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authID Integrates with Zendesk to Offer Enhanced Account Security and User Experiences, Designed to Humanize Contact Center Interactions

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authID (Nasdaq: AUID) has announced integration with Zendesk to enhance contact center security and user experience. The integration combines authID's Proof and Verified products with Zendesk's customer support solutions to combat account takeover (ATO) fraud, which caused nearly $13 billion in losses in 2023. The solution offers fast identity verification through selfie authentication, eliminating the need for traditional security questions or PINs. Key benefits include accelerated authentication in less than a second, improved user experience, data privacy compliance, and seamless integration with Zendesk's platform.

authID (Nasdaq: AUID) ha annunciato l'integrazione con Zendesk per migliorare la sicurezza dei centri di contatto e l'esperienza dell'utente. L'integrazione combina i prodotti Proof e Verified di authID con le soluzioni di supporto clienti di Zendesk per combattere le frodi da takeover dell'account (ATO), che hanno causato quasi 13 miliardi di dollari di perdite nel 2023. La soluzione offre una rapida verifica dell'identità tramite autenticazione selfie, eliminando la necessità di domande di sicurezza tradizionali o PIN. I principali vantaggi includono un'autenticazione accelerata in meno di un secondo, un'esperienza utente migliorata, conformità alla privacy dei dati e integrazione senza soluzione di continuità con la piattaforma di Zendesk.

authID (Nasdaq: AUID) ha anunciado la integración con Zendesk para mejorar la seguridad del centro de contacto y la experiencia del usuario. La integración combina los productos Proof y Verified de authID con las soluciones de soporte al cliente de Zendesk para combatir el fraude por toma de control de cuentas (ATO), que causó casi 13 mil millones de dólares en pérdidas en 2023. La solución ofrece una verificación de identidad rápida a través de la autenticación por selfie, eliminando la necesidad de preguntas de seguridad tradicionales o PIN. Los beneficios clave incluyen autenticación acelerada en menos de un segundo, experiencia del usuario mejorada, cumplimiento de la privacidad de los datos e integración fluida con la plataforma de Zendesk.

authID (Nasdaq: AUID)는 Zendesk와의 통합을 발표하여 연락 센터의 보안과 사용자 경험을 향상시키고자 합니다. 이 통합은 authID의 Proof 및 Verified 제품과 Zendesk의 고객 지원 솔루션을 결합하여 2023년 거의 130억 달러의 손실을 초래한 계정 탈취 (ATO) 사기를 방지합니다. 이 솔루션은 전통적인 보안 질문이나 PIN의 필요 없이 셀카 인증을 통한 빠른 신원 확인을 제공합니다. 주요 이점으로는 1초 이내의 가속화된 인증, 향상된 사용자 경험, 데이터 프라이버시 준수, 그리고 Zendesk 플랫폼과의 원활한 통합이 있습니다.

authID (Nasdaq: AUID) a annoncé son intégration avec Zendesk pour améliorer la sécurité des centres de contact et l'expérience utilisateur. L'intégration combine les produits Proof et Verified d'authID avec les solutions de support client de Zendesk pour lutter contre la fraude par détournement de compte (ATO), qui a entraîné près de 13 milliards de dollars de pertes en 2023. La solution offre une vérification rapide de l'identité grâce à l'authentification par selfie, éliminant ainsi le besoin de questions de sécurité traditionnelles ou de PIN. Les principaux avantages incluent une authentification accélérée en moins d'une seconde, une expérience utilisateur améliorée, la conformité à la vie privée des données, et une intégration fluide avec la plateforme de Zendesk.

authID (Nasdaq: AUID) hat eine Integration mit Zendesk angekündigt, um die Sicherheit des Kontaktzentrums und das Nutzererlebnis zu verbessern. Die Integration kombiniert die Produkte Proof und Verified von authID mit den Kundenunterstützungslösungen von Zendesk, um Betrug durch Kontoübernahme (ATO) zu bekämpfen, der 2023 fast 13 Milliarden Dollar Verlust verursachte. Die Lösung bietet eine schnelle Identitätsprüfung über die Selfie-Authentifizierung und beseitigt die Notwendigkeit traditioneller Sicherheitsfragen oder PINs. Zu den wichtigsten Vorteilen gehören eine beschleunigte Authentifizierung in weniger als einer Sekunde, verbesserte Benutzererfahrung, Datenschutzkonformität und nahtlose Integration mit der Zendesk-Plattform.

Positive
  • Integration with Zendesk expands market reach to over 100,000 brands
  • Addresses $13 billion ATO fraud market opportunity
  • Offers sub-second authentication speed
  • Compliant with major data privacy regulations (GDPR, CCPA, BIPA)
Negative
  • None.

Insights

The integration of authID with Zendesk represents a significant advancement in contact center security, addressing the critical $13 billion ATO fraud problem. The technical implementation offers deterministic identity verification through biometric authentication, replacing vulnerable security questions and PINs. While the partnership with Zendesk provides access to a massive customer base of over 100,000 brands, the actual revenue impact remains unclear without specific financial projections or pricing details.

