Blue Apron Holdings, Inc. Reports Third Quarter 2021 Results
Blue Apron Holdings reported Q3 2021 net revenue of $109.7 million, a 2% decline year-over-year but a 10% increase from Q3 2019. Average Order Value reached a record of $62.30. The company recorded a net loss of $27.6 million, impacted by a $6.4 million non-cash charge. An equity capital raise of $78 million was successful, aimed at enhancing marketing and customer growth in 2022, with expectations of at least mid-teens revenue growth. However, adjusted EBITDA losses are anticipated to continue through 2022, amid rising labor and food costs.
- Net revenue increased 10% compared to Q3 2019.
- Average Order Value reached a record of $62.30.
- Successful completion of a $78 million equity capital raise.
- Plans for aggressive marketing initiatives targeting mid-teens revenue growth in 2022.
- Consistent orders per customer at five, supporting subscription model.
- Net revenue declined approximately 2% year-over-year.
- Net loss of $27.6 million compared to a $15.3 million loss in Q3 2020.
- Adjusted EBITDA loss of $11.7 million, worsening from the prior year's loss of $4.7 million.
- Increased costs of goods sold due to higher labor, food and logistics costs.
Key Highlights:
-
Net revenue for the third quarter 2021 decreased approximately
2% year over year to and increased approximately$109.7 million 10% compared to net revenue in the pre-pandemic third quarter of 2019. -
Continued year over year growth in Average Order Value, which increased over
6% to , reflecting the benefit of the company’s growth strategy. Average Order Value, Orders per Customer and Average Revenue per Customer all showed strong growth compared to the pre-pandemic third quarter of 2019, despite modest declines in those metrics from a year ago as seasonality returned.$62.30 -
Third quarter 2021 net loss was
, inclusive of a non-cash charge of approximately$27.6 million related to the change in fair value of the warrant obligation issued to the company’s lenders. Adjusted EBITDA was a loss of$6.4 million .$11.7 million -
Subsequent to the third quarter, strengthened balance sheet and significantly improved financial flexibility by completing an equity capital raise with gross proceeds of
.$78.0 million - Plans to use a portion of the net proceeds from the capital raise to significantly increase investments in marketing initiatives in 2022, primarily to drive new customer growth which is expected to result in at least mid-teens percentage year over year net revenue growth.
- Announced plans for expanded Environmental, Social and Governance (ESG) initiatives.
“Our focus on providing increased variety and flexibility to our customers through the continued roll out of product innovations, including Heat & Eat, our first-ever prepared, single-serving meal, has proven to be successful, as evident in the growth of our Average Order Value (AOV) to a third quarter record of
“In the 2021 third quarter, we also announced a
Key Customer Metrics
Key customer metrics in the chart below reflect the company’s product initiatives, and targeted marketing investments as well as, to some degree, the benefit of changes in consumer behavior related to the pandemic in the third quarter of 2020, the return of the impact of more normal seasonality on our business in the third quarter of 2021, the negative impact of an onion recall in the third quarter 2020 and other operating trends.
