Michael Akkerman Joins Digital Turbine as Chief Business Officer

Rhea-AI Summary

Digital Turbine has appointed Michael Akkerman as the new Chief Business Officer. Akkerman's extensive experience in technology growth, advertising, and strategic partnerships will drive the company's global business efforts. He previously led Uber's Mobility Advertising and was Chief Product & Strategy Officer at Cardlytics, enhancing financial institution growth. He also managed global partnerships at Pinterest. Digital Turbine's CEO, Bill Stone, is confident that Akkerman's leadership will align with the company's vision for global expansion and innovation in the mobile growth ecosystem.

Akkerman is excited to join and leverage Digital Turbine's extensive network of over 800 million devices to create unparalleled value in the advertising economy.

Positive

• Appointment of an experienced executive, Michael Akkerman, known for scaling ad tech solutions.
• Akkerman's leadership aligns with Digital Turbine's vision, potentially driving future growth.
• Akkerman's previous roles at Uber, Cardlytics, and Pinterest highlight a strong background in high-growth business management.
• Potential benefit from Akkerman's experience with data-driven performance and brand advertising.
• Company's network reaching over 800 million devices, offering significant market leverage.

Negative

• No immediate financial or operational performance metrics provided with the announcement.
• Potential high compensation package for the new executive, impacting short-term financials.

An advertising and tech veteran with almost two decades of experience in technology growth, Akkerman will lead the company's global business team

AUSTIN, Texas, June 10, 2024 /PRNewswire/ -- Digital Turbine, the global leader in growth solutions for the mobile ecosystem, is excited to announce the appointment of Michael Akkerman as the company's new Chief Business Officer. In this role, Michael will lead DT's global go-to-market efforts, including sales, partnerships, marketing, product, and business operations.

Digital Turbine is excited to announce the appointment of Michael Akkerman as the company's new Chief Business Officer

Michael's career is marked by his expertise in defining strategic and operational visions across product, sales, corporate development, and partnerships, as well as a proven track record of building and optimizing high-growth advertising products at scale.

Michael brings a wealth of experience to Digital Turbine, building and scaling ad tech solutions that serve large, multinational enterprise clients through data-driven performance and brand advertising. Most recently, Michael served as GM, Mobility Advertising at Uber, where he led the vision and strategy for Uber's emerging advertising business across its global ride-hailing app. Before his tenure at Uber, Michael was Chief Product & Strategy Officer at Cardlytics, empowering leading financial institutions to drive growth through data-driven promotions, reaching 185 million monthly active users. Prior to Cardlytics, Michael was the Global Head of Partnerships at Pinterest, where his team managed and grew an ecosystem of 130+ strategic technology partners across commerce, data, measurement, and ads.

"We are thrilled to welcome Michael Akkerman to Digital Turbine as our new Chief Business Officer. His extensive experience and proven leadership in scaling high-growth businesses align perfectly with our vision for the future," said Bill Stone, CEO of Digital Turbine. "Michael's strategic insight and operational expertise will be invaluable as we continue to expand our global footprint and drive innovation in the mobile growth ecosystem."

"Your phone is the window to your soul and Digital Turbine's extensive network is over 800M devices strong, and growing. Coupled with a robust advertising ecosystem, the unique consumer insights and personalized advertising solutions Digital Turbine offers marketers and brands is unparalleled in today's fragmented advertising economy," said Michael Akkerman. "I couldn't be more excited to join Digital Turbine and create value for our technology, carrier, and advertising partners."

About Digital Turbine

Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers, and publishers. Our end-to-end platform uniquely simplifies our partners' ability to supercharge their awareness, acquisition, and monetization — connecting them with more consumers, in more ways, across more devices. Digital Turbine is headquartered in North America, with offices around the world. For more about Digital Turbine: www.digitalturbine.com

Digital Turbine Media Contact:

Daniel Gal: daniel.gal@digitalturbine.com

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SOURCE Digital Turbine, Inc.

FAQ

Who is the new Chief Business Officer at Digital Turbine?

Michael Akkerman has been appointed as the new Chief Business Officer at Digital Turbine.

What is Michael Akkerman's previous experience before joining Digital Turbine?

Michael Akkerman previously led Uber's Mobility Advertising and served as Chief Product & Strategy Officer at Cardlytics. He also managed global partnerships at Pinterest.

What will be Michael Akkerman's role at Digital Turbine?

Michael Akkerman will lead Digital Turbine's global go-to-market efforts, including sales, partnerships, marketing, product, and business operations.

What is Digital Turbine's current network reach?

Digital Turbine's network currently reaches over 800 million devices.

What is the stock symbol for Digital Turbine?

The stock symbol for Digital Turbine is APPS.