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Alta Equipment Group Expands Nikola Dealer Network to Arizona
Rhea-AI Impact
(Neutral)
Rhea-AI Sentiment
(Very Positive)
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Rhea-AI Summary
Alta Equipment Group Inc. (NYSE: ALTG) has expanded its dealership territory to include Arizona for Nikola Corporation (NASDAQ: NKLA), focusing on zero-emissions vehicles. This agreement replaces Empire Transport and enhances Alta's existing presence in the northeastern U.S. The Tre battery-electric vehicle will be the first Nikola product sold in this territory. Alta's CEO, Ryan Greenawalt, emphasizes the market potential in Arizona for electric vehicles, while Nikola's President, Pablo Koziner, highlights the importance of local dealers as production ramps up in 2022.
Positive
Expansion of dealership territory to Arizona enhances Alta's market presence.
First Nikola product to be sold is the Tre battery-electric vehicle, supporting growth in the eMobility vertical.
Strong partnership between Alta and Nikola promotes a zero-emissions future.
Negative
None.
LIVONIA, Mich. & PHOENIX--(BUSINESS WIRE)--
Alta Equipment Group Inc. (NYSE: ALTG) (“Alta”), a leading provider of construction and material handling equipment, today announced that it has been awarded the Arizona sales and service territory for Nikola Corporation (NASDAQ: NKLA) (“Nikola”), a global leader in zero-emissions transportation and energy infrastructure solutions.
(Photo: Business Wire)
This agreement further expands Alta’s dealer territory with Nikola beyond the NY, NJ, eastern PA and New England markets, as announced in August of 2021, and will replace Empire Transport in Arizona.
With over 37 years of experience, Alta is well-established in the midwest and the northeast with over 60 dealership locations supporting other OEMs. With a proven track record of successful growth, Alta has a clear vision for the potential of the Nikola products (i.e., battery-electric and hydrogen fuel cell electric vehicles, mobile charging trailers, hydrogen fueling infrastructure, etc.), to grow their eMobility vertical by fulfilling its commitment to clean technologies.
“We are excited to be granted this new territory as it gives us the opportunity to deepen our relationship with Nikola, especially given their headquarters and US manufacturing facility is in Arizona,” said Ryan Greenawalt, Chief Executive Officer of Alta. “It is also significant because we believe Arizona is a market prime for electric vehicle growth.”
The first Nikola product Alta will sell is the Tre battery-electric vehicle (BEV). With an expected range of up to 350 miles, the Tre BEV has a cabover design ideal for metro-regional applications because of improved visibility and maneuverability.
“As Nikola expands its BEV production in 2022 from our Coolidge, Arizona manufacturing facility, a great hometown dealer to sell and service our products is incredibly valuable,” said Pablo Koziner, President of Nikola Energy and Commercial. “Alta continues to be committed to our shared vision and is driven to grow this territory as yet another step towards a zero-emissions future. We are grateful for Alta’s enthusiasm and passion for our products and our partnership.”
About Alta Equipment Group Inc.
Alta owns and operates one of the largest integrated equipment dealership platforms in the U.S. Through its branch network, the Company sells, rents, and provides parts and service support for several categories of specialized equipment, including lift trucks and aerial work platforms, cranes, earthmoving equipment and other material handling and construction equipment. Alta has operated as an equipment dealership for 37 years and has developed a branch network that includes over 60 total locations across Michigan, Illinois, Indiana, New England, New York, Ohio, Virginia and Florida. Alta offers its customers a one-stop-shop for most of their equipment needs by providing sales, parts, service, and rental functions under one roof. More information can be found at www.altg.com.
About Nikola Corporation
Nikola Corporation is globally transforming the transportation industry. As a designer and manufacturer of zero-emission battery-electric and hydrogen-electric vehicles, electric vehicle drivetrains, vehicle components, energy storage systems, and hydrogen station infrastructure, Nikola is driven to revolutionize the economic and environmental impact of commerce as we know it today. Founded in 2015, Nikola Corporation is headquartered in Phoenix, Arizona. For more information, visit www.nikolamotor.com or Twitter @nikolamotor.
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