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AXIL Brands Launches ‘X Series’ Earplugs: The Ultimate Fusion of Design, Fit, and Performance

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AXIL Brands (NYSE: AXIL) has launched its new 'X Series' Earplugs, featuring two models: X20 Passive Earplugs and X30i Dynamic Sound-Filtered Earplugs. The products are designed for multiple use cases including motorsports, concerts, stadium events, and hunting. The X20 offers superior comfort with hypoallergenic silicone, fits 95% of ear sizes, and comes in eight colors. The X30i features advanced acoustic filters with an easy toggle switch between 'Open' and 'Closed' modes, available in four two-toned colors. The products will be available from November 21, 2024, through AXIL's website and select retailers globally.

AXIL Brands (NYSE: AXIL) ha lanciato i suoi nuovi tappi per le orecchie 'X Series', che includono due modelli: i tappi per le orecchie X20 Passivi e X30i con Filtri Acustici Dinamici. I prodotti sono progettati per molteplici utilizzi, tra cui motorsport, concerti, eventi sportivi e caccia. L'X20 offre un comfort superiore grazie al silicone ipoallergenico, si adatta al 95% delle dimensioni delle orecchie e è disponibile in otto colori. L'X30i presenta filtri acustici avanzati con un comodo interruttore per passare facilmente tra le modalità 'Aperto' e 'Chiuso', disponibile in quattro colori bicolore. I prodotti saranno disponibili a partire dal 21 novembre 2024, attraverso il sito web di AXIL e selezionati rivenditori a livello globale.

AXIL Brands (NYSE: AXIL) ha lanzado sus nuevos tapones para los oídos 'X Series', que incluyen dos modelos: los tapones pasivos X20 y los tapones X30i con filtros de sonido dinámicos. Los productos están diseñados para múltiples usos, incluyendo deportes de motor, conciertos, eventos en estadios y caza. El X20 ofrece una comodidad superior con silicona hipoalergénica, se ajusta al 95% de los tamaños de oídos y está disponible en ocho colores. El X30i cuenta con filtros acústicos avanzados con un interruptor fácil para alternar entre los modos 'Abierto' y 'Cerrado', disponible en cuatro colores bicolores. Los productos estarán disponibles a partir del 21 de noviembre de 2024, a través del sitio web de AXIL y minoristas seleccionados a nivel mundial.

AXIL Brands (NYSE: AXIL)가 새로운 'X Series' 귀마개를 출시했습니다. 이 시리즈는 X20 패시브 귀마개와 X30i 다이나믹 사운드 필터링 귀마개 두 가지 모델로 구성되어 있습니다. 이 제품은 모터스포츠, 콘서트, 스타디움 행사 및 사냥 등 다양한 용도로 설계되었습니다. X20은 저자극 실리콘으로 탁월한 편안함을 제공하며, 95%의 귀 사이즈에 맞고 8가지 색상으로 제공됩니다. X30i는 '열림'과 '닫힘' 모드 간의 전환이 쉬운 고급 음향 필터를 갖추고 있으며, 4가지 이중 색상으로 제공됩니다. 이 제품은 2024년 11월 21일부터 AXIL 웹사이트와 전 세계 개별 소매점에서 구매할 수 있습니다.

AXIL Brands (NYSE: AXIL) a lancé ses nouveaux bouchons d'oreilles 'X Series', comprenant deux modèles : les bouchons X20 passifs et les bouchons X30i filtrés au son dynamique. Ces produits sont conçus pour une multitude d'utilisations, y compris les sports mécaniques, les concerts, les événements dans les stades et la chasse. Le X20 offre un confort supérieur grâce à son silicone hypoallergénique, s'adapte à 95 % des tailles d'oreilles et est disponible en huit couleurs. Le X30i est doté de filtres acoustiques avancés avec un interrupteur facile pour basculer entre les modes 'Ouvert' et 'Fermé', disponible en quatre couleurs bicolores. Les produits seront disponibles à partir du 21 novembre 2024, via le site web d'AXIL et dans certains détaillants à l'échelle mondiale.

