Hollister Unveils Collegiate Graphics Shop, Representing More Than 30 Universities Nationwide
Hollister, a brand of Abercrombie & Fitch Co. (NYSE: ANF), has launched its Collegiate Graphics Shop for the back-to-school and fall sports seasons. The collection features 67 officially licensed graphics products representing over 30 U.S. universities, including crewnecks, hoodies, and tees with vintage-inspired logos. Prices range from $29.95 to $59.95.
To promote the collection, Hollister has enlisted 350+ college student-athletes across 10+ sports as ambassadors, including notable names like Ohio State's TreVeyon Henderson and Florida's Leanne Wong. The brand aims to provide trendy, high-quality options for teens to show school spirit, filling a gap in their target demographic.
Hollister, un marchio di Abercrombie & Fitch Co. (NYSE: ANF), ha lanciato il suo Collegiate Graphics Shop per il ritorno a scuola e la stagione degli sport autunnali. La collezione include 67 prodotti grafici ufficialmente licenziati che rappresentano oltre 30 università americane, tra cui maglioni, felpe con cappuccio e t-shirt con loghi ispirati al vintage. I prezzi variano da $29.95 a $59.95.
Per promuovere la collezione, Hollister ha coinvolto oltre 350 studenti-atleti universitari in più di 10 sport come ambasciatori, includendo nomi noti come TreVeyon Henderson dell'Ohio State e Leanne Wong della Florida. Il marchio mira a fornire opzioni trendy e di alta qualità per i teenager che vogliono mostrare lo spirito scolastico, colmando un vuoto nel loro target demografico.
Hollister, una marca de Abercrombie & Fitch Co. (NYSE: ANF), ha lanzado su Collegiate Graphics Shop para el regreso a clases y la temporada de deportes de otoño. La colección presenta 67 productos gráficos oficialmente licenciados que representan más de 30 universidades de EE. UU., incluyendo sudaderas, sudaderas con capucha y camisetas con logotipos de inspiración vintage. Los precios oscilan entre $29.95 y $59.95.
Para promover la colección, Hollister ha reclutado a más de 350 estudiantes-atletas universitarios en más de 10 deportes como embajadores, incluyendo nombres destacados como TreVeyon Henderson de Ohio State y Leanne Wong de Florida. La marca tiene como objetivo proporcionar opciones modernas y de alta calidad para que los adolescentes muestren el espíritu escolar, llenando un vacío en su demografía objetivo.
홀리스터는 Abercrombie & Fitch Co. (NYSE: ANF)의 브랜드로, 신학기와 가을 스포츠 시즌을 기념하여 대학 그래픽 샵을 출시했습니다. 이 컬렉션은 빈티지 스타일의 로고가 있는 67개의 공식 라이센스 그래픽 제품을 포함하고 있으며, 30개 이상의 미국 대학을 대표합니다. 제품은 $29.95부터 $59.95까지 다양한 가격대에서 판매됩니다.
컬렉션을 홍보하기 위해 홀리스터는 오하이오주 주립대의 TreVeyon Henderson와 플로리다의 Leanne Wong과 같은 유명 인사를 포함하여 10개 이상의 스포츠에서 350명 이상의 대학 운동선수를 홍보 대사로 위촉했습니다. 이 브랜드는 10대들이 학교의 자부심을 드러낼 수 있는 세련되고 고품질의 옵션을 제공하여, 그들의 타겟 고객층에서의 빈틈을 채우고자 합니다.
Hollister, une marque de Abercrombie & Fitch Co. (NYSE: ANF), a lancé sa boutique Collegiate Graphics pour le retour à l'école et les saisons sportives d'automne. La collection propose 67 produits graphiques officiellement licenciés représentant plus de 30 universités américaines, y compris des pulls, des sweats à capuche et des t-shirts avec des logos inspirés du vintage. Les prix varient de $29.95 à $59.95.
Pour promouvoir la collection, Hollister a recruté plus de 350 étudiants-athlètes dans plus de 10 sports comme ambassadeurs, y compris des noms connus comme TreVeyon Henderson de l'Ohio State et Leanne Wong de la Floride. La marque vise à offrir des options tendance et de haute qualité pour que les adolescents montrent leur esprit scolaire, comblant ainsi un vide dans leur cible démographique.
