Zappos.com Releases Findings on the State of Shoeperstitions & Other Viral TikTok Trends

Rhea-AI Summary

Zappos.com based in Las Vegas has released its first ever Shoeperstitions Report following a survey of 2,000 Americans. The report investigates popular beliefs surrounding fashion trends and superstitions, particularly the 'Shoe Theory', which suggests gifting shoes can be bad luck. Contrary to this, 73% of couples reported positive impacts on their relationships from such gifts. The report also highlights trends among Millennials and Gen Z, indicating that 49% of men and 52% of women enjoy mixing and matching shoes, with a promotion offering 25% off denim jeans when purchasing shoes.

Positive

• 73% of couples found that gifting shoes positively impacted their relationships.
• The report provides insights into current fashion trends, especially for Spring.
• Zappos is offering a promotion of 'Buy a Pair of Shoes and Get 25% Off $40+ on Denim Jeans' to boost sales.

Negative

• None.

The experiential e-tailer surveyed 2,000 Americans to debunk popular theories, fact-check superstitions, and confirm what's on consumers' radars ahead of the Spring season

LAS VEGAS, March 13, 2023 /PRNewswire/ -- Zappos.com, the e-commerce company known for delivering WOW to its customers, today released its first-ever Shoeperstitions Report. The nationwide survey was conducted across 2,000 people to validate, or disprove, popular theories and fashion trends on social media, ultimately setting consumers up for success this Spring – the season of new beginnings.

Highlights from the Shoeperstitions Report include an in-depth exploration into Millennials and Gen Z's beliefs around manifestation, the viral Shoe Theory that warns couples to think twice before they buy their partners a pair of shoes, and the latest predictions on what will be Spring's biggest fashion statements:

The Shoe Theory & Knockin' Boots

While Defluencers have cautioned people that gifting their partner a pair of shoes is bad luck, Zappos debunks this theory to prove 73% of couples say the gift of shoes had a positive impact on their relationship, kicking this shoeperstition to the curb. Additionally, the report found that 27% of those in a romantic relationship prefer their partner to wear boot cut jeans. That's a pretty "boot-iful" insight, if you ask us.

Manifesting: The Lucky Girl (& Guy) Syndrome

When it comes to Manifesting and Lucky Girl (& Guy) Syndrome, both Millennials and Gen Z consumers have said TikTok has influenced their views on positive thinking and manifestation, with 45% of men and 49% of women pointing to sneakers as their luckiest shoes.

Spring: A Time for New Beginnings and Chaotic New Trends

Keeping ahead of the trends by tapping consumers, Zappos found that when it comes to mixing and matching, 49% of men and 52% of women mix and match their shoes. Another trend to watch? Feet-first dressing! One third of millennials say they get dressed starting with their shoes first. It's a surprise more people aren't on board, considering 60% of those surveyed say they can determine a lot about a person just by looking at their footwear – including one's attitude and even marital status.

"In a social-first world, we all know that you can't believe everything you see, or swipe by, on the multitude of platforms," says Ginny McCormick, Chief Marketing Officer at Zappos. "But in listening to our customers' concerns – such as 'wait, is gifting shoes really bad luck?' – we set out to weigh in on the hype and serve in separating the myths from the truths. The results effectively put the most shoeperstitious theories, back in the box."

The timing of the Shoeperstitions Report's release coincides with the launch of Zappos' Spring campaign, where customers can enjoy shopping the latest trends in shoes, apparel, and accessories on the site. To help refresh Spring closets, Zappos is offering customers a "Buy a Pair of Shoes and Get 25% Off $40+ on Denim Jeans'' promotion for a limited time only.

For more information about Zappos.com and to shop this season's latest trends, please visit zappos.com/c/spring-fashion and view the Shoeperstitions Report in full, here: zappos.com/c/shoeperstitions.

About Zappos.com

Established in 1999, Zappos.com is an e-commerce company known for delivering WOW. Innovating for over two decades, Zappos has continuously challenged retail industry standards to better serve customers, partners and employees. As the leaders who pioneered selling footwear online, Zappos offers a curation of world-class footwear and apparel brands for men, women and children of all abilities. The Zappos experience will continue to evolve and inspire joy in unexpected places as they serve their customers with WOW. Zappos.com LLC is a subsidiary of Amazon.com, Inc.

Media Contact: zappos@smallgirlspr.com

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SOURCE Zappos

FAQ

What is the 'Shoeperstitions Report' released by Zappos?

The 'Shoeperstitions Report' is a survey conducted by Zappos with 2,000 Americans to analyze popular fashion myths and trends.

What did the 'Shoe Theory' reveal in Zappos' report?

Zappos' report found that 73% of couples believe gifting shoes had a positive effect on their relationship, debunking the 'bad luck' myth.

How does TikTok influence consumers according to Zappos' survey?

The survey indicates that TikTok affects Millennials and Gen Z's perceptions of positive thinking and manifestation, with many considering sneakers their luckiest shoes.

What promotions is Zappos offering for Spring?

Zappos is running a promotion where customers can get 25% off denim jeans with the purchase of a pair of shoes.

What insights does the Shoeperstitions Report provide about fashion trends for Spring?

The report indicates that 49% of men and 52% of women enjoy mixing and matching their shoes, highlighting emerging fashion trends.