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AppFolio Unveils FolioSpace™ to Transform the Resident Experience and Help Customers Build Thriving Communities, Acquires LiveEasy to Accelerate its Vision

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AppFolio (NASDAQ: APPF) has unveiled FolioSpace™, a next-generation resident experience platform designed to enhance property manager-renter connections. The company also announced the acquisition of LiveEasy for approximately $80 million to integrate moving and home services into FolioSpace. The platform offers features including resident application & screening, digital onboarding, services marketplace, and an AI-powered resident inbox. FolioSpace aims to streamline property management operations for AppFolio's 20,000 customers by replacing manual processes with digital workflows. The integration of LiveEasy will provide residents with dedicated support for utilities setup and moving services.

AppFolio (NASDAQ: APPF) ha presentato FolioSpace™, una piattaforma di esperienza abitante di nuova generazione progettata per migliorare le connessioni tra gestori di proprietà e inquilini. L'azienda ha anche annunciato l'acquisizione di LiveEasy per circa 80 milioni di dollari per integrare servizi di trasloco e di casa in FolioSpace. La piattaforma offre funzionalità come la domanda e la selezione degli inquilini, l'onboarding digitale, un marketplace di servizi e una casella di posta abitante potenziata dall'IA. FolioSpace mira a semplificare le operazioni di gestione della proprietà per i 20.000 clienti di AppFolio sostituendo i processi manuali con flussi di lavoro digitali. L'integrazione di LiveEasy fornirà agli abitanti un supporto dedicato per l'impostazione dei servizi e le operazioni di trasloco.

AppFolio (NASDAQ: APPF) ha presentado FolioSpace™, una plataforma de experiencia para residentes de próxima generación diseñada para mejorar las conexiones entre los administradores de propiedades y los inquilinos. La compañía también anunció la adquisición de LiveEasy por aproximadamente 80 millones de dólares para integrar servicios de mudanza y del hogar en FolioSpace. La plataforma ofrece características como la solicitud y selección de residentes, incorporación digital, mercado de servicios y un buzón para residentes potenciado por IA. FolioSpace busca agilizar las operaciones de gestión de propiedades para los 20,000 clientes de AppFolio al reemplazar los procesos manuales con flujos de trabajo digitales. La integración de LiveEasy proporcionará a los residentes soporte dedicado para la configuración de servicios públicos y servicios de mudanza.

AppFolio (NASDAQ: APPF)는 부동산 관리자와 세입자 간의 연결을 향상시키기 위해 설계된 차세대 거주자 경험 플랫폼인 FolioSpace™를 공개했습니다. 회사는 또한 이사 및 홈 서비스 통합을 위해 약 8천만 달러에 LiveEasy를 인수했다고 발표했습니다. 이 플랫폼은 거주자 신청 및 심사, 디지털 온보딩, 서비스 마켓플레이스, AI 기반 거주자 인박스 등의 기능을 제공합니다. FolioSpace는 수동 프로세스를 디지털 워크플로로 대체하여 AppFolio의 20,000 고객을 위한 부동산 관리 작업을 간소화하는 것을 목표로 합니다. LiveEasy의 통합으로 세입자에게는 공공 요금 설정 및 이사 서비스에 대한 전담 지원이 제공됩니다.

AppFolio (NASDAQ: APPF) a lancé FolioSpace™, une plateforme d'expérience résidentielle de nouvelle génération conçue pour améliorer les connexions entre les gestionnaires de biens et les locataires. L'entreprise a également annoncé l'acquisition de LiveEasy pour environ 80 millions de dollars afin d'intégrer des services de déménagement et de maison dans FolioSpace. La plateforme propose des fonctionnalités telles que la demande et le filtrage des résidents, l'intégration numérique, un marché de services et une boîte de réception résidentielle alimentée par l'IA. FolioSpace vise à rationaliser les opérations de gestion immobilière pour les 20 000 clients d'AppFolio en remplaçant les processus manuels par des flux de travail numériques. L'intégration de LiveEasy fournira aux résidents un soutien dédié pour la configuration des services publics et les services de déménagement.