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Three Months Ended, |
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|
|
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||||
|
2021 |
2021 |
2020 |
2019 |
||||
Orders (in thousands) |
1,760 |
1,977 |
1,917 |
1,726 |
||||
Customers (in thousands) |
350 |
375 |
357 |
386 |
||||
Average Order Value |
|
|
|
|
||||
Orders per Customer |
5.0 |
5.3 |
5.4 |
4.5 |
||||
Average Revenue per Customer |
|
|
|
|
For a description of how
Third Quarter 2021 Financial Results
-
Net revenue in the third quarter of 2021 decreased approximately
2% year over year to as the year-ago quarter reflected heightened demand from the various pandemic restrictions that continued to be in effect to varying levels across$109.7 million the United States . The decrease in net revenue was primarily due to a decrease in Orders and Customers, partially offset by an increase in Average Order Value reflecting the continued execution of the company’s growth strategy, including through product innovation. Third quarter 2020 net revenue was negatively impacted by approximately of credits issued for customer boxes affected by a voluntary recall of onions supplied to the company.$2.0 million -
Cost of goods sold, excluding depreciation and amortization (COGS), as a percentage of net revenue, increased 50 basis points year over year from
66.4% to66.9% largely driven by an increase in food and shipping costs due to price increases, the increased use of premium ingredients related to enhanced product offerings to provide product variety and additional choice for customers, as well as fuel surcharges, partially offset by a decrease in labor costs as temporary wage increases that were put in place last year in response to the pandemic were not repeated in the third quarter of 2021. -
Marketing expenses were
, or$14.9 million 13.5% of net revenue, in the third quarter of 2021, compared to , or$10.9 million 9.7% of net revenue, in the third quarter of 2020, as the company had moderated marketing efforts in 2020 to help manage fulfillment center capacity. -
Product, technology, general and administrative (PTG&A) costs increased approximately
5% year over year from in the third quarter of 2020 to$33.7 million in the third quarter of 2021 primarily reflecting wage increases and certain headcount increases to support the company’s growth strategy and execution on key business initiatives. As a percentage of net revenue, PTG&A increased 210 basis points year over year from$35.2 million 30.0% to32.1% . -
Other income (expense), net was approximately
driven by a non-cash fair value adjustment resulting from the company’s obligation under the$(6.4) million May 2021 amendment to the company’s financing agreement to issue warrants to its lenders on a quarterly basis, beginning onJuly 1, 2021 , so long as the debt remains outstanding. -
Net loss was
, and diluted loss per share was$27.6 million , in the third quarter of 2021 based on 23.7 million weighted-average common shares outstanding, compared to net loss of$1.17 , and diluted loss per share of$15.3 million , in the third quarter of 2020 based on 15.9 million weighted-average common shares outstanding.$0.96 -
Adjusted EBITDA was a loss of
in the third quarter of 2021, compared to Adjusted EBITDA loss of$11.7 million in the third quarter of 2020.$4.7 million
Balance Sheet and ESG Initiatives
-
Cash and cash equivalents were
as of$35.3 million September 30, 2021 . -
Cash used in operating activities totaled
for the third quarter of 2021 compared to cash used of$16.5 million in the third quarter of the prior-year period reflecting working capital changes and increased net loss. Capital expenditures totaled$7.1 million for the third quarter of 2021 compared to$1.1 million in the third quarter of 2020.$1.9 million -
Free cash flow was
for the third quarter of 2021 compared to$(17.6) million in the third quarter of 2020 driven mainly by lower operating cash flow, partially offset by lower capital expenditures.$(9.1) million -
On
September 15, 2021 , the company entered into a purchase agreement withRJB Partners LLC , an affiliate ofJoseph N. Sanberg , an existing stockholder, andMatthew B. Salzberg , the company’s co-founder, under which the company engaged in an equity capital raise for aggregate gross proceeds of , without giving effect to the receipt of any exercise price of any warrants issued in the transactions. The equity capital raise included a$78.0 million rights offering fully backstopped by$45.0 million RJB Partners LLC , a private placement with the backstop provider for gross proceeds of and private placement with$30.0 million Mr. Salzberg for gross proceeds of .$3.0 million -
The Salzberg private placement closed on
September 15, 2021 , resulting in of proceeds, net of issuance costs.$2.8 million -
The fully backstopped rights offering and the private placement with
RJB Partners LLC closed onNovember 4, 2021 , resulting in approximately of proceeds, net of issuance costs.$70.5 million - The company plans to use the net proceeds of the equity capital raise for working capital and general corporate purposes, including to accelerate its growth strategy to drive revenue and customer growth, expand its ESG initiatives including achieving carbon neutrality targets by early 2022 through the purchase of carbon offsets and to increase wages, benefits, and training for its hourly employees.
