Adobe Reimagines PDFs by Integrating Adobe Firefly into Acrobat and Adding Support for Chat Across Multiple Documents in Acrobat AI Assistant

Rhea-AI Summary

Adobe has announced significant AI-driven enhancements to its Acrobat product, introducing the Firefly-powered feature that allows for image creation and editing within PDFs. The new Acrobat AI Assistant supports multi-document queries and content creation, integrating with Microsoft Word and PowerPoint.

Starting June 18, 2024, customers can access these features for free until June 28. The Assistant's enhanced meeting transcript capabilities and generative summaries will boost productivity. Adobe emphasizes data security and ethical AI practices, including Content Credentials for transparency. Post-free access, the AI Assistant add-on will cost $4.99/month, with early access pricing available until September 4, 2024. Customers will also receive 250 generative credits monthly for a period.

Positive

• Integration of Firefly AI for image creation and editing within PDFs.
• Acrobat AI Assistant supports multi-document queries across various formats.
• Free access to all AI Assistant features from June 18 to June 28, 2024.
• Enhanced meeting transcript capabilities for better productivity.
• Early access pricing for AI Assistant add-on starts at $4.99/month.
• 250 generative credits per month for Acrobat Standard and Pro customers.

Negative

• free access period for AI Assistant features.
• Potential cost addition for AI Assistant post-June 28, 2024.

Technology Expert

Adobe's integration of generative AI into Acrobat represents a significant leap in digital document handling and image editing. By embedding Adobe Firefly, users can now create and manipulate visuals directly within PDFs, which simplifies processes for non-design professionals. This capability aligns with the growing trend of making advanced technology accessible to a broader user base.

Generative AI uses algorithms to generate new content, often based on existing data sets. In this case, Adobe's use of trained models ensures high-quality, commercially safe image generation. It’s worth noting that Adobe’s AI is trained on licensed content, which adds a layer of trust and safety for enterprise users.

The most practical impact will be on productivity. Users can expect to spend less time switching between applications for tasks that can now be completed within Acrobat. This integration can save time for businesses and increase efficiency for small business owners and individual professionals.

Additionally, the Acrobat AI Assistant feature, supporting multiple document types and generating insights, represents a transformative leap for knowledge workers. This AI-driven tool can identify trends and synthesize information across a variety of document formats, which can be a game-changer for research and content creation tasks.

Financial Analyst

Adobe's recent announcements could have a significant impact on its financial performance, primarily through increased adoption and higher subscription revenues. The free trial period from June 18-28, followed by an early access pricing scheme, indicates a strategic push to attract new users and convert them into paying customers. This approach can help Adobe boost its user base and generate recurring revenue.

Furthermore, the integration of AI capabilities into Acrobat positions Adobe as a leader in the document management market. This differentiation can enhance the value proposition for existing customers and attract new segments. The introductory pricing of $4.99 per month for the AI Assistant add-on is competitive and could drive substantial uptake, especially among small and medium-sized enterprises.

Adobe's statement about the AI being trained on licensed content and their emphasis on data security and compliance are important from a risk management perspective. This transparency could mitigate potential concerns around data privacy and ethical AI use, which are increasingly important for investors.

Overall, these innovations can contribute positively to Adobe's bottom line in both the short and long term, provided they translate into substantial user engagement and subscription conversions.

• Adobe brings new Firefly-powered features designed to be commercially safe into Acrobat – allowing customers to easily generate and edit stunning visuals directly in PDFs
• Acrobat AI Assistant supercharges productivity with support for multiple documents and enables customers to ask questions, get insights and create content across PDF, Microsoft Word, Microsoft PowerPoint, text documents and more
• Adobe is offering free, full access to Acrobat AI Assistant features June 18 - June 28, 2024

