AMC Empire 25 and AMC Lincoln Square 13 Wrap Up Multi-Million Dollar Seating Renovation Projects – Giving Guests Wider and More Comfortable Seating, With More Than 4,000 All-New AMC Club Rockers Installed in All Traditional Auditoriums
AMC Theatres (NYSE:AMC) has completed multi-million dollar seating renovations at two flagship locations in New York City: AMC Empire 25 and AMC Lincoln Square 13. The seven-month project installed over 4,000 new AMC Club Rockers across all traditional, non-Premium Large Format auditoriums.
The new seats feature leather-like plush material and are up to 23% wider than previous chairs. At Lincoln Square 13, most auditoriums received up to 10 inches of additional leg room, new flooring, and upgraded speakers. These locations join AMC Burbank 16 as the third theater to receive the Club Rocker upgrade, with all three consistently ranking in the top 10 for domestic attendance.
The renovation began in September 2024, with Lincoln Square completing in November 2024 and Empire 25 finishing on April 14, 2025. Both locations also feature Laser at AMC projection and premium formats including IMAX, Dolby Cinema, and PRIME at AMC.
AMC Theatres (NYSE:AMC) ha completato una ristrutturazione multimilionaria delle sedute in due cinema di punta a New York: AMC Empire 25 e AMC Lincoln Square 13. Il progetto, durato sette mesi, ha installato oltre 4.000 nuove AMC Club Rockers in tutte le sale tradizionali, escluse quelle Premium Large Format.
Le nuove poltrone sono rivestite con un materiale simile alla pelle e sono fino al 23% più larghe rispetto a quelle precedenti. Al Lincoln Square 13, la maggior parte delle sale ha guadagnato fino a 25 cm in più di spazio per le gambe, nuovi pavimenti e altoparlanti migliorati. Queste sedi si aggiungono a AMC Burbank 16 come terzo cinema ad adottare l’upgrade Club Rocker, con tutti e tre costantemente tra i primi 10 per affluenza nazionale.
I lavori di ristrutturazione sono iniziati a settembre 2024, con Lincoln Square completato a novembre 2024 e Empire 25 terminato il 14 aprile 2025. Entrambe le sedi offrono inoltre la proiezione Laser at AMC e formati premium come IMAX, Dolby Cinema e PRIME at AMC.
AMC Theatres (NYSE:AMC) ha finalizado renovaciones multimillonarias en las butacas de dos de sus ubicaciones principales en Nueva York: AMC Empire 25 y AMC Lincoln Square 13. El proyecto de siete meses instaló más de 4,000 nuevos AMC Club Rockers en todas las salas tradicionales, excluyendo las de formato Premium Large Format.
Los nuevos asientos cuentan con un material tipo cuero suave y son hasta un 23% más anchos que las sillas anteriores. En Lincoln Square 13, la mayoría de las salas ganaron hasta 10 pulgadas adicionales de espacio para las piernas, nuevo piso y altavoces mejorados. Estos cines se suman a AMC Burbank 16 como el tercer teatro en recibir la actualización Club Rocker, y los tres se mantienen consistentemente entre los 10 primeros en asistencia nacional.
La renovación comenzó en septiembre de 2024, con Lincoln Square finalizando en noviembre de 2024 y Empire 25 terminando el 14 de abril de 2025. Ambas ubicaciones también cuentan con proyección Laser at AMC y formatos premium como IMAX, Dolby Cinema y PRIME at AMC.
AMC Theatres (NYSE:AMC)는 뉴욕시의 두 주요 지점인 AMC Empire 25와 AMC Lincoln Square 13에서 수백만 달러 규모의 좌석 리노베이션을 완료했습니다. 7개월에 걸친 프로젝트를 통해 모든 전통적인 일반 상영관에 4,000개 이상의 새로운 AMC Club Rockers 좌석이 설치되었습니다.