-
The Salzberg private placement closed on
2021/2022 Outlook
With the benefit of the recently completed capital raise,
Looking ahead, the company expects to deliver net revenue growth for full year 2022 of at least in the mid-teens percentage range compared with full year 2021. The planned acceleration of the company’s growth strategy through increased marketing spend is designed to drive revenue and customer growth which, together with the increased spend to meet the announced ESG initiative goals and the increases in hourly wage rates,
Conference Call and Webcast
A recording of the webcast will also be available on Blue Apron’s Investor Relations website at investors.blueapron.com following the conference call. Additionally, a replay of the conference call can be accessed until
About
Blue Apron’s vision is “better living through better food.” Launched in 2012,
Forward-Looking Statements
This press release includes statements concerning
Use of Non-GAAP Financial Information
This press release includes non-GAAP financial measures, adjusted EBITDA and free cash flow, that are not prepared in accordance with, nor an alternative to, financial measures prepared in accordance with
The company defines adjusted EBITDA as net earnings (loss) before interest income (expense), net, other operating expense, gain (loss) on extinguishment of debt, other income (expense) net, benefit (provision) for income taxes and depreciation and amortization, adjusted to eliminate share-based compensation expense. The company presents adjusted EBITDA because it is a key measure used by the company’s management and board of directors to understand and evaluate the company’s operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. In particular, the company believes that the exclusion of certain items in calculating adjusted EBITDA can produce a useful measure for period-to-period comparisons of the company’s business. Further,
There are a number of limitations related to the use of adjusted EBITDA rather than net income (loss), which is the most directly comparable GAAP equivalent. Some of these limitations are:
- adjusted EBITDA excludes share-based compensation expense, as share-based compensation expense has recently been, and will continue to be for the foreseeable future, a significant recurring expense for the company’s business and an important part of its compensation strategy;
- adjusted EBITDA excludes depreciation and amortization expense and, although these are non-cash expenses, the assets being depreciated may have to be replaced in the future;
- adjusted EBITDA excludes other operating expense, as other operating expense represents non-cash impairment charges on long-lived assets, a non-cash gain, net of termination fee, on lease termination, and restructuring costs;
- adjusted EBITDA excludes loss on extinguishment of debt as this represents a non-cash charge;
- adjusted EBITDA does not reflect other (income) expense net, as this represents changes in the fair value of the liability-classified warrant obligation as of each reporting period;
- adjusted EBITDA does not reflect interest expense, or the cash requirements necessary to service interest, which reduces cash available to us;
- adjusted EBITDA does not reflect income tax payments that reduce cash available to us; and
- other companies, including companies in the company’s industry, may calculate adjusted EBITDA differently, which reduces its usefulness as a comparative measure.
The company defines free cash flow as net cash from (used in) operating activities less purchases of property and equipment. The company presents free cash flow because it is used by the company’s management and board of directors as an indicator of the amount of cash the company generates or uses and to evaluate the company’s ability to satisfy current and future obligations and to fund future business opportunities. Accordingly,
There are a number of limitations related to the use of free cash flow rather than net cash from (used in) operating activities, which is the most directly comparable GAAP equivalent. Some of these limitations are:
- free cash flow is not a measure of cash available for discretionary expenditures since the company has certain non-discretionary obligations such as debt repayments or capital lease obligations that are not deducted from the measure; and
- other companies, including companies in the company’s industry, may calculate free cash flow differently, which reduces its usefulness as a comparative measure.
Because of these limitations, adjusted EBITDA and free cash flow should be considered together with other financial information presented in accordance with GAAP. A reconciliation of these non-GAAP financial measures to the most directly comparable measures calculated in accordance with GAAP is set forth below under the heading “Reconciliation of Non-GAAP Financial Measures”.
Use of Key Customer Metrics
This press release includes various key customer metrics that the company uses to evaluate our business and operations, measure its performance, identify trends affecting its business, project its future performance, and make strategic decisions. You should read these metrics in conjunction with the company’s financial statements. The company e defines and determines its key customer metrics as follows:
Orders
The company defines Orders as the number of paid orders by Customers across the company’s meal, wine and market products sold on its e-commerce platforms in any reporting period, inclusive of orders that may have eventually been refunded or credited to customers.
Customers
The company determines its r number of Customers by counting the total number of individual customers who have paid for at least one Order from
Average Order Value
The company defines Average Order Value as the company’s net revenue from its meal, wine and market products sold on its e-commerce platforms in a given reporting period divided by the number of Orders in that period.
