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American Rebel Holdings, Inc. (NASDAQ: AREB) Announces Delivery of Initial Shipment of American Rebel Light Beer to Kentucky Distribution Partner – Clark Distributing Company

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American Rebel Holdings (NASDAQ: AREB) has delivered its initial shipment of American Rebel Light Beer to Clark Distributing Company in Kentucky, marking a significant expansion in the Southeastern United States. The opening order represents the company's largest to date, being 400% larger than typical opening orders.

Clark Distributing Company, serving over 5,000 retail and restaurant customers, covers 97 out of 120 Kentucky counties, reaching 67% of the state's population. This partnership, announced on October 30, 2024, positions American Rebel Light Beer to serve a significant portion of Kentucky's market.

The company reports growing demand for its light beer, citing positive customer feedback and repeat orders due to its taste and drinkability.

American Rebel Holdings (NASDAQ: AREB) ha consegnato il suo primo carico di American Rebel Light Beer alla Clark Distributing Company nel Kentucky, segnando una significativa espansione nel sud-est degli Stati Uniti. L'ordine di apertura rappresenta il più grande fino ad oggi per l'azienda, essendo superiore del 400% rispetto ai tipici ordini di apertura.

La Clark Distributing Company, che serve oltre 5.000 clienti tra rivenditori e ristoranti, copre 97 delle 120 contee del Kentucky, raggiungendo il 67% della popolazione statale. Questa partnership, annunciata il 30 ottobre 2024, posiziona l'American Rebel Light Beer per servire una parte significativa del mercato del Kentucky.

L'azienda riporta una crescente domanda per la sua birra leggera, citando feedback positivi dei clienti e ripetuti ordini grazie al suo sapore e alla sua bevibilità.

American Rebel Holdings (NASDAQ: AREB) ha entregado su primer envío de American Rebel Light Beer a Clark Distributing Company en Kentucky, marcando una expansión significativa en el sureste de los Estados Unidos. El pedido inicial representa el más grande hasta la fecha para la compañía, siendo un 400% más grande que los pedidos iniciales típicos.

Clark Distributing Company, que atiende a más de 5,000 clientes minoristas y de restaurantes, cubre 97 de las 120 condados de Kentucky, alcanzando el 67% de la población del estado. Esta asociación, anunciada el 30 de octubre de 2024, posiciona a American Rebel Light Beer para servir una porción significativa del mercado de Kentucky.

La compañía informa sobre una creciente demanda de su cerveza ligera, citando comentarios positivos de los clientes y pedidos repetidos gracias a su sabor y bebibilidad.

American Rebel Holdings (NASDAQ: AREB)가 켄터키의 Clark Distributing Company에 American Rebel Light Beer의 첫 출하를 진행하여 미국 동남부에서의 중요한 확장을 알렸습니다. 개설 주문은 현재까지 회사의 최대 주문으로, 일반 개시 주문보다 400% 더 큽니다.

Clark Distributing Company는 5,000명 이상의 소매 및 레스토랑 고객을 대상으로 켄터키 주의 120개 카운티 중 97개를 다루며, 주 인구의 67%에 도달합니다. 이 파트너십은 2024년 10월 30일에 발표되었으며, American Rebel Light Beer가 켄터키 시장의 상당 부분을 차지하도록 위치시키고 있습니다.

회사는 고객의 긍정적인 피드백과 맛, 음용성으로 인한 반복 주문 덕분에 가벼운 맥주에 대한 수요가 증가하고 있다고 보고합니다.

American Rebel Holdings (NASDAQ: AREB) a livré sa première expédition de American Rebel Light Beer à Clark Distributing Company dans le Kentucky, marquant une expansion significative dans le sud-est des États-Unis. La commande d'ouverture représente la plus grande à ce jour pour l'entreprise, étant 400% plus grande que les commandes d'ouverture typiques.

Clark Distributing Company, qui sert plus de 5 000 clients de détail et de restaurants, couvre 97 des 120 comtés du Kentucky, atteignant 67% de la population de l'État. Ce partenariat, annoncé le 30 octobre 2024, positionne American Rebel Light Beer pour servir une part significative du marché du Kentucky.

L'entreprise signale une demande croissante pour sa bière légère, citant des retours clients positifs et des commandes répétées grâce à son goût et à sa buvabilité.

American Rebel Holdings (NASDAQ: AREB) hat seine erste Lieferung von American Rebel Light Beer an die Clark Distributing Company in Kentucky getätigt, was eine bedeutende Expansion im Südosten der Vereinigten Staaten markiert. Die Eröffnungsbestellung stellt die größte des Unternehmens bisher dar und ist 400% größer als typische Eröffnungsbestellungen.

Die Clark Distributing Company, die über 5.000 Einzelhandels- und Restaurantkunden bedient, deckt 97 der 120 Countys in Kentucky ab und erreicht 67 % der Bevölkerung des Bundesstaates. Diese Partnerschaft, die am 30. Oktober 2024 angekündigt wurde, positioniert das American Rebel Light Beer, um einen bedeutenden Teil des Marktes in Kentucky zu bedienen.

Das Unternehmen berichtet von einer steigenden Nachfrage nach seinem Leichtbier und verweist auf positives Kundenfeedback sowie wiederholte Bestellungen aufgrund seines Geschmacks und seiner Trinkbarkeit.

