Ally and Calm Unite to Help Millions Reach Financial Goals Through Mental Wellbeing
Ally Financial Inc. (NYSE: ALLY) and Calm have partnered to support mental health and financial goals nationwide. Ally is offering over one million free 3-month Calm trials to consumers and one-year premium subscriptions to customers. The collaboration includes financial wellness content on Calm, featuring a conversation with financial wellness expert Kelley Long and Ally's Head of Money Wellness, Jack Howard.
Key findings from Ally's survey reveal that 46% of Americans say financial concerns impact their lives daily or weekly, with Gen Z (52%) and millennials (50%) most affected. Financial stress affects sleep (66%), mental health (65%), and personal relationships (52%). 60% of consumers are 'less than confident' in their financial condition, with over half unable to cover a $500 emergency expense without debt.
Ally Financial Inc. (NYSE: ALLY) e Calm hanno stretto una partnership per sostenere la salute mentale e gli obiettivi finanziari a livello nazionale. Ally offre oltre un milione di prove gratuite di 3 mesi di Calm ai consumatori e abbonamenti premium di un anno ai clienti. La collaborazione include contenuti di benessere finanziario su Calm, con una conversazione con l'esperta di benessere finanziario Kelley Long e il Responsabile del Benessere Finanziario di Ally, Jack Howard.
I risultati principali del sondaggio di Ally rivelano che il 46% degli americani afferma che le preoccupazioni finanziarie influenzano la loro vita quotidianamente o settimanalmente, con la Gen Z (52%) e i millennials (50%) i più colpiti. Lo stress finanziario influisce sul sonno (66%), sulla salute mentale (65%) e sulle relazioni personali (52%). Il 60% dei consumatori è 'poco sicuro' della propria condizione finanziaria, con oltre la metà che non riesce a coprire una spesa di emergenza di $500 senza indebitarsi.
Ally Financial Inc. (NYSE: ALLY) y Calm se han asociado para apoyar la salud mental y los objetivos financieros a nivel nacional. Ally está ofreciendo más de un millón de pruebas gratuitas de 3 meses de Calm a los consumidores y suscripciones premium de un año a los clientes. La colaboración incluye contenido sobre bienestar financiero en Calm, con una conversación con la experta en bienestar financiero Kelley Long y el Jefe de Bienestar Financiero de Ally, Jack Howard.
Los hallazgos clave de la encuesta de Ally revelan que el 46% de los estadounidenses dice que las preocupaciones financieras afectan su vida a diario o semanalmente, siendo la Generación Z (52%) y los millennials (50%) los más afectados. El estrés financiero afecta el sueño (66%), la salud mental (65%) y las relaciones personales (52%). El 60% de los consumidores se siente 'poco seguro' de su situación financiera, y más de la mitad no puede cubrir un gasto de emergencia de $500 sin endeudarse.
Ally Financial Inc. (NYSE: ALLY)와 Calm이 파트너십을 맺고 전국적으로 정신 건강과 재정 목표를 지원합니다. Ally는 소비자에게 3개월 무료 Calm 체험 100만 건을 제공하고, 고객에게는 1년 프리미엄 구독을 제공합니다. 이 협업에는 금융 웰빙 전문가인 Kelley Long과 Ally의 머니 웰니스 책임자 Jack Howard와의 대화가 포함된 Calm의 금융 웰빙 콘텐츠가 포함됩니다.
Ally의 설문조사 주요 결과에 따르면 46%의 미국인이 재정적 문제로 인해 매일 또는 매주 삶에 영향을 받는다고 응답했으며, Z세대(52%)와 밀레니얼 세대(50%)가 가장 큰 영향을 받았습니다. 재정적 스트레스는 수면(66%), 정신 건강(65%), 개인 관계(52%)에 영향을 미칩니다. 소비자의 60%가 자신의 재정 상태에 대해 '자신감이 없다'고 느끼며, 절반 이상이 부채 없이 $500의 긴급 비용을 감당할 수 없습니다.
