AppFolio Introduces Real Estate Performance Management: A New Method for Success in the Age of AI

Rhea-AI Summary

AppFolio (NASDAQ:APPF) on October 14, 2025 introduced Real Estate Performance Management and the AppFolio Performance Platform, an AI-native system that ties together a system of record, action, and growth to shift property management from task efficiency to measurable performance.

At FUTURE: The Real Estate Conference AppFolio unveiled Realm-X Performers including Leasing, Maintenance, and Resident Messenger Performers, and reported user outcomes: vacancies filled 5.2 days faster, renewals +20% with NOI +2.8%, 1.2-day faster unit turns, and 12.5 hours/week saved. A webinar on highlights is scheduled for Oct 30, 2025 at 11 a.m. PT / 2 p.m. ET.

Positive

• Vacant units filled 5.2 days faster
• Renewal rates increased by 20%
• Net operating income (NOI) improved by 2.8%
• Unit turn time reduced by 1.2 days
• Users report saving 12.5 hours per week

Negative

• None.

Insights

Product Strategy Analyst

AppFolio launched an AI-native Real Estate Performance Management platform with agentic capabilities and measurable user outcomes.

AppFolio repositions property management from task automation to outcome orientation via a three-part Performance Platform: a unified system of record, an operational system of action, and a system of growth. The announcement introduces agentic AI offerings—Realm-X Leasing Performer, Realm-X Maintenance Performer, and Realm-X Resident Messenger Performer—aimed at automating lead-to-lease, maintenance triage, and resident communication workflows.

The company reports concrete user outcomes from an August 2025 survey: vacant units fill 5.2% faster on average, renewal rates rise 20%, NOI increases 2.8%, unit turn time drops by 1.2 days on average, 95% of users see benefits within weeks, and 12.5 hours per week are saved. The platform also includes Resident Onboarding innovations and a co-created offering with Second Nature, and a webinar on October 30, 2025 is scheduled to share highlights.

Risks and dependencies include continued customer uptake and real-world replication of reported metrics; the announcement contains survey-based outcomes but does not disclose methodology, sample details beyond the month, or revenue implications. Watch adoption milestones, published user methodology, and integration progress by Q1 2026 to assess whether reported efficiency and retention gains translate into scalable commercial results.

Real Estate Performance Management closes the gap between managing tasks and real performance, giving real estate operators a clear path to success when AI has changed everything.

SAN DIEGO, Oct. 14, 2025 (GLOBE NEWSWIRE) -- AppFolio (NASDAQ:APPF), the technology leader powering the future of the real estate industry, today unveiled Real Estate Performance Management. This new method, announced at FUTURE: The Real Estate Conference by AppFolio, helps the property management industry drive performance for all stakeholders: residents, owners, investors, and their own businesses.

Property management has been stuck believing that efficiency is the only lever to better performance. But in an increasingly complex and competitive market, task efficiency is table stakes. Success today demands a shift to delivering real performance. While yesterday’s property management software focuses on moving tasks from paper to screens, a performance-driven platform orients around outcomes.

AppFolio is leading the industry to the new discipline of Real Estate Performance Management, and here is how real estate operators can bring it to life with the AppFolio Performance Platform:

• Captures the Data: The system of record is the unified and trusted source of truth where all property, resident, and vendor data is securely stored and readily accessible.
• Does the Work: The system of action is the operational engine, making sure repetitive tasks are not only automated but also executed with agentic tools, finishing them quickly, correctly, and in a way that gets the best results.
• Creates Value: The system of growth is the catalyst for future success, unlocking growth opportunities for everyone in the ecosystem and continually optimizing with intelligence from the systems of record and action.
  

Built on an AI-native architecture and connected through a unified experience, the Performance Platform empowers teams, turns disconnected activities into one smooth workflow, and helps operators build the win-win-win equation required today.

“The real estate industry is at a pivotal moment. The traditional focus on transactions and tasks no longer meets the needs of today’s operators,” said Kyle Triplett, Senior Vice President of Product at AppFolio. “ With our AI-native architecture – where intelligence is built in, not bolted on– we’re empowering customers to amplify human strengths: envisioning better futures and building thriving communities. This is the power of Real Estate Performance Management.”

AppFolio Realm-X Performers: Driving Real Performance Through Agentic Operations

At FUTURE, AppFolio demonstrated breakthrough innovation in its Performance Platform’s system of action through Realm-X Performers. These advanced agentic AI capabilities are designed to automate routine, repetitive workflows at scale, freeing teams for higher-value work.

