Broadcom Announces Accelerate Program to Deliver Enhanced Customer Experience

Rhea-AI Summary

Broadcom announced the Accelerate Program on May 17, 2024, which aims to enhance customer experience through sole-provider distribution agreements. This initiative expands the Broadcom Global Cybersecurity Aggregator Program, delivering improved service levels for Broadcom's software solutions. The program supports CA Technologies enterprise software, mainframe software, and Symantec cybersecurity solutions through regional distributors. Key distributors include Carahsoft Technology and TD SYNNEX in North America, Arrow Electronics and MBCOM Technologies in Europe and emerging markets, and TD SYNNEX in Latin America. Broadcom aims to extend this program to Asia Pacific and Japan and include the Carbon Black cybersecurity portfolio.

Positive

• Broadcom's Accelerate Program aims to deliver enhanced customer experience and service levels.
• Expands coverage, providing Broadcom software solutions to a broader range of customers.
• Regional distributors offer localized expertise, technical support, and value-added services.
• Includes key distributors like Carahsoft Technology, TD SYNNEX, Arrow Electronics, and MBCOM Technologies.
• Program supports CA Technologies enterprise software, mainframe software, and Symantec cybersecurity solutions.
• Plans to extend the program to Asia Pacific and Japan regions, including Carbon Black cybersecurity portfolio.
• Enhanced profitability and margin opportunities for distributor and resell partners.

Negative

• Broadcom may face challenges in managing and coordinating multiple regional distributors.
• Expansion into new regions and portfolios like Asia Pacific and Carbon Black cybersecurity might involve significant investment and risks.
• Ensuring consistent service levels and customer satisfaction across diverse geographies can be complex.

Partners offer customers in-country expertise, technical support and value added services

PALO ALTO, Calif., May 17, 2024 (GLOBE NEWSWIRE) -- Broadcom Inc. (NASDAQ: AVGO) today announced its Accelerate Program, delivered through sole-provider distribution agreements. An expansion of the Broadcom Global Cybersecurity Aggregator Program, the Accelerate Program is aimed at providing enhanced service levels for more Broadcom software solutions delivered to a broader range of Broadcom customers across multiple geographies.

Through the Broadcom Accelerate Program, partners will act as an extension of the Broadcom team, helping customers receive the most value from their Broadcom software investment. This includes providing deep technical support capabilities in the customer's preferred language and time zone, as well as enhancing the customer experience through accessibility, specialized knowledge, personalized assistance, training programs, and value-added services.

The Accelerate Program now supports an expanded set of Broadcom’s CA Technologies enterprise software, mainframe software, and Symantec cybersecurity solutions, for Broadcom corporate and commercial customers, provided by the following regional distributors:

North America

• Carahsoft Technology Corp. in North America for Public Sector (US SLED) mainframe, enterprise software, and Symantec cybersecurity solutions.
• Carahsoft Technology Corp. in North America for non-Public Sector (non-US SLED) mainframe and enterprise software.
• TD SYNNEX in North America for non-Public Sector (non-US SLED) Symantec cybersecurity solutions.
  

Latin America

• TD SYNNEX in Latin America (excluding Brazil) for mainframe, enterprise software and Symantec cybersecurity solutions.
  

Europe & Emerging Markets

• Arrow Electronics in Europe and the UK for mainframe, enterprise software, and Symantec cybersecurity solutions.
• MBCOM Technologies (a Midis Group company) in emerging markets for mainframe, enterprise software, and Symantec cybersecurity solutions.

“Our goal is to deliver best-in-class experiences for customers of all sizes, and we continue to deliver on that with our partners through innovative models, like the Broadcom Accelerate Program,” said Cynthia Loyd, vice president of Global Commercial & Partner Sales, Broadcom. “These distributor partners will extend our reach with their local expertise and deep knowledge of Broadcom solutions. This program will help ensure we are delivering superior service and support at all stages of the customer journey.”

Broadcom continues to enhance profitability and margin opportunities for its distributor and resell partners. With the Broadcom Accelerate Program, partners can differentiate themselves and create closer relationships with customers through their extensive knowledge of Broadcom solutions, in-region expertise and ability to deliver value-added services. Broadcom intends to offer the Accelerate Program in Asia Pacific and Japan regions, as well expanding to include the Carbon Black cybersecurity portfolio in the near future.

Broadcom will increase investments in training and enablement to arm distribution partners with proven methodologies to provide the highest level of customer care and support.

Additional Resources

To learn more about the Accelerate Program, read Cynthia Loyd’s blog post.

About Broadcom
Broadcom Inc. (NASDAQ: AVGO) is a global technology leader that designs, develops, and supplies a broad range of semiconductor, enterprise software and security solutions. Broadcom's category-leading product portfolio serves critical markets including cloud, data center, networking, broadband, wireless, storage, industrial, and enterprise software. Our solutions include service provider and enterprise networking and storage, mobile device and broadband connectivity, mainframe, cybersecurity, and private and hybrid cloud infrastructure. Broadcom is a Delaware corporation headquartered in Palo Alto, CA. For more information, go to www.broadcom.com.

Broadcom, the pulse logo, and Connecting Everything are among the trademarks of Broadcom. The term "Broadcom" refers to Broadcom Inc., and/or its subsidiaries. Other trademarks are the property of their respective owners.

Press Contact:

Eloy Ontiveros
Broadcom Global Communications
1-650-427-6145
press.relations@broadcom.com

FAQ

What is Broadcom's Accelerate Program?

The Accelerate Program is an initiative by Broadcom to enhance customer experience through sole-provider distribution agreements, offering localized expertise and support.

When was Broadcom's Accelerate Program announced?

The Accelerate Program was announced on May 17, 2024.

Which software solutions are covered under Broadcom's Accelerate Program?

The program covers CA Technologies enterprise software, mainframe software, and Symantec cybersecurity solutions.

Who are the regional distributors for Broadcom's Accelerate Program?

Key distributors include Carahsoft Technology and TD SYNNEX in North America, Arrow Electronics and MBCOM Technologies in Europe and emerging markets, and TD SYNNEX in Latin America.

What regions will Broadcom's Accelerate Program expand to?

Broadcom plans to extend the Accelerate Program to Asia Pacific and Japan regions.

What does Broadcom intend to include in the future expansions of the Accelerate Program?

Broadcom plans to include the Carbon Black cybersecurity portfolio in future expansions.