American Rebel Light Beer Continues Rapid Expansion of National Distribution Footprint adding North Carolina’s Adams Beverages
American Rebel Holdings (NASDAQ: AREB) announces expansion of its American Rebel Light Beer distribution into North Carolina through a partnership with Adams Beverages, marking entry into its 10th state. The distribution agreement covers 28 North Carolina counties, with the first shipment arriving this week.
The expansion aligns with the company's Southeast growth strategy and leverages existing relationships with Tony Stewart Racing and Charlotte Motor Speedway. Multiple locations in Concord, NC, including Iron Thunder Saloon, various convenience stores, and Total Wine, have already placed orders.
The company plans to host promotional events including beer tastings, live music performances, and giveaways, starting at Charlotte Motor Speedway and continuing through Fall.
American Rebel Holdings (NASDAQ: AREB) annuncia l'espansione della distribuzione della sua American Rebel Light Beer in North Carolina tramite una partnership con Adams Beverages, segnando l'ingresso nel suo 10° stato. L'accordo di distribuzione copre 28 contee della North Carolina, con la prima spedizione in arrivo questa settimana.
L'espansione è in linea con la strategia di crescita dell'azienda nel Sud-Est e sfrutta le relazioni esistenti con Tony Stewart Racing e Charlotte Motor Speedway. Diverse sedi a Concord, NC, tra cui Iron Thunder Saloon, vari negozi di convenienza e Total Wine, hanno già effettuato ordini.
L'azienda prevede di organizzare eventi promozionali che includono degustazioni di birra, esibizioni musicali dal vivo e omaggi, a partire da Charlotte Motor Speedway e proseguendo durante l'autunno.
American Rebel Holdings (NASDAQ: AREB) anuncia la expansión de la distribución de su American Rebel Light Beer en Carolina del Norte a través de una asociación con Adams Beverages, marcando su entrada en su décimo estado. El acuerdo de distribución cubre 28 condados de Carolina del Norte, con el primer envío llegando esta semana.
La expansión se alinea con la estrategia de crecimiento de la compañía en el Sureste y aprovecha las relaciones existentes con Tony Stewart Racing y Charlotte Motor Speedway. Varias ubicaciones en Concord, NC, incluyendo Iron Thunder Saloon, varias tiendas de conveniencia y Total Wine, ya han realizado pedidos.
La empresa planea organizar eventos promocionales que incluirán degustaciones de cerveza, presentaciones musicales en vivo y sorteos, comenzando en Charlotte Motor Speedway y continuando durante el otoño.
American Rebel Holdings (NASDAQ: AREB)가 Adams Beverages와의 파트너십을 통해 노스캐롤라이나주로 American Rebel Light Beer의 유통을 확장하며 10번째 주 진출을 알렸습니다. 유통 계약은 노스캐롤라이나의 28개 카운티를 포함하며, 첫 번째 출하가 이번 주 도착할 예정입니다.
이번 확장은 회사의 남동부 성장 전략과 일치하며 Tony Stewart Racing 및 Charlotte Motor Speedway와의 기존 관계를 활용합니다. Concord, NC의 Iron Thunder Saloon, 여러 편의점, Total Wine 등 여러 매장이 이미 주문을 완료했습니다.
회사는 Charlotte Motor Speedway에서 시작하여 가을까지 이어질 맥주 시음회, 라이브 음악 공연, 경품 행사 등 홍보 이벤트를 계획하고 있습니다.
American Rebel Holdings (NASDAQ : AREB) annonce l'expansion de la distribution de sa American Rebel Light Beer en Caroline du Nord grâce à un partenariat avec Adams Beverages, marquant son entrée dans son 10e État. L'accord de distribution couvre 28 comtés de Caroline du Nord, avec la première livraison prévue cette semaine.
Cette expansion s'inscrit dans la stratégie de croissance de l'entreprise dans le Sud-Est et s'appuie sur les relations existantes avec Tony Stewart Racing et Charlotte Motor Speedway. Plusieurs points de vente à Concord, NC, dont Iron Thunder Saloon, plusieurs supérettes et Total Wine, ont déjà passé commande.
L'entreprise prévoit d'organiser des événements promotionnels comprenant des dégustations de bière, des concerts live et des cadeaux, débutant au Charlotte Motor Speedway et se poursuivant jusqu'à l'automne.
American Rebel Holdings (NASDAQ: AREB) kündigt die Ausweitung der Distribution seines American Rebel Light Beer nach North Carolina durch eine Partnerschaft mit Adams Beverages an und markiert damit den Eintritt in den 10. Bundesstaat. Der Vertriebsvertrag umfasst 28 Landkreise in North Carolina, wobei die erste Lieferung diese Woche eintrifft.
Die Expansion entspricht der Wachstumsstrategie des Unternehmens im Südosten und nutzt bestehende Beziehungen zu Tony Stewart Racing und Charlotte Motor Speedway. Mehrere Standorte in Concord, NC, darunter Iron Thunder Saloon, verschiedene Convenience Stores und Total Wine, haben bereits Bestellungen aufgegeben.
Das Unternehmen plant Werbeveranstaltungen mit Bierverkostungen, Live-Musik und Gewinnspielen, beginnend am Charlotte Motor Speedway und fortlaufend bis in den Herbst.
