Adyen announces payments partnership with Instacart
Adyen (AMS: ADYEN) announced a significant partnership with Instacart, enhancing payment processing capabilities for the grocery technology leader in North America.
This collaboration includes PINless debit transactions, aimed at improving customer experience through optimized authorization rates. Adyen's President of North America, Brian Dammeir, expressed enthusiasm for future cooperative payment developments. Instacart's VP, Heather Rivera, emphasized the importance of this partnership in scaling operations and providing seamless checkout experiences. Adyen's growth in North America is underscored by rising debit usage and its innovative RevenueAccelerate solution.
- New payment processing partnership with Instacart enhances Adyen's market presence.
- Implementation of PINless debit transactions is expected to improve authorization rates.
- Adyen's RevenueAccelerate offering aims to optimize customer experience and efficiency.
- None.
SAN FRANCISCO, Nov. 10, 2022 /PRNewswire/ -- Adyen (AMS: ADYEN), the global financial technology platform of choice for leading businesses, today announced that Instacart, the leading grocery technology company in North America, has selected the company as an additional payments processing partner.
As part of the new partnership, Instacart will leverage Adyen functionality, including PINless debit enablement of transactions, to further optimize and improve authorization rates for an even more seamless customer experience.
"Working with Instacart on debit enablement and U.S. processing is the first step in what will be an exciting partnership," said Brian Dammeir, President of North America at Adyen. "We look forward to working closely with Instacart on future payment capabilities as the company continues to expand."
"At Instacart, we're dedicated to creating the best online grocery shopping experience possible for the customers and partners that rely on us every day," said Heather Rivera, Vice President of Strategy, Corporate Development and Partnerships for Instacart. "We're pleased to welcome Adyen as an additional payments partner that will enable us to continue to scale and ensure our customers have a seamless experience all the way through checkout."
In North America, Adyen has seen a significant rise in debit usage over the past year. For marketplaces like Instacart that consumers rely on to connect with and shop online from their favorite retailers, enhancing the customer experience involves optimizing authorization rates across issuers and the various debit networks. Adyen's RevenueAccelerate offering seamlessly applies the preferences of each issuer and debit network to help merchants see a lift in authorization rates, resulting in a more seamless and efficient customer experience.
Adyen (AMS: ADYEN) is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M, eBay, and Microsoft. Adyen continuously improves and expands its product offering as part of its ordinary course of business. New products and features are announced via press releases and product updates on the company's website. The cooperation with Instacart as described in this merchant update underlines Adyen's continuous growth with current and new merchants over the years.
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SOURCE Adyen Inc.
