Suddenlink is Now Optimum

Rhea-AI Summary

Altice USA (NYSE: ATUS) has rebranded its Suddenlink brand to Optimum, consolidating its telecommunications services under a single name. The company has launched a new nationwide campaign titled “Get Closer, Go Farther”, reflecting its commitment to enhancing customer connectivity and service experiences. The transition includes the removal of data caps on Suddenlink internet plans and the establishment of nearly 20 new Optimum retail locations. Notably, Optimum’s fiber network has reached 100,000 customers and offers new 2 Gig and 5 Gig Fiber Internet options.

Positive

• Rebranding Suddenlink to Optimum unifies the company’s telecommunications services.
• The campaign 'Get Closer, Go Farther' emphasizes improved customer service and connectivity.
• The Optimum Fiber Internet Network has achieved 100,000 Fiber customers.
• Launch of 2 Gig and 5 Gig Fiber Internet enhances service offerings.
• Removal of data caps on all Suddenlink internet plans improves customer satisfaction.
• Opening nearly 20 new retail stores enhances customer accessibility.

Negative

• None.

Unification of Products and Services Under One Optimum Brand Launches Today with New Campaign, “Get Closer, Go Farther.”

NEW YORK--(BUSINESS WIRE)-- Today, Altice USA (NYSE: ATUS) announces that its Suddenlink brand has rebranded to Optimum, bringing the company’s telecommunications products and services under one unified brand across its entire footprint. Today also marks the introduction of Optimum’s new nationwide brand campaign, “Get Closer, Go Farther” with a new look and feel, tagline, and mission unveiled to customers.

“Get closer and go farther. That’s our Optimum brand promise and what we aim to deliver to our customers through our connectivity services and experiences we offer,” said Matt Grover, Executive Vice President of Consumer and Business Services, Optimum. “We are thrilled to launch this new campaign and officially bring our Suddenlink products and services under the Optimum brand, uniting our telecommunications division under one name, one voice, and one promise to customers to deliver the very best internet, TV, and mobile service to them every day.”

Starting today and throughout the months ahead, the company will transition Suddenlink properties and assets to Optimum, including vehicles, stores, websites, uniforms, and more.

As Optimum continues to build upon the progress it has made and enters the next phase of its brand journey, the new tagline, “Get Closer, Go Farther” aims to demonstrate the promise to bring customers closer together than ever before with Optimum products and services so they can collectively go farther, now and into the future. Notably, these include:

• The acceleration of the 100% Optimum Fiber Internet Network, recently reaching the milestone of 100,000 Fiber customers,
• The launch of Optimum 2 Gig and 5 Gig Fiber Internet, which delivers the fastest fiber internet speeds in the New York tri-state area,
• Removing data caps on all Suddenlink internet plans as part of the transition to Optimum,
• Elevating the customer experience through enhanced support, including opening nearly 20 new state-of-the-art Optimum retail stores across the country in recent months, and
• The award-winning Optimum Mobile service, which was recently ranked #1 in customer satisfaction by the American Customer Satisfaction Index.

To learn more, visit optimum.com/gofarther. To view the latest campaign TV spots, click here and here.

About Altice USA

Altice USA is one of the largest broadband communications and video services providers in the United States, delivering broadband, video, mobile, proprietary content and advertising services to more than 5 million residential and business customers across 21 states through its Optimum brand. The company operates a4, an advanced advertising and data business, which provides audience-based, multiscreen advertising solutions to local, regional and national businesses and advertising clients. Altice USA also offers hyper-local, national, international and business news through its News 12, Cheddar News and i24NEWS networks.

View source version on businesswire.com: https://www.businesswire.com/news/home/20220731005070/en/

Janet Meahan: +1 516 519 2353 / janet.meahan@alticeusa.com

Erin Smyth: +1 917 565 2480 / erin.smyth@alticeusa.com

Source: Altice USA

FAQ

What is Altice USA's new brand campaign for 2023?

Altice USA has launched the campaign 'Get Closer, Go Farther' to promote its new Optimum brand.

What services are included under the Optimum brand after the rebranding?

The Optimum brand encompasses all telecommunications services previously offered under Suddenlink, including internet, TV, and mobile services.

How many customers are currently using Optimum Fiber Internet?

Optimum Fiber Internet has reached 100,000 customers.

What new internet speed options does Optimum offer?

Optimum has introduced 2 Gig and 5 Gig Fiber Internet plans, providing some of the fastest internet speeds in the New York tri-state area.

What improvements has Optimum made to customer service?

Optimum is enhancing customer service by removing data caps on all Suddenlink internet plans and opening nearly 20 new retail stores nationwide.