American Rebel Beverage Pre-Launch Efforts and Launch Event at MAPS Air Museum with Tramonte Distributing of Ohio Leads to Record Breaking Initial Account Acquisition for American Rebel Light Beer
American Rebel Holdings (NASDAQ: AREB) reports a successful launch event for American Rebel Light Beer with Tramonte Distributing at MAPS Air Museum in North Canton, Ohio. The event, combined with a Hunting & Fishing Outdoors Show, marked significant market penetration in northeast Ohio.
Tramonte Distributing, part of the Miller/Coors network, achieved an 11% market penetration rate in just a few weeks in their six-county distribution territory, including Akron. The launch event featured CEO Andy Ross and received positive feedback from attendees.
Since its September 2024 launch, American Rebel Light Beer has expanded across multiple states including Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, and North Carolina. The company continues to add new distributors and territories, with Tramonte's agreement establishing a distribution network for local bars, restaurants, and retail outlets in northeast Ohio.
American Rebel Holdings (NASDAQ: AREB) riporta un evento di lancio di successo per la American Rebel Light Beer in collaborazione con Tramonte Distributing presso il MAPS Air Museum di North Canton, Ohio. L'evento, combinato con un Salone della Caccia e della Pesca, ha segnato una significativa penetrazione di mercato nel nord-est dell'Ohio.
Tramonte Distributing, parte della rete Miller/Coors, ha raggiunto un 11% di tasso di penetrazione di mercato in poche settimane nel loro territorio di distribuzione che comprende sei contee, tra cui Akron. L'evento di lancio ha visto la partecipazione del CEO Andy Ross e ha ricevuto feedback positivi dai partecipanti.
Dal suo lancio nel settembre 2024, la American Rebel Light Beer si è espansa in diversi stati, tra cui Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri e Carolina del Nord. L'azienda continua ad aggiungere nuovi distributori e territori, con l'accordo di Tramonte che stabilisce una rete di distribuzione per bar, ristoranti e punti vendita locali nel nord-est dell'Ohio.
American Rebel Holdings (NASDAQ: AREB) informa sobre un evento de lanzamiento exitoso para la American Rebel Light Beer en colaboración con Tramonte Distributing en el MAPS Air Museum en North Canton, Ohio. El evento, combinado con una Feria de Caza y Pesca, marcó una penetración significativa en el mercado del noreste de Ohio.
Tramonte Distributing, parte de la red Miller/Coors, logró un 11% de tasa de penetración de mercado en solo unas semanas en su territorio de distribución de seis condados, incluyendo Akron. El evento de lanzamiento contó con la presencia del CEO Andy Ross y recibió comentarios positivos de los asistentes.
Desde su lanzamiento en septiembre de 2024, la American Rebel Light Beer se ha expandido a varios estados, incluyendo Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri y Carolina del Norte. La empresa sigue incorporando nuevos distribuidores y territorios, con el acuerdo de Tramonte que establece una red de distribución para bares, restaurantes y puntos de venta locales en el noreste de Ohio.
American Rebel Holdings (NASDAQ: AREB)는 오하이오주 노스 칸톤의 MAPS 공군 박물관에서 Tramonte Distributing과 함께 American Rebel Light Beer의 성공적인 출시 이벤트를 보고했습니다. 이 이벤트는 사냥 및 낚시 박람회와 결합되어 오하이오 북동부에서 중요한 시장 침투를 나타냈습니다.
Miller/Coors 네트워크의 일부인 Tramonte Distributing은 아크론을 포함한 여섯 개 카운티의 배급 지역에서 불과 몇 주 만에 11%의 시장 침투율을 달성했습니다. 출시 이벤트에는 CEO Andy Ross가 참석했으며 참석자들로부터 긍정적인 피드백을 받았습니다.
2024년 9월 출시 이후, American Rebel Light Beer는 테네시, 코네티컷, 캔자스, 켄터키, 오하이오, 아이오와, 미주리 및 노스캐롤라이나를 포함한 여러 주로 확장되었습니다. 회사는 새로운 유통업체와 지역을 계속 추가하고 있으며, Tramonte의 계약을 통해 오하이오 북동부의 지역 바, 레스토랑 및 소매점을 위한 유통 네트워크를 구축하고 있습니다.
American Rebel Holdings (NASDAQ: AREB) annonce un événement de lancement réussi pour la bière légère American Rebel en partenariat avec Tramonte Distributing au MAPS Air Museum à North Canton, Ohio. L'événement, combiné avec un Salon de la Chasse et de la Pêche, a marqué une pénétration significative du marché dans le nord-est de l'Ohio.
