AMC Significantly Expands the Availability of its Popular Grocery Store Popcorn Through the Addition of Publix and Kroger Stores, and Amazon.com
- Expansion of distribution to Publix and Kroger more than doubles the national outlets for AMC Theatres' popcorn products.
- AMC Theatres Grocery Popcorn now available at Publix, Kroger, and Amazon.com.
- AMC Theatres Microwave Popcorn also available for purchase as a 6-pack case on Amazon.com.
- Increased demand leads to wider availability of AMC's popcorn varieties for consumers.
- Positive consumer response and demand for the products highlight AMC's success in bringing the movie theater experience home.
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Insights
The strategic move by AMC Theatres to expand its popcorn distribution channels to include Publix, Kroger and Amazon.com represents a significant shift in the company's retail strategy. By penetrating these major supermarket chains and the world's largest online retailer, AMC is tapping into a broader consumer base, potentially increasing its brand visibility and product accessibility. This diversification beyond the traditional movie theatre concessions stand could be a response to changing consumer behaviors, especially considering the rise of at-home entertainment consumption.
The implications of this expansion could be manifold. For one, it may serve as a hedge against the volatility of box office sales, providing a steadier revenue stream. Moreover, the presence in these retail giants might increase competitive pressure on similar snack products, potentially affecting market share dynamics within the snack food segment. The success of this expansion will likely depend on the effectiveness of AMC's marketing efforts and the sustained quality of its products, as these factors are critical in driving repeat purchases and customer loyalty.
AMC Theatres' initiative to broaden its retail footprint could have a material impact on its financial performance. By doubling the number of outlets where its popcorn is available, AMC is likely aiming to significantly boost its retail segment revenue. This move could be particularly important as it diversifies revenue streams and reduces reliance on box office performance, which can be unpredictable and subject to seasonal fluctuations.
Investors should monitor the sales data and market penetration rates following this expansion, as these will be key indicators of the strategy's effectiveness. Success in the retail sector could lead to improved margins, considering the typically higher profitability of consumer packaged goods compared to the service-oriented cinema business. However, it is crucial to consider the costs associated with this expansion, such as marketing, distribution and potential slotting fees, which could affect the short-term profitability of this venture.
AMC's decision to expand its popcorn distribution is a direct response to evolving consumer preferences. With an increase in streaming services and home entertainment options, consumers are seeking to replicate the cinema experience at home. By offering its popcorn in supermarkets and online, AMC is capitalizing on the 'experience economy' where consumers are willing to pay for products that enhance their leisure activities.
The choice of flavors like Classic Butter, Extra Butter and Lightly Salted suggests that AMC is aiming to cater to a wide range of taste preferences, which is important for appealing to a diverse customer base. The success of this strategy will hinge on AMC's understanding of its customers' purchasing habits and preferences. Aligning with major retailers that consumers already frequent for their grocery needs could lead to increased impulse buys and strengthen AMC's position in the snack food category.
AMC Theatres Grocery Popcorn varieties are now available for purchase at all Publix locations, Kroger stores, and at Amazon.com
Distribution expansion to Kroger and Publix more than doubles the national outlets where consumers can purchase AMC Theatres’ line of retail popcorn
AMC Theatres Microwave Popcorn varieties also are now available for purchase for the first time as a 6-pack case in both variety and individual flavors at Amazon.com
(Photo: Business Wire)
This expansion allows consumers more options to conveniently bring home The Flavor of The Movies™ and enjoy the taste of movie theatre popcorn.
2024 distribution expansion:
Publix
- Available Variety: AMC Theatres Microwave Popcorn
- Available Flavors: Classic Butter, Extra Butter, Lightly Salted
Kroger – Beginning mid-March
- Available Variety: AMC Theatres Ready-To-Eat Popcorn
- Available Flavors: Classic Butter, Extra Butter
Additionally, due to increased demand, AMC’s delicious microwave popcorn varieties are also now available with the click of a button at Amazon.com, the world’s largest online retailer. The Classic Butter, Extra Butter and Lightly Salted flavor lineup of AMC Theatres Grocery Popcorn can now be purchased as a variety pack or individual flavor cases of six boxes.
“After a nationwide rollout last year to more than 2,700 Walmart stores, we are delighted to bring the freshly popped taste of our movie theatre popcorn to consumers at Publix, Kroger and at Amazon.com,” said Ellen Copaken, SVP, Marketing. “The overwhelming positive consumer response and demand for these products reinforces that ‘AMC Makes Movies Better’ in theatre, at home, online — anywhere you go. We’ll continue to work with amazing retailers like Walmart, Kroger, Publix and Amazon to make it convenient for consumers to enjoy our delicious popcorn throughout the year.”
About AMC Entertainment Holdings, Inc.
AMC is the largest movie exhibition company in
Category: Company Release
View source version on businesswire.com: https://www.businesswire.com/news/home/20240311848438/en/
Ryan Noonan, (913) 213-2183
rnoonan@amctheatres.com
Source: AMC Entertainment Holdings, Inc.
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