Digital Turbine and ONE Store Expand Partnership to Globalize Alternative App Growth
Digital Turbine and ONE Store announce a strategic expansion of their partnership through Digital Turbine's acquisition of ONE Store International. The deal aims to bring ONE Store's alternative app marketplace to North America, EU, and LATAM. This follows Digital Turbine's equity investment in ONE Store from February 2024.
ONE Store, currently South Korea's second-largest app marketplace with 38 million users and nearly $1 billion in annual transactions, will leverage Digital Turbine's device footprint and SingleTap technology for frictionless app installations. The partnership plans to extend services to iOS devices and create a more competitive ecosystem beyond traditional app stores, offering developers lower fees and greater control.
Digital Turbine e ONE Store annunciano un'espansione strategica della loro partnership attraverso l'acquisizione di ONE Store International da parte di Digital Turbine. L'accordo mira a portare il mercato alternativo delle app di ONE Store in Nord America, UE e LATAM. Questo segue l'investimento azionario di Digital Turbine in ONE Store di febbraio 2024.
ONE Store, attualmente il secondo marketplace di app più grande della Corea del Sud con 38 milioni di utenti e quasi 1 miliardo di dollari in transazioni annuali, sfrutterà la presenza di dispositivi di Digital Turbine e la tecnologia SingleTap per installazioni di app senza attriti. La partnership prevede l'estensione dei servizi ai dispositivi iOS e la creazione di un ecosistema più competitivo oltre i tradizionali app store, offrendo agli sviluppatori commissioni più basse e maggiore controllo.
Digital Turbine y ONE Store anuncian una expansión estratégica de su asociación a través de la adquisición de ONE Store International por parte de Digital Turbine. El acuerdo tiene como objetivo llevar el mercado alternativo de aplicaciones de ONE Store a América del Norte, Unión Europea y LATAM. Esto sigue a la inversión de capital de Digital Turbine en ONE Store de febrero de 2024.
ONE Store, actualmente el segundo mercado de aplicaciones más grande de Corea del Sur con 38 millones de usuarios y casi mil millones de dólares en transacciones anuales, aprovechará la presencia de dispositivos de Digital Turbine y la tecnología SingleTap para instalaciones de aplicaciones sin fricciones. La asociación planea extender los servicios a dispositivos iOS y crear un ecosistema más competitivo más allá de las tiendas de aplicaciones tradicionales, ofreciendo a los desarrolladores tarifas más bajas y mayor control.
디지털 터빈과 ONE 스토어가 디지털 터빈의 ONE 스토어 인터내셔널 인수를 통해 파트너십의 전략적 확장을 발표했습니다. 이 거래는 ONE 스토어의 대체 앱 마켓플레이스를 북미, 유럽연합 및 LATAM으로 가져오는 것을 목표로 합니다. 이는 2024년 2월 디지털 터빈의 ONE 스토어에 대한 지분 투자 이후입니다.
현재 한국에서 두 번째로 큰 앱 마켓플레이스인 ONE 스토어는 3,800만 사용자가 있고 연간 거래액이 거의 10억 달러에 달합니다. 이는 디지털 터빈의 장치 발자국과 SingleTap 기술을 활용하여 마찰 없는 앱 설치를 가능하게 합니다. 이 파트너십은 iOS 장치로의 서비스 확장과 전통적인 앱 스토어를 넘어서는 더 경쟁력 있는 생태계를 만드는 것을 목표로 하며, 개발자에게 더 낮은 수수료와 더 큰 제어력을 제공합니다.
Digital Turbine et ONE Store annoncent une expansion stratégique de leur partenariat grâce à l'acquisition de ONE Store International par Digital Turbine. Cet accord vise à amener le marché alternatif d'applications de ONE Store en Amérique du Nord, EU et LATAM. Cela fait suite à l'investissement en capital de Digital Turbine dans ONE Store de février 2024.
ONE Store, actuellement le deuxième plus grand marché d'applications de Corée du Sud avec 38 millions d'utilisateurs et près d'un milliard de dollars en transactions annuelles, bénéficiera de l'empreinte des appareils de Digital Turbine et de la technologie SingleTap pour des installations d'applications sans friction. Le partenariat prévoit d'élargir les services aux appareils iOS et de créer un écosystème plus compétitif au-delà des magasins d'applications traditionnels, offrant aux développeurs des frais réduits et un plus grand contrôle.
Digital Turbine und ONE Store kündigen eine strategische Erweiterung ihrer Partnerschaft durch die Übernahme von ONE Store International durch Digital Turbine an. Das Geschäft zielt darauf ab, den alternativen App-Marktplatz von ONE Store nach Nordamerika, EU und LATAM zu bringen. Dies folgt auf die Eigenkapitalinvestition von Digital Turbine in ONE Store im Februar 2024.
