Prime Big Deal Days Brings Millions of Early Holiday Deals and Exclusive Savings for Prime Members

Rhea-AI Summary

Amazon announced Prime Big Deal Days, offering deep discounts and millions of deals worldwide starting October 8. The event features savings on select products from top brands like New Balance, Dyson, Disney, LEGO, and Barbie. Prime members can enjoy deals on Amazon-exclusive products and apparel starting at $5.

The event includes new deals dropping as often as every five minutes during select periods. Amazon introduced Rufus, an AI-powered conversational shopping assistant, to help customers find the perfect gifts. Shoppers can also use Amazon Inspire for shoppable videos and photos, and Find on Amazon to locate items spotted online.

Prime Big Deal Days offers savings across various categories, including electronics, home, toys, beauty, and apparel. The event also supports small businesses, with more than 60% of sales in Amazon's store coming from independent sellers.

Positive

• Introduction of Rufus, an AI-powered shopping assistant, potentially enhancing customer experience and sales
• Offering deep discounts across multiple product categories, potentially driving increased sales volume
• Supporting small businesses, with over 60% of sales coming from independent sellers
• Introducing new features like Amazon Inspire and Find on Amazon to improve shopping experience

Negative

• Heavy discounting may impact profit margins
• Increased competition among sellers during the event may lead to price wars

Insights

Financial Analyst

Amazon's Prime Big Deal Days event is a strategic move to capture early holiday shopping momentum and boost Q4 sales. This event, featuring deep discounts across multiple categories, is likely to drive significant revenue and Prime membership growth. Key points:

• Discounts up to 55% on Amazon devices could increase ecosystem lock-in
• Partnerships with major brands like Dyson, LEGO and Peloton may enhance customer appeal
• Focus on small businesses (60% of Amazon's sales) could improve marketplace dynamics
• New AI shopping assistant Rufus may increase conversion rates and average order value

While margins may be compressed due to deep discounts, the event's potential to drive Prime membership growth and increase customer loyalty could have long-term positive effects on Amazon's financial performance. Investors should monitor post-event metrics for indications of Q4 performance and 2024 outlook.

Market Research Analyst

The Prime Big Deal Days event signifies Amazon's aggressive strategy to dominate the early holiday shopping season. Key insights:

• Timing: Launching in early October positions Amazon ahead of traditional Black Friday sales
• Product range: Wide selection across 35+ categories appeals to diverse consumer needs
• AI integration: Rufus, the new AI shopping assistant, could revolutionize personalized shopping experiences
• Small business focus: Highlighting independent sellers may attract conscious consumers
• Omnichannel approach: Buy with Prime extends Amazon's reach to partner websites

This multi-faceted approach could significantly impact consumer behavior, potentially shifting holiday shopping patterns earlier and increasing Amazon's market share. Competitors may need to adjust their strategies to counter Amazon's early move in the holiday shopping season.

Shop early holiday deals from premium beauty brands like Clinique, Dr. Barbara Sturm, and Kiehl’s; and save up to 40% on select electronics from brands like Sonos, Bose, and Samsung, and up to 60% on select toys from brands like Nerf, Star Wars, and American Girl

Save up to 50% on popular hosting, décor, and home essentials from KitchenAid, Ninja, Breville, Nearly Natural, and Shark, and discover gift guides within the Holiday Shop for everyone on your list, including most-loved gifts and gifts under $10

New this holiday season, Rufus, Amazon’s AI-powered conversational shopping assistant, can help customers discover the perfect present, making holiday shopping easier than ever before

SEATTLE--(BUSINESS WIRE)-- To help customers kick off the holiday shopping season, Amazon (NASDAQ: AMZN) today announced deep discounts and millions of deals worldwide from top categories including electronics, home, toys, beauty, and apparel during Prime Big Deal Days. Starting October 8, Amazon is offering some of its lowest prices of the year so far on select products from top brands like New Balance, Dyson, Disney, LEGO, and Barbie; deals on Amazon-exclusive products from brands like Beats, Conair, and Casper; apparel for the whole family starting at $5; and toys for under $5. Prime members can also save on last minute Halloween costumes and accessories from Rubies and Tipsy Elves. With new deals dropping as often as every five minutes during select periods throughout the event, Prime members can shop across a wide selection of products with great value and unlimited fast, free delivery. It’s not too late to join and save this holiday season! Customers who want to get the most out of Amazon can join Prime or start a 30-day free trial at amazon.com/primebigdealdays.