AppFolio (NASDAQ: APPF) hat FolioSpace™ vorgestellt, eine Plattform für das nächste Generationserlebnis der Bewohner, die darauf abzielt, die Verbindungen zwischen Immobilienverwaltern und Mietern zu verbessern. Das Unternehmen gab auch die Übernahme von LiveEasy für rund 80 Millionen Dollar bekannt, um Umzugs- und Haussdienste in FolioSpace zu integrieren. Die Plattform bietet Funktionen wie Bewerbung und Screening von Bewohnern, digitale Onboarding, Marktplatz für Dienstleistungen und einen KI-gesteuerten Posteingang für Bewohner. FolioSpace hat das Ziel, die Betriebsabläufe im Immobilienmanagement für die 20.000 Kunden von AppFolio zu rationalisieren, indem manuelle Prozesse durch digitale Arbeitsabläufe ersetzt werden. Die Integration von LiveEasy wird den Bewohnern spezielle Unterstützung für die Einrichtung von Versorgungsdiensten und Umzugsdiensten bieten.

Positive
  • Strategic acquisition of LiveEasy for $80M to enhance service offerings
  • Platform expansion to serve 20,000 property management customers
  • Integration of AI technology (Realm-X Messages) for improved communication efficiency
  • New revenue stream potential through Resident Services Marketplace
Negative
  • Significant cash outlay of $80M for LiveEasy acquisition
  • Integration costs and risks associated with merging LiveEasy's operations

Insights

The acquisition of LiveEasy for $80 million marks a strategic move by AppFolio to enhance its property management platform. This vertical integration adds significant value by incorporating moving and utility setup services directly into their ecosystem, addressing a important pain point in the rental process.

The new FolioSpace platform represents a substantial product expansion that could drive increased revenue through service fees and higher customer retention. By streamlining property management workflows and adding AI-powered communication tools, AppFolio strengthens its competitive position in the $30+ billion property management software market.

Integration of LiveEasy's services creates new revenue streams through service fees while increasing platform stickiness for both property managers and residents. This move aligns with industry trends toward full-service digital platforms and positions AppFolio to capture more value from each customer relationship.

FolioSpace addresses critical pain points in property management by digitizing the entire resident lifecycle. The platform's focus on resident experience is particularly timely given the current rental market dynamics where tenant retention and satisfaction directly impact property performance.

The integration of moving services through LiveEasy acquisition creates a compelling differentiator in a competitive market. Property managers can now offer value-added services that reduce friction in the moving process, potentially leading to higher tenant satisfaction and renewal rates.

This comprehensive approach to resident experience management could help property managers maintain occupancy rates and reduce tenant turnover costs, which typically range from $1,000 to $5,000 per turnover.

FolioSpace gives AppFolio property management customers new ways to deliver exceptional value and experiences to their residents

AppFolio acquires LiveEasy to integrate convenient moving and home services into FolioSpace

SANTA BARBARA, Calif., Oct. 23, 2024 (GLOBE NEWSWIRE) -- AppFolio (NASDAQ: APPF), the technology leader powering the future of the real estate industry, today unveiled FolioSpace™, a next-generation resident experience that redefines how property managers and renters connect throughout the entire resident journey. FolioSpace will enable AppFolio’s 20,000 property management customers to create a unified and elevated experience for the millions of residents they serve — from application through renewal.

To accelerate its resident vision, on October 22, 2024 AppFolio acquired all of the outstanding shares of LiveEasy, a concierge platform providing moving and home services. By vertically integrating LiveEasy and offering its services as part of FolioSpace Resident Onboarding, AppFolio will reduce the stress of moving, deliver increased convenience, and save renters time and money.

FolioSpace: Reimagining How Property Managers Engage with Residents

A recent AppFolio survey reveals residents expect timely communication, on-demand digital experiences, and support during the move-in process. However, traditional resident management approaches often fall short, limiting operational efficiency and resident satisfaction. Meeting these expectations is critical for property managers to gain an edge in an increasingly competitive market.

FolioSpace reimagines how property managers engage with residents by bringing the entire resident journey into one application. By streamlining tasks and communication, FolioSpace replaces traditional manual processes with intuitive digital workflows, including:

  • Resident Application & Screening: A seamless application and approval process for applicants while providing property managers the data they need to select trusted residents and protect themselves from fraud.
  • Resident Onboarding: A configurable digital checklist to streamline leasing and welcome new residents, plus with LiveEasy, access to savings and dedicated support in setting up their utilities, internet and cable, and moving services.
  • Resident Services Marketplace: A collection of essential services to improve residents’ living experience, while also creating value for property managers.
  • Resident Inbox: A reimagined inbox gives residents a central location to communicate with their property managers for everything from maintenance requests to leasing questions. Property managers can use AppFolio Realm-X Messages, which leverages the power of genAI, to help them sort through, act on, and respond to routine resident communications.

