AdTheorent Named Best AdTech Platform in 2024 Digiday Media Awards
AdTheorent (Nasdaq: ADTH), a leader in machine learning for programmatic advertising, has won the 'Best AdTech Platform' award at the 2024 Digiday Media Awards. The Digiday Media Awards celebrate companies modernizing digital media. AdTheorent's platform utilizes advanced data science and machine learning to optimize ad impressions without relying on user IDs. Instead, it scores ad impressions based on their likelihood to achieve campaign goals. The company's privacy-forward approach and superior performance metrics distinguish it in the industry. CEO Jim Lawson expressed pride in the recognition and commitment to advancing their technology.
- AdTheorent won the prestigious 'Best AdTech Platform' award at the 2024 Digiday Media Awards.
- AdTheorent's platform is recognized for its innovation, creativity, and results in modernizing digital media.
- The company's privacy-forward approach to programmatic advertising is a key differentiator.
- AdTheorent's algorithm-based, ID-independent audience targeting drives superior performance for advertisers.
- The award highlights AdTheorent's success in leveraging advanced machine learning and data science.
- The press release does not provide specific financial metrics, making it difficult to assess the direct economic impact of the award.
- No information on new client acquisitions or revenue growth resulting from the award is mentioned.
- The press release lacks details on how the win translates into long-term business benefits for shareholders.
AdTheorent is a digital media platform with transformational privacy-forward methods to execute high-performing programmatic digital advertising campaigns for brand and agency customers. Rather than focusing on targeting user IDs, AdTheorent uses advanced data science and machine learning to score ad impressions based on the statistical likelihood that serving ads on such impressions will yield desired campaign business goals. AdTheorent builds custom machine learning models for each campaign goal and deploys them to the platform for automated execution and optimization. In addition, AdTheorent's groundbreaking algorithm-based and ID-independent audience targeting solution has re-conceptualized what a targetable digital audience can be, leveraging advanced algorithms – not user IDs – to focus campaign delivery within each advertiser's desired target audience while driving performance. AdTheorent's privacy-forward approach to digital advertising and its ability to drive superior performance for advertisers sets the company apart from others in the industry.
"AdTheorent brings a foundationally different approach to programmatic advertising which drives business outcomes for advertisers in a privacy-forward and efficient manner. We remain committed to building and enhancing the most advanced and differentiated machine learning-powered advertising technology and solutions ever deployed in market," said Jim Lawson, CEO of AdTheorent. "We are honored to win the Digiday Media Award for 'Best AdTech Platform' and thank the judges for this valuable recognition."
The 2024 Digiday Media Awards recognize companies that are modernizing the digital media industry through technology, partnerships, and innovation. Digiday's panel of industry-leading judges evaluated hundreds of entries to identify the companies or campaigns that clearly demonstrate success based on the following criteria: Innovation, Creativity, Consumer Value, Results and Overall. Digiday's awards programs are some of the most influential in the industry.
For more information about AdTheorent's approach, click here.
About AdTheorent
AdTheorent (Nasdaq: ADTH) uses advanced machine learning technology and privacy-forward solutions to deliver impactful advertising campaigns for marketers. AdTheorent's machine learning-powered media buying platform powers its predictive targeting, predictive audiences, geo-intelligence, audience extension solutions and in-house creative capability, Studio A\T. Leveraging only non-sensitive data and focused on the predictive value of machine learning models, AdTheorent's product suite and flexible transaction models allow advertisers to identify the most qualified potential consumers coupled with the optimal creative experience to deliver superior results, measured by each advertiser's real-world business goals.
AdTheorent is consistently recognized with numerous technology, product, growth and workplace awards. AdTheorent was named "Best Buy-Side Programmatic Platform" in the 2023 Digiday Technology Awards and was honored with an AI Breakthrough Award and "Most Innovative Product" (B.I.G. Innovation Awards) for five consecutive years. Additionally, AdTheorent is the only seven-time recipient of Frost & Sullivan's "Digital Advertising Leadership Award." AdTheorent is headquartered in
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SOURCE AdTheorent
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