Global Gaming Industry Value Now Exceeds $300 Billion, New Accenture Report Finds
Accenture reports the global gaming industry is valued at over $300 billion, exceeding the combined revenue of movies and music. The industry has gained 500 million players in three years, totaling 2.7 billion worldwide, with predictions for 400 million new gamers by 2023. The survey highlights evolving gamer demographics, with 60% being women and 30% under 25. Social interaction is key, with 84% of gamers connecting with others online. The report analyzes the shift towards experience-oriented platforms, driven by new gaming trends.
- Gaming industry valued over $300 billion, more than movies and music combined.
- Total gamers increased by 500 million in three years, reaching 2.7 billion.
- Predicted addition of over 400 million new gamers by the end of 2023.
- 60% of new gamers are women, indicating changing demographics.
- None.
In a new report, Accenture (NYSE: ACN) estimates that the full value of the gaming industry now exceeds
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Accenture’s new report—“Gaming: the new superplatform” — analyzes data from 4,000 gamers across four of the largest gaming markets — China, Japan, the United Kingdom and the United States — to understand gamers’ needs and the drivers behind the industry’s massive growth.
The gaming industry has increased by half a billion players in the past three years, totaling 2.7 billion people globally. The report predicts more than 400 million new gamers are expected by the end of 2023. The profiles of these new joiners are also changing:
“The emergence of new gaming platforms and changing demographics are pushing gaming businesses away from being product-centric to becoming experience-oriented platforms,” said Seth Schuler, managing director with Accenture’s Software & Platforms industry group. “The industry must balance the needs of its newest adopters, who care more deeply about their online interactions, with the expectations of gaming loyalists who remain the industry’s most lucrative customers.”
As the gaming community continues to grow, the social aspect is an increasingly key aspect to gamers’ overall experiences.
According to the survey, gamers are spending an average 16 hours a week playing, eight hours a week watching or participating in game streams and six hours a week interacting in game forums and communities. These social interactions are one of the key drivers behind online gaming’s growth: about three-in-four gamers indicate they expect online gaming to become a larger part of their gaming experience in the future.
“Beyond its already tremendous size, the gaming industry has had a significant global impact on entertainment and culture, spanning successful movie franchises, arena-based competitions, toys and more,” said Robin Murdoch, global Software & Platform lead at Accenture. “As we watch this influence expand, we’re seeing the emergence of gaming as an ecosystem of superplatforms where players can meet, communicate, watch live-streamed concerts, shop or listen to music.”
These findings are part of a three-part series looking at the changing faces of gaming, from the industry’s overall growth to its challenges and opportunities ahead. To read the full report, please visit https://www.accenture.com/us-en/insights/software-platforms/gaming-the-next-super-platform.
Research Methodology
The research is based on data collected via an online survey with 4,000 consumers who spend at least four hours per week playing video games. The sample is evenly distributed across four countries: China, Japan, the US, and the UK. We also conducted more than one dozen in-depth interviews with industry executives from gaming companies including Activision Blizzard, EA, Evertoon, Niantic, Razer, Square Enix, Samsung, Splash Damage and Tencent, among others.
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Interactive, Technology and Operations services—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 537,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com.
Accenture’s Software and Platforms industry helps software and platform companies innovate to stay ahead of disruption. To learn more, visit https://www.accenture.com/us-en/industries/software-and-platforms-index.
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FAQ
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