Intrado Digital Media Announces Rebrand to Notified

Rhea-AI Summary

On September 27, 2021, Intrado Corporation announced the rebranding of its Digital Media division to Notified. This rebrand aims to enhance the unique market identity of its full suite of solutions, which include Event Cloud, PR Cloud, and IR Cloud. The Notified platform facilitates communication for events, public relations, and investor relations, allowing organizations to effectively engage with their audiences. The rebranding follows Intrado's recent acquisition of Hubb and signifies a significant milestone in meeting the evolving needs of its customers.

Positive

• Introduction of Notified brand enhances market identity.
• Acquisition of Hubb strengthens event technology offerings.
• Rebranding aligns with growth and evolving customer needs.

Negative

• None.

ISLANDIA, N.Y., Sept. 27, 2021 (GLOBE NEWSWIRE) -- Intrado Corporation (“Intrado”), a global leader in technology-enabled services, announced today it is rebranding its Digital Media business to Notified^®. The rebrand will provide Digital Media with a unique market identity, representative of its full solution suite.

As the world’s only communications cloud for events, public relations, and investor relations, Intrado Digital Media’s platforms enable organizations of all sizes to engage, influence, and inform their most important audiences – employees, customers, investors, and the media.

Concurrent with the rebranding to Notified, the business’ unique solutions will be renamed Event Cloud, Public Relations (“PR”) Cloud, and Investor Relations (“IR”) Cloud.

• Notified Event Cloud enables event planners, marketers, and communications professionals to acquire and retain customers through virtual, in person, and hybrid events, conferences, trade shows, town halls, and product launches. Clients can easily connect global audiences with Notified’s highly interactive platform and leverage integrated analytics to maximize ROI. With the recent acquisition of Hubb, Notified offers the most comprehensive end-to-end event technology and related services to power the creation and management of events across in-person and digital channels.
• Notified PR Cloud enables public relations professionals to reach global audiences, monitor brand sentiment, send press releases via GlobeNewswire^®, measure success, and drive earned media. Users are able to navigate the media landscape and tap into real-time analytics from an integrated, intelligent, and easy-to-use platform.
• Notified IR Cloud enables investor relations professionals to manage communications – earnings calls, regulatory filings, press releases, investor days, and IR websites – to maximize shareholder value from one platform.
  

“Given the recent acquisition of Hubb and following a year of incredible growth for our organization, it is the perfect time to rebrand Intrado Digital Media to Notified; Notified represents the full spectrum of what we do, and rebranding is another meaningful milestone that will further strengthen our business as we meet the rapidly evolving needs of our customers,” said Ben Chodor, President of Intrado Digital Media.

A Media Snippet accompanying this announcement is available by clicking on the image or link below: 

About Intrado Corporation

Intrado Corporation is an innovative, cloud-based, global technology partner to clients around the world. Our solutions connect people and organizations at the right time and in the right ways, making those mission-critical connections more relevant, engaging, and actionable - turning Information to Insight.

Intrado has sales and/or operations in the United States, Canada, Europe, the Middle East, Asia Pacific, Latin America, and South America. Intrado is controlled by affiliates of certain funds managed by Apollo Global Management, Inc. (NYSE: APO). For more information, please call 1-800-841-9000 or visit www.intrado.com or www.notified.com.

Contact

Dave Pleiss
Investor and Public Relations
DMPleiss@Intrado.com
402-716-6578

FAQ

What is the recent rebranding announcement from Intrado Corporation regarding its Digital Media division?

Intrado Corporation announced on September 27, 2021, that it is rebranding its Digital Media division to Notified, enhancing its market identity.

What new names have been given to the services under Notified?

The services have been renamed to Notified Event Cloud, Notified PR Cloud, and Notified IR Cloud.

How does Notified support event planners and marketers?

Notified Event Cloud helps event planners and marketers connect global audiences through virtual and in-person events, leveraging integrated analytics to maximize ROI.

What was the strategic reason for Intrado's rebranding to Notified?

The rebranding to Notified is seen as a milestone to meet the rapidly evolving needs of customers, especially after the acquisition of Hubb.

Who controls Intrado Corporation after the rebranding?

Intrado Corporation is controlled by affiliates of certain funds managed by Apollo Global Management, trading under the stock symbol APO.