Align Technology’s Invisalign® Brand Announces Official Sponsorship of Bay FC
Align Technology (ALGN) has announced that its Invisalign® brand is becoming an Official Partner of Bay FC, a professional soccer franchise in the National Women's Soccer League (NWSL). The partnership includes the creation of 'Legends of Confidence' content series featuring Bay FC players undergoing Invisalign treatment, sharing their smile journeys.
The collaboration will feature an entitlement night at Bay FC's match against Chicago Stars on April 13 at PayPal Park, including fan activities and giveaways. The partnership also focuses on expanding youth sports access across the Bay Area through community events and initiatives. Bay FC strikers Racheal Kundananji and midfielder Tess Boade have already kicked off the campaign on the team's Instagram.
Align Technology (ALGN) ha annunciato che il suo marchio Invisalign® diventa un Partner Ufficiale di Bay FC, una franchigia professionale di calcio nella National Women's Soccer League (NWSL). La partnership include la creazione di una serie di contenuti chiamata 'Legends of Confidence', con protagonisti i giocatori di Bay FC che stanno seguendo il trattamento Invisalign, condividendo i loro percorsi verso un sorriso migliore.
La collaborazione prevede una serata speciale durante la partita di Bay FC contro le Chicago Stars il 13 aprile al PayPal Park, con attività per i fan e omaggi. La partnership si concentra anche sull'espansione dell'accesso agli sport giovanili nell'area della Baia attraverso eventi e iniziative comunitarie. Le attaccanti di Bay FC, Racheal Kundananji e la centrocampista Tess Boade, hanno già avviato la campagna sul profilo Instagram della squadra.
Align Technology (ALGN) ha anunciado que su marca Invisalign® se convierte en Socio Oficial de Bay FC, una franquicia profesional de fútbol en la National Women's Soccer League (NWSL). La asociación incluye la creación de una serie de contenidos llamada 'Legends of Confidence', que presenta a los jugadores de Bay FC sometiéndose a tratamiento de Invisalign y compartiendo sus trayectorias de sonrisa.
La colaboración contará con una noche especial en el partido de Bay FC contra Chicago Stars el 13 de abril en PayPal Park, incluyendo actividades para los aficionados y sorteos. La asociación también se centra en ampliar el acceso a los deportes juveniles en el área de la Bahía a través de eventos e iniciativas comunitarias. Las delanteras de Bay FC, Racheal Kundananji y la centrocampista Tess Boade, ya han dado inicio a la campaña en el Instagram del equipo.
Align Technology (ALGN)은 자사 브랜드 Invisalign®가 National Women's Soccer League (NWSL)의 프로 축구 프랜차이즈인 Bay FC의 공식 파트너가 되었다고 발표했습니다. 이 파트너십에는 Bay FC 선수들이 Invisalign 치료를 받으며 자신의 미소 여정을 공유하는 'Legends of Confidence' 콘텐츠 시리즈가 포함됩니다.
협업은 4월 13일 PayPal Park에서 Chicago Stars와의 Bay FC 경기에서 팬 활동과 경품 증정을 포함한 특별한 밤을 특징으로 합니다. 이 파트너십은 또한 Bay 지역의 청소년 스포츠 접근성을 확대하기 위한 커뮤니티 이벤트와 이니셔티브에 중점을 두고 있습니다. Bay FC의 공격수 Racheal Kundananji와 미드필더 Tess Boade는 이미 팀의 인스타그램에서 캠페인을 시작했습니다.
Align Technology (ALGN) a annoncé que sa marque Invisalign® devient Partenaire Officiel de Bay FC, une franchise professionnelle de football dans la National Women's Soccer League (NWSL). Le partenariat inclut la création d'une série de contenus intitulée 'Legends of Confidence', mettant en vedette des joueurs de Bay FC suivant un traitement Invisalign et partageant leurs parcours de sourire.
La collaboration comprendra une soirée spéciale lors du match de Bay FC contre les Chicago Stars le 13 avril au PayPal Park, avec des activités pour les fans et des cadeaux. Le partenariat se concentre également sur l'élargissement de l'accès aux sports pour les jeunes dans la région de la Baie à travers des événements communautaires et des initiatives. Les attaquantes de Bay FC, Racheal Kundananji et la milieu de terrain Tess Boade, ont déjà lancé la campagne sur le compte Instagram de l'équipe.
Align Technology (ALGN) hat angekündigt, dass seine Marke Invisalign® offizieller Partner von Bay FC wird, einer professionellen Fußballfranchise in der National Women's Soccer League (NWSL). Die Partnerschaft umfasst die Erstellung einer Inhaltsreihe mit dem Titel 'Legends of Confidence', in der Spieler von Bay FC ihre Invisalign-Behandlungen durchlaufen und ihre Smile-Reisen teilen.