The solution's OOTB integration capability and compliance with major privacy regulations (GDPR, CCPA, BIPA) reduces implementation barriers and regulatory risks. However, the market's response and adoption rate will be important for authID's revenue growth, especially given its relatively small market cap of $73.6 million. The technology's sub-second verification speed and seamless integration could provide a competitive edge in the growing digital identity verification market.

Seamless integration of authID’s Proof and Verified solutions helps enterprises reduce fraud at the call center

DENVER, CO, Nov. 22, 2024 (GLOBE NEWSWIRE) -- authID Inc. (Nasdaq: AUID), a leading provider of biometric identity verification and authentication solutions, today announced their integration with Zendesk, a leading customer experience company that helps businesses connect with customers across multiple channels. This integration brings authID’s best-in-class Proof and Verified products to Zendesk’s full suite of customer support solutions, to increase account security and reduce fraud, while providing great service for Zendesk users wherever they may be.

As more businesses take a digital-first approach, contact centers are now essential for timely customer service. At the same time, contact centers are a prime target for account takeover (ATO) fraud which resulted in nearly $13 billion in losses in 2023 (2024 AARP & Javelin Fraud Study). To combat ATO attempts at the call center, today’s businesses need a way to deterministically validate a customer’s identity while still providing a smooth customer experience. authID has worked with Zendesk to combine its highly accurate and fast identity verification and authentication solutions with Zendesk’s contact center solution to reduce ATO fraud while maintaining a human connection.

Benefits of the authID integration with Zendesk include:

  • Increased Account Security: Eliminates reliance on outdated security questions or PINs, which are vulnerable to social engineering and can frustrate customers.
  • Accelerated Authentication: Fast, secure, customer identity verification in less than a second.
  • Improved User Experience: Simple selfie verification removes the need for a one-time passcode (OTP) or additional authenticator apps and provides a seamless login.
  • Data Privacy Compliance: authID is compliant with regulations such as GDPR, CCPA, BIPA, and more.
  • Easy Integration: authID seamlessly integrates with Zendesk out of the box (OOTB) to boost operational efficiency.

“Our integration with authID, available through the Zendesk Marketplace, enables customer support solutions that focus on improving contact center efficiencies and delivering superior, secure experiences to their customers and employees,” said Tim Marsden, Senior Director, Technology Alliances at Zendesk. “With this enhancement to customer workflows, live agents are better equipped to deterministically verify and authenticate that the user is who they claim to be. Together, we’re making it possible in the age of deepfakes and injection attacks to stop fraud at the contact center while providing a great customer experience.”

“Digital identity verification at the contact center requires organizations to maintain a delicate balance between managing fraud risk and reducing customer friction,” said Rhon Daguro, CEO of authID. “Over 100,000 brands with hundreds of millions of customers rely on Zendesk, and our integration with their solutions enables those brands to stop fraud and drive revenue growth in a fast, highly accurate, and data privacy-compliant way.”

Find additional details on adding authID into your Zendesk environment here.

About authID 

authID® (Nasdaq: AUID) ensures enterprises “Know Who’s Behind the Device™” for every customer or employee login and transaction through its easy-to-integrate, patented, biometric identity platform. authID quickly and accurately verifies a user’s identity and eliminates any assumption of ‘who’ is behind a device to prevent cybercriminals from compromising account openings or taking over accounts. Combining secure digital onboarding, and biometric authentication and account recovery, with a fast, accurate, user-friendly experience, authID delivers biometric identity processing in 700ms. Binding a biometric root of trust for each user to their account, authID stops fraud at onboarding, detects and stops deepfakes, eliminates password risks and costs, and provides the fastest, frictionless, and the more accurate user identity experience demanded by today’s digital ecosystem. Contact us to discover how authID can help your organization secure your workforce or consumer applications against identity fraud, cyberattacks and account takeover. 

Media Contacts 
Walter Fowler
1-631-334-3864
wfowler@nexttechcomms.com

Investor Relations Contacts
Gateway Group, Inc. 
Cody Slach and Alex Thompson
1-949-574-3860
AUID@gateway-grp.com
Investor-Relations@authid.ai  


FAQ

What is the integration between authID (AUID) and Zendesk announced in November 2024?

authID announced integration of its Proof and Verified solutions with Zendesk's customer support platform to provide enhanced account security and identity verification through biometric authentication, aimed at reducing contact center fraud.

How much did Account Takeover (ATO) fraud cost in 2023 according to authID's (AUID) announcement?

According to the 2024 AARP & Javelin Fraud Study cited in the announcement, Account Takeover (ATO) fraud resulted in nearly $13 billion in losses in 2023.

What are the main benefits of authID's (AUID) integration with Zendesk?

The main benefits include increased account security, sub-second authentication speed, improved user experience through selfie verification, data privacy compliance, and easy out-of-the-box integration with Zendesk.

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