American Rebel Light Beer Announces Placements of Multi-Case Product Displays at Key Strategic and Premium Retail Accounts Across Tennessee
American Rebel Holdings (NASDAQ: AREB) has announced the placement of American Rebel Light Beer at key retail locations throughout Tennessee. The rollout, in collaboration with distribution partner Best Brands, features a 'Scan to Win' promotion running until January 2025.
The promotion involves multi-case displays of 12oz and 16oz 'Tall Boys' available at multiple retailers, including Frugal MacDougal, RED Spirits & Wine, and Wendell Smith Liquor Store, among others. The company will celebrate with a launch party on December 17, 2024, at Kid Rock’s Big Ass Honky Tonk Rock ‘n’ Roll Steakhouse.
American Rebel Light Beer is described as a premium domestic light lager with approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol per 12 oz serving. It is marketed as a beer that embodies patriotic American values and offers a bold, all-natural taste without using corn, rice, or other sweeteners.
The beer aims to capture the spirit of freedom and individuality, appealing to consumers seeking quality and a lighter option.
American Rebel Holdings (NASDAQ: AREB) ha annunciato il posizionamento della American Rebel Light Beer in punti vendita chiave in tutto il Tennessee. Il lancio, in collaborazione con il partner di distribuzione Best Brands, prevede una promozione 'Scan to Win' che si svolgerà fino a gennaio 2025.
La promozione prevede espositori multipli di birre da 12 oz e 16 oz 'Tall Boys' disponibili in vari rivenditori, tra cui Frugal MacDougal, RED Spirits & Wine e Wendell Smith Liquor Store, tra gli altri. L'azienda festeggerà con una festa di lancio il 17 dicembre 2024, presso il Kid Rock’s Big Ass Honky Tonk Rock ‘n’ Roll Steakhouse.
La American Rebel Light Beer è descritta come una lager leggera domestica premium con circa 100 calorie, 3.2 carboidrati e 4.3% di alcool per porzione da 12 oz. Viene commercializzata come una birra che incarna i valori patriottici americani e offre un sapore audace, completamente naturale, senza l'uso di mais, riso o altri dolcificanti.
La birra punta a catturare lo spirito di libertà e individualità, rivolgendosi ai consumatori in cerca di qualità e di un'opzione più leggera.
American Rebel Holdings (NASDAQ: AREB) ha anunciado la distribución de American Rebel Light Beer en ubicaciones clave de venta al por menor en todo Tennessee. El lanzamiento, en colaboración con el socio de distribución Best Brands, cuenta con una promoción 'Scan to Win' que se llevará a cabo hasta enero de 2025.
La promoción incluye exhibiciones de múltiples cajas de latas 'Tall Boys' de 12 oz y 16 oz disponibles en varios minoristas, incluidos Frugal MacDougal, RED Spirits & Wine y Wendell Smith Liquor Store, entre otros. La compañía celebrará con una fiesta de lanzamiento el 17 de diciembre de 2024, en el Kid Rock’s Big Ass Honky Tonk Rock ‘n’ Roll Steakhouse.
La American Rebel Light Beer se describe como una lager ligera doméstica premium con aproximadamente 100 calorías, 3.2 carbohidratos y 4.3% de alcohol por porción de 12 oz. Se comercializa como una cerveza que encarna los valores patrióticos estadounidenses y ofrece un sabor audaz, completamente natural, sin el uso de maíz, arroz u otros edulcorantes.
La cerveza busca capturar el espíritu de libertad e individualidad, atrayendo a los consumidores que buscan calidad y una opción más ligera.
아메리칸 레벨 홀딩스 (NASDAQ: AREB)는 테네시 주요 소매점에 아메리칸 레벨 라이트 맥주를 배포한다고 발표했습니다. 유통 파트너 베스트 브랜드와 협력하여 진행되는 이번 출시에서는 2025년 1월까지 진행되는 '스캔 투 윈' 프로모션이 포함되어 있습니다.
이 프로모션은 프루갈 맥도날드, RED 스피릿 & 와인, 웬델 스미스 주류 상점 등 여러 소매점에서 제공되는 12oz 및 16oz '톨 보이' 다수 케이스 진열대를 포함합니다. 이 회사는 2024년 12월 17일 키드 록의 빅 애스 홍키 톤크 록 앤 롤 스테이크하우스에서 출시 파티를 개최할 것입니다.