Prime Big Deal Days Brings Millions of Early Holiday Deals and Exclusive Savings for Prime Members (Graphic: Business Wire)

"We're excited to help Prime members get started on their holiday shopping with savings on holiday essentials as well as a broad selection of gifts at some of our lowest prices during Prime Big Deal Days,” said Carmen Nestares Pleguezuelo, vice president of North America Marketing & Prime Tech at Amazon. "With new deals dropping throughout the event from top brands to small businesses across more than 35 categories, our curated selection and helpful discovery features like Inspire and Rufus make it easy for Prime members to get a head start on holiday shopping."

Holiday shopping is easier with Rufus, Amazon's conversational shopping assistant and the ultimate shopping companion. Rufus can help customers navigate questions and recommendations on gifts, holiday décor, and even matching pajamas for the whole family. Customers can also browse shoppable videos and photos from other customers, influencers, and brands using Amazon Inspire, and use Find on Amazon to quickly find items spotted online, with the Amazon Shopping app.

Sneak Peek of Top Early Holiday Deals

• Save up to 55% on select Amazon devices including eero mesh wifi systems, Insignia 42" Full HD Smart Fire TVs, and our lowest price ever for Echo Frames (3rd Gen)
• Save up to 55% on skincare and makeup from TruSkin and Bossy Cosmetics
• Save up to 55% on select cookware from Staub
• Save up to 50% on children’s clothes from The Children’s Place and Simple Joys by Carter
• Save up to 50% on toothbrushes and whitening strips from Oral-B and Crest
• Save up to 45% on Philips Sonicare power toothbrushes and power flossers
• Save up to 45% on Ego Power+ products including Leaf and Snow Blowers, 56-Volt 10.0 Ah Batteries, and 56-Volt Lithium-ion Cordless Ice Augers
• Save up to 40% on select vacuums and home essentials from Dyson
• Save up to 40% on select men’s and women’s apparel from Levi’s
• Save up to 40% on Peloton apparel and connected fitness equipment, including Amazon’s lowest price of the year so far on the Peloton Tread
• Save up to 40% on select toys from Play-Doh, Melissa & Doug, Disney, Fisher-Price, and Mattel
• Save up to 40% on luggage from Samsonite, American Tourister, and Travelers Choice, and backpacks from SwissGear and Herschel
• Save up to 40% on basketballs, volleyballs, and footballs from Wilson, and e-scooters from Segway
• Save up to 35% on select electronics from Sony including PlayStation Core Consoles and OLED and Mini LED TVs
• Save up to 35% on Denon PerL Pro earbuds, plus get a free vinyl of Katy Perry’s new album with every purchase
• Save up to 30% on outerwear for the family from Amazon Essentials
• Save up to 30% on building sets from LEGO, MAGNA-TILES, and Playmobil
• Save up to 30% on Skechers, Dr. Martens, and Steve Madden
• Save up to 30% on premium beauty skincare from Clinique, Elemis, La Roche-Posay, Kiehl’s, and Innisfree
• Save up to 30% on select cosmetics from Too Faced, Covergirl, and Lancôme
• Save up to 30% on select baby and mom essentials from Lovevery, Frida Baby and Frida Mom, Evenflo, Maxi Cosi, Safety 1^st, and Tiny Love
• Save up to 30% on select pet products from Voyager, Aeorlite, GigaBite, and Best Pet Supplies
• Save up to 25% on select styles from Shopbop, including women’s denim from PAIGE and FRAME
• Save up to 25% on select Casper Pillows and Toppers, and Lucid Toppers
• Save up to 20% on select apparel from Amazon Merch on Demand featuring favorite characters from brands like Disney, Star Wars, MTV, and Peanuts
• Save up to 20% on select Collegiate apparel from Amazon Merch on Demand
• Save 20% on select home appliances and cookware from GE Profile and Caraway Home
• Save 20% on previously loved designer items from What Goes Around Comes Around, up to $1,000
• Save on Coach handbags and shoes
• Save on trending clothing from brands like ShaperX, THE GYM PEOPLE, and SOJOS sunglasses
• Save up to 50% on popular print books, including Colleen Hoover’s Layla, Amor Towles’ Table for Two, Hanya Yanagihara’s A Little Life, Paris Hilton’s Paris: The Memoir, and Matthew Perry’s Friends, Lovers and the Big Terrible Thing