Orders per Customer
The company defines Orders per Customer as the number of Orders in a given reporting period divided by the number of Customers in that period.
Average Revenue per Customer
The company defines Average Revenue per Customer as the company’s net revenue from its meal, wine and market products sold on the company’s e-commerce platforms in a given reporting period divided by the number of Customers in that period.
|
||||||
Condensed Consolidated Balance Sheets |
||||||
(In thousands) |
||||||
(Unaudited) |
||||||
|
|
|
|
|
||
|
|
2021 |
|
2020 |
||
ASSETS |
|
|
|
|
|
|
CURRENT ASSETS: |
|
|
|
|
|
|
Cash and cash equivalents |
|
$ |
35,282 |
|
$ |
44,122 |
Accounts receivable, net |
|
|
146 |
|
|
116 |
Inventories, net |
|
|
23,257 |
|
|
18,185 |
Prepaid expenses and other current assets |
|
|
12,624 |
|
|
23,651 |
Total current assets |
|
|
71,309 |
|
|
86,074 |
Property and equipment, net |
|
|
112,656 |
|
|
125,208 |
Other noncurrent assets |
|
|
4,063 |
|
|
4,053 |
TOTAL ASSETS |
|
$ |
188,028 |
|
$ |
215,335 |
LIABILITIES AND STOCKHOLDERS’ EQUITY |
|
|
|
|
|
|
CURRENT LIABILITIES: |
|
|
|
|
|
|
Accounts payable |
|
$ |
36,572 |
|
$ |
23,691 |
Accrued expenses and other current liabilities |
|
|
24,948 |
|
|
41,632 |
Current portion of long-term debt |
|
|
3,500 |
|
|
3,500 |
Deferred revenue |
|
|
5,345 |
|
|
6,269 |
Warrant obligation |
|
|
7,003 |
|
|
— |
Total current liabilities |
|
|
77,368 |
|
|
75,092 |
Long-term debt |
|
|
26,487 |
|
|
28,747 |
Facility financing obligation |
|
|
35,913 |
|
|
35,957 |
Other noncurrent liabilities |
|
|
14,289 |
|
|
11,564 |
TOTAL LIABILITIES |
|
|
154,057 |
|
|
151,360 |
TOTAL STOCKHOLDERS’ EQUITY |
|
|
33,971 |
|
|
63,975 |
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY |
|
$ |
188,028 |
|
$ |
215,335 |
|
||||||||||||||||
Condensed Consolidated Statement of Operations |
||||||||||||||||
(In thousands, except share and per-share data) |
||||||||||||||||
(Unaudited) |
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|
|
Three Months Ended |
|
Nine Months Ended |
||||||||||||
|
|
|
|
|
||||||||||||
|
|
2021 |
|
2020 |
|
2021 |
|
2020 |
||||||||
Net revenue |
|
$ |
109,654 |
|
|
$ |
112,253 |
|
|
$ |
363,370 |
|
|
$ |
345,150 |
|
Operating expenses: |
|
|
|
|
|
|
|
|
|
|
|
|
||||
Cost of goods sold, excluding depreciation and amortization |
|
|
73,397 |
|
|
|
74,499 |
|
|
|
232,574 |
|
|
|
213,005 |
|
Marketing |
|
|
14,852 |
|
|
|
10,862 |
|
|
|
51,108 |
|
|
|
37,455 |
|
Product, technology, general, and administrative |
|
|
35,237 |
|
|
|
33,687 |
|
|
|
108,590 |
|
|
|
100,397 |
|
Depreciation and amortization |
|
|
5,507 |
|
|
|
5,871 |
|
|
|
16,739 |
|
|
|
18,799 |
|
Other operating expense |
|
|
— |
|
|
|
1,100 |
|
|
|
— |
|
|
|
4,567 |
