Adobe Launches Adobe Experience Platform Agent Orchestrator for Businesses to Activate AI Agents in Customer Experiences and Marketing Workflows
Adobe (ADBE) has unveiled the Adobe Experience Platform Agent Orchestrator, a groundbreaking AI platform that enables businesses to build and manage AI agents for enhanced customer experiences. The platform includes a suite of ten purpose-built AI agents designed to augment marketing and creative teams' capabilities.
The company also introduced Brand Concierge, a new application for delivering personalized, conversational experiences. Adobe Analytics reveals a 1,200% increase in retail site traffic and 1,700% increase in travel site traffic from AI-powered chat services in February 2025.
Adobe has established strategic partnerships with major companies including Acxiom, AWS, Microsoft, SAP, and others to ensure seamless integration across various AI agents. The platform leverages Adobe Experience Platform (AEP), which currently processes over one trillion experiences annually, combining customer data, CX language models, and AI Agent orchestration.
Adobe (ADBE) ha svelato l'Adobe Experience Platform Agent Orchestrator, una piattaforma AI innovativa che consente alle aziende di costruire e gestire agenti AI per migliorare l'esperienza del cliente. La piattaforma include un insieme di dieci agenti AI progettati specificamente per potenziare le capacità dei team di marketing e creativi.
L'azienda ha anche presentato Brand Concierge, una nuova applicazione per offrire esperienze personalizzate e conversazionali. Adobe Analytics rivela un aumento del 1.200% nel traffico dei siti di vendita al dettaglio e un aumento del 1.700% nel traffico dei siti di viaggio grazie ai servizi di chat alimentati da AI nel febbraio 2025.
Adobe ha stabilito partnership strategiche con importanti aziende tra cui Acxiom, AWS, Microsoft, SAP e altre per garantire un'integrazione senza soluzione di continuità tra vari agenti AI. La piattaforma sfrutta l'Adobe Experience Platform (AEP), che attualmente elabora oltre un trilione di esperienze all'anno, combinando dati dei clienti, modelli linguistici CX e orchestrazione degli agenti AI.
Adobe (ADBE) ha presentado el Adobe Experience Platform Agent Orchestrator, una plataforma de IA revolucionaria que permite a las empresas construir y gestionar agentes de IA para mejorar la experiencia del cliente. La plataforma incluye un conjunto de diez agentes de IA diseñados específicamente para aumentar las capacidades de los equipos de marketing y creativos.
La compañía también introdujo Brand Concierge, una nueva aplicación para ofrecer experiencias personalizadas y conversacionales. Adobe Analytics revela un aumento del 1.200% en el tráfico de sitios de ventas al por menor y un aumento del 1.700% en el tráfico de sitios de viajes gracias a los servicios de chat impulsados por IA en febrero de 2025.
Adobe ha establecido asociaciones estratégicas con importantes empresas, incluidas Acxiom, AWS, Microsoft, SAP y otras, para garantizar una integración fluida entre varios agentes de IA. La plataforma aprovecha Adobe Experience Platform (AEP), que actualmente procesa más de un billón de experiencias al año, combinando datos de clientes, modelos de lenguaje CX y orquestación de agentes de IA.
Adobe (ADBE)는 기업들이 고객 경험을 향상시키기 위해 AI 에이전트를 구축하고 관리할 수 있도록 지원하는 혁신적인 AI 플랫폼인 Adobe Experience Platform Agent Orchestrator를 공개했습니다. 이 플랫폼에는 마케팅 및 창의적인 팀의 역량을 강화하기 위해 설계된 10개의 맞춤형 AI 에이전트가 포함되어 있습니다.
회사는 또한 개인화된 대화형 경험을 제공하기 위한 새로운 애플리케이션인 Brand Concierge를 소개했습니다. Adobe Analytics는 2025년 2월 AI 기반 채팅 서비스로 인해 소매 사이트 트래픽이 1,200% 증가하고 여행 사이트 트래픽이 1,700% 증가했다고 밝혔습니다.
Adobe는 Acxiom, AWS, Microsoft, SAP 등 주요 기업들과 전략적 파트너십을 맺어 다양한 AI 에이전트 간의 원활한 통합을 보장하고 있습니다. 이 플랫폼은 현재 매년 1조 개의 경험을 처리하는 Adobe Experience Platform (AEP)을 활용하여 고객 데이터, CX 언어 모델 및 AI 에이전트 오케스트레이션을 결합합니다.
Adobe (ADBE) a dévoilé le Adobe Experience Platform Agent Orchestrator, une plateforme d'IA révolutionnaire qui permet aux entreprises de créer et de gérer des agents IA pour améliorer l'expérience client. La plateforme comprend un ensemble de dix agents IA spécialement conçus pour renforcer les capacités des équipes marketing et créatives.
