Anghami Delivers Strong Growth Across Video and Music Service in 2024 with 28% growth in streaming engagement

Rhea-AI Summary

Anghami (NASDAQ: ANGH), the MENA region's leading multi-media streaming platform, reported significant growth in 2024. The company achieved an 18% increase in Average Revenue Per User (ARPU) on direct subscribers and a 28% surge in video streaming engagement during January-September 2024 compared to 2023. Technical innovations include AI recommendation engine improvements resulting in 20% higher engagement, and the implementation of DolbyVision and DolbyAtmos. The platform expanded its content offering with new premium shows and introduced Arabic dubbing for prestigious series. Strategic initiatives include a new ad-supported tier and partnerships with major regional telcos for 4K premium payment options.

Positive

• 28% increase in video streaming engagement (Jan-Sep 2024 vs 2023)
• 18% growth in Average Revenue Per User (ARPU) on direct subscribers
• 20% increase in engagement from AI recommendation engine improvements
• New revenue stream through ad-supported tier launch
• Expansion of 4K premium payment options through major regional telcos

Negative

• None.

Insights

Media Industry Analyst

The strong operational metrics demonstrate significant business momentum for Anghami. The 18% ARPU growth on direct subscribers coupled with 28% increase in streaming engagement reflects successful monetization and user retention strategies. The dual-pronged approach of expanding premium content while introducing an ad-supported tier shows smart business diversification.

The strategic partnerships with major regional telcos and content investments position the company well in the competitive MENA streaming market. The Arabic dubbing of premium content like Succession and expansion of local content through initiatives like Sajjel indicate strong regional market understanding. These moves should help defend against global streaming giants while expanding the addressable market.

The technical innovations including DolbyVision/Atmos and Apple Vision Pro integration demonstrate the platform's commitment to premium experiences, which could support pricing power. The 20% engagement increase from AI recommendations suggests improving user retention capabilities.

Content Strategy Expert

The content strategy shows sophisticated market positioning through a mix of premium Western content (Dune: Prophecy, The Penguin) and culturally-relevant Arabic offerings. The Arabic dubbing of prestigious series like Succession and Big Little Lies represents a significant competitive advantage in localizing global hits. The investment in original content with "The Fashionista" signals commitment to regional storytelling.

The partnership with Amr Diab and Saudi Arabia's Ministry of Culture demonstrates deep cultural integration and government relationships important for MENA market success. The podcast competition "Sajjel" shows forward-thinking expansion into audio content beyond music, creating new engagement channels. This multi-format approach across video, music and podcasts creates strong platform stickiness.

ABU DHABI, UAE, Nov. 14, 2024 /PRNewswire/ -- Anghami (NASDAQ: ANGH), the leading multi-media streaming platform in the MENA region, announced substantial growth in user engagement and significant operational achievements, reinforcing its position as the region's premier entertainment destination.

Strong Performance Metrics and Operational Excellence

Anghami has achieved significant cost synergies, while simultaneously driving an 18% increase in Average Revenue Per User (ARPU) on the direct base. Video streaming engagement has shown exceptional momentum, with total hours watched surging by 28% during January-September 2024 compared to the same period in 2023.

Elie Habib, CEO of Anghami & OSN+, commented, "Our strong performance this quarter, marked by an 18% ARPU increase on direct subscribers and 28% growth in streaming engagement, showcases the success of our integrated entertainment strategy. Through premium content expansion across both video and music, as well as technical innovation like DolbyVision and DolbyAtmos, we're elevating how the MENA region experiences digital entertainment."

Strategic Initiatives Driving Growth

OSN+ growth strategy encompasses several key initiatives:

Technical Innovation and Enhanced User Experience

• Implementation of sophisticated improvements in the AI recommendation engine, particularly for new users, resulting in a 20% engagement increase.
• Leading the region's streaming technology with the introduction of DolbyVision and DolbyAtmos, as the first local service to offer these premium viewing experiences.
• Launch of a pioneering Apple Vision Pro application in collaboration with Apple coinciding with the UAE release.
• Expansion of 4K premium payment options through major regional telcos including STC KSA, Mobily KSA, DU UAE, and Etisalat UAE.