|
Total operating expenses |
|
|
128,993 |
|
|
|
126,019 |
|
|
|
409,011 |
|
|
|
374,223 |
|
Income (loss) from operations |
|
|
(19,339 |
) |
|
|
(13,766 |
) |
|
|
(45,641 |
) |
|
|
(29,073 |
) |
Gain (loss) on extinguishment of debt |
|
|
— |
|
|
|
— |
|
|
|
(4,089 |
) |
|
|
— |
|
Interest income (expense), net |
|
|
(1,864 |
) |
|
|
(1,482 |
) |
|
|
(6,303 |
) |
|
|
(5,178 |
) |
Other income (expense), net |
|
|
(6,432 |
) |
|
|
— |
|
|
|
(5,884 |
) |
|
|
— |
|
Income (loss) before income taxes |
|
|
(27,635 |
) |
|
|
(15,248 |
) |
|
|
(61,917 |
) |
|
|
(34,251 |
) |
Benefit (provision) for income taxes |
|
|
(1 |
) |
|
|
(14 |
) |
|
|
(27 |
) |
|
|
(42 |
) |
Net income (loss) |
|
$ |
(27,636 |
) |
|
$ |
(15,262 |
) |
|
$ |
(61,944 |
) |
|
$ |
(34,293 |
) |
|
|
|
|
|
|
|
|
|
|
|
|
|
||||
Net income (loss) per share – basic |
|
$ |
(1.17 |
) |
|
$ |
(0.96 |
) |
|
$ |
(3.07 |
) |
|
$ |
(2.41 |
) |
Net income (loss) per share – diluted |
|
$ |
(1.17 |
) |
|
$ |
(0.96 |
) |
|
$ |
(3.07 |
) |
|
$ |
(2.41 |
) |
Weighted average shares outstanding – basic |
|
23,709,639 |
|
|
15,861,948 |
|
|
20,196,442 |
|
|
14,206,273 |
|
||||
Weighted average shares outstanding – diluted |
|
|
23,709,639 |
|
|
|
15,861,948 |
|
|
|
20,196,442 |
|
|
|
14,206,273 |
|
|
||||||||
Condensed Consolidated Statement of Cash Flows |
||||||||
(In thousands) |
||||||||
(Unaudited) |
||||||||
|
|
|
|
|
||||
|
Nine Months Ended |
|||||||
|
|
|||||||
|
2021 |
|
2020 |
|||||
CASH FLOWS FROM OPERATING ACTIVITIES: |
|
|
|
|
|
|||
Net income (loss) |
$ |
(61,944 |
) |
|
$ |
(34,293 |
) |
|
Adjustments to reconcile net income (loss) to net cash from (used in) operating activities: |
|
|
|
|
|
|||
Depreciation and amortization of property and equipment |
|
16,739 |
|
|
|
18,799 |
|
|
Loss (gain) on disposal of property and equipment |
|
(1,025 |
) |
|
|
— |
|
|
Loss (gain) on build-to-suit accounting derecognition |
|
— |
|
|
|
(4,936 |
) |
|
Loss on impairment |
|
— |
|
|
|
7,662 |
|
|
Loss on extinguishment of debt |
|
4,089 |
|
|
|
— |
|
|
Change in fair value of warrant obligation |
|
5,884 |
|
|
|
— |
|
|
Changes in reserves and allowances |
|
49 |
|
|
|
(235 |
) |
|
Share-based compensation |
|
7,631 |
|
|
|
6,338 |
|
|
Non-cash interest expense |
1,092 |
|
|
546 |
|
|||
Changes in operating assets and liabilities |
|
89 |
|
|
|
2,067 |
|
|
Net cash from (used in) operating activities |
|
(27,396 |
) |
|
|
(4,052 |
) |
|
CASH FLOWS FROM INVESTING ACTIVITIES: |
|
|
|
|
|
|||
Purchases of property and equipment |
|
(4,084 |
) |
|
|
(4,777 |
) |
|
Proceeds from sale of property and equipment |
1,356 |
|
|
165 |
|
|||
Net cash from (used in) investing activities |
|
(2,728 |
) |
|
|
(4,612 |
) |
|
CASH FLOWS FROM FINANCING ACTIVITIES: |
|
|||||||
