K-12 online tutoring market size to grow by USD 97.66 billion between 2022 and 2027; Growth driven by the growing importance of STEM education - Technavio

Rhea-AI Summary

The global K-12 online tutoring market is projected to grow by USD 97.66 billion from 2022 to 2027, with a CAGR of 12.34%.

This growth is driven by the increasing significance of STEM education, which enhances job opportunities and is vital for competitive exams. The rise in mobile device usage for education is another key trend.

However, challenges such as the availability of free open-source tutoring resources and lower-priced private tutors pose significant hurdles for market growth. The market remains fragmented with players focusing on multi-channel distribution and partnerships to enhance their offerings.

Positive

• Market growth forecasted at USD 97.66 billion from 2022 to 2027.
• Significant CAGR of 12.34% anticipated during the forecast period.
• Growing importance of STEM education driving demand for online tutoring.
• Increasing adoption of mobile devices facilitating access to tutoring services.

Negative

• Competition from free open-source tutoring resources limits market potential.
• Private tutors offering lower rates threaten the growth of online tutoring vendors.

NEW YORK, March 3, 2023 /PRNewswire/ -- The global K-12 online tutoring market size is estimated to increase by USD 97.66 billion between 2022 and 2027. The market's growth momentum will be progressing at a CAGR of 12.34% during the forecast period. The market is driven by the growing importance of STEM education. STEM education increases job opportunities for students, which is one of the key reasons driving its demand globally. Basic STEM education is essential in cracking many competitive exams to gain access to higher education institutions. To capitalize on the growing demand for STEM, vendors are offering specialized and customized online tutoring services for STEM education to students. All these factors are driving the growth of the market in focus. For more insights on the historic (2017 to 2021) and forecast market size (2023 to 2027) – Request a Report Sample

Global K-12 Online Tutoring Market – Market Dynamics

Key trend influencing growth – The emergence of learning via mobile devices is identified as the key trend in the market. The rising adoption of smartphones and tablets and the growing number of tech-savvy students have increased the popularity of mobile devices in the education industry. This allows students to gain access to the required content at their convenience. With the rising adoption of smartphones and tablets, vendors are emphasizing the development of K-12 online learning content that can be accessed through mobile devices. This is positively influencing the growth of the global K-12 online tutoring market.

Major challenges hindering growth – The threat from open tutoring resources and private tutoring is a significant challenge hindering growth. The market is replete with a considerable number of open-source tutors that offer free services. There are also numerous private tutors that charge significantly less fee than online K-12 tutoring vendors. Hence, consumers prefer these services instead of spending time on learning programs offered by mainstream vendors. This is reducing the growth potential in the market.

 Find some insights on market dynamics from a sample report.

Global K-12 online tutoring market – Vendor Analysis
The global K-12 online tutoring market is fragmented. The market comprises numerous regional and global players that cater to the requirements of students, schools, colleges, and universities. The vendors are focusing on delivering their products through multiple distribution channels and designing specific products for educational institutions. They are also forming partnerships with technology service providers to enhance their offerings and stay competitive in the market.

A few prominent vendors that offer K-12 online tutoring in the market are

• Chegg Inc. - The company offers K-12 online tutoring for subjects such as biology, business, engineering, maths, and science.
• Club Z Inc. - The company offers K-12 online tutoring which provides personalized schedules.
• D2L Corp. - The company offers K-12 online tutoring through the platform, D2L Brightspace.
• Fleet Education Services Ltd. - The company offers K-12 online tutoring for subjects such as Maths, Science, and Humanities.

Global K-12 Online Tutoring Market - Segmentation Assessment

Segment Overview
Technavio has segmented the market based on type (structured tutoring and on-demand tutoring) and geography (APAC, Europe, North America, South America, and Middle East and Africa). 

• The market growth in the structured tutoring segment will be significant during the forecast period. Structured tutoring improves the learning experience between students and the tutor as the teaching sessions are conducted online through virtual media. This increases the understanding between tutors and students, increasing the program's overall effectiveness.