AXIL Brands (NYSE: AXIL) hat seine neuen 'X Series' Ohrstöpsel vorgestellt, die aus zwei Modellen bestehen: den X20 Passiv-Ohrstöpseln und den X30i Dynamisch-Schallgefilterten Ohrstöpseln. Die Produkte sind für verschiedene Anwendungsmöglichkeiten konzipiert, darunter Motorsport, Konzerte, Stadionveranstaltungen und Jagd. Der X20 bietet überlegenen Komfort mit hypoallergenem Silikon, passt zu 95 % der Ohrengrößen und ist in acht Farben erhältlich. Der X30i verfügt über fortschrittliche akustische Filter mit einem einfachen Umschalter zwischen den Modi 'Offen' und 'Geschlossen', verfügbar in vier zweifarbigen Varianten. Die Produkte sind ab dem 21. November 2024 über die AXIL-Website und ausgewählte Einzelhändler weltweit erhältlich.

Positive
  • Product targets large market potential with studies showing over two-thirds of Americans and industrialized countries' population needing hearing protection
  • X Series features innovative design fitting 95% of all ear sizes, expanding potential customer base
  • Product line offers versatility with two models catering to different user needs
Negative
  • None.

Insights

The launch of AXIL's X Series Earplugs represents a strategic product expansion in the hearing protection market, targeting a significant addressable market where 66% of Americans require hearing protection. The dual-model approach with X20 Passive and X30i Dynamic variants demonstrates market segmentation strategy to capture both basic and premium users.

The product's key differentiators include the proprietary silicone design fitting 95% of ear sizes and the X30i's innovative toggle switch feature. However, with AXIL's small market cap of $29.6M, market penetration and distribution capabilities may be initially. Success will heavily depend on retail partnerships and effective marketing to compete with established players in the hearing protection space.

LOS ANGELES, Nov. 12, 2024 (GLOBE NEWSWIRE) -- (GLOBE NEWSWIRE) – AXIL Brands, Inc. (“AXIL” or the “Company”) (NYSE American: AXIL), an emerging global consumer products company for AXIL® hearing protection and enhancement products and Reviv3® hair and skin care products, announces the launch of its latest innovation, the ‘X Series’ Earplugs.

The ‘X Series’ is engineered to provide an unparalleled hearing protection experience while delivering comfort and style. It is designed for multi-faceted lifestyles where hearing protection is needed or the ability to maintain hearing while simultaneously protecting one’s hearing is needed. X Series earplugs will provide hearing protection for various lifestyles and activities, such as motorsports, concert goers, stadium events, sleeping, auditory overload sensitivity, air travel, hunting, mechanics, and many more. The Company believes these earplugs redefine what users can expect from personal hearing protection accessories without compromising on aesthetics. Various studies show that more than two-thirds of Americans and those in industrialized countries need hearing protection consistently for their multi-faceted lifestyles, and more than half of this population need the ability to maintain hearing while simultaneously protecting their hearing.

"We believe that great hearing protection should never come at the expense of comfort or style," said Tyler Smith, AXIL’s National Director of Sales.  "The ‘X Series’ Earplugs represent our vision of merging cutting-edge technology with captivating design and perfect fit, ensuring that users can fully relax in any environment knowing their hearing is properly protected."

The ‘X Series’ Earplugs combine state-of-the-art hearing protection technology with a sleek, ergonomic design. Made from premium materials, these earplugs deliver superior sound isolation while remaining lightweight and comfortable for all-day and all-night wear.

The ‘X Series’ Earplugs come in two models: X20 Passive Earplugs and X30i Dynamic Sound-Filtered Earplugs

X20 EARPLUG

Key Features of X20 Passive Earplugs:

  • Innovative Design: The sleek and modern design ensures a discreet fit, making them perfect for any setting—from stadiums to shooting ranges or busy streets to quiet offices.
  • Superior Comfort: Crafted with hypoallergenic silicone, the earplugs mold to the shape of the ear, providing a secure yet gentle fit for extended use. They fit more than 95% of all ear sizes.
  • Exceptional Performance: AXIL’s proprietary silicone and foam ear tips are designed more accurately to the shape of one’s ear canals than traditional earplugs to deliver greater hearing protection and all-day and all-night comfort from the most extreme to the most gentle environments/activities.
  • Dynamic Color Offering: X20 will launch in eight dynamic colors, providing the user with the functional or aesthetic value needed or desired.
  • Versatile Usage & Carry Case: Ideal for travel, work, study, and relaxation, the ‘X Series’ Earplugs enhance the auditory experience in any environment. It comes with an ultra-convenient ‘Coin pocket’ size carry case, so that one can always have hearing protection handy.

