New Research from Ameriprise Financial – Parents & Finances – Explores the Unique Financial Decisions and Competing Priorities Parents Face Throughout Their Children’s Lives
Ameriprise Financial (NYSE: AMP) released a new study titled 'Parents & Finances' surveying over 3,000 American parents with children aged newborn to 30. The research reveals that 60% of parents are concerned about financial tradeoffs impacting their future goals.
Key findings show parents' top financial priorities are saving for retirement (59%), children's education (39%), and managing daily expenses (36%). While 96% find joy in parenthood, 72% experience parental guilt, with 35% pressuring themselves to be 'perfect parents' - leading to increased spending.
The study highlights that 80% of parents considered their financial situation before having children, and 89% plan to contribute to their children's college education. Notably, 88% of parents working with financial advisors found professional guidance helpful in making child-related financial decisions.
Ameriprise Financial (NYSE: AMP) ha pubblicato un nuovo studio intitolato 'Genitori e Finanze' che ha intervistato oltre 3.000 genitori americani con figli di età compresa tra neonati e 30 anni. La ricerca rivela che il 60% dei genitori è preoccupato per i compromessi finanziari che possono influenzare i loro obiettivi futuri.
I risultati principali mostrano che le priorità finanziarie dei genitori sono risparmiare per la pensione (59%), l'istruzione dei figli (39%) e gestire le spese quotidiane (36%). Sebbene il 96% trovi gioia nella genitorialità, il 72% sperimenta sensi di colpa genitoriali, con il 35% che si sente sotto pressione per essere 'genitori perfetti', il che porta a una spesa maggiore.
Lo studio evidenzia che l'80% dei genitori ha considerato la propria situazione finanziaria prima di avere figli e il 89% prevede di contribuire all'istruzione universitaria dei propri figli. È interessante notare che l'88% dei genitori che lavorano con consulenti finanziari ha trovato utile la guida professionale per prendere decisioni finanziarie legate ai figli.
Ameriprise Financial (NYSE: AMP) publicó un nuevo estudio titulado 'Padres y Finanzas' que encuestó a más de 3.000 padres estadounidenses con hijos de entre recién nacidos y 30 años. La investigación revela que el 60% de los padres está preocupado por los compromisos financieros que afectan sus objetivos futuros.
Los hallazgos clave muestran que las principales prioridades financieras de los padres son ahorrar para la jubilación (59%), la educación de los hijos (39%) y gestionar los gastos diarios (36%). Aunque el 96% encuentra alegría en la paternidad, el 72% experimenta culpa parental, y el 35% se siente presionado para ser 'padres perfectos', lo que lleva a un aumento en el gasto.
El estudio destaca que el 80% de los padres consideró su situación financiera antes de tener hijos, y el 89% planea contribuir a la educación universitaria de sus hijos. Notablemente, el 88% de los padres que trabajan con asesores financieros encontró útil la orientación profesional para tomar decisiones financieras relacionadas con los hijos.
Ameriprise Financial (NYSE: AMP)는 '부모와 재정'이라는 제목의 새로운 연구를 발표했으며, 이는 0세부터 30세까지 자녀를 둔 3,000명 이상의 미국 부모를 대상으로 조사했습니다. 연구 결과, 60%의 부모가 재정적 타협이 미래 목표에 미치는 영향에 대해 걱정하고 있다고 밝혔습니다.
주요 발견에 따르면 부모의 가장 큰 재정적 우선 사항은 은퇴 저축 (59%), 자녀 교육 (39%), 일상 비용 관리 (36%)입니다. 96%는 부모가 되는 것에 기쁨을 느끼지만, 72%는 부모로서의 죄책감을 경험하며, 35%는 '완벽한 부모'가 되어야 한다는 압박을 느끼고 있어 지출이 증가하고 있습니다.
