Asana Hires New Chief Marketing Officer and New Head of Customer Experience to Drive Enterprise Focus

Rhea-AI Summary

Asana, a leading work management platform, has appointed Shannon Sullivan Duffy as the new Chief Marketing Officer and Neeracha Taychakhoonavudh as Head of Customer Experience to bolster enterprise growth. Duffy, with over 20 years of experience including roles at Salesforce and Facebook, aims to enhance Asana's global marketing strategy. Taychakhoonavudh, formerly Executive VP at Salesforce, is set to improve customer success and engagement. Asana currently serves over 135,000 paying customers, highlighting its place in the enterprise sector.

Positive

• Strengthened leadership with the hiring of experienced executives.
• Shannon Sullivan Duffy and Neeracha Taychakhoonavudh have extensive backgrounds in enterprise growth, particularly from Salesforce.
• Duffy's experience in marketing and Taychakhoonavudh's in customer experience could drive further adoption of Asana's platform among enterprises.

Negative

• None.

Enterprise veterans Shannon Sullivan Duffy and Neeracha Taychakhoonavudh join Asana

SAN FRANCISCO--(BUSINESS WIRE)-- Asana, Inc. (NYSE: ASAN) (LTSE: ASAN), a leading work management platform for organizations, today announced that Shannon Sullivan Duffy has been hired as the new Chief Marketing Officer (CMO) and Neeracha Taychakhoonavudh has been hired as the Head of Customer Experience, to help continue to drive enterprise growth.

Neeracha Taychakhoonavudh, Head of Customer Experience at Asana (Photo: Business Wire)

“Both Shannon and Neeracha bring impressive enterprise experience and proven track records delivering for customers and driving business growth,” said Anne Raimondi, Chief Operating Officer and Head of Business at Asana. “At Asana, we have a people-centric leadership style which both Shannon and Neeracha exemplify. We’re excited to see their combined impact on our enterprise focus in 2023 and beyond.”

Based out of Asana’s headquarters in San Francisco, Ms. Sullivan Duffy will be responsible for directing the global marketing strategy as CMO. With over twenty years of experience, she boasts an impressive career track record including her most recent role as EVP Cloud & Industry Marketing at Salesforce. Ms. Sullivan Duffy has also held positions at Facebook, Jigsaw, and SourceForge.

“Starting the next chapter of my career at Asana is not only a great achievement but one I can be truly proud of. Working with Asana allows me to sit right in the centre of the future of work and opens up a world of exciting new opportunities. I’m looking forward to building upon the already impressive enterprise messaging and to lead this accomplished team,” said Ms. Sullivan Duffy.

Asana also welcomes Neeracha Taychakhoonavudh to the team as Head of Customer Experience, supporting the global business from Asana’s headquarters. Ms. Taychakhoonavudh joins the team after thirteen years at Salesforce, her most recent role being Executive Vice President, Global Customer Success, after a long-established career within the tech industry, including positions at Oracle and smaller startups.

“Asana has a reputation as a customer-first organization which is reflected in its inspiring roster of global customers from enterprise players to non-profits. I am eager to help continue and build on the great work that has been done to drive value and successful outcomes for customers of all sizes, create more advocates, and help teams achieve high performance through the Asana platform when collaboration and accountability are more important than ever,” comments Ms. Taychakhoonavudh.

About Asana

Asana helps teams orchestrate their work, from small projects to strategic initiatives. Headquartered in San Francisco, CA, Asana has more than 135,000 paying customers and millions of free organizations in over 200 countries and territories. Global customers such as Amazon, Affirm, Japan Airlines, and Sky rely on Asana to manage everything from company objectives to digital transformation to product launches and marketing campaigns. For more information, visit www.asana.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20230221005144/en/

Alexandra Tadeu

Corporate Communications Lead

press@asana.com

Source: Asana, Inc.

FAQ

Who are the new executives hired by Asana?

Asana has hired Shannon Sullivan Duffy as Chief Marketing Officer and Neeracha Taychakhoonavudh as Head of Customer Experience.

What experience do the new leaders at Asana bring?

Both executives have extensive experience from Salesforce, with Duffy's background in marketing and Taychakhoonavudh's in customer success.

What is Shannon Sullivan Duffy's previous role before Asana?

Duffy was previously Executive Vice President of Cloud & Industry Marketing at Salesforce.

What role did Neeracha Taychakhoonavudh hold before joining Asana?

Taychakhoonavudh was Executive Vice President of Global Customer Success at Salesforce.

How might the leadership changes affect Asana's business?

The new leadership aims to enhance Asana's enterprise focus and drive growth, which could lead to increased adoption of their platform.