Advisor Team Joins Ameriprise for Best-in-Class Technology Capabilities

Rhea-AI Summary

Lionheart Wealth Management has transitioned to the independent channel of Ameriprise Financial (AMP) from AXA Advisors, managing nearly $200 million in assets. Led by Anthony DeAngelo, the team emphasized Ameriprise's digital capabilities and comprehensive product offerings as key factors in their decision. The integration of Ameriprise's technology aims to enhance client engagement and streamline operations, supporting Lionheart's growth strategy. The firm was founded in 2017, catering primarily to executives from major companies.

Positive

• Lionheart Wealth Management is now part of Ameriprise, enhancing their digital client experience.
• The move allows for better flexibility in team culture and growth opportunities.
• The integration of Ameriprise's technology is expected to improve operational efficiency.

Negative

• None.

Lionheart Wealth Management, an advisory practice managing nearly $200 million in client assets, joined the independent channel of Ameriprise Financial, Inc. (NYSE: AMP) from AXA Advisors in New York, New York. Financial advisor Anthony DeAngelo leads the team, which includes advisors Frank D’Erasmo and Samuel Dicocco, and executive assistant Aneta Szatkowski. The team found Ameriprise was the best fit to provide the digital experience they wanted for their clients and for the future growth of their practice.

“Ameriprise provides what we want for each client – clearly documented goals, and the solutions to help achieve them, displayed in an easy-to-access platform,” said DeAngelo, who has over a decade of experience in the industry. “Additionally, Ameriprise has the most complete product platform, which was important to us because we value clients having access to a full breadth of solutions to meet their unique goals.”

DeAngelo’s team chose Ameriprise after vetting many independent firms over the last six months. In addition to supporting an elevated client experience, Ameriprise stood apart for providing flexibility to create their own team culture and expand their team to bring on new advisors and clients.

Reflecting on their future growth plans, DeAngelo said, “The integration in Ameriprise’s technology platform is powerful. It will drive efficiency, freeing up my team to connect with clients even more often and acquire new clients. And, we will have time to prioritize recruiting the right experienced advisors and individuals looking to change careers to join our practice. Once these advisors are here, the integrated system will help them create efficient workflows from day one.”

Lionheart Wealth Management was founded in 2017 and serves predominately executives and employees of large audit/consulting, financial services, big law, and publicly traded companies as clients. The team is supported by Ameriprise field vice president Glenn Flego.

Ameriprise has continued to attract experienced, productive advisors, with approximately 1,700 joining the firm in the last 5 years.¹ To find out why experienced financial advisors are joining Ameriprise, visit ameriprise.com/why.

About Ameriprise Financial

At Ameriprise Financial, we have been helping people feel confident about their financial future for more than 125 years. With extensive advisory, asset management and insurance capabilities and a nationwide network of approximately 10,000 financial advisors, we have the strength and expertise to serve the full range of individual and institutional investors' financial needs. For more information, or to find an Ameriprise financial advisor, visit ameriprise.com.

Ameriprise Financial Services, LLC is an Equal Opportunity Employer.

Ameriprise Financial Services, LLC. Member FINRA and SIPC.

© 2021 Ameriprise Financial, Inc. All rights reserved.

¹ Ameriprise Financial 2020 10-K.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210519005625/en/

FAQ

What prompted Lionheart Wealth Management to join Ameriprise Financial (AMP)?

Lionheart Wealth Management joined Ameriprise for its digital experience and comprehensive product offerings, which they found suitable for future growth.

Who leads Lionheart Wealth Management after its transition to Ameriprise (AMP)?

The team is led by Anthony DeAngelo, along with advisors Frank D’Erasmo and Samuel Dicocco.

What is the focus of Lionheart Wealth Management's client base?

Lionheart Wealth Management primarily serves executives and employees of large consultancy, financial services, and publicly traded companies.

How has Ameriprise Financial (AMP) been performing in attracting advisors?

Ameriprise Financial has attracted approximately 1,700 experienced financial advisors in the last five years.