이 연구는 80%의 부모가 자녀를 갖기 전에 자신의 재정 상황을 고려했으며, 89%는 자녀의 대학 교육에 기여할 계획이라고 강조합니다. 특히, 재정 상담사와 함께 일하는 부모의 88%는 자녀와 관련된 재정 결정을 내리는 데 있어 전문적인 조언이 유용하다고 느꼈습니다.
Ameriprise Financial (NYSE: AMP) a publié une nouvelle étude intitulée 'Parents et Finances' qui a interrogé plus de 3.000 parents américains ayant des enfants âgés de nouveau-nés à 30 ans. La recherche révèle que 60% des parents s'inquiètent des compromis financiers qui pourraient affecter leurs objectifs futurs.
Les résultats clés montrent que les principales priorités financières des parents sont épargner pour la retraite (59%), l'éducation des enfants (39%) et gérer les dépenses quotidiennes (36%). Bien que 96% trouvent de la joie dans la parentalité, 72% ressentent de la culpabilité parentale, avec 35% se mettant sous pression pour être des 'parents parfaits', ce qui entraîne une augmentation des dépenses.
L'étude souligne que 80% des parents ont pris en compte leur situation financière avant d'avoir des enfants, et 89% prévoient de contribuer à l'éducation universitaire de leurs enfants. Notamment, 88% des parents travaillant avec des conseillers financiers ont trouvé que l'orientation professionnelle était utile pour prendre des décisions financières liées aux enfants.
Ameriprise Financial (NYSE: AMP) hat eine neue Studie mit dem Titel 'Eltern & Finanzen' veröffentlicht, die über 3.000 amerikanische Eltern mit Kindern im Alter von Neugeborenen bis 30 Jahren befragt hat. Die Forschung zeigt, dass 60% der Eltern besorgt über finanzielle Kompromisse sind, die ihre zukünftigen Ziele beeinflussen können.
Wichtige Ergebnisse zeigen, dass die wichtigsten finanziellen Prioritäten der Eltern für die Altersvorsorge zu sparen (59%), die Ausbildung der Kinder (39%) und die Verwaltung der täglichen Ausgaben (36%) sind. Während 96% Freude an der Elternschaft empfinden, erleben 72% elterliche Schuldgefühle, wobei 35% sich selbst unter Druck setzen, 'perfekte Eltern' zu sein, was zu höheren Ausgaben führt.
Die Studie hebt hervor, dass 80% der Eltern ihre finanzielle Situation vor der Geburt von Kindern berücksichtigt haben und 89% planen, zur College-Ausbildung ihrer Kinder beizutragen. Bemerkenswert ist, dass 88% der Eltern, die mit Finanzberatern arbeiten, die professionelle Unterstützung bei finanziellen Entscheidungen im Zusammenhang mit Kindern als hilfreich empfinden.
- 88% of parents working with financial advisors report helpful guidance in making child-related financial decisions
- 80% of parents factored financial situation into family planning
- 89% plan to contribute to children's college education
- 70% involve children in family financial decisions to build financial literacy
- 60% of parents concerned about financial tradeoffs impacting long-term goals
- 72% experience parental guilt leading to overspending
- 43% report overspending on items or experiences
- 44% stress about providing the best life possible, potentially affecting financial decisions
The silver lining: nearly nine in 10 (
The Parents & Finances study surveyed more than 3,000 American parents with at least one child age newborn to 30. Ameriprise commissioned the research to explore how these parents approach money as their children grow to understand their goals, concerns, and perspectives.
Pressure of competing priorities
Parents reported the top goals – both in the near and long term – competing for their hard-earned dollars: saving for retirement (
Despite the tradeoffs, the Ameriprise study revealed that parents are navigating financial decisions mindfully from the beginning of their decision to have a child through their adulthood. Eighty percent of parents factored their financial situation into the decision to have a child, and a similar percentage (
“Our research confirms what most parents in the throes of caregiving are thinking: balancing family finances while juggling shifting priorities can feel challenging,” said Deana Healy, Vice President of Financial Planning & Advice at Ameriprise. “Regardless of net worth, most parents have a finite amount of money to allocate to their most important financial goals. We know from our work at Ameriprise supporting millions of parents that it’s achievable to feel financially confident– it comes down to careful planning.”
