Amazon’s Prime Big Deal Days was the Company’s Biggest October Shopping Event Ever
Amazon's Prime Big Deal Days 2024 was the company's biggest October shopping event ever, with more Prime members participating than last year. The event marked a strong start to the holiday shopping season, with global savings exceeding $1 billion across millions of deals. Prime members purchased more items and generated higher sales compared to any previous October event.
Key highlights include:
- Record sales for independent sellers
- Introduction of AI-powered shopping features like Rufus and AI Shopping Guides
- Upcoming events such as the Holiday Beauty Haul and NFL Black Friday Football game
- A record number of new Prime sign-ups in the three weeks leading to the event
Amazon emphasized that this is just the beginning of holiday deals, with more savings opportunities planned throughout the season.
Le Prime Big Deal Days 2024 di Amazon sono stati il più grande evento di shopping di ottobre nella storia dell'azienda, con un numero maggiore di membri Prime partecipanti rispetto all'anno scorso. L'evento ha segnato un forte inizio per la stagione degli acquisti festivi, con risparmi globali superiori a 1 miliardo di dollari su milioni di offerte. I membri Prime hanno acquistato più articoli e generato vendite più elevate rispetto a qualsiasi altro evento di ottobre precedente.
I punti salienti includono:
- Vendite record per i venditori indipendenti
- Introduzione di funzionalità di shopping potenziate dall'IA come Rufus e AI Shopping Guides
- Eventi imminenti come il Holiday Beauty Haul e la partita di football NFL Black Friday
- Un numero record di nuove iscrizioni a Prime nelle tre settimane precedenti all'evento
Amazon ha sottolineato che questo è solo l'inizio delle offerte festive, con ulteriori opportunità di risparmio pianificate per tutta la stagione.
Los Prime Big Deal Days 2024 de Amazon fueron el mayor evento de compras de octubre en la historia de la compañía, con más miembros Prime participando que el año pasado. El evento marcó un comienzo fuerte para la temporada de compras navideñas, con ahorros globales superiores a 1 mil millones de dólares a través de millones de ofertas. Los miembros Prime compraron más artículos y generaron mayores ventas en comparación con cualquier evento anterior de octubre.
Los puntos clave incluyen:
- Ventas récord para vendedores independientes
- Introducción de características de compra impulsadas por IA como Rufus y AI Shopping Guides
- Eventos próximos como el Holiday Beauty Haul y el partido de fútbol NFL Black Friday
- Un número récord de nuevas inscripciones a Prime en las tres semanas previas al evento
Amazon hizo hincapié en que este es solo el comienzo de las ofertas navideñas, con más oportunidades de ahorro planificadas a lo largo de la temporada.
아마존의 2024년 프라임 빅 딜 데이는 회사의 역사상 가장 큰 10월 쇼핑 이벤트로, 작년보다 더 많은 프라임 회원들이 참여했습니다. 이번 행사는 휴일 쇼핑 시즌의 강력한 시작을 알리며, 전 세계적으로 10억 달러 이상의 절약이 이루어졌습니다 수백만 개의 거래를 통해. 프라임 회원들은 더 많은 상품을 구매하고, 이전의 10월 이벤트와 비교해 더 높은 판매를 기록했습니다.
주요 하이라이트는 다음과 같습니다:
- 독립 판매자들의 기록적인 판매
- 루푸스와 AI 쇼핑 가이드와 같은 AI 기반 쇼핑 기능의 도입
- 다가오는 이벤트로는 홀리데이 뷰티 세일과 NFL 블랙 프라이데이 축구 경기
- 이벤트 전에 3주 동안의 기록적인 새 프라임 가입자 수
아마존은 이것이 휴일 거래의 시작일 뿐이며, 시즌 내내 더 많은 절약 기회가 계획되어 있다고 강조했습니다.
Les Prime Big Deal Days 2024 d'Amazon ont été le plus grand événement de shopping d'octobre de l'histoire de l'entreprise, avec plus de membres Prime participant que l'année dernière. L'événement a marqué un départ fort pour la saison des achats de vacances, avec des économies mondiales dépassant 1 milliard de dollars à travers des millions d'offres. Les membres Prime ont acheté plus d'articles et généré des ventes plus élevées par rapport à tout événement d'octobre précédent.
Les points forts incluent :
- Des ventes record pour les vendeurs indépendants
- Introduction de fonctionnalités de shopping alimentées par l'IA comme Rufus et les guides de shopping IA
- Des événements à venir tels que le Holiday Beauty Haul et le match de football NFL Black Friday
- Un nombre record de nouvelles inscriptions à Prime dans les trois semaines précédant l'événement
Amazon a souligné que ce n'est que le début des offres de vacances, avec davantage d'opportunités d'économies prévues tout au long de la saison.
Die Prime Big Deal Days 2024 von Amazon waren das größte Oktober-Shopping-Event des Unternehmens aller Zeiten, bei dem mehr Prime-Mitglieder als im letzten Jahr teilnahmen. Die Veranstaltung markierte einen starken Start in die Feiertagssaison, mit globalen Einsparungen von über 1 Milliarde Dollar bei Millionen von Angeboten. Prime-Mitglieder kauften mehr Artikel und erzielten höhere Verkaufszahlen im Vergleich zu früheren Oktober-Events.