L'entreprise a également introduit Brand Concierge, une nouvelle application pour offrir des expériences personnalisées et conversationnelles. Adobe Analytics révèle une augmentation de 1.200% du trafic des sites de vente au détail et une augmentation de 1.700% du trafic des sites de voyage grâce aux services de chat alimentés par IA en février 2025.
Adobe a établi des partenariats stratégiques avec de grandes entreprises telles qu'Acxiom, AWS, Microsoft, SAP et d'autres pour garantir une intégration fluide entre les différents agents IA. La plateforme exploite l'Adobe Experience Platform (AEP), qui traite actuellement plus de un billion d'expériences par an, combinant des données clients, des modèles linguistiques CX et l'orchestration des agents IA.
Adobe (ADBE) hat den Adobe Experience Platform Agent Orchestrator vorgestellt, eine bahnbrechende KI-Plattform, die es Unternehmen ermöglicht, KI-Agenten zu erstellen und zu verwalten, um das Kundenerlebnis zu verbessern. Die Plattform umfasst eine Suite von zehn speziell entwickelten KI-Agenten, die die Fähigkeiten von Marketing- und Kreativteams erweitern sollen.
Das Unternehmen stellte auch Brand Concierge vor, eine neue Anwendung zur Bereitstellung personalisierter, interaktiver Erfahrungen. Adobe Analytics zeigt einen Anstieg von 1.200% im Verkehr von Einzelhandelsseiten und einen Anstieg von 1.700% im Verkehr von Reiseseiten durch KI-gestützte Chat-Dienste im Februar 2025.
Adobe hat strategische Partnerschaften mit großen Unternehmen wie Acxiom, AWS, Microsoft, SAP und anderen geschlossen, um eine nahtlose Integration zwischen verschiedenen KI-Agenten zu gewährleisten. Die Plattform nutzt die Adobe Experience Platform (AEP), die derzeit über eine Billion Erfahrungen jährlich verarbeitet und Kundendaten, CX-Sprachmodelle und die Orchestrierung von KI-Agenten kombiniert.
- Launch of comprehensive AI platform with 10 purpose-built agents enhancing marketing capabilities
- Significant growth in AI-driven traffic (1,200% retail, 1,700% travel) showing strong market adoption
- Strategic partnerships with major tech companies expanding market reach
- Platform processes over one trillion experiences annually, demonstrating robust scale
- None.
Insights
Adobe's launch of Experience Platform Agent Orchestrator represents a strategic advancement in the enterprise AI space, specifically targeting high-value marketing and customer experience workflows. The company is leveraging its established position in the digital experience market to introduce purpose-built AI agents that address specific pain points in marketing operations.
The introduction of ten specialized AI agents built on this orchestration layer demonstrates Adobe's systematic approach to workflow automation across content production, audience targeting, site optimization, and analytics. This positions Adobe to capture additional value from its existing customer base by offering productivity enhancements that could potentially reduce operational costs while improving marketing outcomes.
The strategic partnerships with major enterprise software providers including Microsoft, AWS, IBM, SAP, and ServiceNow significantly strengthen this announcement, as these integrations will be important for enterprise adoption. These partnerships create an ecosystem play that could increase switching costs for customers who adopt these AI agent technologies.
Adobe's Brand Concierge application represents a forward-looking bet on the evolution of customer interactions toward conversational AI. The 1,200% increase in retail site traffic and 1,700% increase in travel site traffic from AI sources cited in the announcement suggests growing consumer comfort with AI-mediated purchasing journeys, creating a market opportunity Adobe is positioning to capture.
This product launch aligns with Adobe's established pattern of extending its Experience Platform capabilities to maintain competitive differentiation against other enterprise software providers targeting the marketing technology stack.
Adobe's AI agent strategy targets a critical pain point for enterprise marketing teams - the resource-intensive nature of personalization at scale. The ten purpose-built agents address specific operational bottlenecks that typically require significant human intervention, from content production to audience segmentation and journey orchestration.
The B2B capabilities are particularly noteworthy. The Account Qualification Agent could transform how marketing teams support sales cycles by automatically evaluating and advancing opportunities - a traditionally labor-intensive process requiring coordination between marketing and sales teams.
The Brand Concierge application represents a significant evolution beyond current chatbot implementations by leveraging Adobe's customer data platform for truly personalized interactions. For sectors like retail and travel, where the announcement cites massive traffic increases from AI sources, this could revolutionize digital customer acquisition strategies.