SAN JOSE, Calif.--(BUSINESS WIRE)-- Today, Adobe (Nasdaq:ADBE) unveiled major AI innovations in Adobe Acrobat, bringing unprecedented creativity and productivity to digital documents. Starting on June 18, Acrobat customers can create and edit images in the nearly 3 trillion PDFs currently in circulation using text prompts, powered by Adobe Firefly. Acrobat is the first PDF solution to offer in-app generative image capabilities. New features in Acrobat AI Assistant, a conversational engine deeply integrated into Reader and Acrobat workflows, will allow customers to ask questions, get insights and create content from information across groups of PDFs – and other document types – including Microsoft Word, Microsoft PowerPoint, text files and more. Adobe also announced enhanced meeting transcript capabilities in AI Assistant.

(Graphic Business Wire)

“From Edit and Share to Protect and Export, Adobe has consistently innovated PDF, transforming it from a static page into a collaborative workspace,” said Abhigyan Modi, senior vice president, Adobe Document Cloud. “With generative AI we can advance the category again with image creation and insights across a new range of document types, empowering every customer with a deeper understanding and ability to transform information into compelling content – with the ease and speed of a simple prompt.”

Bringing Adobe Firefly Generative AI to PDFs for the First Time

The new Acrobat features enable customers to easily enhance existing images and generate stunning new images in their PDFs with generative AI – all without leaving the app. Features include:

• Edit Image in Acrobat offers easy-to-use tools like the Firefly-powered Generative Fill, Remove Background, Erase and Crop to add, remove and revitalize content in document images in a snap. From erasing unwanted objects to removing backgrounds or adding new images, customers have full, easy control over the visuals in their PDFs.
• With Generate Image in Acrobat, customers can effortlessly add stunning new images to their PDFs, powered by Adobe’s Firefly Image 3 Model. Customers can quickly adjust the size and style and add images to any part of a document. The easy-to-use yet powerful design tools enable customers to add a professional, creative polish to their documents with images.

Edit Image and Generate Image will provide everyone with a fast and easy way to create compelling visuals in Acrobat – no creative expertise required. Sales teams can use Generate Image to add images to text-heavy business plans, making it easier to read and more impactful. Entrepreneurs can use Generate Image and Edit Image to update existing visuals in investor pitch decks, customizing presentations for each specific opportunity. Small business owners can easily update promotional materials, using Generate Image and Edit Image to instantly change backgrounds to reflect different seasons or cultural moments.

Delivering More Productivity and Value with Acrobat AI Assistant

When doing research, studying for an exam, analyzing data or catching up on meeting notes, information rarely lives in a single document or file type. New Acrobat AI Assistant features remove obstacles and make it quick and simple for everyone to get insights and format and share content from the information in their documents. New capabilities include:

• Insights across documents: From quick answers to thorough research, users can now identify key themes, trends and relationships from a group of documents they select and synthesize and format information from different sources into impactful content. For example, a marketer is researching ways to reach Gen Z customers from the information across a group of PDF, Microsoft Word and Microsoft PowerPoint documents. The marketer can drag and drop those documents into Acrobat AI Assistant, which quickly generates suggested questions like “Give an overview of the key themes presented in these documents.” The marketer can also ask their own questions, “What are the social media habits of Gen Z?” AI Assistant generates answers based on the information in the group of documents and includes intelligent citations, allowing the marketer to easily verify the source of the answer or quickly navigate to a specific location for deeper exploration. The marketer can also ask to have the information formatted into compelling content for a specific purpose. For example: “Convert key points of these document into an email,” which they can easily share with the broader team to inform their marketing campaign.
• Enhanced meeting transcripts: Virtual meetings are a staple for today’s knowledge workers and whether they’re leading a meeting, participating – or miss it altogether – new enhanced meeting transcript capabilities automatically create generative summaries for a quick understanding of main topics, key points and action items, empowering meeting participants to stay up-to-speed and keep teams moving in the same direction.

