Buy with Prime to Expand with Launch of New Brand Fossil
Amazon (AMZN) announced the expansion of its Buy with Prime service to Fossil.com, launching in February. This integration will allow Prime members to shop directly on Fossil.com while enjoying Prime benefits including fast, free delivery, easy returns, and 24/7 support. Fossil will offer its core styles through Buy with Prime, including watches, handbags, and jewelry.
Buy with Prime, launched in 2022, has demonstrated significant business impact for direct-to-consumer merchants, showing an average 16% increase in revenue per shopper. The service has helped reduce customer acquisition costs, with 50% of Prime members more likely to make repeat purchases from sites offering Prime benefits, and 95% of shoppers indicating they're likely to use the service again.
Amazon (AMZN) ha annunciato l'espansione del suo servizio Compra con Prime su Fossil.com, che sarà attivo da febbraio. Questa integrazione permetterà ai membri Prime di acquistare direttamente su Fossil.com godendo dei vantaggi di Prime, tra cui consegna veloce e gratuita, restituzioni semplici e supporto 24 ore su 24, 7 giorni su 7. Fossil offrirà i suoi stili principali attraverso Compra con Prime, inclusi orologi, borse e gioielli.
Compra con Prime, lanciato nel 2022, ha dimostrato un impatto significativo per i venditori diretti al consumatore, mostrando un aumento medio del 16% nei ricavi per acquirente. Il servizio ha contribuito a ridurre i costi di acquisizione dei clienti, con il 50% dei membri Prime che sono più propensi a effettuare acquisti ripetuti da siti che offrono vantaggi Prime, e il 95% degli acquirenti che indica di essere probabile che utilizzi nuovamente il servizio.
Amazon (AMZN) anunció la expansión de su servicio Compra con Prime a Fossil.com, que se lanzará en febrero. Esta integración permitirá a los miembros Prime comprar directamente en Fossil.com mientras disfrutan de los beneficios de Prime, incluyendo entrega rápida y gratuita, devoluciones sencillas y soporte 24/7. Fossil ofrecerá sus estilos principales a través de Compra con Prime, incluyendo relojes, bolsos y joyería.
Compra con Prime, lanzado en 2022, ha demostrado un impacto significativo en los comerciantes directos al consumidor, mostrando un aumento promedio del 16% en ingresos por comprador. El servicio ha ayudado a reducir los costos de adquisición de clientes, con el 50% de los miembros Prime siendo más propensos a realizar compras repetidas en sitios que ofrecen beneficios Prime, y el 95% de los compradores indicando que es probable que usen el servicio nuevamente.
아마존 (AMZN)은 프라임으로 구매하기 서비스의 범위를 파실닷컴(Fossil.com)으로 확장한다고 발표했으며, 이는 2월에 시작됩니다. 이 통합을 통해 프라임 회원들은 파실닷컴에서 직접 쇼핑을 하면서 빠르고 무료 배송, 간편한 반품, 24/7 지원을 포함한 프라임 혜택을 누릴 수 있게 됩니다. 파실은 시계, 핸드백, 보석 등을 포함한 주요 스타일을 프라임으로 구매하기를 통해 제공합니다.
2022년에 출시된 프라임으로 구매하기는 소비자 직접 판매업체에 상당한 비즈니스 영향을 미친 것으로 입증되었으며, 구매자 당 평균 16% 매출 증가를 보여주었습니다. 이 서비스는 고객 획득 비용을 줄이는 데 도움을 주었으며, 프라임 회원의 50%가 프라임 혜택을 제공하는 사이트에서 반복 구매를 할 가능성이 더 높고, 95%의 쇼핑객들이 다시 서비스를 이용할 가능성이 있다고 응답했습니다.
Amazon (AMZN) a annoncé l'expansion de son service Acheter avec Prime sur Fossil.com, qui sera lancé en février. Cette intégration permettra aux membres Prime d'acheter directement sur Fossil.com tout en bénéficiant des avantages de Prime, notamment une livraison rapide et gratuite, des retours faciles et un support 24/7. Fossil proposera ses styles principaux via Acheter avec Prime, y compris des montres, des sacs à main et des bijoux.
Acheter avec Prime, lancé en 2022, a démontré un impact commercial significatif pour les marchands directs au consommateur, affichant une augmentation moyenne de 16% des revenus par acheteur. Le service a contribué à réduire les coûts d'acquisition des clients, avec 50% des membres Prime plus susceptibles de faire des achats répétés sur des sites offrant des avantages Prime, et 95% des acheteurs indiquant qu'ils sont susceptibles de réutiliser le service.
Amazon (AMZN) hat die Erweiterung seines Mit Prime kaufen-Services auf Fossil.com angekündigt, die im Februar startet. Diese Integration ermöglicht es Prime-Mitgliedern, direkt auf Fossil.com einzukaufen und gleichzeitig von Prime-Vorteilen wie schneller, kostenloser Lieferung, einfachen Rücksendungen und 24/7 Unterstützung zu profitieren. Fossil wird seine Hauptstile über Mit Prime kaufen anbieten, darunter Uhren, Handtaschen und Schmuck.