Data connectivity remains Adobe's competitive advantage. By building agentic AI on top of the Experience Platform with its unified customer profiles, Adobe creates differentiation from point solutions. The one trillion experiences activated through AEP annually provides Adobe with exceptional training data for these AI systems.
The partner ecosystem approach acknowledges enterprise reality - marketers use multiple systems that must work together. By orchestrating agents across Adobe and third-party systems, the platform could become a central nervous system for marketing operations, potentially increasing Adobe's strategic importance in enterprise tech stacks.
- Adobe unveiled the Adobe Experience Platform Agent Orchestrator, which enables businesses to build, manage, and orchestrate AI agents from Adobe and third-party ecosystems.
- A suite of ten purpose-built AI agents, built on Adobe Experience Platform Agent Orchestrator, will augment the capabilities of marketing and creative teams to drive personalization at scale.
- Adobe introduced Brand Concierge, a new application for brands to configure and manage AI agents, delivering personalized, immersive and conversational experiences for consumers.
- Strategic partnerships with major companies including Acxiom, Amazon Web Services, Genesys, IBM, Microsoft, RainFocus, SAP, ServiceNow and Workday aim to ensure seamless execution of use cases across various AI agents
Each year, over one trillion experiences are being activated through AEP, enabling leading companies to connect real-time data across their entire organization and deliver standout customer experiences. AEP is the ideal experience platform to drive the next wave of AI agents. Adobe's latest AI innovations will reshape how businesses connect with customers and the daily work of marketers tasked with delivering and orchestrating impactful customer experiences. These offerings are powered by Adobe’s AI Platform, which unites AI agents and models across Adobe. This includes AI agents from third-party ecosystems, commercially safe Firefly models and secure third-party models, and first-party data insights – infused into Adobe applications. This comes to life in AEP, which brings together customer experience data, CX language models and AI Agent orchestration. Adobe is unifying marketing and creativity through its AI platform to deliver personalized experiences at scale.
“Adobe has a long history of working closely with CMOs, CIOs and their organizations to drive impactful customer experiences that are anchored in reliable and real-time experience insights,” said Anjul Bhambhri, senior vice president of engineering, Adobe Experience Cloud. “Agentic AI is a major leap forward that will accelerate workplace transformation. Adobe’s latest innovations will drive productivity gains for practitioners to free up time for creative ideation, while unlocking capacity for marketers to scale personalization through purpose-built AI agents.”
AEP Agent Orchestrator is rooted in a deep, semantic understanding of enterprise data, content and customer journeys through Adobe Experience Cloud—relied upon by leading brands to power digital business and deliver exceptional customer experiences. This enables agentic AI solutions that are purpose-built for businesses to deliver targeted and immersive experiences, with data governance and regulatory compliance built in. New innovations announced by Adobe today include:
Adobe Experience Platform Agent Orchestrator and purpose-built AI agents
Adobe Experience Platform Agent Orchestrator enables businesses to build, manage and orchestrate AI agents from Adobe and third-party ecosystems. With AEP as the foundation, agents are built with a deep understanding of customer data and content to enhance decision making, as well as support for multiagent collaboration, and decision science and language models that enable dynamic and adaptive reasoning. Brands can also shorten time to value, as AEP data is brought together under Experience Data Model schemas, which derives meaning from unrelated data and enables impactful customer experiences. Today, billions of audience profiles are managed and activated through AEP.
Adobe unveiled a suite of Experience Platform Agents to be leveraged directly within Adobe enterprise applications. Built on Adobe Experience Platform Agent Orchestrator, these out-of-the-box AI agents increase the capacity of teams by enhancing category-leading applications such as Adobe Real-Time Customer Data Platform (CDP), Adobe Experience Manager, Adobe Journey Optimizer and Adobe Customer Journey Analytics. Adobe Experience Platform Agents will augment the capabilities of marketing and creative teams to drive personalization at scale, and Adobe introduced ten AI Agents today including:
- Account Qualification Agent supports enterprise business-to-business (B2B) objectives by evaluating and advancing new opportunities to build sales pipeline and engage key members of a buying group.
- Audience Agent analyzes cross-channel engagement data to create and optimize goal-based, high-value audience segments, which can then be activated for widescale personalization campaigns.
- Content Production Agent helps marketers and creatives achieve scale by generating and assembling content based on a brief, while adhering to pre-defined brand guidelines.
- Data Insights Agent simplifies and expands the process of deriving insights from signals across an organization, enabling experience makers to visualize, forecast and remediate customer experience initiatives.
- Data Engineering Agent supports high-volume data management tasks such as data integration, cleansing and security, a complex operation as businesses continue to connect disparate data across their organization.
