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American Rebel Light Beer Announces Initial Shipment of 12oz and 16oz cans to Dichello Distributors, Inc., the largest privately owned Anheuser-Busch distributorship in Connecticut.

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American Rebel Holdings, Inc. (NASDAQ: AREB) has announced the initial shipment of American Rebel Light Beer to Dichello Distributors, Inc., Connecticut's largest privately owned Anheuser-Busch distributorship. The order, consisting of 12oz and 16oz cans, was produced in late August 2024 and delivered to Dichello on September 20, 2024.

Dichello Distributors, with over 75 years of experience, services New Haven, Middlesex, and Fairfield counties in Connecticut. American Rebel CEO Andy Ross stated that Dichello is their anchor distributor for east coast distribution, praising John Hall's understanding of American Rebel's target market and the beer's patriotic positioning.

American Rebel Light is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S.

American Rebel Holdings, Inc. (NASDAQ: AREB) ha annunciato la spedizione iniziale di American Rebel Light Beer a Dichello Distributors, Inc., il più grande distributore privato Anheuser-Busch del Connecticut. L'ordine, composto da lattine da 12oz e 16oz, è stato prodotto a fine agosto 2024 e consegnato a Dichello il 20 settembre 2024.

Dichello Distributors, con oltre 75 anni di esperienza, serve le contee di New Haven, Middlesex e Fairfield nel Connecticut. Il CEO di American Rebel, Andy Ross, ha dichiarato che Dichello è il loro distributore principale per la distribuzione sulla costa est, elogiando la comprensione di John Hall del mercato target di American Rebel e la posizione patriottica della birra.

American Rebel Light è prodotto in partnership con AlcSource, il principale fornitore integrato di sviluppo bevande, approvvigionamento e soluzioni di produzione negli Stati Uniti.

American Rebel Holdings, Inc. (NASDAQ: AREB) ha anunciado el envío inicial de American Rebel Light Beer a Dichello Distributors, Inc., el mayor distribuidor privado de Anheuser-Busch en Connecticut. El pedido, que consiste en latas de 12oz y 16oz, se produjo a finales de agosto de 2024 y se entregó a Dichello el 20 de septiembre de 2024.

Dichello Distributors, con más de 75 años de experiencia, atiende los condados de New Haven, Middlesex y Fairfield en Connecticut. El CEO de American Rebel, Andy Ross, afirmó que Dichello es su distribuidor principal para la distribución en la costa este, elogiando la comprensión de John Hall del mercado objetivo de American Rebel y la posicionamiento patriótico de la cerveza.

American Rebel Light se produce en colaboración con AlcSource, el mayor proveedor integrado de desarrollo de bebidas, aprovisionamiento y soluciones de producción en los EE.UU.

American Rebel Holdings, Inc. (NASDAQ: AREB)는 American Rebel Light Beer의 첫 번째 배송을 Connecticut의 가장 큰 개인 소유 Anheuser-Busch 유통업체인 Dichello Distributors, Inc.에 발표했습니다. 이 주문은 12oz 및 16oz 캔으로 구성되어 있으며, 2024년 8월 말에 생산되어 2024년 9월 20일 Dichello로 전달되었습니다.

Dichello Distributors는 75년 이상의 경험을 가지고 있으며, Connecticut의 New Haven, Middlesex 및 Fairfield 카운티를 서비스합니다. American Rebel의 CEO인 Andy Ross는 Dichello가 동부 해안 유통의 주요 유통업체라고 언급하며, John Hall이 American Rebel의 목표 시장과 맥주의 애국적 포지셔닝을 이해하고 있는 점을 높이 평가했습니다.

American Rebel Light는 미국에서 음료 개발, 조달 및 생산 솔루션을 통합 제공하는 가장 큰 제공업체인 AlcSource와 협력하여 생산됩니다.

American Rebel Holdings, Inc. (NASDAQ: AREB) a annoncé l'expédition initiale de American Rebel Light Beer à Dichello Distributors, Inc., le plus grand distributeur privé d'Anheuser-Busch dans le Connecticut. La commande, comprenant des canettes de 12oz et 16oz, a été produite fin août 2024 et livrée à Dichello le 20 septembre 2024.

Dichello Distributors, avec plus de 75 ans d'expérience, dessert les comtés de New Haven, Middlesex et Fairfield dans le Connecticut. Andy Ross, CEO d'American Rebel, a déclaré que Dichello est leur distributeur principal pour la distribution sur la côte est, louant la compréhension de John Hall du marché cible d'American Rebel et le positionnement patriotique de la bière.