Ally Financial Inc. (NYSE: ALLY) et Calm se sont associés pour soutenir la santé mentale et les objectifs financiers à l'échelle nationale. Ally propose plus de un million d'essais gratuits de 3 mois de Calm aux consommateurs et des abonnements premium d'un an aux clients. La collaboration comprend du contenu sur le bien-être financier sur Calm, comprenant un entretien avec l'experte en bien-être financier Kelley Long et le Responsable du Bien-Être Financier d'Ally, Jack Howard.
Les résultats clés de l'enquête menée par Ally révèlent que 46 % des Américains déclarent que leurs préoccupations financières impactent leur vie au quotidien ou hebdomadairement, la génération Z (52 %) et les milléniaux (50 %) étant les plus touchés. Le stress financier affecte le sommeil (66 %), la santé mentale (65 %) et les relations personnelles (52 %). 60 % des consommateurs se disent 'peu confiants' quant à leur situation financière, plus de la moitié d'entre eux n'étant pas en mesure de couvrir une dépense d'urgence de 500 $ sans s'endetter.
Ally Financial Inc. (NYSE: ALLY) und Calm haben eine Partnerschaft geschlossen, um die psychische Gesundheit und finanzielle Ziele landesweit zu unterstützen. Ally bietet über eine Million kostenlose 3-Monats-Proben von Calm für Verbraucher und einjährige Premium-Abonnements für Kunden an. Die Zusammenarbeit umfasst Inhalte zur finanziellen Gesundheit auf Calm, die ein Gespräch mit der Finanzexpertin Kelley Long und dem Leiter des Geldwellness-Programms von Ally, Jack Howard, beinhaltet.
Wichtige Ergebnisse aus Umfragen von Ally zeigen, dass 46% der Amerikaner angeben, dass finanzielle Sorgen ihr Leben täglich oder wöchentlich beeinflussen, wobei Gen Z (52%) und Millennials (50%) am stärksten betroffen sind. Finanzielle Belastungen beeinflussen den Schlaf (66%), die psychische Gesundheit (65%) und persönliche Beziehungen (52%). 60% der Verbraucher fühlen sich 'wenig zuversichtlich' in Bezug auf ihre finanzielle Situation, und mehr als die Hälfte kann eine Notfallausgabe von 500 $ ohne Schulden nicht decken.
- Offering over one million free 3-month Calm trials to consumers
- Providing one-year premium Calm subscriptions to Ally customers
- Launching first-of-its-kind financial wellness content on Calm
- Collaboration aligns with Ally Money Roots™, a free financial wellness program
- 59% of Americans feel stressed about their finances monthly or more frequently
- 46% of Americans say financial concerns impact their lives daily or weekly
- 60% of consumers are 'less than confident' in their financial condition
- 51% of consumers unable to cover a $500 emergency expense without debt
Insights
This partnership between Ally and Calm represents a innovative approach to financial wellness, addressing the often-overlooked connection between mental health and financial stability. The offering of free Calm trials to consumers and premium subscriptions to customers is a strategic move that could enhance customer loyalty and acquisition for Ally.
The collaboration aligns with the growing trend of holistic financial services, where banks are expanding beyond traditional offerings to support overall customer well-being. This initiative, coupled with Ally's Money Roots™ program, positions the company as a forward-thinking player in the financial sector, potentially differentiating it from competitors.
However, the long-term financial impact of this partnership on Ally's bottom line remains to be seen. While it may boost customer engagement and brand perception, the direct revenue implications are not immediately clear. Investors should monitor customer adoption rates and any subsequent changes in Ally's market share or customer retention metrics to gauge the success of this initiative.
The survey data presented in this announcement reveals critical insights into consumer financial stress, which could have significant implications for the financial services industry. With
This partnership taps into a growing market segment at the intersection of fintech and mental health. The focus on Gen Z and millennials, who report being most affected by financial stress, is particularly strategic given their increasing economic influence. The initiative could potentially attract younger demographics to Ally's services, a important factor for long-term growth in the banking sector.