“We envision a world where living in communities feels magical and effortless, freeing people to thrive,” said Chris Womack, Chief Growth Officer of AppFolio. “By welcoming LiveEasy and enhancing AppFolio's one powerful platform through FolioSpace, we are taking an important step on our journey of delivering exceptional value and experiences to our property management customers and the residents they serve.”

“LiveEasy’s mission is to provide surprisingly simple moving and living experiences that combine technology and human touch for renters and homeowners,” said Venkatesh Ganapathy, CEO of LiveEasy. “With AppFolio’s commitment to innovation and expansive footprint, we believe this combination will propel that mission and enable us to exceed the expectations of both current and new customers.”

FolioSpace Product Stills

For More Information

  • Learn more about FolioSpace
  • Register for FUTURE Conference next week in San Diego to attend sessions focused on the resident experience:
    • “The Resident Experience Revolution: Leveraging Tech to Enhance Engagement and Retention”
    • “First Impressions Count: Revolutionizing Resident Onboarding with Digital Excellence”
    • “Stand Out from the Competition: 2024 Renter Preferences Research Insights”
  • Watch the FUTURE opening mainstage event broadcast on LinkedIn Live on Tuesday, October 29 at 9:00am PT.

The transition to FolioSpace will be seamless for existing users of AppFolio’s current Resident Portal, requiring no new download or account creation. AppFolio will proactively work with customers to jointly bring the new experience to residents.

Additional Acquisition Information

LiveEasy is the trade name of Move EZ, Inc., which AppFolio acquired via merger for approximately $80 million, subject to customary adjustments.

About AppFolio

AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

About LiveEasy

LiveEasy is the country’s most comprehensive home services platform. LiveEasy partners with a range of businesses, including property management, brokerage, mortgage, home inspection, insurance, and more. Its turnkey solution enables businesses to customize, brand, and embed home services solutions into their workflows so they can offer a true end-to-end moving and home services solution to renters and homeowners. For more information about LiveEasy, visit liveeasy.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which statements are subject to considerable risks and uncertainties. Forward-looking statements include all statements that are not statements of historical fact contained in this press release, and can be identified by words such as “anticipates,” “believes,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “potential,” “future,” “predicts,” “projects,” “target,” “seeks,” “contemplates,” “should,” “will,” “would” or similar expressions and the negatives of those expressions. In particular, forward-looking statements contained in this press release include statements relating to the potential benefits and effect of the FolioSpace resident application and the acquisition of LiveEasy and their impact on AppFolio’s plans, objectives, expectations and capabilities.

Forward-looking statements represent AppFolio’s current beliefs and expectations based on information currently available and speak only as of the date the statement is made. Forward-looking statements are subject to numerous known and unknown risks, uncertainties and other factors that may cause AppFolio’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. The risks, uncertainties and other factors that may cause actual results, performance or achievements to materially differ from those expressed or implied by these forward-looking statements include AppFolio’s ability to successfully launch the FolioSpace resident application and integrate the LiveEasy business, AppFolio’s ability to implement its plans, objectives and expectations with respect to the FolioSpace resident application and the LiveEasy business, negative effects of the announcement of the FolioSpace resident application and/or the Live Easy acquisition on AppFolio’s business operations, operating results or share price, and unknown liabilities associated with the acquisition as well as those risks, uncertainties and other factors described in the section entitled “Risk Factors” in AppFolio’s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, which was filed with the SEC on February 1, 2024, and the section entitled “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in AppFolio’s most recently filed Annual Report on Form 10-K or Quarterly Report on Form 10-Q, as well as in its other filings with the SEC. You should read this press release with the understanding that AppFolio’s actual future results may be materially different from the results expressed or implied by these forward-looking statements.

AppFolio undertakes no obligation to update any forward-looking statements made in this press release to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, except as required by law.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/ca49f9fd-edcc-4d48-b939-91518d73ceee


FAQ

What is the purpose of AppFolio's FolioSpace platform (APPF)?

FolioSpace is designed to create a unified resident experience platform that streamlines property management operations, from application through renewal, offering digital workflows for tasks and communication between property managers and residents.

How much did AppFolio (APPF) pay for LiveEasy acquisition?

AppFolio acquired LiveEasy (Move EZ, Inc.) for approximately $80 million, subject to customary adjustments.

What features does AppFolio's FolioSpace (APPF) include?

FolioSpace includes resident application & screening, digital onboarding, services marketplace, and an AI-powered resident inbox using Realm-X Messages for communication management.

When will AppFolio (APPF) integrate LiveEasy services into FolioSpace?

LiveEasy services will be integrated into FolioSpace Resident Onboarding, providing moving and home services, though specific timing details weren't disclosed in the announcement.

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