Align Technology Announces NFL Quarterback Patrick Mahomes Joins the Invisalign Brand Smile Squad
Align Technology (NASDAQ: ALGN) has announced that NFL quarterback Patrick Mahomes has joined the Invisalign Smile Squad as a brand ambassador. Through a multi-year agreement, Mahomes will share his personal experience with Invisalign clear aligners through a multi-channel campaign.
The Invisalign Smile Squad, launched in 2017, is part of Align's strategy to increase awareness and educate consumers about Invisalign treatment benefits. The program collaborates with regional and global influencers who share their Invisalign treatment journeys across social media platforms including TikTok, Instagram, YouTube, and Snapchat.
Mahomes, the Kansas City Chiefs quarterback, chose Invisalign aligners over traditional braces, citing his focus on optimizing performance and health as an athlete.
Align Technology (NASDAQ: ALGN) ha annunciato che il quarterback della NFL Patrick Mahomes è entrato a far parte dell'Invisalign Smile Squad come testimonial del marchio. Attraverso un accordo pluriennale, Mahomes condividerà la sua esperienza personale con gli aligner trasparenti Invisalign tramite una campagna multicanale.
La Invisalign Smile Squad, lanciata nel 2017, è parte della strategia di Align per aumentare la consapevolezza e educare i consumatori sui benefici del trattamento Invisalign. Il programma collabora con influencer regionali e globali che condividono i loro percorsi di trattamento Invisalign attraverso piattaforme social come TikTok, Instagram, YouTube e Snapchat.
Mahomes, quarterback dei Kansas City Chiefs, ha scelto gli aligner Invisalign rispetto ai tradizionali apparecchi ortodontici, sottolineando il suo obiettivo di ottimizzare le prestazioni e la salute come atleta.
Align Technology (NASDAQ: ALGN) ha anunciado que el mariscal de campo de la NFL Patrick Mahomes se ha unido a la Invisalign Smile Squad como embajador de marca. A través de un acuerdo de varios años, Mahomes compartirá su experiencia personal con los alineadores claros Invisalign mediante una campaña multicanal.
La Invisalign Smile Squad, lanzada en 2017, es parte de la estrategia de Align para aumentar la conciencia y educar a los consumidores sobre los beneficios del tratamiento Invisalign. El programa colabora con influencers regionales y globales que comparten sus trayectorias de tratamiento Invisalign en plataformas de redes sociales como TikTok, Instagram, YouTube y Snapchat.
Mahomes, el mariscal de campo de los Kansas City Chiefs, eligió los alineadores Invisalign en lugar de los frenos tradicionales, citando su enfoque en optimizar el rendimiento y la salud como atleta.
Align Technology (NASDAQ: ALGN)는 NFL 쿼터백 Patrick Mahomes가 Invisalign Smile Squad의 브랜드 앰배서더로 합류했다고 발표했습니다. 다년간의 계약을 통해 Mahomes는 다채널 캠페인을 통해 Invisalign 투명 교정기와 자신의 개인 경험을 공유할 것입니다.
2017년에 출시된 Invisalign Smile Squad는 소비자에게 Invisalign 치료의 이점을 알리고 교육하기 위한 Align의 전략의 일환입니다. 이 프로그램은 TikTok, Instagram, YouTube 및 Snapchat과 같은 소셜 미디어 플랫폼을 통해 Invisalign 치료 여정을 공유하는 지역 및 글로벌 인플루언서와 협력합니다.
Kansas City Chiefs의 쿼터백인 Mahomes는 전통적인 브레이스를 제치고 Invisalign 교정기를 선택했으며, 운동선수로서의 성능과 건강 최적화에 중점을 두고 있다고 언급했습니다.
Align Technology (NASDAQ: ALGN) a annoncé que le quarterback de la NFL Patrick Mahomes a rejoint l'Invisalign Smile Squad en tant qu'ambassadeur de la marque. Grâce à un accord pluriannuel, Mahomes partagera son expérience personnelle avec les aligneurs transparents Invisalign à travers une campagne multicanal.
L'Invisalign Smile Squad, lancé en 2017, fait partie de la stratégie d'Align pour accroître la sensibilisation et éduquer les consommateurs sur les avantages du traitement Invisalign. Le programme collabore avec des influenceurs régionaux et mondiaux qui partagent leurs parcours de traitement Invisalign sur des plateformes de médias sociaux telles que TikTok, Instagram, YouTube et Snapchat.
Mahomes, le quarterback des Kansas City Chiefs, a choisi les aligneurs Invisalign plutôt que les appareils orthodontiques traditionnels, évoquant son objectif d'optimiser sa performance et sa santé en tant qu'athlète.
Align Technology (NASDAQ: ALGN) hat bekannt gegeben, dass der NFL-Quarterback Patrick Mahomes der Invisalign Smile Squad als Markenbotschafter beigetreten ist. Durch eine mehrjährige Vereinbarung wird Mahomes seine persönlichen Erfahrungen mit den Invisalign-Alignern in einer Multichannel-Kampagne teilen.
