Ameriprise Financial Releases New Television Ads Building on its Advice Worth Talking About® Brand Platform
Ameriprise Financial (NYSE: AMP) has launched two new television advertisements expanding its Advice Worth Talking About® brand platform. The campaign features 30-second and 15-second spots highlighting how Ameriprise advisors help clients achieve personal and financial milestones.
The first ad, 'Achieve so much more', focuses on clients reaching significant life goals like raising children, building businesses, and transitioning to retirement. The second ad, 'Count on so much more', emphasizes how clients support their communities while relying on Ameriprise's guidance.
The campaign will air across major networks including CBS, NBC, ABC, CNBC, and Fox Business. It includes a digital component spanning social media and news sites, with customizable content for Ameriprise financial advisors to use locally. The creative was developed by Invisible Man, with MayoSeitz handling media buying.
Ameriprise Financial (NYSE: AMP) ha lanciato due nuovi spot televisivi per espandere la sua piattaforma di brand Advice Worth Talking About®. La campagna presenta spot da 30 e 15 secondi che evidenziano come gli advisor di Ameriprise aiutino i clienti a raggiungere traguardi personali e finanziari.
Il primo annuncio, 'Raggiungi molto di più', si concentra sui clienti che raggiungono obiettivi significativi nella vita, come crescere figli, costruire imprese e fare il passaggio al pensionamento. Il secondo annuncio, 'Contare su molto di più', sottolinea come i clienti supportano le loro comunità affidandosi alla guida di Ameriprise.
La campagna andrà in onda su importanti reti, tra cui CBS, NBC, ABC, CNBC e Fox Business. Include una componente digitale che si estende ai social media e ai siti di notizie, con contenuti personalizzabili per gli advisor finanziari di Ameriprise da utilizzare a livello locale. La creatività è stata sviluppata da Invisible Man, con MayoSeitz che si occupa degli acquisti pubblicitari.
Ameriprise Financial (NYSE: AMP) ha lanzado dos nuevos anuncios televisivos ampliando su plataforma de marca Advice Worth Talking About®. La campaña presenta anuncios de 30 y 15 segundos que destacan cómo los asesores de Ameriprise ayudan a los clientes a lograr hitos personales y financieros.
El primer anuncio, 'Logra mucho más', se centra en los clientes que alcanzan objetivos importantes en la vida, como criar hijos, construir negocios y hacer la transición a la jubilación. El segundo anuncio, 'Cuenta con mucho más', enfatiza cómo los clientes apoyan a sus comunidades mientras confían en la orientación de Ameriprise.
La campaña se emitirá en las principales cadenas, incluyendo CBS, NBC, ABC, CNBC y Fox Business. Incluye un componente digital que abarca redes sociales y sitios de noticias, con contenido personalizable para que los asesores financieros de Ameriprise lo utilicen localmente. La creatividad fue desarrollada por Invisible Man, con MayoSeitz manejando la compra de medios.
Ameriprise Financial (NYSE: AMP)가 Advice Worth Talking About® 브랜드 플랫폼을 확장하는 두 개의 새로운 TV 광고를 출시했습니다. 이 캠페인은 Ameriprise 상담사가 고객이 개인적인 및 재정적인 목표를 달성하는 데 어떻게 도움을 주는지를 강조하는 30초 및 15초 분량의 광고를 포함합니다.
첫 번째 광고 '더 많은 것을 성취하다'는 자녀 양육, 사업 구축, 은퇴로의 전환과 같은 중요한 인생 목표를 달성하는 고객에 초점을 맞추고 있습니다. 두 번째 광고 '더 많이 의지하다'는 고객이 Ameriprise의 안내에 의존하면서 지역 사회를 지원하는 방법을 강조합니다.
이 캠페인은 CBS, NBC, ABC, CNBC 및 Fox Business와 같은 주요 네트워크에서 방송될 예정입니다. 소셜 미디어와 뉴스 사이트를 아우르는 디지털 구성 요소가 포함되어 있으며, Ameriprise 재정 상담사가 지역적으로 사용할 수 있는 맞춤형 콘텐츠가 제공됩니다. 창의적인 콘텐츠는 Invisible Man에서 개발하였으며, MayoSeitz가 미디어 구매를 담당합니다.
Ameriprise Financial (NYSE: AMP) a lancé deux nouvelles publicités télévisées pour élargir sa plateforme de marque Advice Worth Talking About®. La campagne comprend des spots de 30 et 15 secondes soulignant comment les conseillers Ameriprise aident les clients à atteindre des étapes personnelles et financières.