아메리칸 레벨 라이트 맥주는 약 100칼로리, 3.2g 탄수화물, 12oz 서빙당 4.3% 알코올 함량을 가진 프리미엄 국내 라이트 라거로 설명됩니다. 이는 애국적인 미국 가치를 구현한 맥주로, 옥수수, 쌀 또는 기타 감미료를 사용하지 않고 대담하고 자연적인 맛을 제공합니다.
이 맥주는 자유와 개성을 포착하고자 하며, 품질과 더 가벼운 옵션을 찾는 소비자들에게 매력적으로 다가갑니다.
American Rebel Holdings (NASDAQ: AREB) a annoncé le placement de la American Rebel Light Beer dans des points de vente clés à travers le Tennessee. Le lancement, en collaboration avec le partenaire de distribution Best Brands, comprend une promotion 'Scan to Win' qui se déroulera jusqu'en janvier 2025.
La promotion implique des présentoirs de plusieurs caisses de 'Tall Boys' de 12 oz et 16 oz disponibles chez de nombreux détaillants, y compris Frugal MacDougal, RED Spirits & Wine et Wendell Smith Liquor Store, entre autres. L'entreprise célèbrera avec une fête de lancement le 17 décembre 2024, au Kid Rock’s Big Ass Honky Tonk Rock ‘n’ Roll Steakhouse.
La American Rebel Light Beer est décrite comme une lager légère domestique de qualité supérieure avec environ 100 calories, 3.2 grammes de glucides et 4.3 % d'alcool par portion de 12 oz. Elle est commercialisée comme une bière qui incarne les valeurs patriotiques américaines et offre un goût audacieux, entièrement naturel, sans utiliser de maïs, de riz ou d'autres édulcorants.
La bière vise à capturer l'esprit de liberté et d'individualité, attirant les consommateurs à la recherche de qualité et d'une option plus légère.
American Rebel Holdings (NASDAQ: AREB) hat die Platzierung von American Rebel Light Beer an wichtigen Einzelhandelsstandorten in ganz Tennessee angekündigt. Der Rollout, in Zusammenarbeit mit dem Vertriebspartner Best Brands, beinhaltet eine 'Scan to Win'-Promotion, die bis Januar 2025 läuft.
Die Promotion umfasst Mehrfachdisplay mit 12oz und 16oz 'Tall Boys', die bei mehreren Einzelhändlern erhältlich sind, einschließlich Frugal MacDougal, RED Spirits & Wine und Wendell Smith Liquor Store, unter anderen. Das Unternehmen feiert am 17. Dezember 2024 mit einer Launch-Party im Kid Rock’s Big Ass Honky Tonk Rock ‘n’ Roll Steakhouse.
American Rebel Light Beer wird als eine Premium-heimische Leichtlagerbier mit etwa 100 Kalorien, 3.2 Kohlenhydraten und 4.3% Alkohol pro 12 oz Portion beschrieben. Es wird als Bier vermarktet, das patriotische amerikanische Werte verkörpert und einen kühnen, rein natürlichen Geschmack bietet, ohne Mais, Reis oder andere Süßstoffe zu verwenden.
Das Bier zielt darauf ab, den Geist von Freiheit und Individualität einzufangen und richtet sich an Verbraucher, die Qualität und eine leichtere Option suchen.
- Successful placement of American Rebel Light Beer at key retail locations in Tennessee.
- Strong customer engagement in the 'Scan to Win' promotion.
- Upcoming launch party at a prominent Nashville venue to boost brand visibility.
- Premium light beer with low calories and carbohydrates, aligning with health-conscious trends.
- None.
Insights
The launch of American Rebel Light Beer in Tennessee represents a niche market entry with immediate financial impact. While the distribution partnership with Best Brands and placement in multiple retail locations shows initial market penetration, the scale and revenue potential remain uncertain. The "Scan to Win" promotion and strategic placement in premium retail accounts suggest a marketing-driven approach to build brand awareness, but without sales projections or market share targets, the business impact is difficult to quantify.
The positioning as a patriotic, premium domestic light beer targets a specific consumer segment, but enters a highly competitive market dominated by established players. The product's natural ingredients and nutritional profile (
Strong Customer Demand and Engagement In “Scan to Win” Promotion as Consumers Continue to Choose American Rebel Premium Light Lager
Nashville, TN, Dec. 16, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) (“American Rebel” or the “Company”), America’s Patriotic Brand and creator of American Rebel Light Beer (www.americanrebelbeer.com), is proud to announce the rollout and placement of American Rebel Light at several key retail locations throughout Tennessee. American Rebel Light Beer is quickly becoming the domestic light beer of choice for consumers looking for a beer that embodies the American Spirit and love for our country. In the first few weeks following the initial production run and delivery to our Tennessee distribution partner, Best Brands (www.bestbrandsinc.com), American Rebel Premium Light Beer has been placed in several key retail locations across Tennessee that are participating in our “Scan to Win” promotion.