Geography Overview
By geography, the global K-12 online tutoring market is segmented into APAC, Europe, North America, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global K-12 online tutoring market.

• APAC will account for 52% of the market growth during the forecast period. The rapid adoption of digital education technology in developing countries such as China and India is driving the growth of the K-12 online tutoring market in APAC.

Get a glance at the market contribution of various segments, historic (2017 to 2021), and forecast market size (2023 to 2027) - Download a Sample Report

What`s New for 2023?

• Special coverage on the Russia-Ukraine war; global inflation; recovery analysis from COVID-19; supply chain disruptions, global trade tensions; and risk of recession
• Global competitiveness and key competitor positions
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What are the key data covered in this K-12 online tutoring market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the K-12 online tutoring market between 2023 and 2027
• Precise estimation of the size of the K-12 online tutoring market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the K-12 online tutoring market industry across APAC, Europe, North America, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of K-12 online tutoring market vendors

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K-12 Online Tutoring Market Scope
Report Coverage	Details
Base year	2022
Historic period	2017-2021
Forecast period	2023-2027
Growth momentum & CAGR	Accelerate at a CAGR of 12.34%
Market growth 2023-2027	USD 97.66 billion
Market structure	Fragmented
YoY growth 2022-2023 (%)	10.98
Regional analysis	APAC, Europe, North America, South America, and Middle East and Africa
Performing market contribution	APAC at 52%
Key countries	US, China, India, UK, and Germany, Canada, Mexico, Italy,Spain, India, Japan, Australia,  and South Korea
Competitive landscape	Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks
Key companies profiled	Ambow Education Holding Ltd., ArborBridge LLC, Chegg Inc., China Distance Education Holdings Ltd., Club Z Inc., D2L Corp., Fleet Education Services Ltd., Franchise Group Inc., Growing Stars Inc., Instructure Holdings Inc., iTutorGroup Ltd., John Wiley and Sons Inc., New Oriental Education and Technology Group Inc., Nuevo Agora Centro De Estudios SL, Pearson Plc, Stride Inc., TAL Education Group, Think and Learn Pvt. Ltd., Toppr Technologies Pvt. Ltd., and Vedantu Innovations Pvt. Ltd.
Market dynamics	Parent market analysis, market growth inducers and obstacles, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.
Customization purview	If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Courses
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022

• 3.4 Market outlook: Forecast for 2022-2027 
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ billion)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global K-12 online tutoring market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on Global K-12 online tutoring market 2017 - 2021 ($ billion)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ billion)

• 4.3 Course Type Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Course Type Segment 2017 - 2021 ($ billion)

• 4.4 Geography Segment Analysis 2017 - 2021 
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ billion)

• 4.5 Country Segment Analysis 2017 - 2021 
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ billion)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Structured tutoring - Market size and forecast 2022-2027
• Exhibit 34: Chart on Structured tutoring - Market size and forecast 2022-2027 ($ billion)
• Exhibit 35: Data Table on Structured tutoring - Market size and forecast 2022-2027 ($ billion)
• Exhibit 36: Chart on Structured tutoring - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Structured tutoring - Year-over-year growth 2022-2027 (%)

• 6.4 On-demand tutoring - Market size and forecast 2022-2027
• Exhibit 38: Chart on On-demand tutoring - Market size and forecast 2022-2027 ($ billion)
• Exhibit 39: Data Table on On-demand tutoring - Market size and forecast 2022-2027 ($ billion)
• Exhibit 40: Chart on On-demand tutoring - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on On-demand tutoring - Year-over-year growth 2022-2027 (%)

• 6.5 Market opportunity by Type 
• Exhibit 42: Market opportunity by Type ($ billion)

7 Market Segmentation by Courses

• 7.1 Market segments 
• Exhibit 43: Chart on Courses - Market share 2022-2027 (%)
• Exhibit 44: Data Table on Courses - Market share 2022-2027 (%)