ONE Store, derzeit der zweitgrößte App-Marktplatz in Südkorea mit 38 Millionen Nutzern und fast 1 Milliarde Dollar an Jahresumsätzen, wird die Gerätepräsenz von Digital Turbine und die SingleTap-Technologie nutzen, um reibungslose App-Installationen zu ermöglichen. Die Partnerschaft plant, die Dienstleistungen auf iOS-Geräte auszudehnen und ein wettbewerbsfähigeres Ökosystem über traditionelle App-Stores hinaus zu schaffen, das Entwicklern niedrigere Gebühren und mehr Kontrolle bietet.
- Expansion into major markets (North America, EU, LATAM)
- Access to ONE Store's established user base of 38 million users
- Integration with $1 billion annual transaction platform
- Strategic positioning to leverage EU Digital Markets Act
- Potential iOS market expansion
- Entering highly competitive market dominated by established players
- Financial terms of acquisition not disclosed
Insights
This strategic acquisition and partnership expansion marks a significant move in the app distribution landscape. The combination of Digital Turbine's global device footprint with ONE Store's proven marketplace model (38 million users and
The deal's structure - acquiring ONE Store International while maintaining partnership with the parent company - provides Digital Turbine immediate access to established technology while reducing execution risk. The expansion into North America, EU and LATAM markets significantly broadens the addressable market. The integration of SingleTap technology for frictionless installations addresses a key friction point in alternative app stores, potentially accelerating adoption.
The partnership's expansion into iOS territory represents a particularly strategic opportunity, given Apple's historically closed ecosystem. With regulatory pressures mounting globally to open up app distribution channels, this positions Digital Turbine advantageously for future market shifts. The existing success in South Korea, where ONE Store has achieved second-place market position, provides a proven blueprint for challenging dominant app stores.
The focus on mobile operator partnerships mirrors ONE Store's successful Korean strategy, offering a differentiated distribution channel that could appeal to both developers seeking lower fees and carriers looking for new revenue streams. This multi-stakeholder approach, combined with Digital Turbine's existing relationships, creates multiple growth vectors.
Digital Turbine Will Bring a Suite of Android and iOS App Growth Solutions, Including ONE Store's Market Leading Alternative App Marketplace, to
This acquisition marks the next phase in the strategic partnership between the two companies, aimed at empowering app developers to grow their business globally beyond the incumbent app stores.
In February 2024, DT took an equity position in ONE Store, establishing a strategic partnership focused on introducing Digital Turbine's User Acquisition solutions, including SingleTap, to
The acquisition of ONE Store International expands the partnership between the companies by bringing ONE Store's proven and robust alternative app store to key app growth markets in
The companies are also collaborating on new technology and distribution capabilities to bring this expanded app store experience to iOS devices in the near future. As the partnership scales, Digital Turbine and ONE Store are committed to creating a comprehensive and competitive ecosystem beyond the traditional app store model, offering greater value to developers and consumers, and creating new opportunities for mobile operators to contribute to the ecosystem's growth.
"The app economy has been subject to high fees, rigid policies, limited consumer choice, and an overall lack of developer control over how to grow their business," said Bill Stone, CEO at Digital Turbine. "This is more than just an app store expansion, it is an important step towards a fairer, more open mobile ecosystem where developers have the tools that they need in order to create a true alternative path for app growth. This acquisition will allow us to have a more scalable offering both to leverage the Digital Markets Act in the EU and our offerings in the US and Latin American markets."
Peter Chun, CEO of ONE Store, stated, "We are excited to partner with the global leader Digital Turbine to provide mobile users in global markets with a better alternative app marketplace. Through this partnership, we aim to create a fair and open ecosystem that supports developers' success and promotes healthy competition."
Having launched and scaled its business in
About ONE Store
ONE Store is
About Digital Turbine
Digital Turbine (NASDAQ: APPS) powers superior mobile consumer experiences and results for the world's leading telcos, advertisers, and publishers. Its end-to-end platform simplifies partners' ability to enhance awareness, acquisition, and monetization — connecting them with more consumers across more devices. Digital Turbine is headquartered in
Media contact:
Daniel Gal
daniel.gal@digitalturbine.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/digital-turbine-and-one-store-expand-partnership-to-globalize-alternative-app-growth-302291564.html
SOURCE Digital Turbine, Inc.
FAQ
What markets will Digital Turbine (APPS) expand to with ONE Store International acquisition?
How many users does ONE Store currently have?
When did Digital Turbine (APPS) take an equity position in ONE Store?
Will the Digital Turbine (APPS) and ONE Store partnership extend to iOS devices?