Hollister, eine Marke von Abercrombie & Fitch Co. (NYSE: ANF), hat seinen Collegiate Graphics Shop für die Schule und die Herbstsportsaison eröffnet. Die Kollektion umfasst 67 offiziell lizenzierte Grafikprodukte, die mehr als 30 US-Universitäten vertreten, darunter Sweatshirts, Kapuzenpullis und T-Shirts mit Vintage-Logos. Die Preise liegen zwischen $29.95 und $59.95.
Um die Kollektion zu bewerben, hat Hollister über 350 Studenten-Athleten aus mehr als 10 Sportarten als Botschafter verpflichtet, darunter prominente Namen wie TreVeyon Henderson von Ohio State und Leanne Wong aus Florida. Die Marke zielt darauf ab, trendige, hochwertige Optionen für Teenager anzubieten, um ihren Schulgeist zu zeigen, und damit eine Lücke in ihrer Zielgruppe zu schließen.
- Launch of Collegiate Graphics Shop with 67 products representing 30+ universities
- Collaboration with 350+ college student-athletes as brand ambassadors
- Addressing a market gap for trendy school spirit wear among teens
- Expanding on successful vintage-inspired graphic designs
- None.
The collection features more than 65 officially licensed graphics products across categories
NEW ALBANY, Ohio, Aug. 20, 2024 (GLOBE NEWSWIRE) -- Hollister Co. (“Hollister”), a brand of Abercrombie & Fitch Co. (NYSE: ANF), is rolling out its Collegiate Graphics Shop just in time for the back-to-school and fall sports seasons. The 67-piece collection is rooted in quality basics including crewneck sweatshirts, hoodies and tees, touting vintage-inspired university logos and graphics and represents more than 30 universities across the United States.
Hollister is excited to outfit its teen customers for the upcoming season with a wide range of products created through official licensing agreements. Building on the strong success of the brand's other vintage-inspired graphic designs spanning cars, entertainment, racing and more, the Collegiate Graphics Shop offers on-trend items that represent some of the schools the brand’s customers love. Through market research, Hollister found a white space within the brand’s target demographic; customers were looking for trendy items to show school spirit that still fit their aesthetic.
“We’re excited to offer our customers high-quality, comfortable product as they head back to school,” said Corey Robinson, Chief Product Officer of Abercrombie & Fitch Co. “Our Collegiate Graphics Shop provides designs beyond what are typically offered in most retail stores and on-campus bookstores, and we can’t wait to see how they style their gameday looks.”
As Hollister continues to connect with the college and university space, the brand will enlist 350+ college student-athletes across 10+ sports to serve as ambassadors and share their Hollister gameday outfits on their social media channels. The star-studded fall roster includes Ohio State University running back TreVeyon Henderson, University of Florida and USA women’s gymnast Leanne Wong, University of Michigan quarterback Alex Orji, and University of California, Los Angeles point guard Dylan Andrews.
Following her return from the Olympic Games in Paris as an alternate for the USA Women’s Gymnastics team, Leanne Wong is looking forward to sporting Hollister's University of Florida apparel on campus in the fall. “I'm so proud to be a Gator and love that Hollister is giving student-athletes, like me, fashionable options to rep our teams,” said Wong.
Hollister is also excited to work with TreVeyon Henderson, Ohio State University and first-team All Big Ten running back who is returning for his senior year with the Buckeyes. “The collegiate collection has everything I need whether I’m going to class or headed to practice,” said Henderson.
The Collegiate Graphics Shop includes tees, crewnecks, hoodies and hats, in sizes Women’s XXS-XXL and Men’s XS-XXL, ranging from
About Hollister
Hollister creates quality apparel, accessories and fragrance made for capturing moments, creating memories and being unapologetically you.
Hollister Co. is a brand of Abercrombie & Fitch Co. (NYSE: ANF) and is sold through more than 500 stores worldwide and at HollisterCo.com.
Media Contact:
Abigail Olshavsky
Abercrombie & Fitch Co.
Public_Relations@anfcorp.com
Investor Contact:
Mohit Gupta
Abercrombie & Fitch Co.
(614) 283-6877
Investor_Relations@anfcorp.com
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