Alliance Entertainment Unveils New Handmade by Robots Collectible Figures at Walmart, Tapping into the Booming Pop Culture Market
Alliance Entertainment (NASDAQ: AENT) has launched its new line of Handmade by Robots™ collectible figures in select Walmart stores nationwide and on Walmart.com as of February 7. The collection features meticulously crafted pieces celebrating pop culture icons, including exclusive -edition Blacklight figures from Back to the Future featuring Marty McFly and Doc Emmett Brown, as well as Shorty and Spikey characters from Killer Klowns from Outer Space.
The launch represents a strategic expansion of Alliance Entertainment's retail presence through Walmart's growing collectible assortment, aiming to make these premium collectibles more accessible to a broader audience while capitalizing on the increasing consumer demand for exclusive and -run collectibles.
Alliance Entertainment (NASDAQ: AENT) ha lanciato la sua nuova linea di figure da collezione Handmade by Robots™ in selezionati negozi Walmart in tutto il paese e su Walmart.com a partire dal 7 febbraio. La collezione presenta pezzi realizzati con cura che celebrano icone della cultura pop, inclusi figure in edizione esclusiva Blacklight da Ritorno al Futuro con Marty McFly e Doc Emmett Brown, così come i personaggi Shorty e Spikey da Killer Klowns from Outer Space.
Il lancio rappresenta un'espansione strategica della presenza al dettaglio di Alliance Entertainment attraverso l'assortimento in crescita di collezionabili di Walmart, con l'obiettivo di rendere questi collezionabili premium più accessibili a un pubblico più ampio, sfruttando la crescente domanda dei consumatori per collezionabili esclusivi e in edizione limitata.
Alliance Entertainment (NASDAQ: AENT) ha lanzado su nueva línea de figuras coleccionables Handmade by Robots™ en tiendas Walmart seleccionadas en todo el país y en Walmart.com a partir del 7 de febrero. La colección presenta piezas meticulosamente elaboradas que celebran íconos de la cultura pop, incluyendo figuras en edición exclusiva Blacklight de Regreso al Futuro con Marty McFly y Doc Emmett Brown, así como los personajes Shorty y Spikey de Killer Klowns from Outer Space.
El lanzamiento representa una expansión estratégica de la presencia minorista de Alliance Entertainment a través del creciente surtido de coleccionables de Walmart, con el objetivo de hacer que estos coleccionables premium sean más accesibles a un público más amplio, aprovechando la creciente demanda de los consumidores por coleccionables exclusivos y de edición limitada.
얼라이언스 엔터테인먼트 (NASDAQ: AENT)는 2월 7일부터 전국의 선택된 월마트 매장 및 Walmart.com에서 Handmade by Robots™ 수집용 피규어의 새로운 라인을 출시했습니다. 이 컬렉션은 백 투 더 퓨처의 마티 맥플라이와 닥 에밋 브라운을 포함한 팝 문화 아이콘을 기념하는 정교하게 제작된 작품들을 특징으로 하며, 외계인에서 온 킬러 클라운의 쇼티와 스파이키 캐릭터도 포함되어 있습니다.
이번 출시는 월마트의 증가하는 수집용 품목을 통해 얼라이언스 엔터테인먼트의 소매 존재감을 전략적으로 확장하는 것을 나타내며, 이러한 프리미엄 수집품을 더 넓은 청중에게 더 쉽게 접근할 수 있도록 하여 독점적이고 한정판 수집품에 대한 소비자의 증가하는 수요를 활용하고자 합니다.
Alliance Entertainment (NASDAQ: AENT) a lancé sa nouvelle gamme de figurines de collection Handmade by Robots™ dans certains magasins Walmart à travers le pays et sur Walmart.com à partir du 7 février. La collection présente des pièces soigneusement élaborées célébrant des icônes de la culture pop, y compris des figurines en édition exclusive Blacklight de Retour vers le Futur mettant en vedette Marty McFly et Doc Emmett Brown, ainsi que les personnages Shorty et Spikey de Killer Klowns from Outer Space.
Ce lancement représente une expansion stratégique de la présence de Alliance Entertainment dans le commerce de détail à travers l'assortiment croissant de produits de collection de Walmart, visant à rendre ces objets de collection premium plus accessibles à un public plus large tout en capitalisant sur la demande croissante des consommateurs pour des articles de collection exclusifs et en édition limitée.
Alliance Entertainment (NASDAQ: AENT) hat am 7. Februar seine neue Linie von Handmade by Robots™ Sammlerfiguren in ausgewählten Walmart-Filialen landesweit und auf Walmart.com gestartet. Die Kollektion umfasst sorgfältig gefertigte Stücke, die Popkultur-Ikonen feiern, einschließlich exklusiver Blacklight-Figuren aus Zurück in die Zukunft mit Marty McFly und Doc Emmett Brown sowie den Charakteren Shorty und Spikey aus Killer Klowns from Outer Space.