새 좌석은 가죽 느낌의 부드러운 소재로 제작되었으며 이전 좌석보다 최대 23% 더 넓습니다. Lincoln Square 13에서는 대부분의 상영관에 최대 10인치(약 25cm)의 다리 공간이 추가되고, 새로운 바닥재와 업그레이드된 스피커가 설치되었습니다. 이 두 지점은 AMC Burbank 16에 이어 Club Rocker 업그레이드를 받은 세 번째 극장이며, 이 세 곳 모두 국내 관객 수 상위 10위 안에 꾸준히 들고 있습니다.
리노베이션은 2024년 9월에 시작되어 Lincoln Square는 2024년 11월에, Empire 25는 2025년 4월 14일에 완료되었습니다. 두 지점 모두 Laser at AMC 프로젝션과 IMAX, Dolby Cinema, PRIME at AMC 등 프리미엄 포맷을 제공합니다.
AMC Theatres (NYSE:AMC) a achevé des rénovations multimillionnaires des sièges dans deux de ses établissements phares à New York : AMC Empire 25 et AMC Lincoln Square 13. Ce projet de sept mois a permis d’installer plus de 4 000 nouveaux AMC Club Rockers dans toutes les salles traditionnelles, hors formats Premium Large Format.
Les nouveaux sièges sont recouverts d’un matériau doux imitant le cuir et sont jusqu’à 23 % plus larges que les précédents. À Lincoln Square 13, la plupart des salles bénéficient d’une dizaine de pouces d’espace supplémentaire pour les jambes, d’un nouveau revêtement de sol et de haut-parleurs améliorés. Ces établissements rejoignent AMC Burbank 16 en tant que troisième cinéma à recevoir la mise à niveau Club Rocker, les trois figurant régulièrement dans le top 10 du box-office national.
Les travaux ont débuté en septembre 2024, avec une fin à Lincoln Square en novembre 2024 et à Empire 25 le 14 avril 2025. Les deux sites proposent également la projection Laser at AMC ainsi que des formats premium tels qu’IMAX, Dolby Cinema et PRIME at AMC.
AMC Theatres (NYSE:AMC) hat umfangreiche Sitzplatzrenovierungen an zwei seiner Hauptstandorte in New York City abgeschlossen: AMC Empire 25 und AMC Lincoln Square 13. Das siebenmonatige Projekt installierte über 4.000 neue AMC Club Rockers in allen traditionellen, nicht Premium Large Format Sälen.
Die neuen Sitze bestehen aus einem lederähnlichen, weichen Material und sind bis zu 23 % breiter als die vorherigen Stühle. Im Lincoln Square 13 erhielten die meisten Säle bis zu 10 Zoll mehr Beinfreiheit, neue Bodenbeläge und verbesserte Lautsprecher. Diese Standorte schließen sich AMC Burbank 16 als dritte Kinos an, die das Club Rocker-Upgrade erhalten haben; alle drei zählen konstant zu den Top 10 der nationalen Besucherzahlen.
Die Renovierung begann im September 2024, Lincoln Square wurde im November 2024 fertiggestellt und Empire 25 am 14. April 2025. Beide Standorte bieten zudem Laser at AMC-Projektion und Premium-Formate wie IMAX, Dolby Cinema und PRIME at AMC.
- Significant comfort upgrade with 23% wider seats across 4,000+ seats
- Maintained high capacity while improving comfort, unlike previous upgrades
- Enhanced audio-visual experience with new speakers and Laser projection
- Renovation completed in top-performing theaters, potentially driving higher attendance
- Multi-million dollar investment cost for renovations
- Extended renovation period (7 months) potentially impacting operations
Insights
AMC's multi-million dollar seating renovations at Empire 25 and Lincoln Square 13 represent a tactical operational enhancement at two critical revenue-generating theaters. The 4,000+ new AMC Club Rocker seats installed across these locations introduce 23% wider seating with premium leather-like material without sacrificing significant capacity - a key differentiator from previous seating upgrades.
The operational timing is particularly strategic, with renovations completing April 14, 2025, just before the summer blockbuster season when theater attendance traditionally peaks. By upgrading these specific locations, which CEO Aron identified as being among AMC's top three highest-grossing theaters nationwide, the company is prioritizing enhancements where they can potentially deliver maximum impact.