All customers now have access to the initial offerings: Realm-X Leasing Performer and Realm-X Maintenance Performer. The Realm-X Leasing Performer accelerates the entire lead-to-lease lifecycle, engaging prospects instantly across channels, capturing details, scheduling tours, and advancing every lead with consistency. The Realm-X Maintenance Performer reimagines service intake and triage, communicating with residents in real time and multiple languages, analyzing photos, asking follow-up questions, and creating prioritized work orders so issues are resolved faster and more reliably.

AppFolio also introduced its latest agentic AI offering, Realm-X Resident Messenger Performer, to transform how property managers and residents connect throughout the rental journey, handling renewal communications and responses to questions about rent payments, lease terms, and more.

Since launch, Realm-X, AppFolio’s native AI, has delivered measurable business outcomes, as reported by users:*

• Vacant units are being filled 5.2 days faster on average, by users of Realm-X Flows for Lead Nurturing.
• Renewal rates increase by 20% and NOI by 2.8% on average after implementing Realm-X Flows.
• A 1.2-day average reduction in the time it takes to turn a unit is reported by Realm-X Flows for Unit Turn users.
• 95% of users see the benefits of using Realm-X within a few weeks.
• 12.5 hours per week are being saved using Realm-X for communications, reporting, and training.
  

*Survey of Realm-X users in August 2025.

“Before, we were relying on nine separate systems to manage our properties, which made it impossible to deliver a truly seamless resident experience,” said Danielle Holloway McCarthy, President of Advanced Management Company. “AppFolio’s AI-native platform changed all of that. By consolidating our data and automating our core workflows, we freed up our teams to focus instead on creating meaningful connections with our residents. With a unified system, we’re not just improving productivity – we’re building an environment where everyone can thrive.”

Resident Onboarding: Creating Shared Value for All Stakeholders

A seamless move-in process is the foundation for resident satisfaction and retention. The 2025 AppFolio Renter Preferences Report – drawing on insights from over 2,000 U.S. renters – underscores this reality:

• 75% of residents experience challenges with move-in.
• Residents satisfied with move-in are 76% more likely to be satisfied with their property manager.
• 71% of residents say additional services at move-in are important to them.
  

To address this critical market need, AppFolio introduced new Resident Onboarding innovations at FUTURE, part of the AppFolio Performance Platform’s system of growth. New features within AppFolio simplify what has traditionally been a manual process into a guided move-in experience for residents – all while providing property managers greater visibility.

To further enhance the move-in moment, AppFolio and Second Nature introduced Resident Onboarding Lift, a co-created offering for property managers to deliver a more personalized onboarding experience and unlock new revenue streams. With a seamless integration of Second Nature’s technology, residents gain access to high-value services that provide convenience throughout their living experience while investors benefit from greater property protection.

To learn more about Real Estate Performance Management, AppFolio’s newest product innovations, and key takeaways from FUTURE, register for “The Best of FUTURE 2025: Highlights, Insights, and What’s Next in Real Estate,” an upcoming webinar on October 30, 2025 at 11 a.m. PT / 2 p.m. ET.

About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative performance platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.

For more information, please contact:
AppFolio
appfolio@missionnorth.com

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/24827b3c-927c-423e-8d22-2619965919ba

https://www.globenewswire.com/NewsRoom/AttachmentNg/9438758e-073f-4c38-9feb-063cb988c52a

https://www.globenewswire.com/NewsRoom/AttachmentNg/cb805425-cd67-46fa-9208-e383787fa4de

FAQ

What is AppFolio's Real Estate Performance Management announced on Oct 14, 2025 (APPF)?

A new AI-native approach and Performance Platform that unifies record, action, and growth to drive measurable real estate outcomes.

Which Realm-X Performers did AppFolio (APPF) introduce at FUTURE on Oct 14, 2025?

Realm-X Leasing Performer, Realm-X Maintenance Performer, and Realm-X Resident Messenger Performer.

What user results did AppFolio (APPF) report for Realm-X in August 2025?

Reported outcomes include vacancies filled 5.2 days faster, renewals +20%, NOI +2.8%, 1.2-day faster unit turns, and 12.5 hours/week saved.

How does AppFolio (APPF) say its platform improves resident move-ins and onboarding?

New Resident Onboarding features create a guided move-in experience and a Second Nature integration called Resident Onboarding Lift to add services and revenue streams.

When is AppFolio's webinar covering FUTURE 2025 highlights and how can investors attend?

The webinar is on Oct 30, 2025 at 11 a.m. PT / 2 p.m. ET; registration details are provided by the company on its events/webinar page.

What operational benefits does AppFolio (APPF) claim from its AI-native architecture?

The company says AI-native design enables agentic automation of repetitive workflows, consolidates data, and frees teams for higher-value work.