Der Launch stellt eine strategische Erweiterung der Einzelhandelspräsenz von Alliance Entertainment durch das wachsende Sortiment an Sammlerstücken von Walmart dar und zielt darauf ab, diese Premium-Sammlerstücke einem breiteren Publikum zugänglich zu machen, während die steigende Verbrauchernachfrage nach exklusiven und limitierten Sammlerstücken genutzt wird.
- Expansion into Walmart stores nationwide and Walmart.com increases retail presence and market reach
- Partnership with major retailer Walmart provides access to broader consumer base
- Launch of exclusive -edition products can drive premium pricing and collector demand
- None.
Insights
The strategic partnership with Walmart represents a pivotal expansion for Alliance Entertainment's Handmade by Robots brand, potentially transforming its market position in the $34.4 billion global collectibles market. The significance of this move extends beyond mere distribution:
The placement in Walmart stores provides three key advantages:
- Immediate access to Walmart's massive foot traffic, estimated at 240 million weekly customers across its U.S. stores
- Integration into Walmart's robust e-commerce platform, which saw 17% growth in e-commerce sales last year
- Enhanced brand visibility that could accelerate product adoption beyond the core collector market
The focus on licensed properties like Back to the Future demonstrates smart market positioning. edition and exclusive variants, particularly the Blacklight series, typically command premium pricing and generate higher margins, helping offset mass-market retail costs. This strategy aligns with collector behavior patterns, where exclusivity drives demand and secondary market values.
However, success will depend on maintaining product quality and scarcity while scaling production for mass-market distribution. The collectibles market has shown sensitivity to oversaturation, as evidenced by historical examples like Funko's market challenges in 2019. Alliance Entertainment's ability to balance exclusivity with accessibility will be important for sustaining long-term value.
The timing aligns with Walmart's recent push into the collectibles space, suggesting potential for dedicated shelf space and promotional support. This could provide Alliance Entertainment with a competitive advantage over purely direct-to-consumer brands in the specialty collectibles segment.
PLANTATION, Fla., Feb. 12, 2025 (GLOBE NEWSWIRE) -- Alliance Entertainment Holding Corporation (Nasdaq: AENT) is thrilled to announce the launch of its latest line of Handmade by Robots™ collectible figures, which debuted in select Walmart stores nationwide and on Walmart.com on February 7.
This exciting new collection represents a unique fusion of craftsmanship and pop culture, catering to the growing demand for collectible products that resonate with consumers and collectors alike. These figures are not just toys; they are meticulously crafted pieces of art that celebrate iconic elements of pop culture. Each figure captures the essence of beloved characters and themes, making them highly sought after by collectors of all ages.
"Our collaboration with Walmart marks an exciting step forward in expanding the reach of Handmade by Robots collectibles and strengthening Alliance Entertainment’s position in the collectibles market," said Jeff Walker, CEO of Alliance Entertainment Holding Corp. "These figures embody the craftsmanship and nostalgia that collectors seek, and by securing a retail presence at Walmart, we are making these products more accessible to a broader audience while reinforcing our retail partnerships."
Among the featured collectibles in this launch is Handmade by Robots’ Back to the Future collection, which introduces exclusive limited-edition Blacklight figures of iconic characters such as Marty McFly and Doc Emmett Brown, capturing the essence of the beloved film series with stunning detail and craftsmanship. Additionally, the collection introduces exclusive Blacklight collectibles of Shorty and Spikey from the cult classic Killer Klowns from Outer Space. These premium figures, crafted with Handmade by Robots’ signature stylized design, are expected to generate strong demand among pop culture enthusiasts.
Walmart’s growing collectible assortment makes them an ideal retail partner for introducing Handmade by Robots to both established collectors and new fans eager to discover new and exciting products. With an increasing consumer appetite for exclusive and limited-run collectibles, this launch represents an opportunity for Alliance Entertainment to enhance its retail presence and drive incremental sales within the specialty collectibles category.
About Handmade by Robots
Handmade by Robots, a division of Alliance Entertainment, is a unique collectibles brand that produces licensed vinyl figures designed to replicate the look of hand-knit plush toys. With a focus on craftsmanship and nostalgic appeal, the brand’s product portfolio includes fan-favorite characters from major entertainment franchises. For more information, visit https://www.handmadebyrobots.com/.
About Alliance Entertainment
Alliance Entertainment (NASDAQ: AENT) is a premier distributor of music, movies, toys, collectibles, and consumer electronics. We offer over 325,000 unique in-stock SKU’s, including over 57,300 exclusive compact discs, vinyl LP records, DVDs, Blu-rays, and video games. Complementing our vast media catalog, we also stock a full array of related accessories, toys, and collectibles. With more than thirty-five years of distribution experience, Alliance Entertainment serves customers of every size, providing a robust suite of services to resellers and retailers worldwide. Our efficient processing and essential seller tools noticeably reduce the costs associated with administrating multiple vendor relationships, while helping omni-channel retailers expand their product selection and fulfillment goals. For more information, visit www.aent.com.
For investor inquiries, please contact:
Dave Gentry
RedChip Companies, Inc.
1-407-644-4256
AENT@redchip.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6bf9e4b0-d272-44eb-8f47-f0fdc4ca867c
FAQ
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