Wichtige Highlights sind:
- Rekordverkäufe für unabhängige Verkäufer
- Einführung von KI-gestützten Einkaufsfunktionen wie Rufus und AI Shopping Guides
- Kommende Veranstaltungen wie der Holiday Beauty Haul und das NFL Black Friday Footballspiel
- Eine rekordverdächtige Anzahl neuer Prime-Anmeldungen in den drei Wochen vor dem Event
Amazon betonte, dass dies nur der Anfang der Feiertagsangebote sei, wobei weitere Einsparmöglichkeiten für die gesamte Saison geplant sind.
- Record-breaking sales and participation from Prime members worldwide
- Prime members saved over $1 billion globally across millions of deals
- Independent sellers saw record sales compared to Prime Big Deal Days 2023
- Introduction of AI-powered shopping features like Rufus for improved customer experience
- Record number of new Prime sign-ups in the three weeks leading to the event
- None.
Insights
Amazon's Prime Big Deal Days event has set a new record for October shopping, signaling strong consumer demand ahead of the holiday season. The event saw higher sales and more items sold compared to previous October events, with Prime members saving
Key highlights include:
- Record sales for independent sellers
- Increased Prime membership sign-ups
- Effective use of AI tools like Rufus for personalized shopping
The event's success, coupled with planned future sales events and the exclusive NFL Black Friday game, positions Amazon well for the important Q4 period. This strong start could lead to improved Q4 financial results and potentially boost investor confidence in Amazon's ability to drive growth in a competitive e-commerce landscape.
Amazon's record-breaking Prime Big Deal Days event demonstrates the company's continued dominance in e-commerce and its ability to drive consumer engagement. The increased participation from Prime members is particularly noteworthy, as it indicates strong customer loyalty and the effectiveness of Amazon's subscription model.
The success of independent sellers during the event is also significant, highlighting Amazon's role as a platform for small businesses. This could help mitigate regulatory concerns about Amazon's market power.
The integration of AI tools like Rufus and AI Shopping Guides shows Amazon's commitment to innovation in the shopping experience. These features could provide a competitive edge in customer acquisition and retention, potentially leading to long-term market share gains.
More Prime Members Shopped this Year’s Event
Prime Big Deal Days 2024 Marks Our Biggest Early Holiday Kickoff Event Ever
More Holiday Deals to Come Through the End of the Year
Across Amazon’s wide selection, Prime members saved on everything from electronics, home, toys, beauty, and apparel, including discounts on products from Dyson, Mattel, Levi’s, and Apple. Independent sellers also saw record sales during the event compared to Prime Big Deal Days 2023, with discounts on popular items like Le Volume 2-in-1 Titanium Blow Dryer Brush from L'ANGE HAIR, Hydration Multiplier Electrolyte Drink Mix from Liquid I.V., and Superhero Mascara from IT Cosmetics.
Prime members also took advantage of innovative shopping features during Prime Big Deal Days to help them find gifts and items suited to their needs and interests. Rufus, a generative AI-powered conversational shopping assistant, helped millions of customers in the
"Our 2024 Prime Big Deal Days event marked a strong start to the holiday shopping season, with record-breaking sales and participation from Prime members worldwide,” said Doug Herrington, CEO of Worldwide Amazon Stores. “This is just the start of great deals from Amazon over the holiday shopping season, paired with fast, free delivery for Prime members to help them check items off their gift lists. We’re excited to deliver for customers this holiday, and we’re grateful to our teams around the world working hard to offer compelling selection, value, and convenience throughout the season."
While Prime Big Deal Days has concluded, the holiday savings are just getting started. Throughout the holiday season, customers can discover trending products, top brands, and deals within the Holiday Shop, including Top 100+ Gifts, hosting must-haves, and the Toys We Love list, or shop by theme and price point with most-loved gifts under
Customers can also look forward to exciting events, including:
- The return of the 4th annual Holiday Beauty Haul from October 21-November 3, featuring thousands of curated deals and gift sets on beauty products from brands like Clinique, COSRX, Revlon, Sol de Janeiro, Viktor&Rolf, and Youth to the People.
-
Until October 31, customers can save
10% on select toys if they spend$25
- For sports enthusiasts, the Super Bowl Champion Kansas City Chiefs will host the Las Vegas Raiders in the NFL Black Friday Football game on November 29, with coverage kicking off at 1:30 pm EST, exclusively on Prime Video. While tuning in on Black Friday, customers can shop epic deals on top brands while simultaneously enjoying a great new tradition on the national sports calendar.
It’s not too late to get the gift of Prime. In the three weeks leading up to Prime Big Deal Days, a record number of customers worldwide signed up for Prime compared to last year’s event. Prime is savings, convenience, and entertainment in one single membership, allowing members to take advantage of fast, free delivery and exclusive deals and discounts. With more than 300 million items available with free Prime shipping in the
About Amazon Prime
Prime is savings, convenience, and entertainment in one single membership. More than 200 million paid Prime members around the world enjoy access to Amazon’s enormous selection, exceptional value, and fast delivery. In the
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
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