Tramonte Distributing, faisant partie du réseau Miller/Coors, a atteint un taux de pénétration de marché de 11% en seulement quelques semaines dans son territoire de distribution de six comtés, y compris Akron. L'événement de lancement a présenté le PDG Andy Ross et a reçu des retours positifs de la part des participants.
Depuis son lancement en septembre 2024, la bière légère American Rebel s'est étendue à plusieurs États, dont le Tennessee, le Connecticut, le Kansas, le Kentucky, l'Ohio, l'Iowa, le Missouri et la Caroline du Nord. L'entreprise continue d'ajouter de nouveaux distributeurs et territoires, l'accord avec Tramonte établissant un réseau de distribution pour les bars, restaurants et points de vente locaux dans le nord-est de l'Ohio.
American Rebel Holdings (NASDAQ: AREB) berichtet über ein erfolgreiches Launch-Event für das American Rebel Light Beer in Zusammenarbeit mit Tramonte Distributing im MAPS Air Museum in North Canton, Ohio. Die Veranstaltung, die mit einer Jagd- und Angelmesse kombiniert wurde, stellte eine bedeutende Marktdurchdringung im Nordosten von Ohio dar.
Tramonte Distributing, Teil des Miller/Coors-Netzwerks, erreichte in nur wenigen Wochen eine 11% Marktpenetrationsrate in ihrem Vertriebsgebiet, das sechs Landkreise umfasst, darunter Akron. Das Launch-Event wurde von CEO Andy Ross geleitet und erhielt positives Feedback von den Teilnehmern.
Seit dem Launch im September 2024 hat sich das American Rebel Light Beer auf mehrere Bundesstaaten ausgeweitet, darunter Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri und North Carolina. Das Unternehmen fügt weiterhin neue Vertriebspartner und Gebiete hinzu, wobei die Vereinbarung mit Tramonte ein Vertriebsnetz für lokale Bars, Restaurants und Einzelhandelsgeschäfte im Nordosten von Ohio etabliert.
- 11% market penetration achieved in northeast Ohio within weeks of launch
- Successful expansion into 8 states since September 2024 launch
- Strategic partnership with Miller/Coors distribution network through Tramonte
- None.
Insights
American Rebel's distribution expansion for its beer product line shows encouraging early traction in the highly competitive beer market. The 11% market penetration achieved by Tramonte Distributing in northeast Ohio within weeks represents notable initial success, though the exact definition of this penetration metric isn't specified.
This distribution agreement strategically extends the company's beverage footprint into a six-county region including Akron, adding to their presence across eight states since the September 2024 launch. Partnering with Tramonte, an established Miller/Coors network distributor operating since 1940, provides American Rebel with valuable local infrastructure and relationships.
The company's marketing approach shows clear demographic targeting - hosting their launch alongside a hunting and fishing show aligns perfectly with their brand positioning as "America's Patriotic, God-Fearing, Constitution-Loving" beer. This suggests disciplined customer segmentation rather than attempting to compete broadly against major brands.
While expansion into new territories is inherently positive for a beverage startup, investors should note the release contains no financial metrics on sales volume, revenue impact, or production costs. The beer division remains a relatively new addition to American Rebel's core business of safes and security products, making its contribution to overall company performance difficult to quantify without additional data.
American Rebel Beer Shatters Initial Account Acquisition Market Goals
Nashville, TN, March 26, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), proudly reports a very successful launch event was held with its northeast Ohio distributor, Tramonte Distributing (tramontedistributing.com) at the MAPS Air Museum (mapsairmuseum.org) in North Canton, Ohio. Tramonte’s distribution territory covers a six-county region of northeast Ohio, including the city of Akron. This expansion marks a significant milestone as the company continues to grow its presence in the Midwest.
