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National CineMedia Launches 2025 US Young Lions Competition

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National CineMedia (NASDAQ: NCMI), the largest cinema advertising platform in the US, has launched the 2025 Young Lions competition, marking its 10th year as US Representative for the Cannes Lions International Festival of Creativity. The competition introduces new partnerships, including the Young Lions Titanium Award sponsored by StrawberryFrog and Mother as the Digital category sponsor.

The competition is open to advertising professionals born after June 20, 1994, who will compete across five categories: Digital, Film, Media, PR, and Print. Winners will form TEAM USA and compete globally at the Cannes Lions Festival. Notable judges include executives from TikTok, T-Mobile, Amazon, and Uber. Registration is open until January 17, 2025, with the competition beginning January 23 and winners announced on April 9, 2025.

NCM will showcase TEAM USA winners in movie theaters nationwide. Monotype joins as the official TEAM USA Outfitter sponsor, providing branded apparel for winners during their trip to France.

National CineMedia (NASDAQ: NCMI), la più grande piattaforma di pubblicità cinematografica negli Stati Uniti, ha lanciato la competizione Young Lions 2025, celebrando il suo decimo anno come Rappresentante degli Stati Uniti per il Cannes Lions International Festival of Creativity. La competizione presenta nuove collaborazioni, incluso il Young Lions Titanium Award sponsorizzato da StrawberryFrog e Mother come sponsor per la categoria Digitale.

La competizione è aperta ai professionisti della pubblicità nati dopo il 20 giugno 1994, che si sfideranno in cinque categorie: Digitale, Film, Media, PR e Stampa. I vincitori formeranno il TEAM USA e parteciperanno a livello globale al Cannes Lions Festival. I giudici di spicco includono dirigenti di TikTok, T-Mobile, Amazon e Uber. Le iscrizioni sono aperte fino al 17 gennaio 2025, con inizio della competizione il 23 gennaio e annuncio dei vincitori il 9 aprile 2025.

NCM presenterà i vincitori del TEAM USA nelle sale cinematografiche di tutta la nazione. Monotype si unisce come sponsor ufficiale del TEAM USA Outfitter, fornendo abbigliamento brandizzato per i vincitori durante il loro viaggio in Francia.

National CineMedia (NASDAQ: NCMI), la plataforma de publicidad cinematográfica más grande de EE. UU., ha lanzado la competencia Young Lions 2025, marcando su décimo año como Representante de EE. UU. para el Cannes Lions International Festival of Creativity. La competencia presenta nuevas alianzas, incluyendo el Young Lions Titanium Award patrocinado por StrawberryFrog y Mother como patrocinador de la categoría Digital.

La competencia está abierta a profesionales de la publicidad nacidos después del 20 de junio de 1994, que competirán en cinco categorías: Digital, Film, Media, PR e Impressión. Los ganadores formarán el TEAM USA y competirán a nivel global en el Cannes Lions Festival. Los jueces destacados incluyen ejecutivos de TikTok, T-Mobile, Amazon y Uber. Las inscripciones están abiertas hasta el 17 de enero de 2025, comenzando la competencia el 23 de enero y anunciando a los ganadores el 9 de abril de 2025.

NCM mostrará a los ganadores del TEAM USA en cines de todo el país. Monotype se une como patrocinador oficial del TEAM USA Outfitter, proporcionando ropa de marca para los ganadores durante su viaje a Francia.

내셔널 시네미디어 (NASDAQ: NCMI), 미국 최대의 영화 광고 플랫폼, 2025 영 라이언스 대회를 시작하며, 칸 라이언스 국제 크리에이티비티 페스티벌의 미국 대표로서 10주년을 기념합니다. 이 대회는 스트로베리프록과 마더가 디지털 카테고리 후원사로 참여하는 영 라이언스 타이타늄 상을 포함한 새로운 파트너십을 소개합니다.

참가 자격은 1994년 6월 20일 이후에 태어난 광고 전문가로, 다섯 가지 카테고리: 디지털, 영화, 미디어, PR 및 인쇄에서 경쟁하게 됩니다. 우승자는 TEAM USA를 구성하여 칸 라이언스 페스티벌에서 전 세계적으로 경쟁하게 됩니다. 저명한 심사위원으로는 TikTok, T-Mobile, Amazon, Uber의 경영진이 포함됩니다. 등록은 2025년 1월 17일까지 가능하며, 대회는 1월 23일에 시작되고, 2025년 4월 9일에 우승자가 발표됩니다.