American Rebel Light est produit en partenariat avec AlcSource, le plus grand fournisseur intégré de développement de boissons, d'approvisionnement et de solutions de production aux États-Unis.

American Rebel Holdings, Inc. (NASDAQ: AREB) hat die erste Lieferung von American Rebel Light Beer an Dichello Distributors, Inc., das größte privat geführte Anheuser-Busch Vertriebsunternehmen in Connecticut, angekündigt. Die Bestellung, die 12oz- und 16oz-Dosen umfasst, wurde Ende August 2024 produziert und am 20. September 2024 an Dichello geliefert.

Dichello Distributors bedient mit über 75 Jahren Erfahrung die Kreise New Haven, Middlesex und Fairfield in Connecticut. Andy Ross, CEO von American Rebel, erklärte, dass Dichello ihr Hauptvertriebspartner für die Distribution an der Ostküste sei und lobte John Halls Verständnis für den Zielmarkt von American Rebel und die patriotische Positionierung des Bieres.

American Rebel Light wird in Zusammenarbeit mit AlcSource produziert, dem größten integrierten Anbieter von Getränkeentwicklung, Beschaffung und Produktionslösungen in den USA.

Positive
  • Initial shipment of American Rebel Light Beer to a major distributor
  • Partnership with Connecticut's largest privately owned Anheuser-Busch distributorship
  • Expansion into east coast distribution
  • Production partnership with AlcSource, a leading beverage solutions provider
Negative
  • None.

Nashville, TN, Oct. 01, 2024 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), the creator of American Rebel Beer (www.americanrebelbeer.com), and branded safes, personal security and self-defense products and apparel, announced the shipment of the first order to Dichello Distributors, Inc. from AREB’s operating subsidiary, American Rebel Beverages, LLC. The multiple pallet order consisted of 12oz and 16oz cans from the recently completed production run in late August 2024 that became available for shipment the first week of September 2024 and delivery was completed and received by Dichello Distributors, Inc. on approximately September 20, 2024.

Dichello Distributors, Inc. (www.dichello.com) has been a leading distributorship for over 75 years and is the largest privately owned Anheuser-Busch distributorship in Connecticut. Dichello currently services New Haven County, Middlesex County, and Fairfield County in Connecticut. Dichello Distributors, Inc. began in the early 1930’s when Anthony Dichello began selling Hull’s beer, which was locally brewed in New Haven, using a horse and wagon from the backyard of the family’s homestead in Wallingford. Several years later, Anthony’s three sons, John, James, and Albert Dichello, began to work in the family business while their father operated a local package store. Though the original founders have passed on, the proud traditions, first born almost 90 years ago, continue today under the leadership of John Hall, grandson of co-founder John Dichello, Sr.

“John Hall and Dichello Distributors are our anchor distributor for opening up east coast distribution for American Rebel Light Lager,” said American Rebel CEO Andy Ross. “John understands American Rebel’s target market and the potential of American Rebel Light – America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer!”

American Rebel Light is produced in partnership with AlcSource, the largest integrated provider of beverage development, sourcing, and production solutions in the U.S.

For an updated list of locations featuring American Rebel Light, visit www.americanrebelbeer.com

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer by its wholly-owned subsidiary, American Rebel Beverages, LLC. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include continued increase in revenues, actual size of Dichello, actual sales to be derived from Dichello, implied or perceived benefits resulting from the Dichello agreement, actual launch timing and availability of American Rebel Beer in additional markets, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:
info@americanrebel.com

American Rebel Beverages, LLC
Todd Porter
President
tporter@americanrebelbeer.com

Investor Relations:
Brian Prenoveau
MZ North America
+1 (561) 489-5315
AREB@mzgroup.us

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FAQ

When did American Rebel Holdings (AREBW) ship its first order of American Rebel Light Beer?

American Rebel Holdings shipped its first order of American Rebel Light Beer to Dichello Distributors in September 2024, with delivery completed around September 20, 2024.

What sizes of American Rebel Light Beer cans were included in the initial shipment?

The initial shipment of American Rebel Light Beer included both 12oz and 16oz cans.

Who is American Rebel Holdings' (AREBW) distribution partner for the East Coast?

Dichello Distributors, Inc., the largest privately owned Anheuser-Busch distributorship in Connecticut, is American Rebel Holdings' anchor distributor for East Coast distribution.

What areas does Dichello Distributors cover for American Rebel Light Beer distribution?

Dichello Distributors services New Haven County, Middlesex County, and Fairfield County in Connecticut for American Rebel Light Beer distribution.

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