Le premier spot, 'Atteindre beaucoup plus', se concentre sur les clients qui réalisent des objectifs de vie importants comme élever des enfants, construire des entreprises et faire la transition vers la retraite. Le deuxième spot, 'Comptez sur beaucoup plus', met en avant comment les clients soutiennent leurs communautés tout en comptant sur les conseils d'Ameriprise.
La campagne sera diffusée sur les principales chaînes, notamment CBS, NBC, ABC, CNBC et Fox Business. Elle comprend un volet numérique couvrant les réseaux sociaux et les sites d'actualités, avec un contenu personnalisable pour les conseillers financiers d'Ameriprise à utiliser localement. La création a été développée par Invisible Man, avec MayoSeitz s'occupant de l'achat média.
Ameriprise Financial (NYSE: AMP) hat zwei neue Fernsehwerbung gestartet, um seine Markenplattform Advice Worth Talking About® zu erweitern. Die Kampagne umfasst 30-sekündige und 15-sekündige Spots, die hervorheben, wie die Berater von Ameriprise den Kunden helfen, persönliche und finanzielle Meilensteine zu erreichen.
Die erste Werbung, 'Erreiche so viel mehr', konzentriert sich auf Kunden, die bedeutende Lebensziele wie die Erziehung von Kindern, den Aufbau von Unternehmen und den Übergang in den Ruhestand erreichen. Die zweite Werbung, 'Zähle auf so viel mehr', betont, wie Kunden ihre Gemeinschaften unterstützen, während sie sich auf die Anleitung von Ameriprise verlassen.
Die Kampagne wird auf großen Netzwerken wie CBS, NBC, ABC, CNBC und Fox Business ausgestrahlt. Sie enthält auch einen digitalen Bestandteil, der soziale Medien und Nachrichtenportale umfasst, mit anpassbarem Inhalt, den Ameriprise-Finanzberater lokal nutzen können. Die kreative Umsetzung wurde von Invisible Man entwickelt, wobei MayoSeitz für den Media-Einkauf verantwortlich ist.
- Launch of strategic marketing campaign across major networks enhancing brand visibility
- Multi-channel distribution strategy including TV, digital, and social media platforms
- Leveraging 130-year company legacy to reinforce market position
- None.
The new ads showcase how Ameriprise and its advisors help guide clients through personal milestones and achieve their financial goals
Airing in 30-second and 15-second versions, the spots depict clients reaching milestones both large and small – from opening a small business to being able to care for and spend time with loved ones.
- “Achieve so much more” captures clients realizing significant personal milestones, such as raising a child, building a successful business, or transitioning to a fulfilling retirement. It underscores how Ameriprise advisors provide personalized financial advice that enables clients to unlock opportunities and achieve their goals.
- “Count on so much more” highlights how clients support family, friends and community members who rely on them – whether as parents or volunteers, for example. This spot depicts the ways in which Ameriprise clients can count on the firm and their financial advisor, just as others rely on them in numerous ways.
"Clients count on Ameriprise and their advisor to guide them through life’s biggest milestones and seize opportunities to achieve their financial goals and dreams," said Marie O’Neill, senior vice president of marketing at Ameriprise. "Our new ads reflect the transformative role our advisors play in empowering clients to live boldly and confidently, backed by the firm’s 130-year legacy of strength and stability."
The spots can be viewed on the Ameriprise YouTube channel and will run across broadcast news and cable sports, entertainment, and business programming including CBS, NBC, ABC, CNBC, Fox Business, and many others. In addition to a national television campaign, the videos will be used in a digital ad campaign on social media and a variety of news and entertainment sites across the web.
The multichannel campaign includes online advertising, social media creative and customizable content available for Ameriprise financial advisors to use in their local markets.
Invisible Man developed the creative for the campaign and MayoSeitz served as the media buying agency for Ameriprise.
About Ameriprise Financial
At Ameriprise Financial, we have been helping people feel confident about their financial future for 130 years. With extensive investment advice, asset management and insurance capabilities and a nationwide network of approximately 10,000 financial advisors1, we have the strength and expertise to serve the full range of individual and institutional investors' financial needs.
Working with a financial advisor does not guarantee investment success.
Investment advisory products and services are made available through Ameriprise Financial Services, LLC, a registered investment adviser.
Investment products are not insured by the FDIC, NCUA or any federal agency, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.
Ameriprise Financial Services, LLC. Member FINRA and SIPC.
© 2025 Ameriprise Financial, Inc. All rights reserved.
1Ameriprise Financial Q2 2024 Earnings Release.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250127412810/en/
Ameriprise Financial, Inc.
108 Ameriprise Financial Center
Allison Harries, Media Relations
612.678.7035
Allison.h.harries@ampf.com
Source: Ameriprise Financial, Inc.
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