NCM은 전국의 영화관에서 TEAM USA 우승자를 선보일 것입니다. Monotype는 TEAM USA 아울피터의 공식 후원자로 참여하며, 프랑스 여행 동안 우승자에게 브랜드 의류를 제공합니다.

National CineMedia (NASDAQ: NCMI), la plus grande plateforme de publicité cinématographique aux États-Unis, a lancé la compétition Young Lions 2025, marquant sa dixième année en tant que représentant américain du Cannes Lions International Festival of Creativity. La compétition introduit de nouveaux partenariats, y compris le Young Lions Titanium Award parrainé par StrawberryFrog et Mother en tant que sponsor de la catégorie numérique.

La compétition est ouverte aux professionnels de la publicité nés après le 20 juin 1994, qui s'affronteront dans cinq catégories : Numérique, Film, Médias, RP et Impression. Les gagnants formeront l'ÉQUIPE USA et participeront à l'échelle mondiale au Cannes Lions Festival. Parmi les juges notables se trouvent des dirigeants de TikTok, T-Mobile, Amazon et Uber. Les inscriptions sont ouvertes jusqu'au 17 janvier 2025, avec le début de la compétition le 23 janvier et l'annonce des gagnants le 9 avril 2025.

NCM présentera les gagnants de l'ÉQUIPE USA dans des salles de cinéma à travers le pays. Monotype rejoint en tant que sponsor officiel de l'ÉQUIPE USA Outfitter, fournissant des vêtements de marque aux gagnants lors de leur voyage en France.

National CineMedia (NASDAQ: NCMI), die größte Kino-Werbeplattform in den USA, hat den Young Lions 2025 Wettbewerb ins Leben gerufen und feiert damit ihr 10-jähriges Bestehen als US-Vertreter für das Cannes Lions International Festival of Creativity. Der Wettbewerb bringt neue Partnerschaften mit sich, darunter den Young Lions Titanium Award, gesponsert von StrawberryFrog, und Mother als Sponsor in der digitalen Kategorie.

Der Wettbewerb steht Werbefachleuten offen, die nach dem 20. Juni 1994 geboren wurden und in fünf Kategorien antreten: Digital, Film, Medien, PR und Print. Die Gewinner bilden das TEAM USA und treten weltweit beim Cannes Lions Festival an. Zu den hervorstechenden Juroren gehören Führungskräfte von TikTok, T-Mobile, Amazon und Uber. Die Anmeldung ist bis zum 17. Januar 2025 geöffnet, der Wettbewerb beginnt am 23. Januar und die Gewinner werden am 9. April 2025 bekannt gegeben.

NCM wird die TEAM USA-Gewinner in Kinos im ganzen Land präsentieren. Monotype tritt als offizieller Sponsor der TEAM USA Outfitter auf und stellt den Gewinnern während ihrer Reise nach Frankreich Markenbekleidung zur Verfügung.

Positive
  • Maintains position as largest cinema advertising platform in US
  • Expanding partnerships with new sponsors (StrawberryFrog, Mother, Monotype)
  • Additional exposure for company through theater screening of competition winners
Negative
  • None.

Celebrates 10th year as US Representative for Cannes Lions International Festival of Creativity

Introduces new Young Lions Titanium Award sponsored by StrawberryFrog; Mother as new Young Lions Digital Category sponsor; Monotype as first official TEAM USA Outfitter sponsor

Competition registration now open until January 17, 2025

NEW YORK--(BUSINESS WIRE)-- National CineMedia (NASDAQ: NCMI) (“NCM”), the largest cinema advertising platform in the US, and the US Representative of the Cannes Lions International Festival of Creativity, today announced the official launch of the 2025 Young Lions competition and its new partnership lineup. The 2025 competition marks the 10th year of NCM’s role as US Representative and the first since NCM’s launch of the US Lions Community, comprised of 4,000+ past and present Young Lions competitors, jurors, and mentors.