Guilt is a struggle for the majority of parents
The Ameriprise study revealed that seven out of 10 parents (
“Parenting brings so much joy. But it can come with so many expectations and competing priorities, especially when it comes to managing family finances,” said Healy. “Our advice: be clear with your financial priorities today, so you don’t lose sight of the future goals you’re working so hard to achieve for yourself and your family.”
How parents take control financially
The Parents & Finances research revealed four tips parents can implement to help balance their varying goals:
-
Give children a strong financial foundation. Parents in the study shared how they support their children in making smart financial decisions: open a savings account for them (
76% ), encourage them to save for a short-term goal (68% ), and stop them from spending money unwisely (61% ). Additionally, most parents (70% ) involve their children in family financial decisions to help instill values and principles. -
Be strategic with children’s allowances. Parents also reported giving children a strong financial start by being thoughtful about when to let them make their own choices with money. More than half (
55% ) of parents pay their children an allowance, and nearly nine in 10 (88% ) pay their children for actions or achievements, such as chores (68% ), good grades (55% ), babysitting (28% ), and athletic success (24% ).-
Fun fact: Almost all parents (
96% ) enlist help from the “Tooth Fairy” to fill their children’s piggy banks. On average, the Tooth Fairy pays$5
-
Fun fact: Almost all parents (
- Identify your biggest financial concerns and goals, and then plan accordingly. With parents’ financial situations often becoming more complex as their families grow and evolve, it can be hard to know where to start. Parents in the study reported that it helps to talk to their spouse or partner about money matters and plan together to address their biggest concerns and goals.
-
Seek help from a professional. Parents don’t have to manage their finances alone. For additional advice to create a plan and teach children about money, parents should consider working with a financial advisor. Parents surveyed say it’s worth it: three-quarters (
74% ) say it’s important to seek professional advice from a financial advisor when planning for their children’s futures. More than half (56% ) have introduced their children to their advisor.
“Parents have a lot on their plates when it comes to raising a family and finances can be a source of stress, but they don’t have to go at it alone,” Healy added. “Working with a financial advisor can help people feel empowered and in control financially, so parents can spend more time on what truly matters: their children.”
About the research
The Parents & Finances research was created by Ameriprise Financial and conducted online by Artemis Strategy Group from January 3-31, 2025 among 3,010 American parents with at least one child age newborn to 30. Parents were between ages 25 to 65+ and had on average more than
About Artemis Strategy Group
Artemis Strategy Group is a communications strategy research firm specializing in brand positioning, thought leadership and policy issues.
About Ameriprise Financial
At Ameriprise Financial, we have been helping people feel confident about their financial future for more than 130 years. With extensive investment advice, asset management and insurance capabilities and a nationwide network of approximately 10,000 financial advisors, we have the strength and expertise to serve the full range of individual and institutional investors' financial needs.
Artemis Strategy Group is not affiliated with Ameriprise Financial, Inc.
Investment products are not insured by the FDIC, NCUA or any federal agency, are not deposits or obligations of, or guaranteed by any financial institution, and involve investment risks including possible loss of principal and fluctuation in value.
Securities offered by Ameriprise Financial Services, LLC. Member FINRA and SIPC.
© 2025 Ameriprise Financial, Inc. All rights reserved.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250410014213/en/
Stephanie Siegle, Media Relations
612.671.2593
stephanie.siegle@ampf.com
Emma Hovde, Media Relations
612.671.8610
emma.hovde@ampf.com
Source: Ameriprise Financial
FAQ
What are the main financial concerns revealed in Ameriprise's (AMP) Parents & Finances study?
How many parents in the Ameriprise (AMP) study start early college savings for their children?
What percentage of parents in Ameriprise's (AMP) study experience financial guilt?
How do parents in the Ameriprise (AMP) study handle children's allowances?