Small Business, Big Savings

More than 60% of sales in Amazon’s store comes from independent sellers—most of which are small and medium-sized businesses—providing a vast selection of amazing products, competitive prices, and great convenience for customers this season. During Prime Big Deal Days, Prime members can kickstart their holiday shopping by saving big on thousands of deals on small businesses products in Amazon’s store— including up to 50% off select luxury skincare products and devices from GLO24K, 35% off select vitamin products from Hum Nutrition, 30% off select festive clothing from Tipsy Elves, 20% off select skincare products from Topicals and oral care products from BURST, and more dropping all the time at amazon.com/smallbusinessdeals. Customers can also browse a selection of incredible products from small businesses this season by filtering for unique small business gifts or shopping the small business store in Amazon's Holiday Shop. Learn more about some of the independent sellers that bring unique products, deals, and holiday gifts to Amazon’s store with a new interactive map, where you can read stories about some of the small businesses who are at the heart of local communities across the country.

More Ways to Shop and Save

Prime Big Deal Days offers Prime members additional opportunities to save, earn rewards, and get the most out of their membership:

• Earn more with Prime Visa and Prime Store Card: Prime members can get a $150 Amazon Gift Card instantly upon approval for Prime Visa (10/2/24-10/31/24) or Prime members can get a $80 Amazon Gift Card instantly upon approval for Prime Store Card (10/3/24-10/9/24). Plus, cardmembers with an eligible Prime membership earn 10% back or more on select deals from brands like LEGO and Breville during Prime Big Deal Days with Prime Card Bonus and 5% back year-round at Amazon.com, Amazon Fresh, and Whole Foods Market (In-store code required for Prime Store Card) – all with no annual credit card fees. As an extra perk, this Prime Big Deal Days members with Prime Visa or Prime Store Card can also earn an additional 2% back on eligible Amazon.com purchases with No-Rush Shipping (for a total of 7% back with an eligible Prime membership), subject to availability, see terms.
• Discover more deals with Buy with Prime: Prime members can save big during Prime Big Deal Days with discounts up to 35% on select products when they shop directly from participating brands’ websites like Wyze, bareMinerals, Briogeo, IZOD, and Popsockets, using Buy with Prime, which gives U.S.-based Prime members the option to use the convenient shopping benefits of Prime—like fast, free delivery, a trusted checkout experience, and easy returns—on participating brands’ websites. Visit shopbuywithprime.amazon.com to shop our exciting deals.
• Book gift-worthy travel deals this holiday: Prime members can save on travel this season with up to 40% off on select Carnival cruises, up to 20% off Viator experiences, and up to 30% off car rentals with Avis, plus earn 15% back when you reserve the rental car on Amazon. Exclusions apply, see Travel Deals page for details.
• Spend more time reading with Kindle Unlimited: Now through October 9, eligible Prime members can get three months of Kindle Unlimited for free. Terms and conditions apply.
• Save on food delivery with Grubhub+: Prime members with Grubhub+ can feed their cravings while they shop with an exclusive promotional offer of 50% off one Grubhub order over $20 with code “PRIME50”. This offer is only available during Prime Big Deal Days, with a maximum value of $15 off. The code can be manually entered by Prime members with Grubhub+ during checkout when shopping Grubhub on Amazon.com or the Amazon Shopping app. Those Prime members who choose to use the Grubhub app can input the code manually at checkout. Terms and conditions apply.

About Prime

Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the U.S., we offer more than 300 million items with free Prime shipping, including tens of millions of the most popular products available with Same Day or One-Day Delivery. Anyone can join Prime for $14.99 per month or $139 per year, or start a free 30-day trial if eligible at amazon.com/prime. Additionally, young adults ages 18-24 and college students can try Prime with a six-month trial at amazon.com/joinstudent, then pay a discounted rate of $7.49 per month or $69 per year for a membership. Qualifying government assistance recipients can get Prime Access for $6.99 per month at amazon.com/getprimeaccess. For more information about Prime, including discounted memberships, visit aboutamazon.com/prime.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241002088568/en/

Amazon.com, Inc.

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FAQ

When does Amazon's Prime Big Deal Days start in 2023?

Amazon's Prime Big Deal Days starts on October 8, 2023, offering early holiday deals and exclusive savings for Prime members.

What is Rufus in relation to Amazon (AMZN) shopping?

Rufus is Amazon's new AI-powered conversational shopping assistant designed to help customers discover the perfect presents, making holiday shopping easier.

What percentage of sales in Amazon's store comes from independent sellers?

More than 60% of sales in Amazon's store comes from independent sellers, most of which are small and medium-sized businesses.

How often do new deals drop during Amazon's Prime Big Deal Days?

New deals can drop as often as every five minutes during select periods throughout the Prime Big Deal Days event.