Amazon Introduces Its Most Powerful Fire TV Sticks Ever and Unveils Generative AI Updates for Fire TV
- The all-new Fire TV Stick 4K Max offers nearly 30% more power than the previous generation and support for Wi-Fi 6E.
- Customers who purchase a new Fire TV device can enjoy six months of MGM+ at no additional charge.
- The Fire TV Soundbar delivers bold sound and is compatible with all Fire TV devices.
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All-new Fire TV Stick 4K Max is the smartest, most powerful Fire TV Stick ever—boosts performance and adds the Fire TV Ambient Experience and support for Wi-Fi 6E
All-new Fire TV Stick 4K delivers Fire TV Stick’s best performance for under
Generative AI in Fire TV’s voice search unlocks new, conversational ways to find and discover content
Enjoy six months of MGM+ on Amazon with new Fire TV device purchases for access to thousands of movies and original series
All-new Fire TV Soundbar is a companion device that delivers bold, room-filling sound
"With a world of content at your fingertips, sometimes the hardest thing to do is decide what to watch. Fire TV has always been great at search, but generative AI takes it to a whole new level,” said Tapas Roy, vice president of Fire TV. “We've leveraged our new large language model to create a much more natural and conversational way to find content using natural dialogue. Simply ask Alexa nuanced or even open-ended questions about anything from genres and actors, to storylines and scenes, and enter a conversation that will find you something new based on what you like—even if you don’t know what you’re looking for.”
All-New Fire TV Stick 4K Max—Now with the Fire TV Ambient Experience, more speed, support for Wi-Fi 6E, and 2x the storage, for
The new Fire TV Stick 4K Max is the first streaming media player to come with the Fire TV Ambient Experience, and features an upgraded 2.0 GHz quad-core processor, making it Amazon’s smartest and most powerful streaming stick yet. The Fire TV Stick 4K Max is the industry’s first streaming stick to include support for Wi-Fi 6E, meaning customers with a compatible router can enjoy the smoothest streaming experience with lower latency, faster speeds, and less interference from other Wi-Fi-enabled devices in the home.
With ultra-cinematic, vibrant 4K Ultra HD, and support for Dolby Vision, HDR, HDR10+, and immersive Dolby Atmos audio, the new Fire TV Stick 4K Max delivers Fire TV Stick’s best visual and audio experience yet. Fire TV Stick 4K Max also features 16GB of storage, doubling the previous generation’s capacity, and enabling customers to store even more apps and games directly on the device.
Fire TV Ambient Experience—Now available on the all-new Fire TV Stick 4K Max, and upgraded with hundreds of new pieces of free artwork
Previously only available on the Fire TV Omni QLED Series, the Fire TV Ambient Experience transforms the TV into a beautiful, always-smart display, and is now available to more customers on the all-new Fire TV Stick 4K Max.
With a quick tap of the Alexa button—or simply by asking Alexa—customers can activate the Ambient Experience from the Shortcuts menu and replace blank TV screens with helpful information and beautiful artwork. With the Ambient Experience, customers can see glance-able information like their Calendars and Reminders; leave Sticky Notes for family members; control smart devices like a thermostat or Ring doorbell; play audio from services like Amazon Music, Spotify, and others; and much more.
The Ambient Experience can also turn the TV into an in-home art gallery, with no monthly subscription required. Today, Amazon added hundreds of new images to a growing collection of more than 2,000 free, gallery-quality pieces of artwork, and expanded the collection to include artists from
Customers can also create artwork using just their voice with AI Art. This free feature, which will begin rolling out to customers in the
All-New Fire TV Stick 4K—Faster, more fluid 4K streaming for under
The new Fire TV Stick 4K delivers Fire TV Stick’s best performance yet for under
Fire TV Experience Updates—A new, delightful, and conversational way to find and discover content with generative AI
The upgraded Fire TV experience materially enhances search, browse, and recommendations by combining generative AI with Fire TV's extensive entertainment content and app library—enabling customers to find and discover content in a natural, contextual, and conversational way. Customers will be able to ask Alexa nuanced or open-ended questions about TV shows and movies, helping them find what they’re looking for using natural and conversational language. Customers can ask Alexa to find content based on specific actors, directors, scenes, genres, or entitlements such as “action movies with car chases,” “comedies for a rainy day inside,” or “animated movies that are free to me.” Customers can also simply tell Alexa what they are in the mood to watch, and choose from a selection of recommendations personalized to their Fire TV profiles.
In addition to generative AI in voice search, a new “Continue Watching” row will include content from leading streaming entertainment providers including Amazon Freevee, Disney+, Hulu, Max, MGM+, Peacock, STARZ, and Tubi. The new row puts recently watched content front and center, with a focus on recency, making it easy for customers to find and stream their favorite content. Fire TV will continue to add content from streaming providers over time. The generative AI-powered voice search and new “Continue Watching” row will roll out to customers in the
New Fire TV Device Bundle—Access thousands of movies and original series with six months of MGM+, on Amazon
All-New Fire TV Soundbar—Bold sound, easy setup, and a compact design, for
The new Fire TV Soundbar is a two-channel companion device that brings customers room-filling sound with support for DTS® Virtual:X and Dolby Audio. It features a compact 24-inch design, is simple to set up, and is compatible with all Fire TV devices. When not watching TV, customers can connect their phones, tablets, or any streaming device via Bluetooth.
Sustainable Design
The all-new Fire TV Stick 4K Max, Fire TV Stick 4K, and Fire TV Soundbar carry the Climate Pledge Friendly badge by achieving the Carbon Trust’s Reducing CO2 certifications. The new Fire TV Sticks indicated their carbon footprints have been reduced year over year and both use more-sustainable materials and implemented a design that reduces their overall lifetime energy consumption; and both feature packaging that is
Pricing and Availability
This Fire TV Stick 4K Max is available for pre-order today on Amazon.com for
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