American Rebel Light “Scan to Win” Promotion Available at Key Strategic Retail Locations in TN
Effective immediately and scheduled to run through January 2025, American Rebel Light Beer “Scan to Win” multi-case displays (12oz and 16oz “Tall Boys”) are available at the following Tennessee retailers.
| American Rebel Light Beer Scan to Win Promotion Locations - Tennessee | ||||
| Frugal MacDougal | 701 Division Street | Nashville | TN | 37203 |
| RED Spirits & Wine | 7066 US-70S | Nashville | TN | 37221 |
| Wendell Smith Liquor Store | 5300 Charlotte Avenue | Nashville | TN | 37209 |
| Providence Wine & Spirits | 1986 Providence Parkway | Mt. Juliet | TN | 37122 |
| Bluegrass Beverages | 355 Main | Hendersonville | TN | 37035 |
| Pour Vous! Spirits, Wine & Beer | 263 Indian Lake Blvd | Hendersonville | TN | 37075 |
| Liquor Planet | 3508 Shelbyville Highway | Murfreesboro | TN | 37127 |
| Jingo Market | 2431 Fairview Blvd | Fairview | TN | 37062 |
| Riverstone Wine & Spirits | 157 Ocoee Crossing | Cleveland | TN | 37312 |
| Harry's Wine & Spirits | 705 Signal Mountain Road | Chattanooga | TN | 37405 |
| Vine & Barrel | 5506 Hixon Vine | Chattanooga | TN | 37343 |
| Millington Liquor Store | 5073 Navy Road | Millington | TN | 38503 |
| Caesar’s Wine & Liquor | 9959 U.S. 64 | Arlington | TN | 38002 |
| American Rebel Light – America’s Patriotic Beer | ||||
To celebrate the successful roll out in Tennessee, the company previously announced that it is hosting a launch party for American Rebel Light Beer at Kid Rock’s Big Ass Honky Tonk Rock ‘n’ Roll Steakhouse (https://www.kidrockshonkytonkandsteakhouse.com). This highly anticipated event will take place on Tuesday, December 17, 2024, from 6 PM to 10 PM, at one of Nashville’s most iconic honky-tonk destinations.
Andy Ross, CEO of American Rebel, added, “We’re ready to rock Nashville and celebrate America with the introduction of American Rebel Light Beer—America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. Come join the Rebellion!”
American Rebel Premium Light Lager, America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer is quickly becoming America’s domestic beer of choice as consumers look for a quality light beer that aligns with true American Values including Freedom, Liberty, Hard Work, Perseverance, Patriotism and National Pride.
American Rebel Light Beer, a refreshingly bold addition to the premium domestic light lager beer market, Is designed for beer enthusiasts who crave flavor without compromise. This light beer combines a crisp, smooth taste with a rebellious patriotic spirit that’s uniquely American. American Rebel Light Beer offers a satisfying flavor profile that stands out in the crowded light beer category. American Rebel Light is a true domestic light lager that tastes like a full-bodied beer.
"American Rebel Light Beer is more than just a beverage; it's a celebration of freedom, individuality, and the uncompromising pursuit of quality," said Todd Porter, President at American Rebel Beverages, LLC. "American Rebel crafted this premium light lager beer to embody the independent spirit that defines our brand and resonates with patriotic customers across the state of Tennessee and across this great nation. There has been significant customer interaction and engagement as they can simply “scan to win” an American Rebel Safe, while they are purchasing and stocking up on 12oz and 16oz American Rebel Light Beer to enjoy with family and friends over the holidays and the New Year”.
Premium Domestic Light Lager Beer, All Natural, Crisp, Clean, Bold Taste, Lighter Feel
With approximately 100 calories, 3.2 carbohydrates, and
About American Rebel Light Beer
Produced in partnership with AlcSource, American Rebel Light Beer is a Domestic Premium Light Lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebelbeer.com or www.americanrebel.com. For investor information, visit www.americanrebel.com/investor-relations
American Rebel Holdings, Inc.
info@americanrebel.com
American Rebel Beverages, LLC
Todd Porter, President
tporter@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of the launch party, actual launch timing and availability of American Rebel Beer, success and availability of the “Scan to win” promotion, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
tporter@americanrebelbeer.com
info@americanrebel.com
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FAQ
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