Notified Expands Contact Relationship Management, Adds New Capabilities Within Its Public Relations Platform

Rhea-AI Summary

Intrado Corporation has announced updates to its Notified PR platform, enhancing features like CRM tools, targeted media profiles, and social media analytics to support public relations professionals. Key updates include expanded CRM functionalities for better media alignment, improved media contact profiles, custom newsletter creation, and advanced social media engagement metrics. These enhancements aim to provide comprehensive data insights and streamline campaign management. Notified will showcase these updates at the PRSA Annual Conference in Grapevine, TX, from November 13-15, 2022.

Positive

• Introduced expanded CRM tools for better media relations alignment.
• Improved media contact profiles for targeted outreach.
• Added functionality for custom newsletter creation.
• Enhanced social media analytics for better engagement measurement.

Negative

• None.

ISLANDIA, N.Y., Nov. 14, 2022 (GLOBE NEWSWIRE) -- Intrado Corporation (“Intrado”), a global leader in technology-enabled services, announced today the latest updates to its Notified^® PR platform. The newest features include contact relationship management (“CRM”) tools and expanded options for sharing news and branded content, supporting media relations efforts for public relations (“PR”) and communications professionals.

“The latest updates to Notified’s PR platform make it even easier for communicators to manage and measure campaigns strategically – across every channel,” said Sylvie Harton, SVP, Strategy & Global Head of PR and IR Solutions, Notified. “From responding quickly to breaking news, to sentiment analysis, to analyzing the true impact and reach of a press release–the latest updates to our PR solution empower customers with comprehensive data and insights.”

The latest updates to the Notified PR platform include: 

• Expanded CRM tools including contact notes, call and pitch logs, and relationship owner designations to better align media relations efforts by in-house and agency teams
• Extended media contact profiles containing the organizations, people, and topics cited in recent articles for more targeted media lists and relevant pitches
• Easy creation of custom newsletters based on saved searches to share coverage in branded emails with simple curation and design
• Expanded social media analytics including author, impressions, likes, comments, and shares for press release social engagement measurement

A Media Snippet accompanying this announcement is available by clicking on the image or link below: 

The Notified PR platform includes media monitoring, social listening, GlobeNewswire press release distribution, a media contacts database, newsroom publishing, and PR measurement—all through one login. The platform is integrated to support the workflow of public relations professionals with intelligent, easy-to-use tools for pitching, storytelling, measurement, and reporting.

Notified is the world’s only communications cloud for public relations, investor relations, and events to drive meaningful insights and outcomes. To learn more, please visit www.notified.com.

Notified will be showcasing its Notified PR platform at booth #400 during the Public Relations Society of America (PRSA) annual conference, ICON 2022, November 13-15, 2022, in Grapevine, TX.

About Intrado

Intrado Corporation is an innovative, cloud-based, global technology partner to clients around the world. Our solutions connect people and organizations at the right time and in the right ways, making those mission-critical connections more relevant, engaging, and actionable—turning Information to Insight.

Intrado has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, and Latin America. Intrado is controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO). For more information, please call 1-800-841-9000 or visit www.intrado.com.

FAQ

What new features were added to the Notified PR platform by Intrado?

Intrado added expanded CRM tools, improved media contact profiles, custom newsletter creation, and enhanced social media analytics to its Notified PR platform.

When will Intrado showcase the Notified PR platform?

Intrado will showcase the Notified PR platform at the PRSA Annual Conference from November 13-15, 2022.

How do the updates to Notified's PR platform benefit public relations professionals?

The updates enhance campaign management efficiency, improve media relationship alignment, and provide comprehensive social media engagement insights.

What is the significance of the enhancements made to the Notified PR platform?

The enhancements allow for more strategic management and measurement of PR campaigns across channels.

Which company controls Intrado Corporation?

Intrado Corporation is controlled by affiliates of funds managed by Apollo Global Management (NYSE: APO).