술로 알려진 이 회사는 2026년 말까지 소매, 온라인 판매 및 국제 시장에서 각각 30%의 균형 잡힌 수익 분배를 달성하는 것을 목표로 하고 있습니다.
회사의 마케팅 캠페인은 15억 명의 사람들에게 영향을 미치는 전 세계적인 청각 손실 문제를 강조하고 AXIL의 레크리에이션 및 직업 사용자 모두를 위한 솔루션을 홍보할 것입니다. 미국에서 AXIL은 주요 소매업체 및 유통업체와의 파트너십을 확장하고 있습니다. 국제적으로, 이 회사는 유럽 연합에서 유통 계약을 확보했으며 아시아-태평양 시장에서 초기 단계의 협상 중에 있습니다.
또한 AXIL은 핵심 청각 보호 비즈니스에 집중하기 위해 기존의 헤어 케어 및 스킨 케어 자회사의 옵션을 탐색하고 있습니다.
AXIL Brands (NYSE American: AXIL) a annoncé une initiative stratégique de 18 mois axée sur l'expansion du commerce de détail hors ligne et la pénétration des marchés mondiaux. L'entreprise, connue pour sa technologie innovante de protection et d'amélioration de l'audition, vise à atteindre une distribution équilibrée des revenus de 30 % chacun provenant du commerce de détail, des ventes en ligne et des marchés internationaux d'ici la fin 2026.
La campagne marketing de l'entreprise mettra en lumière le problème mondial de la perte d'audition qui touche 1,5 milliard de personnes tout en promouvant les solutions d'AXIL pour les utilisateurs récréatifs et professionnels. Aux États-Unis, AXIL élargit ses partenariats avec de grands détaillants et distributeurs. À l'international, l'entreprise a sécurisé des accords de distribution dans l'Union européenne et est en négociations préliminaires sur les marchés d'Asie-Pacifique.
De plus, AXIL explore des options pour sa filiale historique de soins capillaires et de soins de la peau afin de maintenir son attention sur son activité principale de protection de l'audition.
AXIL Brands (NYSE American: AXIL) hat eine 18-monatige strategische Initiative angekündigt, die sich auf die Expansion des Offline-Einzelhandels und die globale Marktdurchdringung konzentriert. Das Unternehmen, bekannt für seine innovative Technologie zum Schutz und zur Verbesserung des Hörvermögens, strebt an, bis Ende 2026 eine ausgewogene Umsatzverteilung von jeweils 30% aus dem Einzelhandel, Online-Verkäufen und internationalen Märkten zu erreichen.
Die Marketingkampagne des Unternehmens wird auf das globale Problem des Hörverlusts aufmerksam machen, das 1,5 Milliarden Menschen betrifft, und gleichzeitig die Lösungen von AXIL für Freizeit- und Berufsbenutzer fördern. In den USA erweitert AXIL Partnerschaften mit großen Einzelhändlern und Distributoren. International hat das Unternehmen Vertriebsvereinbarungen in der Europäischen Union gesichert und befindet sich in frühen Verhandlungen auf den Märkten des asiatisch-pazifischen Raums.
Darüber hinaus prüft AXIL Optionen für seine traditionelle Tochtergesellschaft für Haar- und Hautpflege, um den Fokus auf das Kerngeschäft des Hörschutzes zu behalten.
- Strategic revenue diversification targeting balanced 30-30-30 distribution across retail, online, and international markets
- Secured distribution agreements in European Union markets
- Ongoing negotiations for expansion in Asia-Pacific region
- Active expansion of partnerships with major U.S. retailers and distributors
- Potential divestment of hair care and skin care subsidiary indicates non-core business challenges
LOS ANGELES, March 21, 2025 (GLOBE NEWSWIRE) -- AXIL Brands, Inc. (“AXIL” or the “Company) (NYSE American: AXIL), a leader in innovative hearing protection, hearing enhancement, and Bluetooth®/wireless technology, today announced its strategic focus on expanding offline retail presence and penetrating international markets as part of its 18-month marketing initiatives. Renowned for pioneering the in-ear hearing protection category, AXIL is poised to leverage its industry leadership to reach new customers worldwide.
AXIL’s multifaceted marketing campaign, encompassing social media, branding, and targeted outreach efforts, aims to raise awareness about the profound impact of hearing loss—an issue affecting over 1.5 billion people globally, according to the World Health Organization—while showcasing the Company’s cutting-edge solutions. By the end of 2026, AXIL targets a balanced revenue mix of
These initiatives are designed to make AXIL’s innovative products accessible to a wider audience, addressing both recreational and occupational hearing protection needs, from hunters and industrial workers to everyday consumers. In the U.S., the Company is actively expanding key partnerships with major retailers and distributors to bolster its offline presence. Internationally, AXIL has secured strategic distribution agreements in major hubs across the European Union, alongside early-stage negotiations in Asia-Pacific markets, where demand for advanced hearing solutions is on the rise. “Our goal is to not only grow our market share but also empower more individuals to protect and enhance their hearing with technology that sets the standard,” remarked Jeff Toghraie, Chairman and CEO of AXIL.
“As we advance our strategic plans, we are exploring options for our legacy hair care and skin care subsidiary, ensuring we maintain our core focus while maximizing shareholder value,” concluded Toghraie.
About AXIL Brands
AXIL Brands (NYSE American: AXIL) is an emerging global consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL® brand and premium hair and skincare products under its in-house Reviv3® brand - selling products in the United States, Canada, the European Union, and throughout Asia.
To learn more, please visit the Company's AXIL® website at www.axilbrands.com and its Reviv3® website at www.reviv3.com.
Forward-Looking Statements
This press release contains a number of forward-looking statements within the meaning of the federal securities laws. The use of words such as “anticipate,” “believe,” “expect,” “continue,” “will,” “prepare,” “should,” and “focus,” among others, generally identify forward-looking statements. These forward-looking statements are based on currently available information, and management’s beliefs, intentions, strategies, projections, and current expectations concerning future events, including, but not limited to, any statements regarding the Company’s anticipated offline expansion, anticipated revenue mix and market share, strategic partnerships and distribution channels, and the potential divestiture of the Company’s hair and skin care business, which may not occur in a timely manner, or at all. These forward-looking statements are subject to a number of significant risks and uncertainties, many of which are beyond management’s control and may cause the Company’s results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things: (i) the Company’s ability to grow its net sales and operations, including developing new products and expanding internationally, and perform in accordance with any guidance; (ii) our ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company product costs and other costs of doing business, and reduce the Company’s earnings; (vii) the Company’s ability to engage in strategic partnerships and expand its distribution and retail channels; and (viii) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, including the effects of the Ukraine-Russia conflict and the Israel-Hamas conflict, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. In addition, the Company’s estimates of the addressable market for its products may prove to be inaccurate, and the projected demand for the Company’s products could differ materially from actual demand. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.
Investor Relations:
Media Relations:
Todd McKnight
(917) 349-2175
investors@goaxil.com
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