Registration for this year’s competition is now open to advertising, marketing, and communications industry professionals born on or after June 20, 1994. Information on how to register can be found here.

The 2025 Young Lions competition provides the advertising industry’s rising stars with an opportunity to learn from established leaders and grow their own careers. Applicants will compete across five categories – Digital, Film, Media, PR, and Print – and the winners of each category will form TEAM USA and head to Cannes, France to compete on a global stage at the Cannes Lions International Festival of Creativity. The competition will be judged by an exclusive group of jurors, influential executives from industry-leading brands and agencies including TikTok, T-Mobile, Amazon, Uber, Gopuff, Publicis, Mischief, Whalar, and more. For the full list of jurors, click here.

"The Young Lions competition is the anchor of the US Lions Community, and NCM is proud to leverage our unique understanding of storytelling and pop culture in celebrating the next generation of marketers,” said Amy Tunick, Chief Marketing Officer at NCM. “Creativity that resonates with young, diverse audiences is a part of NCM’s DNA, and by championing the Young Lions competition over the past 10 years, we have driven connectivity between agencies, brands, and the rising stars of the industry, strengthening creative opportunities for all. For the third year, NCM will be featuring the competition winners – TEAM USA – in content that airs in our movie theaters nationwide. We’re excited to see the creative new ideas that emerge from the 2025 Young Lions and look forward to making the winners famous on the big screen ahead of the global competition at Cannes Lions.”

This year’s competition introduces the Young Lions Titanium Award sponsored by StrawberryFrog, which will recognize one of the final 25 teams for breakthrough creative work that helps move the creative industry forward through innovation.

Mother joins this year as the Digital competition category sponsor alongside returning sponsors Pereira O’Dell (Film), UM (Media), Weber Shandwick (PR), and Monotype (Print).

Also new this year, Monotype will further promote their design leadership through the added role of official Outfitter sponsor for TEAM USA. They will be providing custom designed branded apparel for the winners to wear during their trip to France this summer.

Registration for the 2025 US Young Lions competition is currently open, and the deadline to register is January 17, 2025, 7:59:59 p.m. ET. Other key dates for the competition include:

  • January 23, 2025: Young Lions competition begins
  • February 6, 2025: Young Lions competition entry deadline, 8:00 p.m. ET
  • March 2025: Young Lions Finalists announced
  • April 9, 2025: TEAM USA Winners Announcement event
  • June 16 – 20, 2025: Cannes Lions International Festival of Creativity

For additional information about the 2025 Young Lions Competition, visit: https://www.ncm.com/us-lions-community.

About National CineMedia, Inc.

National CineMedia, Inc. (NCM, NASDAQ:NCMI) is the largest cinema advertising platform in the US. With unparalleled reach and scale, NCM connects brands to sought-after young, diverse audiences through the power of movies and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM enhances marketers' ability to measure and drive results. NCM’s Noovie® Show is presented exclusively in 41 leading national and regional theater circuits including the only three national chains, AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal Entertainment Group (a subsidiary of Cineworld Group PLC). NCM’s cinema advertising platform consists of more than 18,100 screens in over 1,400 theaters in 195 Designated Market Areas® (all of the top 50). NCM is the managing member and owner of approximately 100% of National CineMedia, LLC. For more information, visit www.ncm.com and www.noovie.com.

Doug Serton

Doug.serton@ncm.com

Source: National CineMedia, Inc.

FAQ

When is the registration deadline for NCM's 2025 Young Lions Competition?

The registration deadline for the 2025 US Young Lions Competition is January 17, 2025, at 7:59:59 p.m. ET.

What are the five competition categories in NCMI's 2025 Young Lions event?

The five competition categories are Digital, Film, Media, PR, and Print.

Who is eligible to participate in NCMI's 2025 Young Lions Competition?

Advertising, marketing, and communications industry professionals born on or after June 20, 1994, are eligible to participate.

What is the new Young Lions Titanium Award sponsored by StrawberryFrog for NCMI's 2025 competition?

The Young Lions Titanium Award will recognize one of the final 25 teams for breakthrough creative work that helps move the creative industry forward through innovation.

When will NCMI announce the Team USA Winners for the 2025 Young Lions Competition?

The TEAM USA Winners Announcement event will take place on April 9, 2025.

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