Prime Big Deal Days Brings Millions of Early Holiday Deals and Exclusive Savings for Prime Members
Shop early holiday deals from premium beauty brands like Clinique, Dr. Barbara Sturm, and Kiehl’s; and save up to
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New this holiday season, Rufus, Amazon’s AI-powered conversational shopping assistant, can help customers discover the perfect present, making holiday shopping easier than ever before

Prime Big Deal Days Brings Millions of Early Holiday Deals and Exclusive Savings for Prime Members (Graphic: Business Wire)
"We're excited to help Prime members get started on their holiday shopping with savings on holiday essentials as well as a broad selection of gifts at some of our lowest prices during Prime Big Deal Days,” said Carmen Nestares Pleguezuelo, vice president of North America Marketing & Prime Tech at Amazon. "With new deals dropping throughout the event from top brands to small businesses across more than 35 categories, our curated selection and helpful discovery features like Inspire and Rufus make it easy for Prime members to get a head start on holiday shopping."
Holiday shopping is easier with Rufus, Amazon's conversational shopping assistant and the ultimate shopping companion. Rufus can help customers navigate questions and recommendations on gifts, holiday décor, and even matching pajamas for the whole family. Customers can also browse shoppable videos and photos from other customers, influencers, and brands using Amazon Inspire, and use Find on Amazon to quickly find items spotted online, with the Amazon Shopping app.
Sneak Peek of Top Early Holiday Deals
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55% on select Amazon devices including eero mesh wifi systems, Insignia 42" Full HD Smart Fire TVs, and our lowest price ever for Echo Frames (3rd Gen) -
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55% on skincare and makeup from TruSkin and Bossy Cosmetics -
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55% on select cookware from Staub -
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50% on children’s clothes from The Children’s Place and Simple Joys by Carter -
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50% on toothbrushes and whitening strips from Oral-B and Crest -
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45% on Philips Sonicare power toothbrushes and power flossers -
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45% on Ego Power+ products including Leaf and Snow Blowers, 56-Volt 10.0 Ah Batteries, and 56-Volt Lithium-ion Cordless Ice Augers -
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40% on select vacuums and home essentials from Dyson -
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40% on select men’s and women’s apparel from Levi’s -
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40% on Peloton apparel and connected fitness equipment, including Amazon’s lowest price of the year so far on the Peloton Tread -
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40% on select toys from Play-Doh, Melissa & Doug, Disney, Fisher-Price, and Mattel -
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40% on luggage from Samsonite, American Tourister, and Travelers Choice, and backpacks from SwissGear and Herschel -
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40% on basketballs, volleyballs, and footballs from Wilson, and e-scooters from Segway -
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35% on select electronics from Sony including PlayStation Core Consoles and OLED and Mini LED TVs -
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35% on Denon PerL Pro earbuds, plus get a free vinyl of Katy Perry’s new album with every purchase -
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30% on outerwear for the family from Amazon Essentials -
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30% on building sets from LEGO, MAGNA-TILES, and Playmobil -
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30% on Skechers, Dr. Martens, and Steve Madden -
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30% on premium beauty skincare from Clinique, Elemis, La Roche-Posay, Kiehl’s, and Innisfree -
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30% on select cosmetics from Too Faced, Covergirl, and Lancôme -
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30% on select baby and mom essentials from Lovevery, Frida Baby and Frida Mom, Evenflo, Maxi Cosi, Safety 1st, and Tiny Love -
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30% on select pet products from Voyager, Aeorlite, GigaBite, and Best Pet Supplies -
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25% on select styles from Shopbop, including women’s denim from PAIGE and FRAME -
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25% on select Casper Pillows and Toppers, and Lucid Toppers -
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20% on select apparel from Amazon Merch on Demand featuring favorite characters from brands like Disney, Star Wars, MTV, and Peanuts -
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20% on select Collegiate apparel from Amazon Merch on Demand -
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20% on select home appliances and cookware from GE Profile and Caraway Home -
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20% on previously loved designer items from What Goes Around Comes Around, up to$1,000 - Save on Coach handbags and shoes
- Save on trending clothing from brands like ShaperX, THE GYM PEOPLE, and SOJOS sunglasses
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50% on popular print books, including Colleen Hoover’s Layla, Amor Towles’ Table for Two, Hanya Yanagihara’s A Little Life, Paris Hilton’sParis : The Memoir, and Matthew Perry’s Friends, Lovers and the Big Terrible Thing
Small Business, Big Savings
More than
More Ways to Shop and Save
Prime Big Deal Days offers Prime members additional opportunities to save, earn rewards, and get the most out of their membership:
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Earn more with Prime Visa and Prime Store Card: Prime members can get a
Amazon Gift Card instantly upon approval for Prime Visa (10/2/24-10/31/24) or Prime members can get a$150 Amazon Gift Card instantly upon approval for Prime Store Card (10/3/24-10/9/24). Plus, cardmembers with an eligible Prime membership earn$80 10% back or more on select deals from brands like LEGO and Breville during Prime Big Deal Days with Prime Card Bonus and5% back year-round at Amazon.com, Amazon Fresh, and Whole Foods Market (In-store code required for Prime Store Card) – all with no annual credit card fees. As an extra perk, this Prime Big Deal Days members with Prime Visa or Prime Store Card can also earn an additional2% back on eligible Amazon.com purchases with No-Rush Shipping (for a total of7% back with an eligible Prime membership), subject to availability, see terms. -
Discover more deals with Buy with Prime: Prime members can save big during Prime Big Deal Days with discounts up to
35% on select products when they shop directly from participating brands’ websites like Wyze, bareMinerals, Briogeo, IZOD, and Popsockets, using Buy with Prime, which givesU.S. -based Prime members the option to use the convenient shopping benefits of Prime—like fast, free delivery, a trusted checkout experience, and easy returns—on participating brands’ websites. Visit shopbuywithprime.amazon.com to shop our exciting deals. -
Book gift-worthy travel deals this holiday: Prime members can save on travel this season with up to
40% off on select Carnival cruises, up to20% off Viator experiences, and up to30% off car rentals with Avis, plus earn15% back when you reserve the rental car on Amazon. Exclusions apply, see Travel Deals page for details. - Spend more time reading with Kindle Unlimited: Now through October 9, eligible Prime members can get three months of Kindle Unlimited for free. Terms and conditions apply.
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Save on food delivery with Grubhub+: Prime members with Grubhub+ can feed their cravings while they shop with an exclusive promotional offer of
50% off one Grubhub order over with code “PRIME50”. This offer is only available during Prime Big Deal Days, with a maximum value of$20 off. The code can be manually entered by Prime members with Grubhub+ during checkout when shopping Grubhub on Amazon.com or the Amazon Shopping app. Those Prime members who choose to use the Grubhub app can input the code manually at checkout. Terms and conditions apply.$15
About Prime
Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
View source version on businesswire.com: https://www.businesswire.com/news/home/20241002088568/en/
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