Analog Devices Appoints Anelise Sacks as Chief Customer Officer
Analog Devices, Inc. (Nasdaq: ADI) has appointed Anelise Sacks as Senior Vice President and Chief Customer Officer, effective immediately. Sacks brings extensive experience in engineering and semiconductor sales, previously serving at Texas Instruments for over 15 years. She will oversee ADI’s sales, digital marketing, and analytics teams to enhance customer experience and expand market strategies. Martin Cotter, previously in the sales role, will now lead the Industrial, Consumer and Multi-Markets Business Group.
- Anelise Sacks brings extensive leadership experience from Texas Instruments.
- Focus on enhancing customer experience could drive business growth.
- Sacks' background includes a strong technical and sales combination.
- Transition in leadership may cause temporary disruptions.
- Concerns about continuity given the leadership change.
Analog Devices, Inc. (Nasdaq: ADI) has appointed Anelise Sacks as the company’s new Senior Vice President and Chief Customer Officer, effective immediately. An accomplished engineer and semiconductor executive, Sacks brings a unique combination of technical domain and sales expertise to her role. Sacks will oversee the company’s sales, sales enablement, digital marketing, analytics and customer insight teams, with a focus on accelerating ADI’s customer-centric vision by enhancing the overall end-to-end customer experience and expanding ADI’s go-to-market strategies across channels and ecosystems.
Analog Devices Appoints Anelise Sacks as Chief Customer Officer (Photo: Business Wire)
“We are pleased to welcome Anelise to ADI,” said Vincent Roche, President and CEO. “Anelise has a proven track record of deep customer engagement and driving business growth in her prior roles as well as a global perspective that will serve our company well.”
“It’s an honor to join ADI at such an important time in the company’s evolution,” said Sacks. “ADI is a purpose-driven company that I have long admired for its passion of solving the most complex customer challenges. I am looking forward to accelerating ADI’s business by building on its long track record of success.”
Sacks joins ADI from Texas Instruments, where she held a variety of leadership roles growing their portfolio of analog, digital and software technologies over the past 15 years. In her expanding business roles, she was responsible for the group’s investment strategy, product roadmap definition, new product and technology development, marketing, systems and application engineering. Prior to joining Texas Instruments, Sacks worked as a research and development engineer at Bosch.
Originally from Brazil, Sacks earned her degree in electric and electronic engineering from the Federal University in Rio de Janeiro. She also holds a Master of Business Administration with merit from the Open University Business School in the U.K. and has executive education from Harvard Business School and INSEAD.
Martin Cotter, ADI’s former Senior Vice President of Worldwide Sales and Digital Marketing, has assumed a new role as Senior Vice President of the Industrial, Consumer and Multi-Markets Business Group.
About Analog Devices
Analog Devices (Nasdaq: ADI) is a leading global high-performance analog technology company dedicated to solving the toughest engineering challenges. We enable our customers to interpret the world around us by intelligently bridging the physical and digital with unmatched technologies that sense, measure, power, connect and interpret. Visit http://www.analog.com
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View source version on businesswire.com: https://www.businesswire.com/news/home/20210222005213/en/
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