What's most notable is AMC's targeted approach to customer experience improvements. Rather than implementing across all locations simultaneously, they've piloted these upgrades at their highest-traffic theaters (starting with Burbank 16 in summer 2024), likely using these locations as proving grounds before broader rollout. This methodical approach to operational improvements allows for measuring customer satisfaction impact before committing to wider implementation.
The additional enhancements at Lincoln Square 13 - including up to 10 inches of extra legroom, new flooring, and upgraded speakers - create a more comprehensive refresh of the theatrical experience beyond just seating comfort. Combined with existing premium format offerings (IMAX, Dolby Cinema) and Laser at AMC projection technology, these renovations maintain these locations' position as showcase venues within AMC's portfolio.
This seating renovation initiative reveals AMC's balanced approach to capital allocation during challenging times for theatrical exhibitors. By targeting multi-million dollar upgrades at their highest-performing theaters rather than chain-wide implementation, management demonstrates disciplined investment prioritization focused on protecting and enhancing their most valuable assets.
The strategic insight here is AMC's evolution in premium seating strategy. Previous comfort-focused upgrades required significant capacity reductions, making them impractical for these high-volume locations. The new AMC Club Rockers represent a middle-ground solution that enhances customer experience without sacrificing the seating density critical to these theaters' financial performance during peak periods.
CEO Aron's statement highlighting "dramatically improved guest satisfaction scores" provides a key performance indicator the company is tracking, suggesting these renovations are being measured against specific customer experience metrics rather than just aesthetic improvements. The direct correlation he draws between these upgraded theaters and their status as highest-grossing locations indicates management sees a relationship between seating quality and revenue performance.
The company's identification of "several additional high-traffic AMC theatres" for future Club Rocker installations signals a measured expansion based on initial performance data. This incremental approach to capital improvements allows AMC to spread investment costs while focusing on venues most likely to deliver returns through enhanced customer experience.
While these renovations don't fundamentally alter AMC's core business challenges, they demonstrate management's continued focus on operational excellence and premium positioning within the theatrical exhibition space.
The all-new AMC Club Rocker seats feature leather-like plush material and a wider seat by up to
The new AMC Club Rocker seats are now available in all traditional, non-Premium Large Format auditoriums at both locations
Most reseated auditoriums at AMC Lincoln Square 13 also feature up to 10 inches of additional leg room, along with new flooring and new speakers in all traditional auditoriums
AMC Club Rockers feature a wider seat by up to
Creating a better moviegoing experience through more comfortable seating has been a core element of AMC’s strategy for more than a decade. Previous iterations of upgraded seating, which required a significant decrease to capacity, were not feasible at AMC’s highest attended theatres. The installation of the AMC Club Rockers at AMC Lincoln Square 13 and AMC Empire 25 mark the second and third locations in AMC’s
AMC Chairman and CEO Adam Aron commented:
“The introduction of the new AMC Club Rocker seat, now at AMC Lincoln Square 13 and AMC Empire 25 in
This seating renovation project began in early September 2024. AMC Lincoln Square completed its renovation in November 2024. The project officially wrapped up at AMC Empire 25 on Monday, April 14, 2025— just in time for moviegoers to enjoy spring and summer box office hits.
At both AMC Empire 25 and AMC Lincoln Square 13, all non-PLF auditoriums feature spectacular Laser at AMC projection, which makes features better brightness, crystal-clear contrast and unbelievable color on every movie presentation. In addition, AMC Empire 25 and AMC Lincoln Square 13 feature multiple premium large format screens, like IMAX at AMC, Dolby Cinema at AMC, and PRIME at AMC – all of which feature pristine laser projection.
For more information and to learn more about AMC Theatres, visit our website here.
ABOUT AMC ENTERTAINMENT HOLDINGS, INC.
About AMC Entertainment Holdings, Inc. AMC is the largest movie exhibition company in
Category: Company Release
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Media
Cassie Kennard, (913) 804-5419
canichols@amctheatres.com
Source: AMC Entertainment Holdings, Inc.
FAQ
What improvements were made in AMC's latest theater renovation project?
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