Game-Changing Value Tier Launch: Revolutionizing content accessibility with our new Standard with Ads package, unlocking premium entertainment for a broader audience while maintaining our signature high-quality streaming experience. This strategic move opens new revenue streams while democratizing access to our extensive content library.

Content Excellence and Future Programming

Strong performance from premium content including "The Penguin" starring Colin Farrell and "FROM" Season 4 have paved the way for an exciting upcoming slate:

• "The Day of the Jackal" starring Eddie Redmayne, premiering November 15, is a high-stakes thriller that weaves suspense and precision into a riveting story of espionage and assassination.
• "Dune: Prophecy" series, launching November 18, delivers a grand, immersive journey into the Dune universe, filled with epic landscapes, intricate political intrigue, and deep-rooted prophecy.
• "The Fashionista" series, launching in early 2025, OSN+'s first original drama-comedy mini-series, shot in Kuwait and explores social media fame.

Arabic Content Innovation

In a groundbreaking move for regional entertainment, OSN+ introduces first-ever Arabic dubbing of prestigious series:

• "Succession" starring Brian Cox is a gripping portrayal of a power-hungry family with razor-sharp wit and intense, ruthless dynamics.
• "Big Little Lies" starring Nicole Kidman, Reese Witherspoon, and Shailene Woodley explores a scandalous web of secrets, delivered with layered suspense and raw emotional depth.
• "The Undoing" starring Nicole Kidman and Hugh Grant is a sophisticated, polished thriller that keeps viewers on edge with its tense and unpredictable story.
• "The Night Of" starring John Turturro offers a gritty, haunting look into the criminal justice system, blending atmosphere and thought-provoking drama.

Music and Cultural Leadership

On the music front, Anghami continues to strengthen its music and cultural offerings:

• Extension of Amr Diab's music catalog, with three major concerts scheduled by April 2025 in Cairo, Amman and Abu Dhabi.
• Collaboration with Saudi Arabia's Ministry of Culture for the Cultural Talent Tournament between January and July 2024 supporting the Kingdom's vision in discovering and developing musical talents.
• Launch of "Sajjel," the Arab world's first podcast competition, in partnership with the Literature, Publishing and Translation Commission.

About Anghami Inc. (NASDAQ: ANGH):

Anghami is the leading multi-media technology streaming platform in the Middle East and North Africa ("MENA") region, offering a comprehensive ecosystem of exclusive premium video, music, podcasts, live entertainment, audio services, and more. Since its launch in 2012, Anghami has led the way as the first music streaming platform to digitize MENA's music catalog, reshaping the region's entertainment landscape. In a strategic move in April 2024, Anghami joined forces with OSN+, a leading video streaming platform, forming a digital entertainment powerhouse. This pivotal transaction strengthened Anghami's position as a go-to destination, boasting an extensive library of over 18,000 hours of premium video, including exclusive HBO content, alongside 100+ million Arabic and International songs and podcasts. With a user base exceeding 120 million registered users and 2.5 million paid subscribers, Anghami has partnered with 47 telcos across MENA, facilitating customer acquisition and subscription payment, in addition to establishing relationships with major film studios, entertainment giants, and music labels, both regional and international. Headquartered in Abu Dhabi, UAE, Anghami operates in 16 countries across MENA, with offices in Beirut, Dubai, Cairo, and Riyadh.

To learn more about Anghami, please visit: https://anghami.com.

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SOURCE Anghami

FAQ

What is Anghami's (ANGH) video streaming growth rate in 2024?

Anghami reported a 28% increase in video streaming engagement during January-September 2024 compared to the same period in 2023.

How much did Anghami's (ANGH) ARPU increase in 2024?

Anghami achieved an 18% increase in Average Revenue Per User (ARPU) on its direct subscriber base.

What new technical features did Anghami (ANGH) introduce in 2024?

Anghami introduced DolbyVision and DolbyAtmos capabilities, launched an Apple Vision Pro application, and implemented AI recommendation engine improvements resulting in 20% higher engagement.

What new revenue model did Anghami (ANGH) launch in 2024?

Anghami launched a new Standard with Ads package, introducing an ad-supported tier to provide premium entertainment access to a broader audience while creating new revenue streams.