• 7.2 Comparison by Courses 
• Exhibit 45: Chart on Comparison by Courses
• Exhibit 46: Data Table on Comparison by Courses

• 7.3 Assessments - Market size and forecast 2022-2027
• Exhibit 47: Chart on Assessments - Market size and forecast 2022-2027 ($ billion)
• Exhibit 48: Data Table on Assessments - Market size and forecast 2022-2027 ($ billion)
• Exhibit 49: Chart on Assessments - Year-over-year growth 2022-2027 (%)
• Exhibit 50: Data Table on Assessments - Year-over-year growth 2022-2027 (%)

• 7.4 Subjects - Market size and forecast 2022-2027
• Exhibit 51: Chart on Subjects - Market size and forecast 2022-2027 ($ billion)
• Exhibit 52: Data Table on Subjects - Market size and forecast 2022-2027 ($ billion)
• Exhibit 53: Chart on Subjects - Year-over-year growth 2022-2027 (%)
• Exhibit 54: Data Table on Subjects - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Courses 
• Exhibit 55: Market opportunity by Courses ($ billion)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 57: Chart on Market share by geography 2022-2027 (%)
• Exhibit 58: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 59: Chart on Geographic comparison
• Exhibit 60: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ billion)
• Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ billion)
• Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027
• Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 South America - Market size and forecast 2022-2027
• Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ billion)
• Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.7 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ billion)
• Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027
• Exhibit 81: Chart on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 82: Data Table on China - Market size and forecast 2022-2027 ($ billion)
• Exhibit 83: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 84: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 US - Market size and forecast 2022-2027 
• Exhibit 85: Chart on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 86: Data Table on US - Market size and forecast 2022-2027 ($ billion)
• Exhibit 87: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 88: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.10 India - Market size and forecast 2022-2027
• Exhibit 89: Chart on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 90: Data Table on India - Market size and forecast 2022-2027 ($ billion)
• Exhibit 91: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 92: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 93: Chart on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 94: Data Table on UK - Market size and forecast 2022-2027 ($ billion)
• Exhibit 95: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 96: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 Germany - Market size and forecast 2022-2027
• Exhibit 97: Chart on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 98: Data Table on Germany - Market size and forecast 2022-2027 ($ billion)
• Exhibit 99: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 100: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 101: Market opportunity by geography ($ billion)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers

• 10.2 Market challenges

• 10.3 Impact of drivers and challenges 
• Exhibit 102: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends

11 Vendor Landscape

• 11.1 Overview

• 11.2 Vendor landscape 
• Exhibit 103: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 104: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 105: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 106: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 107: Matrix on vendor position and classification

• 12.3 Ambow Education Holding Ltd. 
• Exhibit 108: Ambow Education Holding Ltd. - Overview
• Exhibit 109: Ambow Education Holding Ltd. - Business segments
• Exhibit 110: Ambow Education Holding Ltd. - Key news
• Exhibit 111: Ambow Education Holding Ltd. - Key offerings
• Exhibit 112: Ambow Education Holding Ltd. - Segment focus

• 12.4 Chegg Inc. 
• Exhibit 113: Chegg Inc. - Overview
• Exhibit 114: Chegg Inc. - Product / Service
• Exhibit 115: Chegg Inc. - Key news
• Exhibit 116: Chegg Inc. - Key offerings

• 12.5 Club Z Inc. 
• Exhibit 117: Club Z Inc. - Overview
• Exhibit 118: Club Z Inc. - Product / Service
• Exhibit 119: Club Z Inc. - Key offerings

• 12.6 D2L Corp. 
• Exhibit 120: D2L Corp. - Overview
• Exhibit 121: D2L Corp. - Product / Service
• Exhibit 122: D2L Corp. - Key news
• Exhibit 123: D2L Corp. - Key offerings

• 12.7 Fleet Education Services Ltd. 
• Exhibit 124: Fleet Education Services Ltd. - Overview
• Exhibit 125: Fleet Education Services Ltd. - Product / Service
• Exhibit 126: Fleet Education Services Ltd. - Key offerings

