An email has been sent to your address with instructions for changing your password.
There is no user registered with this email.
Sign Up
To create a free account, please fill out the form below.
Thank you for signing up!
A confirmation email has been sent to your email address. Please check your email and follow the instructions in the message to complete the registration process. If you do not receive the email, please check your spam folder or contact us for assistance.
Welcome to our platform!
Oops!
Something went wrong while trying to create your new account. Please try again and if the problem persist, Email Us to receive support.
Amazon Introduces Marketing Solutions to Help Sellers Using Buy with Prime Attract Amazon Shoppers and Grow Sales
Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags
Rhea-AI Summary
At the Accelerate conference, Amazon (NASDAQ: AMZN) launched new marketing solutions aimed at enhancing sales for direct-to-consumer (DTC) sellers through its Buy with Prime program. These solutions include Sponsored Brands ads that direct shoppers to DTC sites, co-branded social media ads on Facebook and Instagram, and the Buy with Prime Marketing Toolkit that utilizes Prime branding. The initiatives are in beta testing, with sellers reporting increased conversion rates of over 40% since adopting Buy with Prime. These strategies aim to drive traffic and sales for participating sellers.
Positive
Launch of new marketing solutions to help DTC sellers drive traffic and increase conversions.
Sellers report conversion increases over 40% since using Buy with Prime.
Co-branded social media ads funded by Amazon help reach more shoppers.
Negative
None.
Sponsored Brands ads on Amazon and new product pages within a participating seller’s brand store lead shoppers to direct-to-consumer sites offering Buy with Prime
Amazon-funded social media ads help Buy with Prime sellers reach shoppers on Facebook and Instagram
The Buy with Prime Marketing Toolkit lends Prime branding to seller marketing
SEATTLE--(BUSINESS WIRE)--
Today at Accelerate, Amazon’s annual seller conference, Amazon (NASDAQ: AMZN) announced new marketing solutions that enable direct-to-consumer (DTC) ecommerce sellers to reach engaged Amazon shoppers and help drive sales on their own sites. Amazon is piloting the solutions as part of Buy with Prime, a new program that enables sellers to offer Prime shopping benefits to shoppers off Amazon.
“Direct-to-consumer online sellers struggle with two key pain-points: driving traffic and converting shoppers. With the launch of Buy with Prime, sellers have begun to increase conversion by offering shopping benefits that millions of Prime members love and trust—including fast, free delivery and a seamless checkout experience,” said Peter Larsen, Amazon’s vice president of Buy with Prime. “Now, we’re taking the next step by piloting marketing solutions to help Buy with Prime sellers attract more engaged shoppers to their sites.”
Advertise Buy with Prime products on Amazon
Participating sellers can showcase their DTC products on Amazon with a new Buy with Prime page within their brand’s store, a customizable multipage storefront on Amazon. Sellers can then direct Amazon shoppers to those DTC products by using Sponsored Brands, which are customizable ads for brands.
Sponsored Brands appear in prominent places within shopping results on Amazon. When a shopper clicks on a Sponsored Brands ad, it takes them to the new Buy with Prime page within the brand store’s page on Amazon. From this new page, shoppers can preview product details and choose to purchase the product directly from the seller, off Amazon, by using Buy with Prime.
Together, Sponsored Brands ads and the new Buy with Prime stores pages help Buy with Prime sellers reach relevant shoppers on Amazon and direct them to their own DTC sites. Both solutions are now available in an invitation-only beta.
Reach more shoppers on Facebook and Instagram
Co-branded Buy with Prime social media ads, which are funded and managed by Amazon, help participating Buy with Prime sellers reach shoppers on Facebook and Instagram and drive traffic to products on their DTC sites. Potential customers see ads from Amazon’s Buy with Prime page on Facebook and Instagram that feature specific sellers. When the shopper clicks on that ad, they’re taken to a product detail page on the seller’s DTC site where they can purchase directly from the seller using Buy with Prime. Co-branded social media ads are now available in an invitation-only beta.
Marketing to Prime Members
The Buy with Prime Marketing Toolkit allows sellers to leverage the recognized and trusted Prime brand to drive shoppers to their DTC sites. The toolkit provides the Buy with Prime badge, which sellers can feature in their marketing alongside their own brand and Buy with Prime products. This enables sellers to show they offer Prime shopping benefits on their own DTC site—including fast, free delivery; a seamless checkout experience; and free returns on eligible orders. The Buy with Prime Marketing Toolkit is a free resource available to all sellers with active Buy with Prime product listings.
“Conversion on our site has increased over 40% since we started using Buy with Prime, and we expect that number to go up,” said Oliver Crane, chief operating officer of Epic Water Filters. “Being able to offer Prime shopping benefits and reach more customers interested in our products—that’s huge for a small business like us. The Buy with Prime badge shows customers they can buy our products, directly from us, with the backing and trust of Prime.”
“It’s tough to gain shoppers' trust to make a purchase on our own website, but the Buy with Prime badge gives them peace of mind knowing their orders are fulfilled by Amazon with the Prime delivery promise,” said Patrick Sean Briseno, ecommerce and marketing manager at Great Circle Machinery. “Buy with Prime already accounts for about half of our total sales on our site. We’re excited to see how our sales grow as we take advantage of these new marketing solutions that help us reach more Prime members.”
Every year, Amazon invests billions of dollars to improve the infrastructure, tools, services, fulfillment solutions, and resources dedicated to helping sellers succeed. Sellers are responsible for more than half of Amazon’s physical product sales; sellers in our store employed and provided jobs for more than 1.5 million people in the United States.
About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.
What new marketing solutions did Amazon introduce at the Accelerate conference for Buy with Prime sellers?
Amazon announced new marketing solutions that include Sponsored Brands ads, co-branded social media ads, and the Buy with Prime Marketing Toolkit to help DTC sellers.
How has conversion changed for sellers using Buy with Prime?
Sellers using Buy with Prime have reported an increase in conversion rates of over 40%.
What platforms are the co-branded social media ads targeting for Buy with Prime sellers?
The co-branded social media ads target shoppers on Facebook and Instagram.
Is the Buy with Prime Marketing Toolkit available to all sellers?
Yes, the Buy with Prime Marketing Toolkit is a free resource available to all sellers with active Buy with Prime product listings.