However, the success of this venture will largely depend on effective execution and user engagement. Investors should look for future metrics on user adoption, retention rates and any correlations with new account openings or increased engagement with Ally's core financial products to assess the true value of this partnership.
The two join forces at the intersection of mental and financial health to provide resources focused on money mindfulness
At a time when more than half (
Bound by a shared commitment to make wellness resources accessible to all, the brands will highlight first-of-its-kind financial wellness content on Calm, including a Calm Conversation with financial wellness guru Kelley Long and Jack Howard, Head of Money Wellness at Ally. The collaboration follows the launch of Ally Money Roots™, a free financial wellness program grounded in money psychology that the nation's largest all-digital bank launched earlier this month.
"At Ally, we are constantly finding ways to disrupt the status quo and better support customers on their financial journey. That's why we are continuously innovating ways to learn about money and working with likeminded brands to help people live their best lives," said Andrea Brimmer, Chief Marketing and PR Officer at Ally. "We're thrilled that our collaboration with Calm will help us reward our customers who are investing in their wellbeing along with consumers everywhere who want to live more mindfully and find the joy in money."
Ally conducted a survey to uncover how money stress impacts everything from mental health to daily life. Key findings include:
- Financial anxiety is the top driver of mental health challenges.
- Nearly 1 in 2 (
46% ) Americans say concerns about their finances impact their lives on a daily or weekly basis, with Gen Z (52% ) and millennials (50% ) most affected. - Money is the great disrupter, with respondents citing sleep (
66% ), mental health (65% ) and personal relationships (52% ) all affected by financial stress. - Over half of Americans (
54% ) say just thinking about their finances makes them feel worried. 60% of consumers are "less than confident" in their financial condition and find savings virtually impossible, with over half (51% ) unable to cover an emergency expense of$500
As part of this collaboration, Ally is curating a bespoke financial wellness playlist of Calm content featuring meditations around money and daily mindfulness practices. To learn more about signing up for a free Calm trial and explore the financial wellness content visit: www.ally.com/calm
More on Money Roots: Grounded in money psychology, Ally Money Roots™ is a departure from traditional skills-based financial education. The interactive Money Roots curriculum, paired with the Calm content, mindfulness exercises and resources are designed to make it easier for people to invest in their financial wellbeing.
Survey Methodology: Data was collected from 2 surveys fielded by Ally Financial in May 2024 among a census balanced population of 2,000 consumers to understand the state of their personal finances, the status of their current financial goals along with any tradeoffs they are making to manage their finances.
About Ally Financial
Ally Financial Inc. (NYSE: ALLY) is a financial services company with the nation's largest all-digital bank and an industry-leading auto financing business, driven by a mission to "Do It Right" and be a relentless ally for customers and communities. The company serves approximately 11 million customers through a full range of online banking services (including deposits, mortgage, and credit card products) and securities brokerage and investment advisory services. The company also includes a robust corporate finance business that offers capital for equity sponsors and middle-market companies, as well as auto financing and insurance offerings. For more information, please visit www.ally.com.
For more information and disclosures about Ally, visit https://www.ally.com/#disclosures.
For further images and news on Ally, please visit http://media.ally.com.
About Calm
Calm is a mental health company on a mission to support everyone on every step of their mental health journey. With the #1 app to help you sleep more, stress less and live mindfully as well as a growing library of digital, evidence-based mental health programs, Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities – featuring a range of experts and beloved celebrity voices. Our workplace and healthcare solutions take a consumer-friendly approach to mental health support delivered on a HIPAA-compliant platform to drive positive health and business outcomes. Named a TIME100 Most Influential Company, Calm has more than 150 million downloads and supports more than 3,500 organizations across seven languages and 190 countries. To learn more, visit calm.com.
PR Contact:
Megan Rivers (Ally Media)
Megan.rivers@ally.com
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SOURCE Ally Financial
FAQ
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