Positive
  • Secured largest opening order to date (400% larger than typical orders)
  • Established distribution partnership covering 81% of Kentucky counties
  • Expanding market presence in Southeastern United States
  • Reports increasing customer demand and repeat orders
Negative
  • None.

Insights

The initial beer shipment to Clark Distributing Company represents a significant market expansion for American Rebel Holdings, with an order volume 400% larger than typical opening orders. Clark Distributing's extensive network covering 81% of Kentucky's counties and reaching 67% of the state's population provides substantial market penetration potential. The strategic importance of Kentucky in the Southeastern United States beer market cannot be understated, as it serves as a important gateway for regional expansion.

The distribution agreement with Clark, serving over 5,000 retail and restaurant customers, indicates strong distributor confidence in the product's market potential. However, the beer market is highly competitive, with established players commanding significant market share. American Rebel's positioning as a patriotic-themed beverage targets a specific consumer demographic, which could either be a unique selling proposition or limit broader market appeal. Market performance will largely depend on consumer reception and repeat purchase rates in initial test markets.

This distribution deal marks a notable commercial milestone for American Rebel Holdings, potentially impacting its revenue trajectory. The 400% larger opening order compared to typical volumes suggests strong distributor confidence and could indicate healthy initial demand projections. The expansion into Kentucky through Clark Distributing Company's extensive network provides access to a significant customer base, potentially accelerating revenue growth.

However, investors should note that entering the competitive beer market requires substantial marketing investment and working capital to support inventory and distribution costs. The success of this expansion will be measured by sell-through rates, market penetration metrics and ultimately, contribution to bottom-line profitability. While the initial order size is promising, sustainable growth will depend on consumer acceptance and the company's ability to maintain consistent product quality while scaling operations.

Nashville, TN, Jan. 10, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), a designer, manufacturer, and marketer of branded safes, personal security, self-defense products, apparel, and American Rebel Beer (www.americanrebelbeer.com), is proud to announce the delivery of the initial shipment of American Rebel Light Beer to its recently established distribution partner, Clark Distributing Company (www.ccclark.com), for the Commonwealth of Kentucky announced on October 30, 2024. The opening order is American Rebel Beer’s largest order to date, 400% larger than typical opening orders, as American Rebel Light Beer continues to rapidly grow and expand its national footprint.

Kentucky is a key strategic state as American Rebel Light Lager Beer continues to rapidly grow its distribution partnerships throughout the Southeastern United States. Clark Distributing Company, a premier distributor serving more than 5,000 retail and restaurant customers throughout Kentucky, has placed the largest opening order of American Rebel Light Beer, marking the official launch of the product’s availability in the state. Kentucky residents can now enjoy American Rebel Premium Light Lager Beer that not only is great tasting but unapologetically celebrates true fundamental American values. Clark Distributing Company covers 97 counties out of 120 total, representing 81% of Kentucky's counties and serving 67% of the state's population.

“Kentucky is an important state for us as we expand American Rebel Light Beer across this great, patriotic, God-fearing nation,” said Andy Ross, CEO of American Rebel Holdings. “We are thrilled to see American Rebel Light Beer begin to reach patriotic customers throughout the Commonwealth, and we couldn’t have asked for a better partner than Clark Distributing Company to help us serve customers looking for American Rebel Light - America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer in Kentucky.”

American Rebel Light Beer is growing rapidly due to its great taste and drinkability, with a smooth and crisp finish that appeals to light beer enthusiasts. It continues to receive overwhelmingly positive feedback, leading to increasing and repeat customer demand due to its balance of flavor and drinkability. It is the light beer of choice for consumers looking for a great tasting light beer that is aligned with traditional American patriotic values, liberty, and freedom.

For more information about American Rebel Light Beer, visit www.americanrebelbeer.com.

About American Rebel Light Beer

Produced in partnership with AlcSource, American Rebel Light Beer (www.americanrebelbeer.com) is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.

American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp and Clean with a Bold Taste and a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It’s all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass production

About American Rebel Holdings, Inc.

American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebel.com/investor-relations.

About Clark Distributing Company

Clark Distributing Company (www.ccclark.com) is a premier beverage distributor serving over 5,000 customers across the Commonwealth of Kentucky. With a focus on quality, service, and customer satisfaction, Clark Distributing is proud to bring premium brands to Kentucky’s diverse market.

American Rebel Holdings, Inc.

info@americanrebel.com

American Rebel Beverages, LLC

Todd Porter, President
tporter@americanrebelbeer.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc. (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts," "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of the launch party, actual launch timing and availability of American Rebel Beer, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:

tporter@americanrebelbeer.com

info@americanrebel.com

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FAQ

What is the size of American Rebel's (AREB) latest beer distribution order in Kentucky?

The opening order from Clark Distributing Company is American Rebel's largest to date, 400% larger than typical opening orders.

How many Kentucky counties will American Rebel (AREB) beer be distributed in?

Through Clark Distributing Company, American Rebel beer will be distributed in 97 out of 120 Kentucky counties, covering 81% of the state.

When did American Rebel (AREB) announce its Kentucky distribution partnership?

American Rebel announced its partnership with Clark Distributing Company on October 30, 2024.

What percentage of Kentucky's population will have access to American Rebel (AREB) beer?

Through Clark Distributing Company's network, 67% of Kentucky's population will have access to American Rebel beer.

How many retail and restaurant customers does American Rebel's (AREB) Kentucky distributor serve?

Clark Distributing Company serves more than 5,000 retail and restaurant customers throughout Kentucky.

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