Die Invisalign Smile Squad, die 2017 ins Leben gerufen wurde, ist Teil der Strategie von Align, das Bewusstsein zu erhöhen und Verbraucher über die Vorteile der Invisalign-Behandlung aufzuklären. Das Programm arbeitet mit regionalen und globalen Influencern zusammen, die ihre Invisalign-Behandlungsreisen über soziale Medien wie TikTok, Instagram, YouTube und Snapchat teilen.
Mahomes, der Quarterback der Kansas City Chiefs, hat sich für die Invisalign-Aligner anstelle von herkömmlichen Zahnspangen entschieden und dabei seinen Fokus auf die Optimierung von Leistung und Gesundheit als Athlet hervorgehoben.
- Secured high-profile NFL quarterback Patrick Mahomes as brand ambassador
- Multi-year marketing agreement expanding brand visibility
- Strategic expansion of influencer marketing program targeting multiple social media platforms
- None.
Insights
This celebrity endorsement deal with Patrick Mahomes, while high-profile, represents a standard marketing initiative rather than a material business development. Marketing partnerships with athletes, even prominent ones like Mahomes, typically don't significantly move the needle on company financials in the short term.
The strategic value lies in Mahomes' massive social media following (4.8M+ on Instagram, 2.7M+ on Twitter) and his appeal to the key teen/young adult demographic that Invisalign targets. His authenticity as an actual Invisalign user adds credibility, but the financial impact of such endorsements is usually gradual and difficult to quantify.
For context, Invisalign's previous celebrity partnerships, including deals with Simone Biles and Jayson Tatum, haven't materially affected quarterly revenues. The marketing spend for such deals typically falls within normal operating expenses and is already factored into guidance.
The timing of this announcement aligns perfectly with the NFL playoffs and Super Bowl window, maximizing potential media exposure. Mahomes' reputation as a high-performing athlete helps position Invisalign as a premium, performance-oriented product rather than just a cosmetic solution.
However, the competitive landscape shows similar moves by traditional braces companies partnering with athletes and celebrities. The differentiation potential here is and while it may help maintain Invisalign's market position, it's unlikely to drive significant market share gains or impact ALGN's stock price meaningfully.
- Patrick Mahomes, Kansas City Chief’s quarterback, to share his personal Invisalign® treatment experience with fans
Patrick Mahomes, quarterback for the National Football League’s Kansas City Chiefs, has joined the Invisalign Smile Squad as an ambassador for the brand. As part of the multi-year agreement, Patrick will share his Invisalign treatment experience with fans in a multi-channel campaign. (Photo: Business Wire)
“After many years of speculation, I figured it was finally time to set the record straight, and many of you were right…I am a proud user of Invisalign,” said Patrick Mahomes. “As an athlete, I’m always focused on optimizing my performance and health, so when it came time for me to choose how to improve my smile, it was clear that Invisalign aligners were the right choice for me over traditional braces. I’m excited to officially join Team Invisalign.”
The Invisalign Smile Squad, launched in 2017, is one component of Align’s efforts to increase awareness and educate parents, teens, and adults about the benefits of Invisalign treatment delivered by an Invisalign trained doctor. With the Invisalign Smile Squad, Align collaborates with trusted regional and global influencers, including athletes, to share their personal Invisalign treatment journeys across their own social media channels on platforms such as TikTok, Instagram, YouTube, SnapChat, and others.
“The Invisalign Smile Squad was created to help consumers better understand the complete Invisalign treatment experience in a very real and relatable way,” noted Kamal Bhandal, Align Technology vice president, Global Brand and Americas Marketing. “We are thrilled to welcome Patrick Mahomes to the squad to share his unique journey with his fans. We’ve found that the authentic, personal stories shared by the Invisalign Smile Squad go a long way to addressing questions about starting Invisalign treatment.”
About Align Technology, Inc.
Align Technology designs and manufactures the Invisalign® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 271 thousand doctor customers and are key to accessing Align’s 600 million consumer market opportunity worldwide. Over the past 27 years, Align has helped doctors treat approximately 18.9 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit www.aligntech.com for more information.
For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com.
Invisalign, iTero, exocad, Align, Align Digital Platform and iTero Lumina are trademarks of Align Technology, Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250116907974/en/
Align Technology, Inc.
Madelyn Valente
(909) 833-5839
mvalente@aligntech.com
Zeno Group
Sarah Karlson
(828) 551-4201
sarah.karlson@zenogroup.com
Source: Align Technology, Inc.
FAQ
What is the financial impact of Patrick Mahomes joining ALGN's Invisalign Smile Squad?
How long has ALGN's Invisalign Smile Squad program been running?
Which social media platforms will ALGN use for the Patrick Mahomes Invisalign campaign?
What is the duration of Patrick Mahomes' partnership with ALGN's Invisalign?
