Salty And Asbury Automotive Group Join Forces

Rhea-AI Summary

Salty Dot Inc. announced a strategic partnership with Asbury Automotive Group (NYSE: ABG) to enhance Clicklane, an online car-buying platform. This collaboration allows Clicklane customers access to bindable car insurance quotes through Salty's carrier network, bolstering customer experience with technology-driven solutions. Asbury customers spend approximately $350 million annually on insurance, highlighting the significance of this partnership in improving digital services. The initiative aligns with Asbury's commitment to an omnichannel strategy and aims to simplify the car-buying journey.

Positive

• Strategic partnership with Asbury enhances Clicklane's capabilities.
• Access to bindable car insurance quotes for Clicklane customers.
• Asbury's commitment to a complete digital customer experience.

Negative

• None.

SALT LAKE CITY, July 8, 2021 /PRNewswire/ -- Salty Dot Inc., the Embedded Insurance® technology company, today announced a strategic partnership with Asbury Automotive Group, Inc. (NYSE: ABG) ("Asbury" or the "Company"), one of the largest automotive retail and service companies in the U.S. to enhance Clicklane – a technology ecosystem which enables an authentic online car-buying and selling experience.

Salty has collaborated with Asbury to expand the capabilities of Clicklane, further simplifying the customer experience.

"To fully embrace the potential of Embedded Insurance, Salty strives to work with dealer groups that push the boundaries of customer experience," said James Hall, Founder, and CEO of Salty. "Asbury is a pioneer in digitizing the car-buying journey, and we are delighted to be working with them."

Clicklane customers can now receive a bindable car insurance quote through Salty's top-rated carrier network, securing the insurance they need for their vehicle through a seamless experience driven by artificial intelligence and machine learning. Additionally, Asbury's market will expand beyond the traditional auto purchase.

"The partnership with Salty further proves our dedication to a complete digital experience while continuing to drive our omnichannel strategy," said CEO & President David Hult. "Asbury customers spend almost $350 million on insurance every year, and they deserve a state-of-the-art customer experience that includes the opportunity to protect their vehicle purchases."

"Salty is excited to launch this digital-first experience with Asbury on their Clicklane transactional software," said Toby Coleridge, Chief Product Officer at Salty. "Technology and analytics are at the core of what drives a great modern customer experience, and we look forward to a successful partnership with Clicklane while serving car shoppers nationwide."

More information is available at https://clicklane.com/insurance

About Salty
Press Contact
Daniel Bryan
(734) 664-3450
daniel.bryan@wearesalty.com

Follow Salty on social media:
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SOURCE Salty Dot Inc.

About Asbury Automotive Group, Inc.
Press Contact
Karen Reid
VP of Finance & Treasurer
(770) 418-8211
IR@AsburyAuto.com

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SOURCE Salty Dot Inc.

FAQ

What is the significance of the partnership between Salty and Asbury Automotive Group?

The partnership enhances the capabilities of Clicklane, providing customers with easier access to bindable car insurance quotes.

How much do Asbury customers spend on insurance annually?

Asbury customers spend approximately $350 million on insurance each year.

What technology does Salty use to improve customer experience in car buying?

Salty utilizes artificial intelligence and machine learning to provide a seamless customer experience in the Clicklane platform.

What is Clicklane?

Clicklane is an online car-buying and selling ecosystem developed by Asbury Automotive Group.