Building Trust in AI

Adobe does not train the company’s generative AI models on Adobe customer data. Adobe AI features, including Firefly and Acrobat AI Assistant, are developed in alignment with Adobe’s AI Ethics principles of accountability, responsibility and transparency. Adobe Firefly is trained on licensed content, including moderated Adobe Stock content and public domain images where the copyright has expired and is designed to be commercially safe. To provide transparency around the use of generative AI in the creative process, Content Credentials are automatically attached to digital content created or edited with Firefly-powered features in Adobe Acrobat, providing a digital nutrition label that builds trust with audiences. Adobe has created standardized processes from design to development to deployment, including training, testing and a review process overseen by a diverse AI Ethics Review Board so customers can use the features with confidence. These include:

• Data Security Protocols: AI Assistant features in Reader and Acrobat are governed by data security protocols, including testing and evaluation methodologies in engineering processes and pre- and post-processing.
• Enhanced Reliability: Adobe supplements LLM technologies with the same artificial intelligence and machine learning models behind the award-winning Liquid Mode to provide a highly accurate understanding of document structure and content, which enhances the quality and reliability of Acrobat AI Assistant’s outputs.
• Guardrails for LLMs: When working with third-party LLMs, Adobe takes an agnostic approach, selecting best-in-class technologies that address a range of customer use cases. Adobe contractually obliges them to use confidentiality and security protocols that match Adobe’s own standards and prohibits third-party LLMs from manually reviewing or training on Adobe customer data.
• Streamlined AI Data Governance: Acrobat AI Assistant keeps companies in control of their information, delivering insights based on documents users provide versus insights from broad enterprise information, helping guard against other types of data being analyzed and used for unintended purposes.
• Keeping Humans in the Loop: Acrobat AI Assistant includes attributions in generated responses, making it simple for employees to confirm where the information came from; an in-app message reminds them to double-check the source of the answers AI Assistant provides.
• A Shared Responsibility: The generative AI output of AI Assistant in Reader and Acrobat is based largely on documents provided by users themselves. When users leverage Acrobat AI Assistant they agree to use the features responsibly.

For more information about the steps Adobe is taking to protect enterprise customers' data, visit this blog.

Pricing and Availability

Adobe is offering free, full access to all Acrobat AI Assistant features June 18 - June 28, after which time free Reader or paid Acrobat customers have the opportunity to purchase an AI Assistant add-on subscription. Early access pricing for the AI Assistant add-on subscription starts at US$4.99 per month and is available until September 4. Acrobat AI Assistant subscription plans are available on desktop, web and mobile in English—other languages to follow. Starting June 18, 2024, all individual Acrobat Standard and Pro customers will receive 250 generative credits per month at no additional cost for a limited time to use with Edit Image and Generate Image features. Edit Image and Generate Image will initially be available in English on desktop.

About Adobe

Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20240617299934/en/

PR Contact

Brian Domingo

Adobe

bdomingo@adobe.com

Source: Adobe

FAQ

What new features are being added to Adobe Acrobat with Firefly AI?

Adobe Acrobat now includes Firefly-powered features for image creation and editing within PDFs, along with enhanced AI Assistant capabilities for multi-document queries and content creation.

When will the new Adobe Acrobat AI Assistant features be available?

The new Acrobat AI Assistant features will be available from June 18, 2024, with free access until June 28, 2024.

What is the cost of the Adobe Acrobat AI Assistant add-on?

The AI Assistant add-on will cost $4.99 per month, with early access pricing available until September 4, 2024.

What does the Adobe Acrobat AI Assistant offer?

The Acrobat AI Assistant offers multi-document queries, content creation, and enhanced meeting transcript capabilities, integrating with Microsoft Word and PowerPoint.

How many generative credits will Acrobat Standard and Pro customers receive?

Acrobat Standard and Pro customers will receive 250 generative credits per month at no additional cost for a time.

Is Adobe Acrobat AI Assistant safe to use with customer data?

Yes, Adobe follows strict data security protocols and ethical AI practices to ensure customer data safety, including Content Credentials for transparency.