X30i EARPLUG

Additional Features of X30i:

  • Exceptional Performance: Proprietary, advanced acoustic filters deliver dynamic  sound performance, allowing users to maintain their hearing in various environments while protecting their hearing.
  • Easy Toggle Switch: At the touch of the finger, the user can switch between ‘Open’ Mode - allowing the user to hear while simultaneously protecting their hearing - or a ‘Closed’ position - giving the user full hearing protection only.
  • Dynamic Color Offering: X30i will launch in four exciting two-toned colors, providing the user with the functional or aesthetic value needed or desired.

The ‘X Series’ Earplugs will be available for purchase starting November 21, 2024 on AXIL’s website, www.goaxil.com, and at select retailers globally. For more information about the All New ‘X Series’ Earplugs, and to explore our full range of hearing enhancement, hearing protection, communication, and wireless audio solutions, visit www.goaxil.com or connect with AXIL on social media at https://www.facebook.com/goaxil and https://www.instagram.com/axilofficial/

About AXIL Brands

AXIL Brands (NYSE American: AXIL) is an emerging global consumer products company. The Company is a manufacturer and marketer of premium hearing enhancement and protection products, including ear plugs, earmuffs, and ear buds, under the AXIL® brand and premium hair and skincare products under its in-house Reviv3® brand - selling products in the United States, Canada, the European Union, and throughout Asia.

To learn more, please visit the Company's AXIL® website at www.axilbrands.com and its Reviv3® website at www.reviv3.com

Forward-Looking Statements

This press release contains a number of forward-looking statements within the meaning of the federal securities laws. The use of words such as “anticipate,” “believe,” “expect,” “continue,” “will,” “prepare,” “should,” and “focus,” among others, generally identify forward-looking statements. These forward-looking statements are based on currently available information, and management’s beliefs, projections, and current expectations, and are subject to a number of significant risks and uncertainties, many of which are beyond management’s control and may cause the Company’s results, performance or achievements to differ materially from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include, among other things: (i) the Company’s ability to grow its net sales and operations, including developing new products and expanding internationally, and perform in accordance with any guidance; (ii) our ability to generate sufficient revenue to support the Company’s operations and to raise additional funds or obtain other forms of financing as needed on acceptable terms, or at all; (iii) potential difficulties or delays the Company may experience in implementing its cost savings and efficiency initiatives; (iv) the Company’s ability to compete effectively with other hair and skincare companies and hearing enhancement and protection companies; (v) the concentration of the Company’s customers, potentially increasing the negative impact to the Company by changing purchasing or selling patterns; (vi) changes in laws or regulations in the United States and/or in other major markets, such as China, in which the Company operates, including, without limitation, with respect to taxes, tariffs, trade policies or product safety, which may increase the Company product costs and other costs of doing business, and reduce the Company’s earnings; (vii) the Company’s ability to engage in strategic partnerships and expand its distribution and retail channels; and (viii) the impact of unstable market and general economic conditions on the Company’s business, financial condition and stock price, including inflationary cost pressures, the possibility of an economic recession and other macroeconomic factors, geopolitical events, and uncertainty, decreased discretionary consumer spending, supply chain disruptions and constraints, labor shortages, ongoing economic disruption, including the effects of the Ukraine-Russia conflict and the Israel-Hamas conflict, and other downturns in the business cycle or the economy. There can be no assurance as to any of these matters, and potential investors are urged to consider these factors carefully in evaluating the forward-looking statements. Other important factors that may cause actual results to differ materially from those expressed in the forward-looking statements are discussed in the Company’s filings with the U.S. Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. Except as required by law, the Company does not assume any obligation to update or revise these forward-looking statements for any reason, even if new information becomes available in the future.

Investor Relations:
CORE IR
(516) 222-2560
investors@goaxil.com

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/7ced3dfc-dda1-47a9-b4c2-de768a504a89

https://www.globenewswire.com/NewsRoom/AttachmentNg/bf2a2668-9a3e-48b5-a3f7-6e44d722759f


FAQ

When will AXIL's X Series Earplugs be available for purchase?

AXIL's X Series Earplugs will be available for purchase starting November 21, 2024, through AXIL's website (www.goaxil.com) and select retailers globally.

What are the two models in AXIL's X Series Earplugs line?

The X Series includes two models: X20 Passive Earplugs and X30i Dynamic Sound-Filtered Earplugs.

What is the key difference between AXIL's X20 and X30i earplugs?

The X30i features an easy toggle switch between 'Open' Mode (allowing hearing while protecting) and 'Closed' position (full protection), while the X20 is a passive model focused on comfort and protection.

How many color options are available for AXIL's X Series Earplugs?

The X20 model comes in eight dynamic colors, while the X30i is available in four two-toned color options.

AXIL Brands, Inc.

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