Amplitude Awarded 2024 AWS Partner of the Year Award for Innovation in Digital Experience

Rhea-AI Summary

Amplitude (NASDAQ: AMPL) has been awarded the Global AWS Digital Experience Partner of the Year Award, recognizing its role in helping customers drive innovation and improve digital experiences on AWS. The company's Digital Analytics Platform integrates multiple capabilities including Analytics, Session Replay, Feature Experimentation, Web Experimentation, and CDP into a single platform.

Notable success includes Dropbox's implementation, where their revamped onboarding experience led to a 25% increase in activation rates and a 5% increase in new customer retention during the second week.

Positive

• Received prestigious AWS Partner of the Year Award, strengthening market position
• Demonstrated success with Dropbox implementation showing 25% increase in activation rates
• 5% improvement in customer retention for Dropbox's second-week returns

Negative

• None.

Insights

Market Research Analyst

The AWS Partner of the Year award, while prestigious, has direct financial impact on Amplitude's business prospects. However, the customer testimonial from Dropbox revealing a 25% increase in activation rates and 5% improvement in customer retention provides tangible evidence of product effectiveness. This partnership strengthens Amplitude's market position in the competitive digital analytics space, potentially leading to increased enterprise adoption through AWS's extensive customer base.

The integration with AWS enhances Amplitude's value proposition, particularly for large enterprises already invested in the AWS ecosystem. With digital analytics becoming increasingly important for business success, this recognition could accelerate customer acquisition, especially among AWS's enterprise clients seeking integrated analytics solutions.

AWS recognizes Amplitude for helping customers drive innovation, scale faster, and improve digital product experiences

SAN FRANCISCO--(BUSINESS WIRE)-- Amplitude (NASDAQ: AMPL), the leading digital analytics platform, announced that it received the Global AWS Digital Experience Partner of the Year Award. This recognition honors the top AWS Technology Partners around the globe that are empowering their customers to drive innovation and build better products and digital experiences on Amazon Web Services (AWS).

Today's most successful organizations know that digital experiences are critical to driving growth. But many teams are still relying on a patchwork of tools to manage their data, understand customer behaviors, and test new experiences. Amplitude's Digital Analytics Platform brings all of these capabilities into one integrated and easy-to-use experience offering Analytics, Session Replay, Feature Experimentation, Web Experimentation, and CDP.

"Acquisition, monetization, and retention are universal priorities for every business. That's why organizations around the world are turning to Amplitude," said Peter Kuo, VP of Partnerships at Amplitude. “In collaboration with AWS, we're helping more companies gain deep insights into their customers so they can drive the business outcomes they care about most. Our shared focus on innovation and customer satisfaction helps organizations transform data into actionable insights, deliver exceptional digital experiences, and ultimately drive business growth."

“I think of [Amplitude] Analytics as the lighthouse that gives us visibility into how our product performs,” says Youcef Es-skouri, Director of Product at Dropbox. “Our revamped onboarding experience increased our activation rates by more than 25%, translating into a 5% increase in new customers returning to the app in their second week to create content with Amplitude Autocapture. [Amplitude] shortens our time to growth and gives us a lot of time back that we can spend on the things that matter, which means delivering value to customers.”

The AWS Partner Network (APN) is a global program focused on helping partners innovate, accelerate their journey to the cloud, and take full advantage of the breadth and depth of AWS. It is recognizing Amplitude for embracing specialization, innovation, and cooperation over the past year while continuing to evolve on AWS.

About Amplitude
Amplitude is the leading digital analytics platform that helps companies unlock the power of their products. Almost 3,500 customers, including Atlassian, NBCUniversal, Under Armour, Shopify, and Jersey Mike’s, rely on Amplitude to gain self-service visibility into the entire customer journey. Amplitude guides companies every step of the way as they capture data they can trust, uncover clear insights about customer behavior, and take faster action. When teams understand how people are using their products, they can deliver better product experiences that drive growth. Amplitude is the best-in-class analytics solution for product, data, and marketing teams, ranked #1 in multiple categories in G2’s Fall 2024 Report. Learn how to optimize your digital products and business at amplitude.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20241203004343/en/

Communications

Darah Easton

press@amplitude.com

Source: Amplitude

FAQ

What award did Amplitude (AMPL) receive from AWS in 2024?

Amplitude received the Global AWS Digital Experience Partner of the Year Award in 2024, recognizing their role in helping customers drive innovation and improve digital experiences on AWS.

What results did Dropbox achieve using Amplitude's (AMPL) platform?

Using Amplitude's platform, Dropbox achieved a 25% increase in activation rates and a 5% increase in new customers returning to the app in their second week.

What features does Amplitude's (AMPL) Digital Analytics Platform include?

Amplitude's Digital Analytics Platform includes Analytics, Session Replay, Feature Experimentation, Web Experimentation, and CDP in one integrated solution.