- Experimentation Agent enables teams responsible for personalization initiatives to hypothesize new ideas, simulate them, conduct impact analysis and seamlessly connect to applications where they can be turned into active experiments.
- Journey Agent enables teams to efficiently orchestrate cross-channel experiences by driving tasks across customer journey ideation, analysis and optimization.
- Product Advisor Agent supports brand engagement and funnel advancement through product discovery and consideration experiences that are tailored to individual preferences and past purchases.
- Site Optimization Agent enables always-on support to drive performant brand websites by automatically detecting, recommending and fixing issues to boost customer engagement.
- Workflow Optimization Agent enables productivity gains and supports cross-team collaboration by monitoring the health of ongoing projects, streamlining approvals and accelerating workflows.
Adobe brand concierge for B2C and B2B businesses
A new generation of consumers are seeing value in having conversational experiences with their favorite brands. New insights from Adobe Analytics show a 1,
With Adobe Brand Concierge—a new AI-powered solution built on AEP Agent Orchestrator—businesses will be able to configure and manage AI agents that guide consumers from exploration to confident purchase decisions, using immersive and conversational experiences. This offering will be multimodal, supporting interactions across text, voice or images while delivering AI-driven, sensory-rich recommendations and comparisons. Leveraging comprehensive AEP insights, Adobe Experience Manager brand experiences and third-party sources, agents such as the Product Advisor Agent will be able to personalize experiences based on user context and brand preferences—anchored in trusted first-party data and brand content for reliability and compliance. As customers interact across a businesses' digital properties, insights on sentiment, behavior and pain points will be captured in AEP, to inform and shape the overall customer experience.
Adobe Brand Concierge will be built to support use cases across both business-to-consumer (B2C) and business-to-business (B2B) teams. B2B teams have unique challenges, and Brand Concierge will address this with Experience Platform agents such as the Account Qualification Agent, that will operate in sync with sales and marketing teams. For instance, on a brand website, the Brand Concierge will go beyond providing general product information to delivering tailored content based on the existing account relationship, while handling tasks such as booking follow-up meetings. These capabilities will optimize the sales cycle by generating more leads and boosting conversion through more precise personalization.
AI agent partner ecosystem
As teams embrace agentic AI to augment their daily work and drive better results, interoperability amongst AI agents in different ecosystems is critical. Across the applications that marketers lean on to deliver great customer experiences, AI agents must work together effectively and not disrupt the flow of work.
Adobe Experience Platform Agent Orchestrator equips businesses with tools to drive multi-agent collaboration, extending the value of agentic AI across more workflows, with customization capabilities that address specific needs. This includes new and continued strategic partnerships with Acxiom, Amazon Web Services, Genesys, IBM, Microsoft, RainFocus, SAP, ServiceNow and Workday—to enable seamless execution of use cases across agents for customer service, enterprise resource planning, human resources, collaboration and productivity, and data management. Adobe also announced expanded agency and system integrator partnerships with Accenture, Deloitte Digital, EY and IBM to drive customization across industries and use cases.
About Adobe
Adobe is changing the world through personalized digital experiences. For more information, visit www.adobe.com.
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of applicable securities laws, including those related to Adobe’s new, enhanced or future product capabilities, innovations and offerings and the expected benefits to Adobe. Each of the forward-looking statements we make in this press release involves risks, uncertainties and assumptions based on information available to us as of the date of this press release. Such risks and uncertainties, many of which relate to matters beyond our control, could cause actual results to differ materially from these forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to: failure to innovate effectively and meet customer needs; issues relating to development and use of AI; failure to realize the anticipated benefits of investments or acquisitions; failure to compete effectively; damage to our reputation or brands; service interruptions or failures in information technology systems by us or third parties; security incidents; failure to effectively develop, manage and maintain critical third-party business relationships; risks associated with being a multinational corporation and adverse macroeconomic conditions; failure to recruit and retain key personnel; complex sales cycles; changes in, and compliance with, global laws and regulations, including those related to information security and privacy; failure to protect our intellectual property; litigation, regulatory inquiries and intellectual property infringement claims; changes in tax regulations; complex government procurement processes; risks related to fluctuations in or the timing of revenue recognition from our subscription offerings; fluctuations in foreign currency exchange rates; impairment charges; our existing and future debt obligations; catastrophic events; and fluctuations in our stock price. Further information on these and other factors are discussed in the section titled “Risk Factors” in Adobe’s most recently filed Annual Report on Form 10-K and Adobe's most recently filed Quarterly Reports on Form 10-Q. The risks described in this press release and in Adobe’s filings with the
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Public relations contact
Kevin Fu
Adobe
kfu@adobe.com
Source: Adobe
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