• 12.8 Franchise Group Inc. 
• Exhibit 127: Franchise Group Inc. - Overview
• Exhibit 128: Franchise Group Inc. - Business segments
• Exhibit 129: Franchise Group Inc. - Key offerings
• Exhibit 130: Franchise Group Inc. - Segment focus

• 12.9 Growing Stars Inc. 
• Exhibit 131: Growing Stars Inc. - Overview
• Exhibit 132: Growing Stars Inc. - Product / Service
• Exhibit 133: Growing Stars Inc. - Key offerings

• 12.10 Instructure Holdings Inc. 
• Exhibit 134: Instructure Holdings Inc. - Overview
• Exhibit 135: Instructure Holdings Inc. - Product / Service
• Exhibit 136: Instructure Holdings Inc. - Key offerings

• 12.11 iTutorGroup Ltd. 
• Exhibit 137: iTutorGroup Ltd. - Overview
• Exhibit 138: iTutorGroup Ltd. - Product / Service
• Exhibit 139: iTutorGroup Ltd. - Key offerings

• 12.12 Nuevo Agora Centro De Estudios SL 
• Exhibit 140: Nuevo Agora Centro De Estudios SL - Overview
• Exhibit 141: Nuevo Agora Centro De Estudios SL - Product / Service
• Exhibit 142: Nuevo Agora Centro De Estudios SL - Key offerings

• 12.13 Pearson Plc 
• Exhibit 143: Pearson Plc - Overview
• Exhibit 144: Pearson Plc - Business segments
• Exhibit 145: Pearson Plc - Key offerings
• Exhibit 146: Pearson Plc - Segment focus

• 12.14 Stride Inc. 
• Exhibit 147: Stride Inc. - Overview
• Exhibit 148: Stride Inc. - Product / Service
• Exhibit 149: Stride Inc. - Key offerings

• 12.15 TAL Education Group 
• Exhibit 150: TAL Education Group - Overview
• Exhibit 151: TAL Education Group - Business segments
• Exhibit 152: TAL Education Group - Key offerings
• Exhibit 153: TAL Education Group - Segment focus

• 12.16 Think and Learn Pvt. Ltd. 
• Exhibit 154: Think and Learn Pvt. Ltd. - Overview
• Exhibit 155: Think and Learn Pvt. Ltd. - Product / Service
• Exhibit 156: Think and Learn Pvt. Ltd. - Key offerings

• 12.17 Vedantu Innovations Pvt. Ltd. 
• Exhibit 157: Vedantu Innovations Pvt. Ltd. - Overview
• Exhibit 158: Vedantu Innovations Pvt. Ltd. - Product / Service
• Exhibit 159: Vedantu Innovations Pvt. Ltd. - Key offerings

13 Appendix

• 13.1 Scope of the report

• 13.2 Inclusions and exclusions checklist 
• Exhibit 160: Inclusions checklist
• Exhibit 161: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 162: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 163: Research methodology
• Exhibit 164: Validation techniques employed for market sizing
• Exhibit 165: Information sources

• 13.5 List of abbreviations 
• Exhibit 166: List of abbreviations

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FAQ

What is the growth forecast for the K-12 online tutoring market from 2022 to 2027?

The K-12 online tutoring market is projected to grow by USD 97.66 billion between 2022 and 2027.

What is the expected CAGR for the K-12 online tutoring market during the forecast period?

The market is expected to grow at a CAGR of 12.34% from 2022 to 2027.

What drives the growth of the K-12 online tutoring market?

The growth is primarily driven by the increasing importance of STEM education and the rising adoption of mobile devices for learning.

What challenges does the K-12 online tutoring market face?

Significant challenges include competition from free tutoring resources and lower-priced private tutors.

Which region is expected to contribute most to the K-12 online tutoring market growth?

The APAC region is anticipated to account for 52% of the market growth during the forecast period.