Proceeds from issuance of common stock, net of offering costs |
|
21,144 |
|
|
|
32,867 |
|
|
Proceeds from the Salzberg Private Placement, net of issuance costs |
|
2,799 |
|
|
|
— |
|
|
Receipt of funds held in escrow |
|
5,000 |
|
|
|
— |
|
|
Release of funds held in escrow |
|
(5,000 |
) |
|
|
— |
|
|
Repayments of debt |
|
(2,625 |
) |
|
|
(10,846 |
) |
|
Payments of debt issuance costs |
|
(214 |
) |
|
|
— |
|
|
Proceeds from exercise of stock options |
|
— |
|
|
|
477 |
|
|
Principal payments on capital lease obligations |
|
(101 |
) |
|
|
(166 |
) |
|
Net cash from (used in) financing activities |
|
21,003 |
|
|
|
22,332 |
|
|
NET INCREASE (DECREASE) IN CASH, CASH EQUIVALENTS, AND RESTRICTED CASH |
|
(9,121 |
) |
|
|
13,668 |
|
|
CASH, CASH EQUIVALENTS, AND RESTRICTED CASH — Beginning of period |
|
45,842 |
|
|
|
46,443 |
|
|
CASH, CASH EQUIVALENTS, AND RESTRICTED CASH — End of period |
$ |
36,721 |
|
|
$ |
60,111 |
|
|
|||||||||||||
Reconciliation of Non-GAAP Financial Measures |
|||||||||||||
(In thousands) |
|||||||||||||
(Unaudited) |
|||||||||||||
|
Three Months Ended |
||||||||||||
|
|
|
|
|
|
||||||||
|
2021 |
|
2021 |
|
2020 |
||||||||
Reconciliation of net income (loss) to adjusted EBITDA |
|
|
|
|
|
|
|
|
|
||||
Net income (loss) |
|
$ |
(27,636 |
) |
|
$ |
(18,587 |
) |
|
$ |
(15,262 |
) |
|
Share-based compensation |
|
|
2,166 |
|
|
|
3,146 |
|
|
|
2,089 |
|
|
Depreciation and amortization |
|
|
5,507 |
|
|
|
5,612 |
|
|
|
5,871 |
|
|
Other operating expense |
|
|
— |
|
|
|
— |
|
|
|
1,100 |
|
|
Gain (loss) on extinguishment of debt |
|
|
— |
|
|
|
4,089 |
|
|
|
— |
|
|
Interest (income) expense, net |
|
|
1,864 |
|
|
|
2,731 |
|
|
|
1,482 |
|
|
Other (income) expense, net |
|
|
6,432 |
|
|
|
(548 |
) |
|
|
— |
|
|
Provision (benefit) for income taxes |
|
|
1 |
|
|
|
10 |
|
|
|
14 |
|
|
Adjusted EBITDA |
|
$ |
(11,666 |
) |
|
$ |
(3,547 |
) |
|
$ |
(4,706 |
) |
|
|
Three Months Ended |
|
Nine Months Ended |
||||||||||||
|
|
|
|
|
||||||||||||
|
|
2021 |
|
2020 |
|
2021 |
|
2020 |
||||||||
Reconciliation of net cash from (used in) operating activities to free cash flow |
|
|
|
|
|
|
|
|
|
|
|
|
||||
Net cash from (used in) operating activities |
|
$ |
(16,518 |
) |
|
$ |
(7,121 |
) |
|
$ |
(27,396 |
) |
|
$ |
(4,052 |
) |
Purchases of property and equipment |
|
|
(1,075 |
) |
|
|
(1,937 |
) |
|
|
(4,084 |
) |
|
|
(4,777 |
) |
Free cash flow |
|
$ |
(17,593 |
) |
|
$ |
(9,058 |
) |
|
$ |
(31,480 |
) |
|
$ |
(8,829 |
) |
View source version on businesswire.com: https://www.businesswire.com/news/home/20211109005586/en/
Media
muriel.lussier@blueapron.com
Investors
investor.relations@blueapron.com
JCIR
aprn@jcir.com or 212-835-8500
Source:
FAQ
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