“We had an incredible time with the folks from Tramonte, their customers and all the veterans and fans that attended our northeast Ohio launch event at MAPS,” said American Rebel CEO Andy Ross. “We tied our launch event and performance in with a Hunting & Fishing Outdoors Show sponsored by the Rubber City Radio Group, a local radio station ownership cluster that includes WQMX, WONE, WAKR and WNWV. It was great to share an ice-cold Rebel Light with everyone that came out to the event and supported American Rebel. Tramonte is part of the Miller/Coors distribution network; and we want to thank them for all their efforts. In just a few weeks Tramonte has an
“The launch party of American Rebel Light at the MAPS Air Museum at the Akron Canton Airport was a huge success,” said Mike Tramonte, President, Tramonte Distributing. “The attendees loved the venue, the concert, the Hunting and Fishing Show, the time spent with Andy and Todd but most of all they really enjoyed sampling the American Rebel Light beer. The comments were overwhelmingly positive. Tramonte Distributing is proud to have American Rebel Light in its portfolio. You folks produce a great beer!”
The relationship with Tramonte Distributing puts American Rebel Beer in front of a wide audience in Ohio, bringing its Premium Light Lager to light beer drinkers looking for a beer that shares their core values. The Tramonte agreement completes a seamless distribution network, ensuring that American Rebel Beer is available in local bars, restaurants, and retail outlets.
"We are excited to partner with Tramonte Distributing to bring American Rebel Beer to Akron, OH, and the surrounding counties," said Todd Porter, President of American Rebel Beverages. "This agreement represents our commitment to expanding our reach and sharing our passion for America’s Patriotic Beer with the amazing people of northeast Ohio."
Tramonte Distributing Company was founded in 1940 in Akron by Giacomo Tramonte, and true to its roots, remains in the city of Akron where they are the only alcoholic beverage distributor. Tramonte family members remain active in the company and the company prides itself on being a solid corporate citizen, encouraging responsible consumption, sponsoring a Safe Ride program during key holiday periods and contributing to local and national charities.
To continue the launch effort, American Rebel Beer and Tramonte Distributing will host a series of events, including Rebel Light Kick-Off Parties featuring CEO Andy Ross and his band, beer tastings, and promotional giveaways. The festivities will continue through 2025, offering a perfect opportunity for the community to come together and enjoy America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.
Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri and North Carolina and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit americanrebelbeer.com or follow us on our social media platforms.
About American Rebel Light Beer
Produced in partnership with AlcSource, American Rebel Light Beer (americanrebelbeer.com) is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.
American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and
About Tramonte Distributing
Tramonte Distributing Company was founded in 1940 in Akron by Giacomo Tramonte, and true to its roots, remains in the city of Akron where they are the only alcoholic beverage distributor.
The business began with distribution rights for the Miller and Duquesne brands. Shortly thereafter they added Fort Pitt Beer, Cribari Wines and Weidemann Beer. Tramonte continued to acquire brands and in the late 1960’s acquired Molson brands through a highly unusual process. Jack S. Tramonte purchased the Molson inventory at a Summit County Sheriff’s sale and thus became a Molson Distributor.
In addition to its core business, Tramonte Distributing prides itself in being a solid corporate citizen. Joining its breweries, Tramonte is in the forefront of the effort to encourage responsible consumption, sponsoring a Safe Ride program during key holiday periods. Tramonte also offers certified TIPS training to retailers.
Tramonte family members currently active in the business include Michael A. Tramonte, President; Jack T. Tramonte, Vice President and Jack F. Tramonte, Secretary/Treasurer and Jack J. Tramonte. The fourth generation recently joined the business, Michael J. Tramonte, Rachael Tramonte and Anne Tramonte McKee. From its Akron headquarters, Tramonte’s 100 employees serve customers in Summit, Medina, Portage, Wayne, Ashland, And Stark counties. For more information go to tramontedistributing.com.
About MAPS Air Museum
MAPS Air Museum is an internationally known museum of aviation and serves as a center of aviation history for Northeast Ohio. The museum features exciting educational displays of its collection of acquired artifacts, interactive exhibits and historical archives in its own library. Whether you have an hour or a whole day, there’s something for you at MAPS. For more information go to mapsairmuseum.org.
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit americanrebelbeer.com or americanrebel.com. For investor information, visit americanrebel.com/investor-relations.
American Rebel Holdings, Inc.
info@americanrebel.com
American Rebel Beverages, LLC
Todd Porter, President
tporter@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of a launch party, actual launch timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2023. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
tporter@americanrebelbeer.com
info@americanrebel.com
Attachment
FAQ
What market penetration rate did American Rebel Light Beer (AREBW) achieve in northeast Ohio?
In which states is American Rebel Light Beer currently available since its September 2024 launch?
What was the significance of the MAPS Air Museum event for American Rebel Beer (AREBW)?
How many counties does Tramonte Distributing cover for American Rebel Beer distribution?