Mit Prime kaufen, das 2022 gestartet wurde, hat sich als bedeutender Geschäftsfaktor für Direktverkäufer erwiesen, mit einem durchschnittlichen 16% Anstieg des Umsatzes pro Käufer. Der Service hat geholfen, die Kundengewinnungskosten zu senken, wobei 50% der Prime-Mitglieder wahrscheinlichere Wiederholungskäufe auf Seiten machen, die Prime-Vorteile bieten, und 95% der Käufer angaben, dass sie den Service wahrscheinlich erneut nutzen werden.
- 16% average increase in revenue per shopper for merchants using Buy with Prime
- 50% higher likelihood of repeat purchases from Prime members
- 95% of Buy with Prime users likely to use the service again
- Expansion to major retail brand (Fossil) demonstrates growing adoption
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Insights
Amazon's Buy with Prime expansion to Fossil represents a strategic move in the DTC space, with compelling data showing an average
The partnership leverages Amazon's fulfillment infrastructure while allowing Fossil to maintain its brand independence and direct customer relationships. This hybrid model effectively addresses the growing demand for omnichannel retail experiences while reducing customer acquisition costs. The February launch timing, coinciding with Valentine's Day shopping season, is particularly strategic for Fossil's accessories category.
The expansion signifies Amazon's growing influence in powering third-party e-commerce operations, potentially creating a new revenue stream beyond its marketplace. This move could accelerate the adoption of Amazon's fulfillment services across the retail sector, particularly among premium brands seeking enhanced logistics capabilities without surrendering their direct customer relationships.
The integration of Buy with Prime into Fossil.com marks a significant technological advancement in cross-platform commerce. The seamless authentication process, allowing customers to verify Prime membership during checkout while maintaining Fossil's payment options, represents a sophisticated implementation of unified commerce architecture.
Key technical advantages include:
- Integrated order tracking across both platforms
- Unified post-purchase experience
- Maintained brand autonomy with enhanced fulfillment capabilities
Fossil.com customers will soon enjoy the power of Amazon’s fulfillment network and the trust and recognition of the Prime brand.
Through fast, free delivery, easy returns, and 24/7 shopper support, Buy with Prime will enhance the Fossil.com shopping experience
Prime members will enjoy the familiar Prime shopping benefits they know and love on Fossil.com in February
(Photo: Business Wire)
"At Fossil, we value time. Especially our customers’," said Ellie Quartel, Senior Vice President of Digital at Fossil Group. "This February, we're thrilled to offer our customers an even easier, faster way to shop with us through Buy with Prime. With this collaboration, customers have the same fast, free delivery and easy returns that they expect from Prime, all while shopping on Fossil.com."
Fossil’s Timeless Accessories. Prime Delivery Speeds.
Fossil will have its core styles available via Buy with Prime next month, including their best-selling watches, handbags, and jewelry. When available, shoppers can discover Prime eligible items on Fossil.com and add them to their cart as usual. During checkout, shoppers will see an option to log into their Amazon account and verify their Prime membership. Once confirmed, they’ll finish checkout using one of Fossil’s various payment options. After the purchase is made, Amazon fulfills all Prime eligible items in the order. Post-purchase, Prime members can view, manage, and track their Buy with Prime orders from their order confirmation email, their Amazon account on Amazon.com, or their Fossil order confirmation email.
"This collaboration brings together the best of both worlds—Fossil's timeless style and our timely deliveries,” said Peter Larsen, vice president of Buy with Prime and Amazon Multi-Channel Fulfillment. "We're thrilled to bring the convenience and speed of Prime to Fossil customers, enhancing their shopping experience with benefits they know and trust."
Learn More and Get Early Access at Retail’s Big Show
Merchants attending the National Retail Federation’s 2025 Retail’s Big Show in
Shop from Even More Brands using Buy with Prime
Buy with Prime launched in 2022 with the goal of helping DTC merchants overcome challenges with acquiring new shoppers and driving conversion by offering quick and reliable delivery, and increasing their long-term relationships with customers. The DTC offering continues to work with more brands across a number of categories, including Health & Wellness, Beauty & Grooming, Food & Beverage, Apparel & Accessories, Kids & Fur Babies, and Home & Garden. Notable brands include Steve Madden, Belkin, bareMinerals, BUXOM Cosmetics, Elizabeth Arden, Loops Beauty, Briogeo, HEYDUDE, IZOD, MrBeast, Carbone Fine Food, Truff, Betty Buzz, and more.
Buy with Prime powers sellers’ businesses on their own websites
By leveraging the power of the Amazon fulfillment network and the trust and recognition of the Prime brand, Buy with Prime continues to focus on helping businesses grow by making it easy for them to offer fast, free delivery; easy returns; 24/7 shopper support with participating brands; and a convenient checkout experience. Merchants also receive shopper order information, including email addresses for customer orders, which can be used to provide customer service and build direct relationships with shoppers. Buy with Prime has helped merchants increase shopper conversion, leading to an average
Prime members interested in learning more about Buy with Prime can visit here.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250109350147/en/
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FAQ
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