Die Zusammenarbeit wird eine besondere Nacht während des Spiels von Bay FC gegen die Chicago Stars am 13. April im PayPal Park umfassen, einschließlich Fanaktivitäten und Verlosungen. Die Partnerschaft konzentriert sich auch darauf, den Zugang zu Jugendsportarten im Bay Area durch Gemeinschaftsveranstaltungen und Initiativen zu erweitern. Die Stürmerinnen von Bay FC, Racheal Kundananji und die Mittelfeldspielerin Tess Boade, haben die Kampagne bereits auf dem Instagram der Mannschaft gestartet.
- Brand visibility expansion through partnership with professional women's soccer team
- Direct marketing opportunity to reach new consumer demographic through sports
- Enhanced community engagement in the Bay Area market
- None.
Sponsorship of National Women’s Soccer League (NWSL) team highlights inspirational smile stories of women in sports and will help expand access to youth sports across the Bay Area
Through the sponsorship, Bay FC players who are in Invisalign treatment to help improve their smiles will have an opportunity to take fans inside their personal smile journeys on the “Legends of Confidence” custom content series presented by the Invisalign brand. The partnership also aims to provide greater access to youth sports across the Bay Area through joint community events and initiatives.
“The Invisalign brand and Bay FC all aim to inspire confidence on and off the pitch,” said Bay FC CEO Brady Stewart. “This partnership gives us the ability to reach even more local youth across the Bay Area and provide them access to soccer, our players and our coaching staff. All with the purpose of motivating them to feel empowered in their abilities and confident in themselves.”
Align Technology’s Invisalign brand will host an entitlement night for Bay FC’s matchup against the Chicago Stars on April 13 at PayPal Park, including gate giveaways, FanFest activations, and more for fans in attendance. In conjunction, the Invisalign brand will host a community panel event in advance of the match, inviting local youth to hear from women leaders of Bay FC and Align to showcase their journeys and motivate the next generation to stay involved in sports and confidently reach for their goals.
“Today women in sports are at the forefront of a cultural revolution, gaining unprecedented visibility, breaking barriers, and inspiring a global movement,” noted Kamal Bhandal, Align Technology senior vice president, Global Brand and Americas Marketing. “The Invisalign Brand is committed to elevating and celebrating stories of confidence and empowerment from women and youth on their journey to a new smile. Combining this with Bay FC’s commitment to excellence in professional women’s soccer highlights our shared vision.”
“Legends of Confidence,” presented by the Invisalign brand was kicked off by Bay FC striker Racheal Kundananji and midfielder Tess Boade on Bay FC’s Instagram. Click HERE to access the journeys of Bay FC players who are using Invisalign aligners to improve their smiles, as they share how confidence fuels them on and off the field. Additional community programming will be developed and announced at a later date.
Bay FC is hosting its inaugural season at PayPal Park in
About Bay Football Club
Bay Football Club (Bay FC) is the professional soccer franchise representing the Bay Area and the 14th team to join the National Women’s Soccer League (NWSL). Bay FC was established in April 2023 and co-founded by USWNT legends Brandi Chastain, Leslie Osborne, Danielle Slaton, and Aly Wagner in partnership with global investment firm Sixth Street and an investor group of leading tech, business and sports executives. Sixth Street’s investment is the largest institutional investment to date in a women’s professional sports franchise. Bay FC is changing the face of women’s soccer as we know it. The Club began play in the 2024 season. Tickets are now on sale for Bay FC at https://bayfc.com and fans can follow Bay FC’s social channels (@wearebayfc) for the latest news, merchandise, and events.
About Align Technology
Align Technology designs and manufactures the Invisalign® System, the most advanced clear aligner system in the world, iTero™ intraoral scanners and services, and exocad™ CAD/CAM software. These technology building blocks enable enhanced digital orthodontic and restorative workflows to improve patient outcomes and practice efficiencies for over 271.6 thousand doctor customers and are key to accessing Align’s 600 million consumer market opportunity worldwide. Over the past 28 years, Align has helped doctors treat approximately 19.5 million patients with the Invisalign System and is driving the evolution in digital dentistry through the Align™ Digital Platform, our integrated suite of unique, proprietary technologies and services delivered as a seamless, end-to-end solution for patients and consumers, orthodontists and GP dentists, and lab/partners. Visit www.aligntech.com for more information.
For additional information about the Invisalign System or to find an Invisalign doctor in your area, please visit www.invisalign.com. For additional information about the iTero digital scanning system, please visit www.itero.com. For additional information about exocad dental CAD/CAM offerings and a list of exocad reseller partners, please visit www.exocad.com.
Invisalign, iTero, exocad, Align, Align Digital Platform, and iTero Lumina are trademarks of Align Technology, Inc.
View source version on businesswire.com: https://www.businesswire.com/news/home/20250325594374/en/
Align Technology
Madelyn Valente
(909) 833-5839
mvalente@aligntech.com
Zeno Group
Sarah Karlson
(828) 551-4201
sarah.karlson@zenogroup.com
Source: Align Technology
FAQ
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