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AMC Theatres® Presents Disney+ Surprise Screenings at Select AMC Locations, November 12-14
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Rhea-AI Summary
AMC Theatres (NYSE:AMC) is partnering with Disney to host surprise screenings of four fan-favorite films from November 12-14 at over 200 locations in the U.S. Each film, accompanied by a Disney short, will play once per day. Tickets are priced at $5, and attendees will receive an exclusive double-sided Disney+ poster along with a $5 concession offer. This initiative celebrates the second anniversary of Disney+ and marks a strategic collaboration to boost attendance and engagement in theaters, enhancing the movie-going experience for families and fans alike.
Positive
Collaboration with Disney to enhance customer engagement and drive ticket sales.
Low ticket price of $5 may attract more viewers to theaters, increasing footfall.
Exclusive offerings, such as double-sided posters and concession deals, may enhance customer experience.
Negative
None.
More than 200 AMC locations across the United States will feature four theatrical fan favorites, one each from Walt Disney Animation Studios, Pixar Animation Studios, Walt Disney Studios and Lucasfilm
Each film will play once per day for three days, and each film will be preceded by a Disney short
LEAWOOD, Kan.--(BUSINESS WIRE)--
AMC Theatres (NYSE:AMC), the largest theatrical exhibitor in the United States and the world, today announced it will team with Disney to bring four fan favorite movies back to the big screen from November 12-14 at more than 200 AMC locations around the United States.
In celebration of the second anniversary of Disney+, AMC and Disney will present “surprise screenings” of four popular films, one each from Walt Disney Animation Studios, Pixar Animation Studios, Walt Disney Studios and Lucasfilm. Each title will play once per day on November 12, 13 and 14, and will be preceded by a Disney short. Tickets for these surprise screenings are $5 each, and guests will receive an exclusive double-sided Disney+ poster at the theatre. In addition, everyone who purchases a ticket will receive an AMC concession offer for a $5 cameo combo.
“We appreciate Disney working together with us to provide AMC movie-goers the opportunity to see their favorite Disney films with family and friends in their local theatre,” said Elizabeth Frank, Executive Vice President, Worldwide Programming & Chief Content Officer at AMC Theatres. “Though I see many movies at home through Disney+, I love experiencing my favorites on the big screen and the surprise screenings will add to the fun. With Disney’s phenomenal library of movies, it will be challenging to pick just four.”
AMC is the largest movie exhibition company in the United States, the largest in Europe and the largest throughout the world with approximately 950 theatres and 10,500 screens across the globe. AMC has propelled innovation in the exhibition industry by: deploying its Signature power-recliner seats; delivering enhanced food and beverage choices; generating greater guest engagement through its loyalty and subscription programs, web site and mobile apps; offering premium large format experiences and playing a wide variety of content including the latest Hollywood releases and independent programming. For more information, visit www.amctheatres.com.
