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AdTheorent Holding Company, Inc. (Nasdaq: ADTH) is a pioneering digital media platform that leverages cutting-edge machine learning technology to provide performance-driven, privacy-forward programmatic advertising solutions. The company specializes in executing data-driven digital advertising campaigns for both brands and advertising agencies, ensuring measurable value and compliance with privacy standards.
Headquartered in New York, AdTheorent operates with fourteen locations across the United States and Canada, extending its services globally, including regions such as Canada and the United Kingdom. The United States remains the primary revenue generator for the company.
AdTheorent's core offerings are powered by its advanced machine learning platform, enabling predictive targeting, algorithmic audience solutions, and geo-intelligence. The platform focuses on non-sensitive data to create predictive models that optimize ad delivery based on real-time audience behavior. The company's in-house creative studio, Studio A\/T, enhances the customer experience by delivering tailored advertising content.
In recent financial highlights, AdTheorent reported a 15.2% increase in fourth-quarter revenue for 2023, amounting to $59.7 million, and a gross profit margin improvement to 53.1%. Despite facing a net income decrease to $1.3 million, the company showed considerable growth in adjusted EBITDA and maintained robust adjusted gross profit margins.
AdTheorent has garnered numerous accolades, including the “Best Buy-Side Programmatic Platform” in the 2023 Digiday Technology Awards, AI Breakthrough Awards, and Frost & Sullivan's “Digital Advertising Leadership Award.” The company’s commitment to innovation and a superior workplace environment earned it recognition as a Crain’s Top 100 Best Place to Work in NYC for ten consecutive years.
In a significant development, AdTheorent announced a definitive agreement to be acquired by Cadent, LLC in an all-cash transaction valued at approximately $324 million, marking a pivotal transition to becoming a privately held entity. This acquisition is poised to expand AdTheorent's scale and resources, further enhancing its market-leading position in the omnichannel advertising space.
AdTheorent's strategic focus includes fostering partnerships with major global holding firms, advancing self-service capabilities, and leading innovations in the post-cookie digital advertising landscape. The company continues to drive success through its customer-centric approach and technological advancements, ensuring high-performance advertising outcomes for its clients.
AdTheorent Holding Company, a leader in machine learning for programmatic advertising, announced that it has been acquired by Cadent, , a provider of converged TV advertising solutions. The acquisition was completed for $3.21 per share in an all-cash transaction, valuing AdTheorent at approximately $324 million. Following the acquisition, AdTheorent's common stock has been delisted from the Nasdaq Stock Market. Advisors for the transaction included Canaccord Genuity and McDermott Will & Emery LLP for AdTheorent, and Moelis & Company and Baker Botts LLP for Cadent.
AdTheorent, headquartered in New York, offers advanced machine learning-powered media buying platforms and has been recognized with numerous industry awards. Cadent is known for its Aperture converged TV platform which simplifies cross-screen advertising. Novacap, a major North American private equity firm, supports Cadent's growth strategies.
AdTheorent (Nasdaq: ADTH), a leader in machine learning for programmatic advertising, has won the 'Best AdTech Platform' award at the 2024 Digiday Media Awards. The Digiday Media Awards celebrate companies modernizing digital media. AdTheorent's platform utilizes advanced data science and machine learning to optimize ad impressions without relying on user IDs. Instead, it scores ad impressions based on their likelihood to achieve campaign goals. The company's privacy-forward approach and superior performance metrics distinguish it in the industry. CEO Jim Lawson expressed pride in the recognition and commitment to advancing their technology.
AdTheorent Holding Company announced a third party has withdrawn its non-binding acquisition proposal of $3.35 per share and won't submit another. This proposal was made during AdTheorent’s go-shop period following its definitive merger agreement with Cadent Cadent agreed to acquire all AdTheorent shares at $3.21 per share in cash, totaling approximately $324 million. The antitrust waiting period expired on May 6, 2024, meeting a key condition for closing the transaction. AdTheorent will soon send a definitive proxy statement to shareholders for a special meeting to approve the merger.
AdTheorent Holding Company, Inc. announced the expiration of the waiting period under the Hart-Scott-Rodino Antitrust Improvements Act of 1976, paving the way for its acquisition by Cadent, for $3.21 per share in cash, totaling approximately $324 million. AdTheorent is a machine learning pioneer in the advertising industry, offering predictive targeting, geo-intelligence, and creative solutions.
AdTheorent Holding Company, Inc. announced the expiration of the 'go-shop' period for a merger agreement with Cadent, AdTheorent received a proposal from a third party to acquire all outstanding shares for $3.35 per share in cash. The board determined the proposal could lead to a Superior Company Proposal. AdTheorent remains subject to the Merger Agreement unless terminated.
AdTheorent Holding Company, Inc. reported its first quarter 2024 financial results, showcasing a $34.9 million revenue, a 6.7% increase from Q1 2023. However, gross profit saw a 0.2% decrease, and net loss was $9.9 million compared to $5.2 million in Q1 2023. Adjusted EBITDA decreased by 50.0% to $0.2 million. AdTheorent also announced a transaction with Cadent, for acquisition at $324 million in cash.
AdTheorent has been recognized as a technology leader in the 2024 SPARK Matrix for AdTech Platforms by Quadrant Knowledge Solutions. The company's machine learning-powered technology platform received high ratings for its technology excellence and customer impact. AdTheorent's unique features, such as predictive targeting and ID-independent targeting, help address challenges in the digital advertising industry. The company's strong partner ecosystem, product strategy, and performance have positioned it as an emerging leader in the AdTech Platform market.
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