- Rapid distribution expansion reaching 10 states with more planned
- Strategic partnership with Adams Beverages covering 28 NC counties
- Multiple retail locations already placing orders in first week of launch
- None.
Strategic Growth Fuels American Rebel Beer as it Reaches 10 States with Several More to be Announced Soon
Nashville, TN, April 22, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer (americanrebelbeer.com) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel (americanrebel.com), proudly announces its strategic expansion into North Carolina through a distribution agreement with Adams Beverages (adamsbev.com). This move is a significant milestone in the Company's broader Southeast growth strategy.
“I am thrilled to see how fast our American Rebel Light Beer distribution is growing across this great country,” said American Rebel CEO Andy Ross. “North Carolina is a great market and has strong tie-ins with our relationship with Tony Stewart Racing (tsrnitro.com) and Matt Hagan and the Charlotte Motor Speedway (charlottemotorspeedway.com). We have been able to establish distribution with some high-volume distributors in ten states and growing. It’s fair to say that American Rebel is burning patriotic fuel.”
"We are very excited to partner with Adams Beverages to bring American Rebel Light Beer to 28 North Carolina counties," said Todd Porter, President of American Rebel Beverages. "This collaboration allows us to serve the wonderful people of North Carolina who are looking for a clean, natural, and great-tasting light beer that embodies the values of our great nation."
American Rebel Beer will host a series of exciting events, including beer tastings, live music performances, and promotional giveaways, kicking off this weekend at the Charlotte Motor Speedway. The festivities will run through the Fall, offering a perfect opportunity for the community to come together and enjoy America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, STAND YOUR GROUND BEER!
The first shipment of American Rebel Light Beer arrives in North Carolina this week and in just a few short days, several locations have placed orders and brought in Rebel Light. In addition to the Charlotte Motor Speedway, American Rebel Light Beer will be available at multiple locations across North Carolina, including these on-premise and off-premise locations:
| IRON THUNDER SALOON - CONCORD | 10023 WEDDINGTON ROAD, CONCORD, NC 28027 | MOTORSPORTS-THEMED SPORTS BAR |
| CANNON CROSSROADS BP | 9960 POPLAR TENT ROAD, CONCORD, NC 28027 | CONVENIENCE STORE |
| CITY FOOD MART - CONCORD MAIN | 873 OLD CHARLOTTE ROAD, CONCORD, NC 28027 | CONVENIENCE STORE |
| COMPARE FOODS - CONCORD | 840 CONCORD PKWAY NORTH, CONCORD, NC 28027 | CONVENIENCE STORE |
| DANNYS | 300 NORTH CHURCH STREET, CONCORD, NC 28025 | CONVENIENCE STORE |
| FAST AND FRIENDLY MART 2 | 7340 POPLAR TENT ROAD, CONCORD, NC 28027 | CONVENIENCE STORE |
| SPEEDWAY XPRESS MART - SATYA | 4521 MOREHEAD ROAD, CONCORD, NC 28027 | CONVENIENCE STORE |
| CONCORD SHOPS | 450 PITTS SCHOOL ROAD NW, CONCORD, NC 28027 | CONVENIENCE STORE |
| TOTAL WINE | 8054 CONCORD MILLS RD, CONCORD, NC 28027 | LARGE WINE BEER RETAILER |
| D AND D EXPRESS | 5501 POPLAR TENT ROAD, CONCORD, NC 28027 | CONVENIENCE STORE |
| CAROLINA ALE HOUSE - CONCORD MILLS | 8695 CONCORD MILLS BOULEVARD, CONCORD, NC 28027 | CASUAL RESTAURANT/SPORTS BAR |
For more information about the launch events and American Rebel Beer, please visit (americanrebelbeer.com) or follow us on our social media platforms.
About Adams Beverages
Founded in Dothan, Alabama in 1937, Adams Beverages has since expanded into North Carolina under the management of Bill Adams, Clay Adams and Amy Adams Dupree. Adams Beverages now employs over 750 team members, currently providing service to 44 counties in Alabama and 28 counties in North Carolina. For more information on Adams Beverages, go to adamsbev.com.
About American Rebel Light Beer
Produced in partnership with AlcSource, American Rebel Light Beer (americanrebelbeer.com) is a premium domestic light lager celebrated for its exceptional quality and patriotic values. It stands out as America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.
American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and
About American Rebel Holdings, Inc.
American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit www.americanrebel.com and www.americanrebelbeer.com. For investor information, visit www.americanrebelbeer.com/investor-relations.
Media Inquiries:
Matt Sheldon
Matt@Precisionpr.co
917-280-7329
American Rebel Holdings, Inc.
info@americanrebel.com
American Rebel Beverages, LLC
Todd Porter, President
tporter@americanrebelbeer.com
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the “Company,” "American Rebel,” “we,” “our” or “us”) desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of marketing outreach efforts, actual placement timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law.
Company Contact:
tporter@americanrebelbeer.com
info@americanrebel.com
Attachment
FAQ
How many states does American Rebel Light Beer currently distribute to in 2025?
What is the distribution coverage of AREB's new partnership with Adams Beverages in North Carolina?
Where will American Rebel Light Beer (AREB) be available in North Carolina initially?
What promotional events is American Rebel Beer planning for its North Carolina launch?
